Real Madrid Summer Camp Qatar Presentation

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Specialized Advertising & Media Services - SAMS, operating in the MENA region is offering very niche & professional specialized sports marketing & advertising, outdoor services and solutions to international and local clients. In collaboration with Fundación Real Madrid campus experience “World Best Football Club of the Century “ Our Objective is for Arab Youth to attain their optimum level of performance and benefit from being coached the ‘Real Madrid Way’. The increasing attention towards new generations underlines our strong desire to associate top level soccer and a program realized to answer the needs of the Arab Youth. We, indeed, strongly believe that our children should practice this sport enjoying themselves, learning to socialize with team mates and new friends and to measure themselves with victories and defeats.


SAMS through its partnership with Fundaci贸n Real Madrid Campus Experience is proud to offer the Arab Youth a chance to join Real Madrid Christmas Camp. It is an opportunity for the participants to live immersed in a Madridista environment !


Fundaci贸n Real Madrid Campus Experience aimed at Boys from 9 to 17 years old emphasizes the development of tactical and technical soccer training, as well as the intercultural exchange with participants from other countries. Through soccer, and a varied program of fun and innovative educational activities, participants will also learn Real Madrid CF values, such as leadership, fellowship, tolerance and participation. Fundaci贸n Real Madrid Winter Campus Experience will take place from July 8 2012 to July 14 2012 in a safe and healthy environment, a first-rate facility and serviced by a team of highly qualified professionals, both in soccer and education.


 Round Trip Economy Airline Ticket.  Full board accommodation.  24/7 surveillance by educators and coaches.  Hydration, lunch and afternoon snack.

 Internal transportation.  Excursion visit of Santiago Bernabeu Stadium and Museum.  1 Half day Madrid shopping tour.  1 Fundación Real Madrid Football kit.  1 water can.

 1 rucksack.  1 picture card.  1 attendance certificate.  Opportunity to watch Real Madrid Players (Subject to Head Coach Decision).


During the stay, the children will be trained by highly skilled professionals both in the sport and the educational aspects. Our soccer coaches are all highly qualified personnel. They belong to Fundación Real Madrid Soccer Schools and are specialists in sports training. They have been taught to play and improve the style of the participants, but more importantly, teach team work. Some of the soccer training activities to be performed in our Camps include:  Internal Tournament.  Individual and collective technical-tactical skills.  Work adapted to different field zones.


8:00 Wake up 8:15 Breakfast 8:45 Personal Hygiene 9:00 Bus to Valdebebas 10:00 B Group Campus Experience 10:00 A Group Soccer Coaching (90´) Activities 11:30 (15´) Hydration, shower and Groups rotation 11:45 A Group Campus Experience Activities 11:45 B Group Soccer Coaching (90´) 13:15 Shower 13:30 Lunch 14:30 Dental hygiene 14:45 Rest 15:30 Soccer Tournament 16:30 Shower 17:00 Bus to Residence or Madrid Tour Activities: Excursion visit of Santiago Bernabeu Stadium and Museum. Half day Madrid shopping tour 20:30 Back to Residence. Free time 21:00 Dinner 22:00 Free time. Parents calls 22:45 Soiree. Campus Experience Activity


Accommodation will be in a 4 stars hotel in Madrid. It will be in double rooms (2 per room), and they are equipped with bathroom and air conditioning. The Residence has TV & DVD Room, study, computers and games rooms, gym, laundry and night surveillance. The accommodation includes breakfast, hydration mid-morning, lunch, snack, and dinner. Food is an important part of sports and your participation in the Fundación Real Madrid Campus Experience will improve your knowledge in this area. All meals will be offered and monitored by our dieticians; and will provide relevant content in proteins, vitamins, carbohydrates and fats. In order to meet special dietary needs (i.e.: Diabetic, celiac, allergies, etc‌) of participants we require that these are communicated at the time of registration.


The following meals are provided daily:  Breakfast: Includes a significant amount of liquid in the form of fruit juices and milk, carbohydrates in the form of cakes, cookies and cereals. There will be fruit.  Mid-morning break: Hydration and energy bar.  Lunch: First and second course with salad and side dish, dessert, bread and drink.  Afternoon-snack: Hydration and snack.  Dinner: First and second course with salad and side dish, dessert, bread and drink.


Real Madrid City, the largest sports facility ever built by a football club. It has 5 pitches of natural grass, 5 pitches of artificial grass, Stadium Alfredo di Stefano next to the training center, medical center with the ultimate innovations, more than 15 dressing rooms, inner warm-up location and cafeteria.


TYPICAL DAY Participants will wake up at 8:00 am and go to bed at 11:30 pm. Training sessions are twice a day: 90 minutes training session in the morning and 90 minutes of training session and/or tournament play in the afternoon. The rest of the day both recreational and educational activities include swimming pool, leisure time and communication time with families. ADDITIONAL ACTIVITIES All participants will take the Santiago Bernab茅u Stadium and Museum Tour and the Real Madrid City Tour. SOCIAL MEDIA The Fundaci贸n Real Madrid Campus Experience, consist of an integrated experience in which the combination of sport and play becomes an intense and rewarding learning process for participants. The format will feature fun and an interdisciplinary team that works together with experts in education, creativity, innovation, art, and digital communication. Participants will have the opportunity to use audiovisual technologies and social media, to document their experiences and to build their own story and pictures of their stay. GIFTS Participants in the program will receive a gift kit containing a Fundaci贸n Real Madrid rucksack, one shirt, one short, one cap, photo, and a participation diploma.


Leaflets • Over 20 000 leaflet at Top Schools & Residential compounds • Over 5000 leaflet at Sponsor Outlets.

Online • Huge campaign on Facebook • Banners on Real Madrid Camp Official Website

For more information please contact us Mob # +974 66080688 qatar@sams-me.com


Brand Presence • Have your brand visible on your team shirts • Benefit from media coverage to show your brand

Press Releases • Incorporate your brand with Sports, have it part of your Corporate Social Responsibility to help keep youth away from obesity and drugs

For more information please contact us Mob # +974 66080688 qatar@sams-me.com


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