AUTO COMPONENTS INDIA AUGUST 2019

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www.autocomponentsindia.com Vol 6 Issue 06

August 2019

COMPONENTS

INDIA

Hanon Automotive Systems is ready to meet the global demand with its innoative products: Murali Vaidyanathan, Managing Director – India, Hanon Automotive Systems India Pvt Ltd

Voice of the Automotive Suppliers

South India wins global investors with better ecosystem

special report: Lithium battery production in India set to take off in a big way /autocomponentsindiaofficial

@ACImagazine

/autocomponentsindia

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BLDC Motor & Controller For E- Two Wheeler

BLDC Motor & Controller For E-Auto

BLDC Motor & Controller For E- Rickshaw

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CONTENT

AUGUST 2019 COVER STORY

y r o t s r e v o C

18 South India wins global investors with better ecosystem 20 Hanon Automotive Systems is ready to meet the global demand with its innovative products 24 )VZJO (M[LYTHYRL[ YLKLÄULZ service concepts, parts delivery system 26 OSRAM Continental to shape the future of new mobility lighting 28 LIS works on unique model to service BS VI vehicles 30 SEG India operates as global hub of product and software development 34 Bosch opens expanded smart factory in Bidadi for mobility solutions 38 Suba Plastics to invest on new facility 40 Trelleborg is ready with its seals for electric cars 42 Scania India introduces NTG; to build trucks on this new platform 45 Tohoku Steel’s production unit goes on stream in Sri City 46 Ather Energy plans higher localisation; to set up new plant 48 Schwing Stetter India launches new XCMG excavator range

Cover image courtesy: Hyundai Motor India

06 | NEWS

Bridgestone India expands capacity Hyundai develops Active Shift Control for hybrids Piaggio opens new dealership in Chennai

Brakes India launches TVS Girling +6; IYHRL HUK JS\[JO Å\PK +0*= YLJLP]LZ P[Z ÄYZ[ ): =0 YLHKPULZZ JLY[PÄJH[L MVY )OHYH[)LUa ;;

12 | CORPORATE

Changing CV suspension systems LUZ\YL IL[[LY ZHML[` WYVÄ[HIPSP[`

50 | SPECIAL REPORT

Lithium battery production in India set to take off in a big way

52 | EVENT (,: PU *OLUUHP IYPUNZ [VNL[OLY latest manufacturing technologies

58 | INTERNATIONAL

PPG to acquire specialty material manufacturer Dexmet

Visteon India appoints Aashish Bhatia as its President 44 AUTO COMPONENTS INDIA „ AUGUST 2019

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EDITORIAL

Global Connect AUTO COMPONENTS INDIA Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013 Tel +91 22 43525252, Email us at s.bhargav@nextgenpublishing.net Executive Editor Bhargav TS Editorial Advisory Board H. S. Billimoria, Aspi Bhathena Web Editor Ashish Bhatia Correspondent Sricharan R (Chennai) Gunjan D. Bidani (New Delhi) Head - Design & Production Ravi Parmar Asst Art Director Ajit Manjrekar Production Supervisor Dinesh Bhajnik Publisher Marzban Jasoomani General Manager – North & East Ellora Dasgupta General Manager – South Girish Shet Deputy General Manager – North & East Chanchal Arora (Delhi) Regional Marketing Manager Salma Jabbar (Chennai) Marketing Manager Minocher Parakh (Mumbai) Manager Circulation - North and East Kapil Kaushik (Delhi) Subscription Supervisor Sachin Kelkar Tel +91 22 43525220 Apple Newsstand & Magzter Queries: help@magzter.com Territory Sales Incharge (Circulation) Srinivas Gangula (Hyderabad) Cell +91 09000555756 Territory Sales Incharge (Circulation) Vidyasagar Gupta (Kolkata) Mob: 09804085683 REGIONAL MARKETING OFFICES Next Gen Publishing Pvt. Ltd. Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E), Mumbai - 400 013 Tel +91 22 43525252 26 B, First Floor, Okhla Industrial Estate, Okhla Phase III, New Delhi - 110020, India Tel +91 11 42346600/78, Fax +91 11 42346679 Unit No:509, 5th Floor, ‘B’ wing, Mittal Towers, MG Road, Bengaluru - 560001, India Tel +91 080 66110116/17, Fax +91 80 41472574

