Complete Sellers Guide To Strategic Real Estate Marketing
Prepared for Joe and Rani Maliekal
3851 N Oakley Ave Chicago, IL 60618
Prepared for Joe and Rani Maliekal
Our mission is to help everyone ďŹ nd their place in the world.
About How my expertise will optimize your seller experience
Mathew J. Boemmel Real Estate Broker
Sales volume in the top five percent of agents in Greater Chicago. Chicago Association of Realtors TOP PRODUCER 1994-Present. Over twenty five years of successful sales and marketing experience Serving Chicago’s Buyers and Sellers Since 1993 Licensed since 1994 Experience with relocation transactions Broad knowledge of Chicago neighborhoods and schools CDPE (Certified Distressed Property Expert) designation Active in community affairs; - Alumni Board member for the Northcenter Neighborhood Association - Friends of Alexander Graham Bell School Proven dedication to excellence!
Stats Production As An Individual, Not Team Total Production
$202
416
25
Total sales to date (million)
Transactions to date
Collective years in real estate
About
Featured Listings
About
Recently Sold Around Northcenter Sold
Sold
3632 North Hoyne Avenue
$1,724,400 6 Bed 5 Bath
3842 North Seeley Avenue
Sold
$1,355,000 5 Bed 4.5 Bath
Sold
3652 North Janssen Avenue
$1,325,000 10 Bed 6 Bath
3650 North Bell Avenue
$1,270,000 4 Bed 4 Bath
About
Recently Sold Around Northcenter Sold
Sold
3703 North Bell Avenue
$1,180,000 5 Bed 3.5 Bath
3920 North Seeley Avenue
Sold
$1,120,500 5 Bed 3.5 Bath
Sold
3706 North Bell Avenue
$1,100,000 5 Bed 4 Bath
3908 North Oakley Avenue
$999,990 4 Bed 3.5 Bath
About
Recently Sold Around Northcenter Sold
Sold
3625 North Seeley Avenue
$995,000 4 Bed 3.5 Bath
2125 West Bradley Place
Sold
$865,000 3 Bed 2 Bath
Sold
3752 North Wolcott Avenue
$805,000 6 Bed 3 Bath
2044 West Roscoe Street, Unit 2S
$687,000 3 Bed 2.5 Bath
About
Representing Your Home How I'll seamlessly manage every facet of your sale
Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.
1-2 Days
1-2 Days
1-2 Days
1-2 Days
1
2
3
4
Position
Prepare
Launch
Market
Evaluate comparable homes Marketing strategy Analyze market trends Listing preparation (staging, Competitively price oorplan, photography) Client questionnaires
Pre Launch/Coming Soon MLS and syndication Networking Signage
Print and digital advertising Print collateral Targeted mailers and email campaigns
1-2 Days
1-2 Days
1-2 Days
1-2 Days
5
6
7
8
Show
Update
Negotiate
Escrow
Broker events Open houses Lead follow-up Gather prospective buyer feedback
Client progress reports Listing statistics Price assessment
Acceptance Contingency removal
Inspections Appraisal
1-2 Days
1-2 Days
9
10
Close
Close
Sales report
Sales report
Representing Your Home
Representing Your Home
Marketing Your Property
Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.
1
2
3
4
Paperwork
Staging
Floorplan
Imagery
Listing agreement Property Disclosures Energy Disclosures
Furnishings De-Clutter Color Change Repair, Upgrade Virtual staging
Traditional floorplan
Daytime photographyLifestyle footageAerial footage
5
6
7
8
Listing Launch
Signage
Email Campaign
Print Campaign
Private Network Compass Coming Soon Compass.com MLS Syndication
For Sale Sign Open house sign
Property announcement Open house invitations Company email inclusions
Postcards Brochures
9
10 Digital Campaign
Open Houses
Paid social media promotion Feature on Compass Instagram & Facebook
Broker's Open House Public Open House
Representing Your Home | Marketing Your Property
Your Media Plan Your property deserves an advertising strategy as unique as it is. Employing print, digital, and social channels, here’s how we’ll effectively reach your prospective buyer base.
Type
Description
Notes
Property Brochure
Produce a bright and attractive property brochure to be distributed during property showings
Just Listed Mailing
Send direct mail Just List postcard to surrounding area and to prefered Broker network
Coming Soon & Just Listed
Send timely, targeted agent announcements ot active brokers in your marketplace
Social
Paid, boosted facebook
Boosted ads are designed to reach more active as well as passive buyers in your marketplace.
