Winter 2015 Report by Lerner Center for Public Health Promotion

Winter 2015 Report

Research

Education

Service

Global Research: Puberty Book Projects US-Based Research: Behind the Menu-Labeling Law Monday Worksite Wellness Pilot Study Public Health Promotion Innovation Projects

MPH Certificate: Health Promotion Research & Practice MPH Certificate: Health Communication Presentations and Workshops Student Media Campaign Competition of the Columbia MPH Core Action-Based Media Trainings Columbia Public Voices Fellowship

Meatless Monday Action Advocacy for Health I Love NY Water at Columbia

Message from the Center It is our pleasure to report on the initial activities conducted during the first year of operation at the Lerner Center for Public Health Promotion at Columbia Univeristy Mailman School of Public Health. Given the large and well-documented gap between research and practice in public health, the newly established Center focuses on translational health promotion and the implementation of evidence-based policies, strategies, and messages into practice and widespread use, particularly where health disparities exist. Situated within the Department of Sociomedical Sciences at the Mailman School, the Center aims to promote health and address health inequalities through communication science, knowledge translation, community engagement and advocacy, and training. In addition to presenting this summary of the highlights of the Lerner Center for Public Health Promotion since its launch in June 2014, we would like to take this opportunity to thank all Center staff, faculty and partners for all the great work that is done to advance public health promotion and communication, and to Sid and Helaine Lerner for their generous gift that made all of this possible.

Lisa R. Metsch, PhD Acting Director, Lerner Center for Public Health Promotion Stephen Smith Professor and Chair of Sociomedical Sciences Mailman School of Public Health Columbia University

Grace Lee, MPH Center Coordinator, Lerner Center for Public Health Promotion Department of Sociomedical Sciences Mailman School of Public Health Columbia University

About Public Health Promotion and Health Communication

Health promotion and health communication have emerged as critical fields of research, theory, and practice in the 21st century. They play important roles in facilitating health, preventing disease, improving healthcare quality and outcomes, and promoting equity in the health of populations. The Lerner Center for Public Health Promotion conducts research, education, and service to improve health promotion and health communication practices. By committing to widespread translation and implementation of evidence-based interventions, policies, and messages, the Center aims to close the large and well-documented gap between research and practice in public health.

POLICY local, state, national legislatures

federal government agencies

COMMUNITY

community, state, regional advocacy organizations health departments

coalitions

ORGANIZATIONAL health care systems

community organizations

research institutions

employer work sites

INTERPERSONAL

professional organizations

peers

family social networks

media

INDIVIDUAL

knowledge, attitude, beliefs

health care providers

academic institutions

Health promotion

Health communication

Health promotion is the educational, political, regulatory, and organizational support for behavior and environmental changes that are conducive to health (Bartholomew et al., 2011). It moves beyond a focus on individual behavior towards a wide range of social and structural interventions. Health promotion initiatives are directed at changing social, political, environmental, and economic conditions to support individual and population health (WHO, 1986).

Health communication provides guidance on how to inform and influence individual, community and institutional decisions that affect health (US HHS, 2014). As a subfield of health promotion, health communication works to influence policy, regulation, practices, and programs that support desired behavior changes (Schiavo, 2013). Health communication can take the form of discrete health messages or can be incorporated into existing communication media such as news media, advertising sponsorships, and popular entertainment. As such, health communication includes the use of modern multimedia communications, or traditional forms like storytelling, puppet shows, and songs to influence behavior change (Nutbeam, 1998).

REFERENCES Bartholomew, L. K., Parcel, G. S., Kok, G., Gottlieb, N. H. & Fernandez, M. E. (2011). Planning Health Promotion Programs: An Intervention Mapping Approach. San Francisco, CA: John Wiley & Sons. Nutbeam, D. (1998). Health Promotion Glossary. Health Promotion International. Oxford University Press, 13(4): 349-364. Schiavo, R. (2013). Health Communication: From Theory to Practice. San Francisco, CA: Jossey-Bass. United States Department of Health and Human Services. (2014). Health Communication. Retrieved from http://www.health.gov/communication/resources/. World Health Organization. (1986). The Ottawa Charter for Health Promotion. Retrieved from http://www.who.int/healthpromotion/conferences/previous/ottawa/en/. IMAGE CREDIT: Centers for Disease Control and Prevention (CDC). Retrieved from http://www.cdc.gov/healthcommunication/images/banner_campaigns.jpg.

