How Reviews Can Enhance Your Mobile App Optimization Last week, we discussed the importance of your app's title for being found on Apple or Google's app store. But user rankings and reviews almost as important. How do reviews enhance your mobile app optimization? Keep reading to find out.
The Difficulty of Reviews Unfortunately, unlike titles, user reviews come with a significant issue: they can't be controlled. We highly discourage trying to engineer positive reviews by offering overt rewards or even faking them. In addition to the ethical implications, users will see through the dishonesty and react viciously in their own reviews, leading to a negative impact on your app's popularity and reputation in the long term. The Rewards of App Reviews But though they are not controllable, reviews clearly matter. KISS Metrics ran a study by evaluating average reviews in connection to rankings, finding that the most positively rated apps ranked highest on a given keyword no matter how competitive that keyword was. In other words, reviews are crucial. But how do you get them?
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How to get Positive Reviews Fortunately, there are several ways in which you can increase your app reviews. Mobile App Optimization, which pops up as a user is opening an app and asks that user to review the app. You should be sure to delay the activation of the plug-in, though; if you ask users the first time they open an app and before they've had a chance to try it, they may be annoyed and leave a negative review instead.
Of course, you can also offer rewards to users for leaving a review. This works especially with gaming apps that run on some sort of virtual currency, which you can offer for free in exchange for a review. Of course, the best way to get positive reviews is still to build a quality app that makes a significant difference to your users by either helping or entertaining them. The more satisfied users you get, the more likely they are to leave a review, while you only need to gently remind them from time to time. We'd love to help you build a quality app that gathers positive reviews, and ranks highly on Apple's or Google's app store! Contact us today to get started.
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