Estate Social Media Accounts

This is an easy tip to overlook, but it is also quite important if you want to grow and build your repeat and referrals business. If you are not posting anything for holidays, it may be a little cold. Holiday posts are a way to engage with your followers and leads in a more personal way. They will also make you look like less of a robot and more of a human being behind that computer. Why not accompany your holiday e-cards provided by your favorite CRM with a nice holiday message on your social media accounts? Also, posting messages on other important days is another way to bring your community of followers together and engage better as well.

4. CREATE A UNIFIED AND COHESIVE THEME.

Strong visuals and graphics are key when you are posting on social media, especially on Instagram. However, there is such a thing as going overboard. Being all over the place with your graphics does not appeal to the viewer and, in fact, will make viewers steer away from your page. When content looks unified with similar filters and edits and there is a cohesive color scheme, viewers find it more visually appealing. Even better is having your display photo on all of your social media real estate accounts contain your logo or a similar photo. It just looks much more put together this way. This is probably one of the cardinal rules of social media, but seems to get easily disregarded. There are some social media users who think posting every day or several times a week is best for your business. In fact, even the quality of their posts is not sufficient. It is best to steer clear of this tactic. There are specific times you should post and it is better to post less than over-do it. Posting good quality content 2-3 times per week is good enough. With a reliable real estate CRM, you can even schedule the posts you would like on your Facebook, LinkedIn and Twitter accounts, choosing when they will be posted and what kind of content they will contain. Just remember, don’t overdo it.

TO WRAP IT UP.

What may work for some real estate agents may not work for others. Play around with your social media accounts and find what works for you. Just remember to keep these tips in mind when you are posting. If you find it hard to keep up with your social media accounts, give our automated social media posting tool a try for 30 days at no charge!