Research

Through domestic and global activity, the Center’s interdisciplinary faculty and research scholars conduct innovative work, publish, and actively translate their findings to enrich knowledge about effective health promotion and health communication strategies.

Puberty Book Projects Marni Sommer, DrPH, MSN, RN, has worked in global health for 17 years. Her research with girls in low-income countries formed the basis of globally published puberty books that are grounded in the local social, cultural, and economic contexts of each country. Young peoples’ stories are incorporated alongside factual and appropriate guidance on the physiological and emotional changes of puberty and maturation. Recognizing the importance of authenticity in pictures and language, the books are created in contract with high quality local illustrators, translators, and publishers within each country of activity. The Center is sponsoring athree-part, long-term project to expand upon the work in relation to Dr. Sommer’s widely disseminated puberty books.

Marni Sommer, DrPH, MSN, RN Associate Professor of Sociomedical Sciences Mailman School of Public Health

Building Evidence on the Impact:

To develop empirical evidence for the impact that Dr. Sommer’s puberty books have in low-income countries for improving girls’ health, wellbeing, confidence and self-esteem, an evaluation of the Ethiopia Girl’s Puberty Book is being conducted in collaboration with Save the Children. The findings will be disseminated to adolescent health researchers, practitioners and donors with the aim of garnering resources to develop and distribute puberty books in many more low-income countries around the world.

Expanding Puberty Books to the US: Dr. Sommer and her team are conducting a systematic review to identify pubertal knowledge being received by girls from low-income settings in the US today, and the specific challenges girls face as they transition into adulthood. The review will result in a publication that will mobilize the public heath community to action, and inform the development of a girls’ puberty book in the United States.

Behind the Menu-Labeling Law The US Food and Drug Administration (FDA) announced a rule to establish requirements for nutrition labeling of standard menu items in food establishments, as required by the Patient Protection and Affordable Care Act (ACA). Chain restaurants, movie theaters and pizza parlors now are required to post calorie counts on their menus, among other nutrition-related information. The law will also require food retail chains to display the 2,000 calorie daily diet recommendation as a guideline for most adults. This ruling has been a long time coming. Rachel Shelton, ScD, and James Colgrove, PhD, are examining how public health versus commercial interests shape communication and public discourse around public health issues.

James Colgrove, PhD Professor and Deputy Chair for Masters Programs in Sociomedical Sciences Mailman School of Public Health

Using content analysis methodology, public documents related to the new menu-labeling policy associated with the ACA are examined. These findings will have direct implications for health message framing issues and inform the criteria used to develop and evaluate health campaigns and message development. This research will serve as a springboard for action to help change the conversation around a select health issue, and can be used as a tool to inform how practitioners and researchers frame policies and campaigns.

Rachel Shelton, ScD Associate Director of Research, Lerner Center for Public Health Promotion Assistant Professor of Sociomedical Sciences Mailman School of Public Health

IMAGE CREDIT: Live Science. Retrieved from http://i.livescience.com/images/i/000/069/741/iFF/trans-fat-label.jpg?1409263372. Grow and Know. Retrieved from http://www.growandknow.org.

Monday Worksite Wellness Pilot Study A pilot Move It Monday intervention will be open to Columbia University employees in Spring 2015, in collaboration with the Office of Work/Life. Reaching more than 15,000 University employees, the Move It Monday campaign will be integrated into the comprehensive Walk to Wellness program and evaluated for outcome effectiveness. About Move It Monday Move It Monday is an international campaign, developed by The Monday Campaigns, which encourages people of all fitness levels to get moving each week starting on Mondays. The Monday Campaigns is a nonprofit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that supports individuals and organizations to join together on the first day of every week and commit to the healthy behaviors that can help end chronic preventable diseases. About Walk to Wellness Walk to Wellness is a voluntary, lunch-time worksite wellness program offered through the Office of Work/Life at Columbia University. It constitutes bi-weekly instructor-led walks, held on Mondays and Thursdays, for 8 weeks during the academic terms. The program supports members of the Columbia community meet their personal health and wellness goals by enabling opportunities to adopt and maintain 150 minutes of moderate aerobic physical activity per week. The program is currently held on three Columbia University campuses in New York City: Morningside, Manhattanville, and Columbia University Medical Center. All Walk to Wellness participants are enrolled in a wellness listserv to receive weekly health-related email messages. The Pilot Study This study will implement an adapted Walk to Wellness program that incorporates the Move It Monday campaign, aiming to evaluate the effect of incorporating Move It Monday to encourage participants on a university campus to improve physical activity levels.