Social
Facebook posts are used to highlight Prperty Features, Coming Soon, Just Listed, Open Houses, and listing status changes.
Social
As a primarily visual platform, Instagramwill allow me to show off your home’s mostcompelling features. Instagram posts will also be used to highlight Coming Soon, Just Listed, Open Houses, and listing status changes.
Representing Your Home | Marketing Your Property
Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.
before
after
Representing Your Home | Marketing Your Property
Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's ďŹ nest selling points.
Our photographers' work has appeared in such publications as:
Representing Your Home | Marketing Your Property
Pre-Marketing Your Home Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
Create Early Demand
Drive Buyer and Seller Excitement
Get More Exposure
Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
By creating visibility for your home early on, you can start engaging your network. 2.4x more potential buyers will attend the open house of a Compass Coming Soon listing.
Tap into our Google search advertising to build momentum. We reach prospective buyers precisely when they're searching to help maximize traffic.
Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.
Representing Your Home | Marketing Your Property
Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.
51% Buyers who found their home online
30% Buyers who found their home by working with a dedicated buyer's agent
19% Buyers who found their home via signage, networking, print ads, or other method Source: National Asssociation of Realtors, 2018
Representing Your Home | Marketing Your Property
Networking Capabilities Aided by state-of-the-art Compass technology, I'm strategically connected to the market's entire brokerage community.
Unprecedented reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.
Representing Your Home | Marketing Your Property
Open House Events There's no better way for buyers to experience a home's merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.
45% The percentage of buyers who attend open houses over the course of their search process
Representing Your Home | Marketing Your Property
Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates. it to luxury status.
Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds
Representing Your Home | Marketing Your Property
Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
1.9M+
800+
Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform
Partner websites to which your listing is automatically syndicated for maximum digital coverage
Representing Your Home | Marketing Your Property
Email Marketing Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driventargeting to ensure your listing arrives in precisely the right hands.
On the Market
Eye-catching design Our crisp, clean aesthetic beautifully frames your images and listing details.
Intelligent targeting A variety of layouts lends itself to both consumer-facing and broker-facing messaging.
3703 N. Bell Ave, Chicago 4 Bed | 3.5 Bath | $1,199,000 Lovely, classic, Chicago brick home. Located on an extra-wide lot on treelined street in the charming Northcenter Neighborhood. Gut rehabbed with meticulous care, top to bottom rebuild using high end ďŹ nishes and superior ....
Mobile optimization With so many buyers viewing email on their phone, our scrolls are designed for both platforms.
Representing Your Home | Marketing Your Property
Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
7M+ Instagram impressions in 2018
2M+ Views on Compass YouTube channel
160K+ Our following across all social media platforms
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated, in-house social media team, I'm able to stay on the leading edge of social media strategy.
I have access to an exclusive list of social media stars, putting your home in front of their influential followers.
With listing promotion accounting for 75% of our company's social content, we highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.
Representing Your Home | Marketing Your Property
Social Presence In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following — all the better to broadcast your listing.
@ComeOnHomeChicago @ComeOnHomeChicago
Representing Your Home | Marketing Your Property
National Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proďŹ le, I'm able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
Driving Tra c to your Listing We attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
Your prospective buyer decides they're interested in purchasing a property.
They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.
Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout
We track these browsing preferences and use them to form your listing's buyer proďŹ le.
We then deploy digital listing campaigns, targeting users based on these characteristics.
Representing Your Home | Marketing Your Property
Intelligent Digital Marketing We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Precise targeting
We ďŹ nd the most likely buyers for your property using exclusive data.
Optimized performance
In-Depth Analytics
We perform continuous testing to deliver the most successful ads.
We track and measure the results of every campaign for continued optimization.
Why paid advertising matters Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
Representing Your Home | Marketing Your Property
Digital Audience Advantage By engaging the most relevant and active clients nationwide, our digital footprint ensures that your listing receives high visibility among key audiences.
Representing Your Home | Marketing Your Property
Global Presence Owing to a considered geo-targeting strategy, Compass listings have a digital presence in over 50 nations around the world.
