BUSINESS AND MANAGEMENT

The work of the creative industries doesn’t just happen on stages and screens. Who has the savvy to bring creative works to market? Who gives theaters, concert venues, and galleries the foundational management skills that allow them to find their audience, pursue their missions, and thrive as cultural institutions? Independent artists, musicians, and content creators can also benefit from learning how to self-manage and cultivate a personal brand.

In today’s market, the brands themselves are no longer on the sidelines. Teams of creative professionals are working to advertise, make positive impressions, build communities on social platforms, manage public reputations and relationships, and share core values with customers.

Columbia’s business, management, and public relations programs understand the balance between creativity and commerce. We specialize in helping students hone the skills that make creative work commercially viable. After all, it’s called show business

Erica Hubbard ’99 Woodridge, IL

Columbia has been home to the awardwinning, student-run record label, AEMMP Records, for more than 40 years. Each year, AEMMP and other Music Business students travel to the South by Southwest Festival for practical experience in managing and promoting talent.

“I value the fact that Columbia has an environment of academic professionals that truly care about the success of their students. The class sizes are great and you can get attention as a student from your instructors which is important.” As an actress, model, and CEO of E. Hubbard Productions, Erica counts Chicago Med, Fall Girls, and The Other Side among her dozens of credits.