Ana Abraido-Lanza, PhD Associate Professor of Sociomedical Sciences Mailman School of Public Health *Evaluation Design and Analysis

Health Promotion Program 8-week program for Columbia University employees

Walk to Wellness

Move It Monday

Components bi-weekly, instructor-led campus walks

Components weekly Move It Monday health message emails

health promotion program

health communication campaign

fitness assessments program coordination by wellness staff

Pilot Study

Testing the Monday campaign through the worksite program

Measures & Indicators attendance data, surveys administered before and after the program Questions Do Monday campaign messages increase physical activity behaviors (aerobic and strengthening exercises) among participants? Does sending messages on Monday increase physical activity behaviors (aerobic and strengthening exercises) among participants?

Why conduct the Monday pilot study?

It is important to assess the relevance, effectiveness, and unanticipated effects of day-specific health messaging and programming. Determining the effects of messsages crafted by The Monday Campaigns, and sending messages on Mondays, will inform how future health promotion programs can leverage specific days of the week. IMAGE CREDIT: Move It Monday. Retrieved from http://www.moveitmonday.org. Fitness Vida. Retrieved from http://fitnessvida.com/wp-content/uploads/2014/05/Group-Fitness-Stock-Image.jpg. Peanut Labs. Retrieved from http://web.peanutlabs.com/wp-content/uploads/2013/07/research-1.png.

Public Health Promotion Innovation Pilot Research Projects The Public Health Promotion Innovation Pilot Research Project grant program seeks to promote interdisciplinary collaboration and foster new solutions to critical and complex public health challenges affecting New Yorkers and the nation. Recognizing the large and well-documented gap between research and practice in public health, the Center supports translational health promotion to put evidence-based messages, strategies, and policies into practice and widespread use, particularly where health disparities exist. To address this, the grant aims to foster cross-disciplinary health promotion initiatives and enhance the capacity to conduct such initiatives. Two projects were awarded for 2015: Community Stroke Education Pilot Study and Ebola and the West African Diaspora in New York City.

Community Stroke Education Pilot Study Stroke is a leading cause of adult disability and mortality in the US. However, due to the narrow 4.5-hour therapeutic window from the onset of stroke symptoms to the initiation of life-saving, time-sensitive, acute treatment in the hospital, the majority of stroke patients are not treated. The main reason for low treatment rates (3-5% nationwide) is prehospital delays to arrival, often caused by modifiable factors related to knowledge of stroke symptoms, their urgency, the potential therapeutic benefit of early hospital arrival, and the need to immediately call 911. A pilot study showed that a culturally-tailored storytelling intervention developed through community-based participatory researchâ&#x20AC;&#x201C;a 12-minute professionally produced stroke film (in English and Spanish)â&#x20AC;&#x201C;improved symptom knowledge and behavioral intent to call 911 for an acute stroke situation. The effect of these films on the actual behavior of calling 911 immediately and reducing delays will be tested in a large mail-based clusterrandomized trial of 400 randomly selected residents in the catchment area of CUMC/NYP and the Allen Hospital. This study is designed to assess the feasibility of this mail-based approach and generate effect sizes required for a larger trial.

Olajide Williams, MD Associate Professor of Neurology Chief of Staff, Department of Neurology College of Physicians and Surgeons

Margaret Pereyra, DrPH Assistant Professor of Sociomedical Sciences Mailman School of Public Health

Ebola and the West African Diaspora in New York City During the recent Ebola outbreak, the West African communities in New York City have been consumed by concerns about loved ones in affected countries while confronted with stigma and discrimination due to public fear of contagion. Efforts have been made by public health officials to reach these communities through health messaging in attempt to address misconceptions regarding Ebola and the reluctance by community members to utilize health services due to their stigmatization. However, such messaging is complicated by community mistrust of governmental spokespersons, traditional beliefs and limited understanding of the communication channels within the communities. Through focus group discussions and key informant interviews with leaders of the African diaspora community, public health officials and health care workers, and communities members, the study will identify knowledge and awareness of Ebola, perception of veracity of the health messages, preferred sources of health information, gaps in communication streams, formal and informal communication channels and lessons learned from this health crisis. This research will help identify best practices specific to the West African communities in NYC and inform further research to identify ways to improve health communications and guide health promotion activities focused on priority health issues.

