Lesniewicz/Navarre
Poster for dinner dance at the Toledo Club. Announcement of the showing of the Clio awards at Advertising Club of Toledo luncheon . Right: binder and two of the section cover pages for Finkbeiner, Pettis & Strout , engineers and planners . The sections are designed to also function , without tabs , as individual brochures for specific areas of work performed by the company. Brochure for S.J. Kennedy & Associates . Brochure for the Port of Toledo .
28
Communication Arts March/April1981
33
Muir Cornelius Moore
IBM Color Analyzer folder and support brochures . The equipment uses fiber optics to analyze color, so MCM used fiber optics to create color for the covers of the folder and brochures . Bryon Weeks , designer; Bill Au l, writer; Eric Meola, photographer. Right : 1978 annual report for Addressograph-Multigraph Corporation . Mike Toomey, designer; Eric Meola, photographer. The identity program for the corporate name change to AM International involved a name-generation project , which developed 80 ,000 names, and graphic design systems for nomenclature, stationery, forms , brochures , signs, veh icles , packag ing and products . The spread below, from the announcement brochure , shows a selection of the adaptations to the new name and logo design . Michael Toomey, Richard Moore and others , designers.
48
Communication Arts March/Apri/1981
63
-
Square •2 lOp center lllustrak!dby ERAUlO CARUGATI
~
Square
fl3 lOp nQht
illustrated by
ED SOYKA Squ..-eiiiOplelt
•ustratedby CHARLES SHIELDS
~ Square fl5
nuddlec:onte< ilustraledby
Squ..-e14nuddlelelt
JOHN LYKES
lllustraledby CRIS11NE MORTENSEN
Square "6nuddlenght
~.
-
Squ..-e 17bot>:>mleft illustrated by
IGNAOOGOMEZ
Square 19 bonom nght ;Bustraledby
ROGER HUYSSEN
~
OnQv>al photoo•aphy by BARRIE SCHWORTZ
Square lf8bottomcenter ilustratodby JOZEF SUMICHRAST
~ ~concopts, art~
~ des>on & o""'nw1bon by GORDON MORTENSEN
65
When it comes to sports ,.iUIIIOaPiJYwe'leaheadoftheTmes. (WESTERN SUN
I
The OldMan &The Seafood.
Nobodylft'WSbett«..toodinSeett.lethanyou1lfind at.lvwH._tund'e,....urant.a.Ju.c.ukhun.OrHicanybody ebewholmowlthfttw~lli'OI.&ndlhebeltrntauran~intown.
c:hc.t.oh.\<edinnerwhenhecameto&e.ttleafewmonthtlfCO. Kinp. Queena. C.pe.aint of lnduiUy aU rub ~withlhereetoluaatlheC.pt.ain'sT.WI: ~·asimplynothincfinl'!r Un),.ofOOI.Iftle, you'N
talkincabout lvar's lndianS&Imon •lou-. MMMmm. Superb s.rt.equeds.J.mcw1lllvar's..,ecialtyhoere lt'tcooobdover aklerfilft. and huafllvorhkeyou'wiW:\"«t.uUd. OdKtable. And that's a pod word todNcribe the ..tood di._at lvar'sAcresofClama.Cnb. Slvimp. ScaiJop..Oan..
Ivar's
lvar'aCapt..in'aTablewuthepl.cet.he Kir,.:olSW«ien
Andalmo.t~oeryodw..tooddithyoueanlnw«ine.
\\'ehopeyooandyourfamily.OUjol.nustonightatone olourresuurante. ButwMtewryoudo.keepclam.
u.._..~~!!'~~ ~-m.o 40~~~s:!~~~., f>W~}'~od~~.= IUM&I
When it ames »the Gn!lillt~Wieahead aftheTmes.
IWESTERN
SUN
I
lvar clatnS up on a secret fruni1y recipe.
anda~cramyfishstoc:k. Outnobcxtyknowsuactly wMtthecombinatJon is. E~ lvar, Eanarand bla modw. But whoc:arM" You can hJI,:e all the Vikii\ISoupyou .,.-.ntllimplybybrif\KincyourfamilytotheC.ptain's'l'llb&eor lv.r'aAcrnoiCiamsandorderiJ'II"it. Come and ha'-.IOmlt. And whi""-you're•titt.akeyourpiclcol oneolour Einar. You~ee. ifsanoldfamily~that"•been oornpleteiiNlooddiM!f'l. You..-on'tfindmoret..ty pu!fddowntoEinarbyhilmoc.herfromNorw«)'. You ...... 'IW"ttl.~ IN#ood~. Butdon'tulc lvwfortherf!dpe malceit...;th•oombiuttonolcnb,ahrimp.salmon. ·~ill..l. ~ forVildncSoup.lle1ljuttdamuponyouifyoudo.
Askanybodywho'striedourViltincSoup. They11ull you it'aii'ICf'l!dibtydelldoua. Butdon'task t.Mm how to makeiL Only twu men inSt.ttJe know the m:ipe The firals Einart..rsen.ourchdattheC.ptain'sTable. ThiiKOndls lvarhim!lelf. the old man and the IINfood. lvudaml upqu;dc when aJ\fbodY uka him fortherKipe b Vikinc Soup. Sodoel
n.-...~st:!?~~~ ,._2&470t0 Indian Salmon I.,._
401NENorthllll<eWql't!onotG2-071:7
Pler64F~Oid~'lla~ t12f~2
73
Designers as Their Own Clients
Gerald Ries designed this trade show booth to promote a line of products he helped develop. Malcolm Greer designed an exhibition about the work of Malcolm Greer. Communications Design, Inc., provided a kiosk to display their graphic design samples. John Follis and Associates presented their own pottery, furniture and architectural graphic design.
annual reports
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83