T

he Indian automotive industry has failed to arrest the slowdown it has been facing since a few months. Vehicle sales across all segments continued the downtrend in June also. Some of the OEMs have even cut production to keep inventory in check amid weak retail sales and subdued consumer sentiment. The component manufacturers try to hold on by aiming at the global market. For most of the major domestic and foreign OEMs across vehicle segments, India’s growing localisation levels indicate the industry’s capability to produce a diverse portfolio. India is also making more and more for the world. OEM exports have seen a rise in volumes. The growing focus on quality and manufacturing excellence have helped most of the companies. Automotive manufacturers are adopting zero-defect policy, encouraging component manufacturers who do well on the zero-defect parameter and penalising those who do not.

The Indian component manufacturers innovate and stay competitive. They should also think of innovative in circular supply chain and reverse logistics. It is more than a single solution, which is quite large and has many subjects involved. The idea is to keep raw materials in the production loop as much as possible by using recycled and recyclable materials and innovative HUK LMÄJPLU[ YLJ`JSPUN [LJOUVSVNPLZ 7HY[ VM [OPZ is the development of a design for disassembly and recovery. The cars that are bought now will remain in use for 10 to 15 years. This means that design is the starting point to be sure that in 15 years we will be able to recover almost all the components of a car and reuse them according to the principles of the circular economy. It’s with a heavy heart that I say goodbye to 5L_[ .LU 7\ISPZOPUN HUK (\[V *VTWVULU[Z India as I move forward to new avenues, experiences and creative endeavours. When I took over this position I had no idea what to expect. But I learnt early that I have to ÄUK T` V^U ]VPJL 4` QVI HZ ,KP[VY NH]L me insight into the responsibility of a writer. All these were possible only because of my management and the wonderful colleagues support. Readers, kindly accept this as my farewell to you and an expression of my immense gratitude for your support, engagement, response and argument over many years. Looking forward to meeting you all in a different occasion. Bhargav TS Executive Editor s.bhargav@nextgenpublishing.net

Cenetoph Elite, No.5, Cenetoph 1st street, Teynampet, Chennai - 600018, India Tel +91 044 421-08-421/044 421-75-421 Devendra Mehta - Mob No.- 09714913234 Ahmedabad 201 Gera Serenity, North Main road, Koregaon Park, Pune - 411001. Tel + 91 20 26830465

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Views and opinions expressed in the magazine are not necessarily those of Next Gen Publishing Pvt. Ltd. Next Gen Publishing Pvt. Ltd. does not take responsibility for returning unsolicited manuscripts, photographs or other material. All material published in Auto Components India is copyright and no part of the magazine may be reproduced in part or full without the express prior written permission of the publisher Printed by Marzban Jasoomani Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013. Published by Marzban Jasoomani on behalf of Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E), Mumbai - 400 013. Printed at Spring Graphics, 215 & 238, Shah & Nahar Industrial Estate, Sun Mill Compund, Lower Parel (West), Mumbai 400013, India. Published at Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013

All readers are recommended to make their own independent enquiries before sending money, incurring expenses or entering into commitments in relation to any advertisement appearing in the publication. Auto Components India does not vouch for any claims made by advertisers for their products and services. The editor, publisher, printer and employees of the publication shall not be held liable for any consequence in the events of such claims not being honoured by the advertisers. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Mumbai only. Editor Bhargav TS

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AUGUST 2019 AUTO COMPONENTS INDIA


News

Bridgestone India expands capacity

B

ridgestone India Pvt. Ltd, a group company of Bridgestone Corporation, the world’s leading tyre and rubber company, has inaugurated a major expansion with an investment of over Rs 350 crore in its Indore plant at Kheda, Madhya Pradesh. With this expansion, the capacity of the Indore plant will go up to over 20,000 tyres a day by 2020. This expansion will enable Bridgestone India to meet the increasing demand for its products. Spread over 76 acres, this plant will produce the entire

Bridgestone India’s range of radial tyres serving the passenger car segment. Strategically located close to the centre of India, this plant has the logistic advantage of serving some crucial OEMs and Aftermarket businesses for the passenger vehicle segment in the automotive sector. This state-of the-art facility is driven by advanced Japanese technology, ready to produce world class quality tyres for Indian roads. Vivek Porwal, Managing Director, Madhya Pradesh, Industrial Development

and Mr. Akihiro Eto, COO, Bridgestone Corporation.

