Giving with BeBoxed Style

COMING UP WITH A FRESH IDEA about gift giving might be like concocting a new recipe. It takes a variety of ideas or ingredients; experimenting with ways to put contents or flavors together; and making decisions around packaging or presentation. For Alisa Zapiler of Creative Events + Occasions, and Paula Newberry Arnold of Newberry Brothers, their unique concept took its time to develop, simmering for years on the back burners of their minds.

“Alisa and I always wanted to do something together in the industry, something different,” Arnold said. A business friend asked her to collaborate on gift baskets—and that sparked an idea. “We’ve been shopping for clients for years for fruit and gift baskets. But they look dated. We needed an idea that was easy, doable online, but sophisticated,” she added.

By Joy Lawrance