51
1.7M
Countries to which Compass syndicates listings
Unique international users on compass.com per year
78
1.8M
International real estate syndication portals
Potential international social impressions each year
Representing Your Home | Marketing Your Property
Overseas Partnerships Recognizing that your buyer may be sourced abroad, Compass has forged connections with the key digital real estate destinations on every continent.
lkeria.com
immostreet.com
city24.lt
morizon.pl
darproperty.co.tz
homesales.com.au
seloger.com
immotop.lu
oferty.net
thailand-property.com
realestateworld
zezoom.fr
go853.com
kamicasa.pt
thailand-property-gate.com
rentbuy.com.au
sz-immo.de
iproperty.com.my
magazinuldecase.ro
sokna.tn
willhaben.at
xe.com
icasas.mx
arkadia.com
emlaktown.com
imot.bg
property852.com
mubawab.com
arkadia.com
bayut.com
realestate.com.kh
99acres.com
selektimmo.com
domofond.ru
rightmove.co.uk
kangalou.com
rumah123.com
shweproperty.com
senegalcity.com
bestpropertiesoverseas.co.uk
icasas.cl
homehippo.com
privateproperty.com.ng
imovina.net
edenway.co.uk
fang.com
myhome.ie
propertyindex.com.ng
iproperty.com.sg
thehouseshop.com
sodichan.com
propertysteps.ie
zameen.com
reality.sk
zezoom.co.uk
icasas.com.co
homeglobally.com
hausples.com.pg
persquare.co.za
mesto.ua
city24.ee
immobiliare.it
iproperty.com.ph
privateproperty.co.za
bestpropertiesoverseas.com
housingparadise.com
realestate.co.jp
myproperty.ph
globaliza.com
realtyindexer.com
acheter-louer.fr
buyrentkenya.com
persquare.com.pg
kamicasa.com
cotelittoral.fr
city24.lv
domy.pl
pisos.com immostreet.ch
Representing Your Home | Marketing Your Property
Representing Your Home
Supporting Your Sale
How will I monitor the market? Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.
Collections Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
Representing Your Home | Seller Communication
How will I assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new leadgeneration opportunities.
Representing Your Home | Seller Communication
Representing Your Home
Analyzing the Market
Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.
80%
7 Days
9%
The percentage of buyers who purchase their home at its fair market value
The period of time during which your home receives peak attention once it's been listed
The average percentage below market value that homes sell for after 24+ weeks on the market
Representing Your Home | Analyzing the Market
Discovering Compass How we’re building the ďŹ rst modern real estate platform
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.
Our leaders hail from the world's most innovative companies:
#1
1.9M+
Our rank as the nation’s largest independent brokerage
Average monthly page views on Compass.com
$6.4B
100K+
Our company valuation, with $1.5B in ďŹ nancing raised
Transactions closed across the country in 2019
Discovering Compass
A Nationwide Network Since our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 300 offices extending from coast to coast.
15k+
130+
Compass agents nationwide
Compass cities
300+
$88B+
Compass offices
Total sales volume in 2019
Discovering Compass
National Rank In just six years, Compass has swiftly ascended to become the nation's #3 brokerage by volume and the the #1 largest independently owned brokerage.*
#1 Largest Independent real estate brokerage*
#3 Real estate brokerage in the nation
*Compass 2019 sales volume is reective of partnership with PaciďŹ c Union and Alain Pinel. Source: REAL Trends 2019
Discovering Compass
Our Regional Success A look back at how we've transformed the market.
2012
2014
2017
2018
October
July
November
February
Ori Allon and Robert Reffkin found Compass
Close $42M Series B round of financing
Rachael Rohn joins as GM
November
2015
Raise $100M in Series E round with participation from Fidelity Investments, IVP, and Wellington
Close on $8M seed round
February
2013
Rebrand from Urban Compass to Compass
Launches in Chicago in a temporary workspace with 22 agents and staff
May
September
December
Publicly launch as Urban Compass
Close $60M Series C
Raise $450M as part of Series E round with participation of SoftBank Vision Fund
September Close $25M Series A round of financing
2016 August Close $90M Series D with a reported valuation of more than $1 billion
At year’s end, Compass team approaches 2018 with 57 agents
Discovering Compass
April Reaches 100 agents Merger with CONLON triples number of agents and expands reach into the Western and Northern suburbs
May Flagship office opens on Kinzie in River North Bucktown office opens Heather Gustafson joins as Managing Director, New Development
June Merger with The Hudson Company further deepens Compass’ presence in the North Shore
July Reaches 400 agents
Compass Cares As a company committed to helping everyone find their place in the world, giving back to our communities is central to our mission.
Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it. Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Cares
connects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.
Discovering Compass