Target Your Market @ columbuslibrary.org Use our Premium Resources, research databases you can access for FREE through columbuslibrary.org with a library card number and PIN.
Questions? Visit the Science, Business & News department of Main Library and ask a librarian to demonstrate how to use these research databases, or the reference books listed on the next page. Business Decision Research consumer market data, demographic data, and market segmentation data associated with geographies you customize such as addresses, ZIP Codes, census tracts, and cities. A consumer market database for small businesses, entrepreneurs, and non-profit organizations that helps businesses to succeed by increasing their market share and growing their clientele Visit www.businessdecision.info for free access to a marketing segmentation white paper, and a tapestry segmentation reference guide
Business & Company Resource Center Company profiles, SWOT analysis, brand information, rankings, market research, and full-text trade journal articles
EBSCOhost Research Databases Choose the EBSCOhost database Business Searching Interface Market research reports and full-text marketing journals Company profiles, SWOT analysis, full-text trade journal articles, industry analysis Create a free EBSCOhost account for RSS feeds or email search alerts for a specific topic
ProQuest Direct Use Advanced Search to limit your search to a company name or NAICS code, and a keyword or subject Use Browse feature for Just-Series market research reports, market share data articles, and SWOT articles and reports
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Target Your Market @ columbuslibrary.org
Demographic & Psychographics Print Resources Visit columbuslibrary.org/reference to find the TUTORIALS AND ONLINE HELP menu on the left side of the page. Select Using Demographics to Target Your Market for lists of websites, research databases and books suggested by your librarian for business researchers. Best Customers: Demographics of Consumer Demand Provides data on the best and biggest customers for hundreds of individual products and services, alerting marketers to potential booms and busts in the years ahead. Household Spending: Who Spends How Much on What Data on consumer spending on products or services such as apparel and health care Who's Buying Series Provides demographic and psychographic information on your industry Current titles include Who’s Buying at Restaurants and Carry-outs, Who’s Buying Entertainment, and Who’s Buying Alcoholic and Nonalcoholic Beverages State Profile Ohio published by Woods & Poole Population, employment, income, household, and retail sales projections for U.S., Midwest Region, Ohio cities, metropolitan statistical areas, and counties for 5, 10, 15, 20, and 30 years
Central Ohio Market Research & Site Selection Resources Business First Columbus www.columbusbusinessfirst.com City of Columbus Economic Development economicdevelopment.columbus.gov Central Ohio Commercial Information Exchange www.cocie.org Columbus Chamber of Commerce www.columbus.org/economic-development Community Research Partners www.communityresearchpartners.org MORPC Mid-Ohio Regional Planning Commission www.morpc.org Ohio Site Selection Toolkit www.ohiomeansbusiness.com/site-selection TechColumbus Entrepreneurial Edge www.centralohioentrepreneurs.org U.S. Census www.census.gov or factfinder2.census.gov
645-2275
columbuslibrary.org/reference