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Packaged in 12 minutes ... all these clocks! New S t . R eg it Package Save• We• tel ox $52,000 Yearly!Don'tbothertocountthem-there are 516 clock.s! And Westclox pack.s them all in just 12 minutes- using new mechanized operations. That packaging rate, only yesterday. was unbelievable for such precision inmumcnts. But it is now a reality, thanks to a new, ingenious carton developed by St. Regis. Th is carton makes this new mechanized packaging
~~::e:::i~~d~~a~·;ff:;:~· ;:;c:;:::. ::~~!
An average of 2.600 clockJ packed every ·hour. Production increased 25%. Costs reduced $52.000 yearly, thanks to tremendous savings in time, labor and cartons. For new ideas, new methods of packaging in paper, paperboard, plastics, foil and film laminates-call St. Regis. That way. you can be sure you gel the best in packaging for your product and your budget.
St:!!~g~~
B-1
B-2
NEW CUMMINS DIESEL GIVES WESTERN
TRUCKERS 250 H.~ NATURALLY!
There's a new way truckers are us1ng to move morefre•ghtfaster. Atgreatersavmg It's w1th the new Cummins NH·250 D•esel. Th•s2SOhp. dieselenglnedeUversXlmore "hdl·levehng" houepower at less fuel per developed horsepower than Cummtns most populard•esel, the NH·220. The NH ·2SO produces more horse· power than the NH·2'20, yet the two engines arecomparableins•ze. Thecombustiooarea has beenincreased15".from7.t3cu .in. to 855cu .in.; st1U iheengine itselfisstronger . •more durable. Addillonal internal improve· mentshelpmaketh•seng•nemoreeconomical on 1uel 1han any other comparably rated.
1•"
naturallyasp~ratedd•esel .
Since 1932.Cummfnshasled themdustry In the development of lightweight. l'ugh· speed d•esels. It has ~lfin!y been through Cumm•nsresearchthatthecfleseltruckhas become the most economical meht~~ of dis· lribuhoooflheNation'sproducts. Cumm•ns aga•nsetsthepacewiththeNH·2SO. Foryearsthemenwhooperelelhe cou n· try'struckshavebeentheblggestusersol Cummins eng.nes. Cummins. 1n turn, has metlhts responslbihlybyproducingd•esels that are tops 10 Quality-the most depend· able pertormersofthemaii. You'll fi nd the new NH · 250 10 many wel l·k nown trucks . Autocar, Brockway, Dtamond T, Fre•ghtliner. Hendrickson, lnternat•onal Harvester, Ken ·
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Cumm'"s the No.
~
truck d•esel I
Curnmlnt EfiQIM Company, Inc , Columb\it, Indiana
CA. November '60
59
135
F-8
CA. November '60
FT-21
FT-23
141
CA , November '60
FT-24 nChristmas tree" illustration for Oil Center Tool Company by A. F. Fukal. Agency, Rives, Dyke and Company, Houston.
Working drawing for one of a series of 100 line drawings for Petersen Publishing Co., publishers of automobile magazines. After completion of the series by Rex Burnett, Saratoga, California, the publisher liked the esthetics of the working drawings, had them reproduced as a series of 25 prints and bound in a private edition for gifts to prominent sports car enthusiasts. FT -25
142 FT¡25
CA, November '60
Trademarks and letterheads
II-
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Consumer G-1 /
G-14
1-
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Management G-1
G-14
146
Advertising G-1
G-14
Artist
G-3
G-8
CA, November '60
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c hairrnas ters G-11
G-2
G-18
(
G-9
G-2
G-15
CIRCUS LAND Sanford, Florida. ~-~
I
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FEATURING THE WORLD f'AMOUS
CRISTJANI CIRCUS
G-16
G-4
G-17
CIRCUS LAND
G-6 G-13 G-16
CA, November 'BO
H-10 White corrugated light bulb carton for Westinghouse Electric. Design by Paul Rand.
H-11 Ream package for International Paper's Springhill Bond. Design by Lester Beall, Inc.
Bookjacket for ((Afficianado" published by Hastings House. Color is magenta, red and black. Design by Allan Buitekant.
H-12
H-13 Bookjacket for Chilton Company. Four color. Design by Samuel Maitin. Art direction by Maitin and Mel Kelley. Photograph by Seymour Mednick. H-10
160
H-11
CA, N ovember ¡60