Maria Lahuerta, PhD Associated Research Scientist, ICAP Mailman School of Public Health

Mamadou Diouf, PhD Leitner Family Professor of African Studies & History Director of the Institute for African Studies

Education Health Promotion Research and Practice Under the Center, the Certificate in Health Promotion Research and Practice is offered through the Masters of Public Health program at Columbia University Mailman School of Public Health. Directed by Marita Murrman, EdD, the certificate aims to enable students to rigorously design, implement, and evaluate health promotion and disease prevention programs which influence the individual-, interpersonal-, organizational-, community-, and policy-level determinants of health. Graduates work in federal, state, and local health agencies such as the Centers for Disease Control and Prevention and the National Institutes of Health; academic settings and research organizations; advocacy groups; voluntary health organizations; and communitybased health promotion settings in the United States and abroad.

Through curricula, public programming, and hands-on workshops, the Lerner Center for Public Health Promotion trains future leaders to translate, communicate, and advocate for evidence-based health policies and programs.

Identify the health concern Program Implementation & Evaluation

What is the problem?

Health Program Planning Cycle

Program Design

Conduct health needs assessment Data collection Data anlaysis

Goal Objectives Logic Model Methods

Sample Courses Needs & Assets Assessments Many health programs fail due to inadequate understanding of the needs motivating the programs, and the assets that can provide the building blocks. Conducting a needs and assets assessment is the first step to sound health program design: organizing existing evidence, needs assessment design (e.g. purpose, target population), identifying and engaging stakeholders, collecting data, and creating a logic model of risk. Advanced Intervention Design Students in this course learn and practice a complex, theory- and evidence-based approach to designing multilevel, community-based health promotion programs that work. This is achieved through mastering the process of Intervention Mapping (IM): designing, implementing, and evaluating a health program based on a foundation of theoretical, empirical, and practical information.

Marita Murrman, EdD Associate Director of Education and Operations, Lerner Center for Public Health Promotion Associate Professor of Sociomedical Sciences Mailman School of Public Health 12

Evaluation of Health Programs Stakeholders often pose questions about the effectiveness and impact of health programs. This course examines the principles, methods and practices of evaluating health interventions through a combination of lectures, readings, discussions, exercises, and an extensive applied group assignment to design an evaluation for a real program.

Health Communication Health communication integrates communication principles and theories into health interventions for behavioral, social and organizational impact. At the Mailman School, the importance of a systematic, participatory, engaging, processoriented, and multidisciplinary approach to health communication interventions is emphasized. The Department of Sociomedical Sciences offers several courses in the field, covering:

Assessing Effectiveness and Making Refinements

Planning and Strategy Development

Health Communication Program Cycle

Developing and Pretesting Concepts, Messages and Materials

Implementing the Program

• Designing, implementing, and evaluating health communication interventions

• The use and integration of different health

•

• •

communication areas (e.g., interpersonal communication, mass media and new media communication, community mobilization and citizen engagement, policy communication, professional clinical communication, etc.) and related media Critical skills and methods in health literacy, new media, risk communication, health equity communication, cultural competence, and other contemporary issues in health communication Engaging communities or the general public on specific health conditions Framing health issues and advocating for policy change

A new certificate in Health Communication is pending, to be offered to Masters of Public Health students at the Mailman School.

Sample Courses Advancing Health Literacy This course explores issues related to reading comprehension and usability of health-related materials. The class teaches how to administer health literacy assessment instruments for different populations. Time is spent analyzing and developing appropriate health materials for print, visual, auditory and internet venues. New Media and Health Online and digital media technologies are introducing significant change in contemporary societies and lifestyles. This course prepares students to utilize new media tools when designing interventions. Through online and classroom modalities, students take the perspectives of technology users, designers, implementers, and researchers. Contemporary Issues & Innovations in Global Health Communication The course compares theoretical and analytical frameworks of global health communication. Health campaigns used in a range of geographic contexts are reviewed across areas of health literacy, risk communication, technology, innovation, diseases, and diplomacy.