Corporation Ltd, inaugurated the plant, in the presence of Michio Harada, Consul General of Japan in Mumbai,

Parag Satpute, MD, Bridgestone India said, “This expansion is our response to the trust HUK JVUÄKLUJL VM V\Y 6,4 partners in our product offerings. Through this expansion, we also demonstrate our commitment to create value for a larger base of Indian consumers with our world-class quality. India’s growth prospects in the mid to long-term future are positive. Bridgestone India is ready to take the lead in being a trusted partner to our customers, dealers, consumers, and all other stakeholders.” ACI

Hyundai develops Active Shift Control for hybrids

T

he Hyundai Motor Group has developed world’s ÄYZ[ (J[P]L :OPM[ *VU[YVS (ASC) transmission technology. The innovation optimizes [YHUZTPZZPVU LMÄJPLUJ` I` monitoring gear shifts 500 times per second, precisely adjusting the transmission rotation speed for faster shift times. The new technology will premiere in the upcoming Hyundai and Kia hybrids. despite quicker shift times. “The KL]LSVWTLU[ VM ^VYSK»Z ÄYZ[ ASC applies new control logic ASC technology is a remarkable software to the Hybrid Control innovation which incorporates Unit (HCU), which then precise motor control to controls the electric motor to automatic transmission,” Kyoung align the rotational speeds of Joon Chang, Vice President and the engine and transmission Head of Powertrain Control to reduce gear shift time by System Group of Hyundai Motor 30%. The technology also Group, said. “It will not only delivers smoother gear changes save fuel but also provide a

more fun driving experience for our customers.”

times to ensure smoother gear changes. ASC technology allows the hybrid’s electric motor also to take control of gear shifts by applying new software logic to the Hybrid Control Unit (HCU) to mitigate issues with slower shift time. The HCU monitors the rotational speed of transmission with a sensor installed inside the electric motor at 500 times per second to synchronize quickly the rotational speed with that of engine.

The conventional hybrid vehicles do not have torque converters in order to further improve fuel economy as torque converters lose energy during the process of transmission. (S[OV\NO M\LS LMÄJPLU[ Z\JO H system also requires longer shift

With the synchronisation, shift time is reduced by 30% from 500ms to 350ms. This not only improves hybrid vehicle’s acceleration performance and fuel economy, but also durability of the transmission by minimising friction during gear shift. ACI

66 AUTO COMPONENTS INDIA AUGUST 2019

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News

Piaggio opens new dealership in Chennai

P

iaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group and India’s leading manufacturer of small commercial vehicles, has extended its dealership network in Tamil Nadu with the inauguration of a new dealership facility in Chennai. The dealership was inaugurated by Manian Natraj, Zonal Sales Manager, South Zone 1 (TN + Kerala), Piaggio Vehicles Pvt. Ltd, along with Pavan D S, Dealer Principal, Ganga Motors. This new dealership will sell the entire range of Piaggio’s commercial ]LOPJSLZ \UKLY P[Z ÅHNZOPW brands Ape’ and Porter. The range will be from both passenger and cargo category

primarily focusing on LPG variant. The opening of the new dealership in Chennai is a step towards strengthening the company’s presence in Tamil Nadu. This will also help Piaggio customers in the region to have better access to the entire service and warranty package offered by Piaggio. Ganga Motors is located in Periamet which is Chennai’s central transport hub. This new dealership along with the existing dealerships, Tara Motors, Rishab Motors, and Kuber Motors, will help cover Greater Chennai geography better. In addition Ganga Motors will be soon coming

up with a new dealership in Poonamallee.

dealership, Piaggio wants to strengthen its relationship with customers and reinforce its Piaggio’s range of products commitment of providing pathoffers best in class performance breaking solutions in the last in terms of power, pick-up, mile transportation segments mileage and maintenance. ^P[O JSLHULY HUK LMÄJPLU[ M\LS With the opening of the new options. ACI

Visteon India appoints Aashish Bhatia as its President

V

isteon Corporation, a global technology leader in the fastgrowing vehicle cockpit electronics segment, has appointed Aashish Bhatia as President of its India operations

capability, with an emphasis on enhancing Visteon’s product development activities for India-based programmes and global engineering support. He will report to Matt Cole, Senior Vice President, product development.

