Comfy for Mac A unique distribution opportunity & Launch event case study May 2010
Comfy keyboard Learning System ● Comfy‟s award winning educational product is now available for MAC users
● Multi-lingual software in 23 languages ● Educational toys encourage toddlers to learn through play
● Rich and exciting multimedia CD content world For ages 1 to 5.
● Various software titles with ages &stages educational content * Product name may be changed to MINICLICK, (subject to MOQ‟s)
The Opportunity ● Additional new & exciting Mac accessory. ● Enhancement to the Apple in-store experience strategy with Comfy keyboard.
● „All family‟ solution - parents who shop with their toddlers can keep them occupied while scrolling throw the shop.
● Product fits the Mac demographic age group (25-45) – parents for toddlers
● Exciting PR opportunity (see next slide)
PR Exposure ● International launch event with Israel‟s Apple VAR IDIGITAL
● “A” list celebrity parents ● Massive media coverage • E channel – new magazine WATCH • News articles • Brand recognition Watch the launch movie
Launch Event
Point of Sale Permanente in-store play & demo station
For further inquiries
Ofir (+1) 201-203-1031 ofir@comfyland.com