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Great Lawn Simplifying lawn care and maintenance for consumers ScottsMiracle-Gro has long been known for fertilizers and grass seed that have helped consumers to maintain lush, green lawns. After 150 years, the company retains its market leadership. Among the key drivers to its success: A commitment to high-quality, dependable products, coupled with consistent investments in innovation and lawn care products. “We’re focused on providing simple, easyto-use solutions that enable consumers to achieve a great lawn on their terms,” says Josh Peoples, Vice President and General Manager of the Lawns business. “That goes for consumers who have long relied upon our brands, as well as those who are new to home ownership and the whole notion of effective lawn care.” Peoples says company research has shown that a barrier to consumers taking a more proactive approach with their lawns lies in potential confusion over which products to use and when, as well as a perception that it can be time-consuming and costly. ScottsMiracle-Gro is making lawn care as understandable as it is convenient, affordable and effective. “We’ve evolved immensely in how we communicate and connect with consumers,” People says. “It’s built on four key consumercentric approaches.” These approaches are: • Educate consumers on the value of safe and effective lawn care. • Provide simple and easy-to-understand guidance on how to succeed with lawn care.
1946
• Make it easier than ever to use Scotts® lawn products. • Make it easier for consumers to find and buy Scotts lawn products.
Innovative firsts Scotts was the first consumer company to begin working with the USDA on reaction methylene urea fertilizers in the 1940s. This led to the introduction of the first controlled-release conventional fertilizer.
Research becomes a full-time division, making Scotts the first commercial organization to dedicate a team to turfgrass research.
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This has manifested itself in many ways, with 2018 being a huge innovation year for lawn care. An example is the expansion this year of the Scotts Annual Program, which involves the application of four different fertilizers in early spring, late spring, summer and fall. Consumers can purchase the program at local retail stores or order online to be shipped directly to them. ScottsMiracle-Gro has also launched Thick’R Lawn, an all-in-one solution for thinning and weak lawns that includes soil improver, fertilizer and grass seed in one application. Plus, the new Triple Action line for northern climates includes weed preventer, weed killer and lawn food.
1953
Scotts’ automated electronic seed processing plant—the industry’s first—is built.
Monthly April 2018 Columbus Monthly MARCHColumbus 2014
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