IMAGE CREDIT: US Department of Health & Human Services. Retrieved from http://www.cancer.gov/cancertopics/cancerlibrary/pinkbook/pink-book.pdf. Centers for Disease Control and Prevention. Retrieved from http://www.cdc.gov/healthcommunication/images/banner_success_stories.jpg.

Presentations & Workshops

Impact 101: Communicating Public Health Message Design Strategies to Promote Awareness and Action to Address Social Determinants of Health Whether itâ&#x20AC;&#x2122;s the Affordable Care Act or the ruling on New York City soda portions, public health issues continue to face uphill battles. Public health researchers and advocates have struggled to convey the social determinants of health, including poverty, education, and racial discrimination. Through the effective use of message framing, narratives, and visual imagery, public health advocates can better shape public opinion on the social conditions that shape the health and well-being of populations. Dr. Niederdeppe shared valuable insights from the field of communication science, leading a discussion on campaigning principles, goals, objectives, strategies and tactics, as well as audience segmentation and message construction. Jeff Niederdeppe, PhD Associate Professor Department of Communication Cornell University

Tuesday, October 28, 2014

Small-group Workshop Dr. Niederdeppe dove further in-depth on effective public health advocacy and best practices for communicating with policymakers, journalists, and the general public. Leading a small group of Mailman students, staff and faculty through the principles of campaigning to support the public health issue of their choice, Dr. Niederdeppe referenced existing campaigns related to cancer, AIDS, obesity, smoking, nutrition, and more. Communication science insight helped to illustrate how public health advocates can make an impact.

Branding for Health Promotion: Case Studies from Mobile Health, Social Media, and Educational Entertainment Dr. Evans shared his research on health branding and the development and evaluation of new health technologies. He works both in the United States and in developing countries. He has published in the fields of health communication, social marketing and behavior change interventions.

Doug Evans, PhD Professor, Prevention and Community Health and Global Health Director, Public Health Communication and Marketing Program Milken Institute School of Public Health George Washington University

Monday, December 1, 2014

Scaling Out Transformational Media for Social Change Impacting the Epidemic of HIV Among Women Dr. Wingood shared her research on the efficacy, sustainability and scaling out of gender and culturally compelling HIV prevention interventions for African-American women. Dr. Wingood also has published in the areas of HPV, gender-based violence, reproductive health, depression and influence of sexualized media on womenâ&#x20AC;&#x2122;s health.

Gina M. Wingood, ScD Agnes Moore Endowed Faculty in HIV/AIDS Research Professor, Department of Behavioral Sciences and Health Education Emory University Rollins School of Pubilc Health

Wednesday, December 17, 2014

IMAGE CREDIT: WPP. Retrieved from http://www.wpp.com/wpp/press/2010/feb/04/us-cto-announces-unprecedented-publicprivate-partnership-textbaby/?p=1. Shihsa Inc. Retrieved from http://www.shisa.org/images/sista.jpg.

Student Media Campaign Competition of the Core As part of the MPH core curriculum, first-year students (in teams of 4-5) were asked to create innovative, theory-based media campaigns to address a public health issue of their choice. To promote public health innovation, the Center gave awards to student teams that produced the best media campaigns. In future years, the competition may be open to students with specialized training in health communication and health promotion. Winner:

Plan Your Future for You Adena Blickstein Amanda Burton Chen Chen Spriha Gogia Brekke Hudelson

Honorable Mention:

Get Your Jeans Movin’ Mary Boyle Michael Fiedler Elyse Lackie Nbyia Rasoully

Honorable Mention:

#GARDyourself Liang-Yu Chen April Harrison Meghan Kiernan Ellen Streit

The panel of judges included Mailman alumni, media specialists, and health promotion experts:

• Ana Abraido-Lanza, PhD, Associate Professor of Sociomedical Sciences, Mailman School • Danielle Bartolo, MPH, Research Director, The Advertising Council, Inc. • Danielle Gurr, MPH, Special Assistant to the Assistant Commissioner, Bureau of Vital Statistics, New York City Department of Health and Mental Hygiene

