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Tli£ CHARC\.JT'E.Rif. INC 8706 SUNSET 80Ulf.VARO LOSANC£LE.590069
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Hand-tailcxod by Chester Banie, London of superb26m. wooiYOiourbyMocxehouse& Brook of England . Our aurhtruic version has rtal leather buttons and shoulder rpaulc1s.
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Dcsigntr Luciano ~ra . son of Carlo Barbtra, smdied:uOxfordandu·aintdin English textile mills . During this period he developedadeepr<sp«tforBritishfllmls andcokattonsasisevidenccdbyrhis Princt-of.Walessuit. The Barbera mill pro. duetd the fabric. Chtscer Barrie, London tailored it by hand. Additton.al swatdltS repmcm our own selections from lra.ly's fin · est and lllOit inrernting clusical suitings. ntlKNGALJTUf'lDSHiaT
From rht shirting collections oflnos. Mason eo .• Enaland. The excep<ionaJJy clear striping is 1 mule of the fint yams used in the fabric . Made in London exdu· ,ively for Louis International .
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Scottish yams and designs imrrpm:fd by TalliaonFinodBtella. thcstttBatrit', London in "'"' bri"&S <hem "' Louis. Hackina pock.ea with small ticket pocket and side vmcs. Colorations that evokr an aunu.nncountryside. -.TMD.fi.AMal~-
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flannel tailored by Chester Bani<,
London. 'n«T.U.TI/MitU.TU.~~ ~
Cotton wu.ns (rom a Scoctish mill , cur and JeWn in PmJsia,lta.ly.
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RcaJ ancient madder fabric and cksisn in
Supple capeskin gloves meticulously srirched in the workrooms ofSittps in Gil · linghasn , Enaland. Eaceptionally soft ln.ther glovts that are warm without bein.g
sprclal antique colorations and panems that complrmmt our Scottish country tweeds and uaditional English suiu. They are ncxcd fOe th<ir bcd'y ....ight and, incidentally, theyknotbcourifully. From th<S.vili< IlowColl«tionolHolliday & Brown of London . ~l'lUOTmP4HTI
Lush veiYCt coni trowm from DiVisconti, ltaJy's pmnier couon mill. Tailored. adusiY<Iy fOe Louis by Barty Bricktn.
bulky. Tradittonal English nn.ts shown he~ in 1 variety ci rich clusical shades . Made by Tino Cosma in Italy using superior crqxdt.<hinesilk. TMlQIOCODIUNlT
Made in France for Louis International .
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Enaland. Ncxe rh< smanly styled smali<r Enatoshshope.
sub<i<shadesofGreyandRust .
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4-q"elet latt-up featuring "Wtlt construction and moc~ ....y sole . Bench-made in Enaland
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Bench..:..ftod by Ferngamo o( Italy exclusively for louis International'.
expmsly!Ocl.ouis. From Italy's finest belt malcer. There's a thin linin& of c:alfskin on the bKk, thus giving the belt a completely finished look on both sides. The hardware is forged in the makrr's own small Parma, PalJuzo workroom. Probe.bly the most supple and bcauti· fu1 bdt we've ever known.
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MACYS ANNUAL EASTER FLOWER SHOW
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Phillip Snyder's CHRISTMAS CARDS For nearly twenty years, Phillip Snyder has amused his friends with an unusual series of Christmas cards. The theme has normally been tied to Santa, with one exception, the 1970 poster shown at right asking for predictions of snow depth for a "White Christmas." Early returns, Phil reports, were overwhelmingly for one foot, and then a sharp turnaround to just one inch. An associate who was making a commercial in Los Angeles with Bing Crosby asked for his vote and Bing also opted for one inch. All of this became academic, however, as New York wound up with a green Christmas. Most of the greetings have been poster size but there have been a few exceptions: a card showing Santa as a young man, a credit card, a button for "National Take a Reindeer to Lunch Week-December 18- 24." Only one has been linked to the ad business, an offer of space, giant back-lighted color transparencies on the sleigh with a guaranteed exposure to 68.5 million households. Last year's card, "The Reindeer Team's Other Season," led to a contract for a book, Santa's Boys, to be released this fall by Congdon & Weed. Snyder distributes 500 of the greetings. Rising costs have put a strain on his budget, not just for posters but mailing tubes and rapidly escalating postage rates, and he has deemed it advisable to hand deliver to his friends at his present and former agencies. When not producing Christmas messages for his client at the North Pole, Phil is with Benton & Bowles, probably best known as the art director who stopped the world when E. E Hutton talks. One of these commercials, "Alphabet," brought him a gold medal in the latest New York art directors show. The 1972 card showed Santa as a young man and as he looks today. 6 x 6, printed in brown ink, it gave the feel ing of a tintype. The Young Santa model was a gaffer Synder met on a TV commercial production set. The current Santa was Lucky Squire, a well-known Santa Claus model. Photographs by Robert Roughsedge. In 1971 the card was a Christmas Card credit card. Photograph of Lucky Squire by Roughsedge. Right: a 1970 poster, 24 x 38, asked for estimates of the Christmas snowfall , which never happened.
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Communication Arts September I October 1982
The tintype on the left is the earliest known, heretofore unpublished, photograph of Santa Claus as a young man. It was recently discovered in Santa's attic by Phil and Susan Snyder. The photograph on the right shows him-as he looks today.