2
What~ his is hers.
MAGAZINE CAMPAIGNS
Donald Egensteiner, art director Sallie Guthrie/Laurence Spinner, copywriters Harold Becker, photographer Young & Rubicam, Inc., agency Bulova Watch Company, client 2 Joe Cipolla, art director/ designer Peter Lubalin, copywriter Bill Helburn, photographer Leber Katz Paccione, agency Henry L. Segal, client
WhatS his is hers.
Set bad< the clock 10 our multo·stroped Tom Jones Shirt. the look of Englarl(j. past fashIOned especially for you as onfyh ,l.s for ·hercan Man·tailored but i,rlcurved. Cronkle Shirt. about $6; HIprKllngTropez Pants w,th rongSeIf Belt, about $8 Prices .IIghtly higher on West Coast. In a score of hIStory maklOg colors. For .tore nearest YOU. write h,I.S for ·OOr, 1407. Broadway. New York 10018
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for her 27
14 specialties at the not-very-proletarian Russian Tea Room.
The First Plane to Vienna, and why its never second. ~7h~I:;::ul::~~!~~ c:h.nglnginvolvn;l
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Tholl's why SwiJuir hn wh.t we ull Fint PI...ne scorvicC' [vC'nlhouJ,hyouch.ngepJ..nnoncC',YOUSlllIgC't. whuC'you' rC'IOInlfint. SWI.u.ir hu Flul Pl.aM servlCt' to VKnn., Dusseldorf, Stunilorl,Pr.suC'•• nd m.any othC'r cities, too Our pl.n" .Iso .Hlve In Zurich Ind CAney.. urly
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.KIdlhOfl. b«.usc-you AyS .... lsu.u from polnlofdeput.
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of us
SWISS.if hu 17 AIgh". WHk to SWlllerl.nd, tUYlns from New York, Montru1. lmd Chiogo. We h.l~ oHicH in pnnci~1 cili", too C.Il 1,11 We',t' one beltt'r th.n HCOnd bnt .
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,~. The One-Stop Plane to the Middle East, and why it won't stop twice. Slopping more th.n onu ulu.lIy mun. wHlmlllme Th.,', why SWIU.ir hu whit we nil One,Slop Phlne M'rvI« You m.. ke only one ItOp in Zurich, chinle pl,nH, Ind 10 on 10 your finll dHlinllion (You'l! Mvefletslop-illlth,IWly.) Swisllir hIS One-Slop Hrvice 10Athenl, BeifUt, Cllro, bllnbul Ind Ttl AvIV.
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Just where does the Russian Tea Room stand? Slightly to t,~!:!,~!.!.,?!~arnegie Hall.
We liso hive 11 RilhlllWftkloSwilltrllnd,lt1vinl from New York, Monlrtll, Ind ChiCl80' And offic.... in principII cfliltl,IOO. CII! UI (Or your Irlvel Iltnl.) IE you h,vt 10 slop more Ih'nonce, you're on 1M wronlpl,ne.
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The Express Plane toZurich, and why it doesn't stop local.
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The ruson's Ilmple The lolng il fuler when / /
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And whether you' re slOPpinl In Zurich or 100ni on to
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No Willed lime, no willini lime
Swisulr has 17 Ri&hlll week 10 SWllurl,nd, Itlvlnl
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Before~'relone
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The Switch-Plane to Stuttgart, and how two planes are faster than one.
~~;~~~::~'t:~ i:h~~lf:::' ~:;~r ~~nli~::n:..~:~~ theYlfflvt,tthtirl'ln,ldltllinllion
~'::~t w~:u S;;;i:~~~ ~~:n;:h::U:;,e ,':J :e~~~h:~:~: 1
you'ftlolnlsooner Swisulr hIS SWltch·PI,nt Hrvice 10 Stulll.,I, Vtenn" Pr'lue, DuIHldorf, lnd othtr cilift.
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SwilSllr frompoinl ofdtplrlure to point ofdHllnl'
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.ndtuier for you 10 kttp tflck of us.
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Complete dinner served at the Winter Palace, December 11, 1913 as reported by the Czarina's lady-in-waiting is yours at the Russian Tea Room $5.75 complete.
officHinpnncirnlcili1tl T&kethtSwilch·Pl&ne A lilt Ie ch.nge once In. whl[e rceverhurl&nybody
~SWISSAIR
Just where does the Russian Tea Room stand? Slightly to the left of Carnegie Hall. IMW....71.. _.CO..-:F
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1 FLIP~
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Jack Ludwig
ABOVE
An Introductory Anthology of Selections and Criticism Edited by DOUGLAS M. DAVIS 0204 A OUnON PAPERBACK ORIGINAL $2.45 In Canada, $2.95
3
A Biography by
Charles Norman
D 202 A Dutton Papcrback $1.45 In Canado, $1.75
122
Herbert S. Parmet and Marie B. Hecht
1
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P!lrtn dge tree