• Grace Lee, MPH, Center Coordinator of the Lerner Center for Public Health Promotion, Mailman School • Sid Lerner, Founder and Chair of The Monday Campaigns • Renata Schiavo, PhD, Founder and President of Health Equity Initiative, Senior Lecturer of Sociomedical Sciences, Mailman School of Public Health

Action-Based Media Trainings The Center offered a series of actionbased media training workshops for faculty to improve the ability of public health academics and scientists to communicate their work to broad audiencesâ&#x20AC;&#x201D;including journalists, policymakers, and the general public. Aaron Huertas, Science Communications Officer at the Union of Concerned Scientists, facilitated media trainings for 19 Mailman faculty. After learning key tools for assembling effective messages about their research, faculty members practiced conducting successful media interviews. Action-Based media trainings for research scholars help to ensure accurate communication of science to the public through the media.

November 13-14, 2014

Columbia Public Voices Fellowship Six Mailman faculty members have been selected to participate in the the second year of the Columbia Public Voices Fellowship program. In collaboration with The OpEd Project, the program cultivates thought leadership among scholars, scientists and clinicians who can influence the larger public debate beyond the walls of academia. Columbia Public Voices fellows participate in action-based workshops to learn how ideas spread, when and why minds change, how credibility is built, and how impact is created and measured. The program also connects fellows with a national network of high-level media insiders and journalist mentors for dedicated coaching throughout the year. The combination of seminars and mentorship is intended to provide fellows with tools to communicate their scholarship and ideas in all areas of the public sphereâ&#x20AC;&#x201D;print, television, radio, social media, and other channels. Last year, The OpEd Project was brought to Columbia University for the first time. With support and joint collaboration from Columbia Universityâ&#x20AC;&#x2122;s Department of Medicine, the Heyman Center for the Humanities, and the Lerner Center for Public Health Promotion, 20 faculty members across Columbia University were chosen to participate this year in the Columbia Public Voices Fellowship.

Mailman Fellows 2015 David Bell, MD, Population and Family Health Dr. Bell is an adolescent medicine physician and the Medical Director of the Family Planning Program that includes the Young Men’s Clinic. In that capacity, he delivers primary care to adolescent and young adult males and is a strong advocate for access to high quality and respectful services that address issues relevant to adolescent and young men, including attention to their sexual and reproductive health.

Jennifer Hirsch, PhD, Sociomedical Sciences Dr. Hirsch focuses her research on gender, sexuality, and reproductive health, U.S.–Mexico migration and migrant health, the comparative anthropology of love, and the applications of anthropological theory and methods to public health research and programs.

Jessica Justman, MD, Epidemiology Dr. Justman’s work is focused on the University Technical Assistance Program (UTAP), which supports HIV care and treatment in four East African countries. UTAP is part of the School’s International Center for AIDS Care and Treatment Programs (ICAP), and provides technical assistance in health systems development and HIV programs, such as linking TB and HIV care.

Marni Sommer, DrPH, Sociomedical Sciences Dr. Sommer works in global health and development. Her areas of expertise include conducting participatory research with adolescents, understanding and promoting healthy transitions to adulthood, the intersection of public health and education, gender and sexual health, and the implementation and evaluation of adolescent-focused interventions.

Claire Wang, MD, ScD, Health Policy and Management Dr. Wang is a decision scientist and epidemiologist who uses mathematical models to integrate epidemiology and demography to inform policy. She is interested in the distribution of modifiable risk factors like diet, exercise, and preventive screening, and how they reduce disease risk across the population. Her present research focuses on obesity and cardiovascular disease prevention.

Patrick Wilson, PhD, Sociomedical Sciences Dr. Wilson is the Director of the SPHERE (Society, Psychology, and Health Research) Lab at Columbia University. In addition to teaching at the Mailman School, he specializes in exploring the psychological, social, and cultural contexts that shape individual and community-level health outcomes. Dr. Wilson’s work has the overall goal of improving the lives of those who are disproportionally affected by HIV and other disparities.

Service

The Center provides expertise in messaging, advocacy campaigns, and study designs for scientists, educators, and community partners.

