Columbia Business School Publishing

Quality Shareholders

How the Best Managers Attract and Keep Them Lawrence A. Cunningham

"Quality Shareholders highlights the close correlation between patient long-term investors and companies focusing on long-term strategies and profits. Its numerous examples of successfully run corporations with such dedicated shareholders will be of interest to individual and institutional inves-

tors alike."—David Kass, University of Maryland

$29.95/ £25.00 cloth 978-0-231-19880-6 2020 264 pages 3 iilus. Hire Purpose

How Smart Companies Can Close the Skills Gap Deanna Mulligan with Greg Shaw

""When we measure tech intensity, two elements are essential: the adoption of world-class technology and a workforce skilled to optimize that technology. Deanna Mulligan offers us the intensive story of a company’s digital transformation and a roadmap for preparing the workforce of the future."—Satya

Nadella, CEO, Microsoft

$24.95 / £20.00 cloth 978-0-231-17948-5 2020 280 pages 1 illus.

One Up

Creativity, Competition, and the Global Business of Video Games Joost van Dreunen

"Van Dreunen's book, One Up, reflects his many years of experience and makes interesting observations about the games business, offering his unique perspective as a consultant and an academic. His positioning at the intersection of creators, manufacturers, business executives, investors, and financial analysts makes his book a must–read for anyone interested in learning more about the games

business."—Michael Pachter, managing director and equity research analyst, Wedbush Securities

$29.95/ £24.00 cloth 978-0-231-19752-6 2020 320 pages Common Sense

The Investor's Guide to Equality, Opportunity, and Growth Joel Greenblatt

"Even Joel Greenblatt, superb investor and lucid stylist, would be shocked if you agreed with each and every one of his ideas for improving the quality of American life. But there's not one idea in these fine and well-wrought pages that won't

make you stop and think."— James Grant, editor of Grant's Interest Rate Observer

$19.95 / £14.99 cloth 978-0-231-19890-5 2020 144 pages

Narrative Change

How Changing the Story Can Transform Society, Business, and Ourselves Hans Hansen

"This is a smart and eminently readable treatment of a novel approach to social, organizational, and personal change through the analysis and alteration of embedded—and often unrecognized—cultural narratives. Practical applications of Hans Hansen’s thoughtful approach to narrative change are... highlighted by an impressive, firsthand account of how a small team of social justice advocates was able to change the way the death penalty operates

in Texas."— John Van Maanen, emeritus professor of organization studies, Massachusetts Institute of Technology, and author of Tales of the Field

$27.95 / £22.00 cloth 978-0-231-18442-7 2020 224 pages 7 illus.

The Power of And

Responsible Business Without Trade-Offs R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar

"The Power of And shows us that the old narrative, which tells us the only purpose of business is to maximize short-term profits for investors, is steadily being replaced with a new narrative... about finding win-win-win solutions to challenges and problems, which minimizes or eliminates trade-offs and make our collective world a better

place."—John P. Mackey, cofounder and CEO of Whole Foods Market and coauthor of Conscious Capitalism

$24.95 / £22.95 cloth 978-0-231-18850-0 2020 208 pages 2 illus. Startup Myths and Models

What You Won't Learn in Business School Rizwan Virk

"This cogent, far-thinking explanation of how startups work will be invaluable for any aspiring founders stymied by traditional business wisdom."

—Publisher’s Weekly "Rizwan Virk scrutinizes popular startup myths and provides crystal-clear startup models to guide entrepreneurs on their journey."

— Randy Komisar, partner, Kleiner Perkins Caufield & Byers, author of The Monk and the Riddle and coauthor of Straight Talk for Startups

$27.95 / £22.00 cloth 978-0-231-19452-5 2020 288 pages 14 illus.

China's Fintech Explosion

Disruption, Innovation, and Survival Sara Hsu and Jianjun Li

"China has emerged as a leader in the global fintech industry, but there has been limited insight into this development. This book provides a wonderful summary of China’s fintech development, covering topics such as digital payment systems, peer-to-peer lending, and online consumer credit. From this book, we can understand how these emerging fintech businesses are changing the way Chinese consumers pay, borrow, and invest."

—Bohui Zhang, executive associate dean and presidential chair professor, Chinese University of Hong Kong, Shenzhen