The Art of Chill Marketing and “Chill” Tips From REALTORS®

In April, over 200 REALTORS® gathered at the CAR Spring Summit in Vail to partake in several meetings, classes, and events. This included the “Art of Chill” Networking Lunch where hosts Rob Boss (Randy Reynolds) and Barb Russ (Aline Pitney) lead the group with some fun doodling projects and games. The pair even ended up painting an “amazing” Bob Ross style painting that raised $500 for RPAC.

CAR staff gathered their answers to three questions and got some great responses we wanted to share with everyone. These are all tips and ideas REALTORS® can use in their daily life.

Question 1: How has learning to be “Chill” helped you as a REALTOR®?

• “Laughing is a great stress outlet. Randy Reynolds up there painting in a wig is a great example.” – Debbie Howes, Pikes Peak

• “Look at the situation from a new perspective – it can bring a new mind set to the problem.” – Scott Franks, Denver Metro

• “Knowing that every “problem” can be fixed with a great support system that networking has provided.” –Ann Kidd, Pikes Peak

• “I’m better at emotional regulation for myself and my clients. When stressful situations come up when under contract, I can take the time to step back, breathe, evaluate, and then present solutions.” – Nicole White, Estes Valley

• “I remember that it is not about me.” – Brenda Hindmarsh, Fort Collins

• “When you are chill, you relax. When relaxed, easygoing, and positive you are happy. Others like to be around happy positive people.” Sandi Zimmerman, South Metro Denver

• “Finding Space in my life to “chill” recharges me. Many of my REALTOR® friends and I hike. We call it “Mountain Therapy.” We talk about everything on the trail. I am convinced that all world problems can be solved on a mountain trail.” – Stacy Huyler-Fisher, Estes Valley

• “I don’t answer the phone after 8:00pm.” – Gordon Dean – Pikes Peak

• “I try to listen more closely.” – Okie Arnot – South Metro Denver

• “Better sleep is a life-changer. I had a client who would text and call at 2:00am that taught me how to use the auto Do-Not-Disturb setting on my phone.” – Joseph Rovinsky, REALTORS® of Central Colorado

Question 2: List one creative way you market yourself as a REALTOR®:

• “I make baskets for my husband’s coworkers when big life events happen with my business card and newsletter in them.” – Shelby Foster, South Metro Denver

• “I market myself through sponsorship of charities and community fundraisers. My company is focused on building a better community which will in turn will help us grow and be successful.” – Mark Wingerter, Grand Junction

• “I support our local trails organization.” – Kathleen Sedillo, Vail

• “We bake cakes and donate the money back to non-profits in our community. Everyone who purchases a cake receives my card. At every closing I give both clients a cake as well.” –Myra Smallwood – Royal Gorge. (Editor’s note: we have tasted Myra’s cakes and they are delicious.)

• “I use radio marketing through our local station in Grand County (KFFR). It’s powerful in a mountain market with poor telecommunications. Everyone can listen without interruption.” – Monica Anderson, Grand County

• “I provide 3D sunglasses on the 4th of July with my branding at a local event.” – Dawn White, Royal Gorge

• “I send recipe cards.” – Andrea Cox, Grand County

• “I do a monthly trivia question with a gift card for the winner.” – Tammy Fisher, Loveland/Berthoud

• “I create different website URL’s for various areas of focus.” –Mark Trenka, Denver

• “I provide client appreciation tickets for the Greeley Stampede.” – Brad Inhulsen, Greeley

• “I provide 4000 flags in the local annual parade.” – Peggy Ritter, Royal Gorge

• “I create on-site videos for home improvement tips like ‘Gardening for Curb Appeal’.” – Mary Ann Hinrichsen, South Metro Denver

• “I give out dog treat bags at the dog park.” – Debbie Laity, Delta

• “I have a table at our local farmers market so I can visit with all the local residents who are shopping.” – David Madone, Royal Gorge

• “Handing out shopping bags at the store with my logo imprinted to those who need a bag.” – David Barber, South Metro Denver, and Jack Beuse, Pikes Peak

Question 3: Life happens, but no one wants to work with a grumpy or negative REALTOR®. What strategies do you use daily to make sure you are sending out positive vibes?

Several answers included: meditate, exercise, smile and breathe. Here are a few other creative answers:

• “I think before I speak and thoughtfully be kind to others.” –Liz Bowen, Pikes Peak

• “Pause. In a stressful situation I always pause, take a deep breath, count to ten, and then respond with positivity.” –Karen Frisone, Denver

• “Laugh as much as possible.” – Breeyan Edwards, Estes Valley

• “I take a 3-day weekend every month. After 45 years, it becomes a habit.” – Barb Riley, South Metro Denver

• “It’s a choice, when my feet hit the ground, I chose to be happy!” – Lynn Snyder Goetz, South Metro Denver

And lastly, a great reminder from CAR Past President Matthew Hintermeister, "Remember to add your REALTOR® R to your email signature." These are all great tips from some very successful REALTORS®.