Meatless Monday Action About Meatless Monday

The Monday Campaigns is a non-profit organization that supports individuals and organizations in committing to the healthy behaviors that can help end chronic preventable diseases. Launched in 2003, Meatless Monday is an initiative of The Monday Campaigns, with a goal of reducing meat consumption for our personal health and the health of the planet. The Center collaborates with The Monday Campaigns to support the global Meatless Monday movement.

A Citywide Meatless Monday Evaluation In preparation for the NYC Meatless Monday resolution, a team of MPH students at Mailman designed a comprehensive evaluation plan to assess the impact of citywide Meatless Monday initiatives. Drawing from the Meatless Monday campaign already implemented across Los Angeles, the proposed plan outlines the purpose, program logic model, program theory, questions, design and methods for conducting a widescale evaluation. This evaluation plan can be modified and adapted to accommodate the needs of any Meatless Monday citywide resolution.

Measuring Impact

A Meatless Monday Evaluation for SUNY Upstate Medical University

The State University of New York (SUNY) Upstate Medical University has been implementing Meatless Mondays as part of its wellness proramming. While meatless options are available every day at the university, Meatless Monday highlights the meatless menu to help promote healthy eating. A Mailman MPH student is collaborating with SUNY Upstate to design an evaluation plan that will measure the impact of the Meatless Monday campaign on participant health behaviors.

Advocacy for Health Mailman Marches Together

Hundreds of Mailman students, faculty and staff joined the Peopleâ&#x20AC;&#x2122;s Climate March on September 21, 2014. Held just a few days before the United Nations climate summit, the Peopleâ&#x20AC;&#x2122;s Climate March was a large-scale activist event to advocate global action against climate change. Mailman Marches Together advocates wore Meatless Monday buttons in support of a sustainable climate by eating meat-free on Mondays.

NYC Meatless Monday Resolution

City Council Member Helen Rosenthal introduced a resolution proclaiming all Mondays as Meatless Monday in New York City. Aiming to encourage residents to go vegetarian or vegan at least one day per week, the NYC Meatless Monday resolution supports the health of individuals and the environment, and the reduction of greenhouse gases. By reducing dietary consumption of meat, we lower risk of heart disease, obesity, and hypertension; reduce production of greenhouse gases; and cultivate a culture of more inventive, healthier diets for the entire population. Meatless Mondays helps to make New York a healthier place.

IMAGE CREDIT: SUNY Upstate Medical University. Retrieved from http://www.upstate.edu/news/article.php?title=4985.

I Love NY Water at Columbia The I Love NY Water campaign is a non-profit initiative created to promote drinking New York tap water. Drinking tap water benefits individual health and reduces the negative environmental impact associated with disposable bottles. The Center collaborates to support and expand the I Love NY Water campaign.

I Love NY Water Bottles at the Bookstore

In partnership with the Columbia University bookstore, I Love NY Water bottles are now available at two campus store locations-CUMC Medical Center and the Morningside Campus bookstores.

Mailman Loves NY Water

Over 600 Mailman I Love NY Water bottles were manufactured and distributed to all incoming Mailman students during orientation week in fall 2014, in an effort to promote drinking healthy New York water.

Who We Are Lisa R. Metsch, PhD Acting Director Stephen Smith Professor and Chair of Sociomedical Sciences

Marita Murrman, EdD Associate Director of Education and Operations Associate Professor of Sociomedical Sciences

Rachel Shelton, ScD Associate Director of Research Assistant Professor of Sociomedical Sciences

Ana Abraido-Lanza, PhD Associate Professor of Sociomedical Sciences

James Colgrove, PhD Professor and Deputy Chair for Masters Programs in Sociomedical Sciences

Marni Sommer, DrPH, MSN, RN Associate Professor of Sociomedical Sciences

Grace Lee, MPH Center Coordinator

Lerner Center for Public Health Promotion Department of Sociomedical Sciences Mailman School of Public Health Columbia University 722 West 168th Street, 9th Floor New York, NY 10003 Email: gl2430@columbia.edu Phone: (212) 305-1483 mailman.columbia.edu/publichealthpromotion

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ÂŠ 2015 Lerner Center for Public Health Promotion at Columbia University. The information in this report is correct at the time of printing. The Lerner Center reserves the right to make changes as circumstances warrant.