3 Tips for App Store Optimization for your App If you’re an internet marketer worth your salt, you know that SEO stands for Search Engine Optimization - but do you know what ASO is? App Store Optimization is the art and science of making sure that your app is as visible as possible to app store search engines in order to maximize exposure for downloads. Here are three top tips for ASO: 1. Keywords in title and body. This idea is very similar to SEO, which is to make sure that you have relevant and strong keywords for your app in the title and description of the app. For instance, if you create a driving game and call it “Move It,” that may not be helpful in finding your app. However, if you use a name like “Desert Driving Simulator”, people are more likely to search for “driving” if they are looking for a driving game, thus matching their keyword with your app.
2. Positive reviews. Make sure that you’re putting a quality product out into the world, because positive reviews matter. Apps with a certain number of reviews have the ratings displayed and it will not reflect well on your app if the ratings are low. Take a moment to consider how you shop for apps you’ll realize how much ratings matter. Be sure to engage with your users on social media and ask them to leave honest reviews on iTunes.
3. Make sure your app icon is relevant, aesthetically pleasing, and linked to your company. Ugly, cluttered icons are off-putting, as are icons that don’t seem to have anything to do with what the app’s function. For example, using the scenario from above there are a couple app icon ideas that you could go with. These include a landscape icon, or maybe a tire icon. Something more detailed would be better. A car on a dune icon would catch a users eye and stand out against other icons.
If those seem too complicated, perhaps a hubcap with your company’s logo in the middle. Also make sure you match the prevailing design of app icons - standing out is good, except when it makes you look like an amateur. Colure Media can provide complete guidance on all of these important pillars that influence the success of your mobile application. Please contact us for more app store optimization strategies to maximize the success of your app.
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