Based in Bangalore, Bhatia will be responsible for leading [OL WYVÄ[HISL NYV^[O Z[YH[LN` and achieving business plan goals in India. He will also drive productivity and

Bhatia has more than 25 years of experience in product engineering, automotive electronics development, program management, and general management. He

has held senior management positions at Inteva Products and Hella, and also has experience at Delphi and GE. Bhatia has a bachelor’s degree in electronics engineering from Marathwada University, a master’s degree in design engineering from IIT Delhi, and has successfully completed an executive general management programme from IIM Bangalore. ACI

88 AUTO COMPONENTS INDIA AUGUST 2019

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News

Brakes India launches TVS Girling !,1 >N=GA =J@ ?HQP?D ĹƒQE@

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rakes India, one of the leading brake manufacturing companies in India, has SH\UJOLK [OL JV\U[Y`ÂťZ Ă„YZ[ DOT 4+ brake and clutch Ă…\PK ;OPZ Ă…\PK OHZ ILLU specially formulated for ABS vehicles but is compatible with DOT 3 and DOT 4 brake Ă…\PKZ \ZLK PU V[OLY ]LOPJSLZ HZ well. The key features of this Ă…\PK HYL [OH[ P[ OHZ H OPNOLY boiling point above 255°C, low viscosity at - 40°c and

meets SAE J1704, FMVSS 116 HUK 0: ZWLJPĂ„JH[PVUZ Brakes India is the market SLHKLY PU IYHRL Ă…\PKZ PU India with their DOT3 and DOT4 offering. This is yet another feather in their cap to expand the range and offer WYVK\J[Z [OH[ JH[LY [V ZWLJPĂ„J applications but at the same time maintain compatibility with DOT 3 and DOT 4. As the leading brake manufacturer, Brakes India has used their

extensive in-house expertise to KL]LSVW HUK [LZ[ [OLZL Ă…\PKZ [V stringent standards and offer a quality product to its customers. Badri Vijayaraghavan, Executive Director, Business Development, Brakes India, said, “With improving infrastructure and increasing driving speeds, the need for [OL IYHRL Ă…\PK [V ^P[OZ[HUK higher temperatures becomes PTWLYH[P]L ;OL +6; Ă…\PK from Brakes India has been

specially formulated and developed by Brakes India’s IYHRL Å\PK [LHT MVY [OPZ purpose�. ACI

!& 3 NA?AERAO EPO Ĺ‚NOP 0 3& NA=@EJAOO ?ANPEĹ‚?=PA BKN D=N=P AJV 11

D

aimler India Commercial Vehicles (DICV), has received P[Z ): =0 YLHKPULZZ JLY[PĂ„JH[PVU from Automotive Research Authority of India (ARAI) for BharatBenz 5528TT. The truck with the maximum GVW in its category is targeted at applications like cement, bulkers, steel coils, tankers and other heavy load transportation. BharatBenz 5528TT is powered by its globally proven OM900 series six-cylinder engine with a capacity of 7.2 litres, available in 2 power variants of 180KW and 210KW and a maximum torque of 1100 Nm. The OM 900 series will power a range of heavy duty trucks that include haulage, tippers and tractors.

engines with a proven track record in India and overseas markets. The OM900 series engines are designed to offer ZPNUPĂ„JHU[ M\LS LMĂ„JPLUJ` with no negative impact on power delivery. BharatBenz trucks come with best-in-class reliability, fast turnaround time and unmatched comfort.

Satyakam Arya, MD and CEO, DICV said, “At DICV, we fully utilise our knowhow and experience from Daimler’s global platforms for BS VI. Furthermore, our in-house R&D centre gives us the advantage in customising platforms for local duty cycle and usage patterns. Similar to BS IV, BharatBenz will lead the way with the introduction of BS

VI. We will further challenge our own leadership position in M\LS LMÄJPLUJ` ^P[O V\Y ): =0 trucks towards new benchmark. We are proud to receive the BS =0 YLHKPULZZ JLY[PÄJH[PVU MVY BharatBenz 5528TT model.� Since its inception, BharatBenz has been manufacturing electronically-controlled

BharatBenz BS VI engine and after-treatment system is built on the SCR-based technology which the brand pioneered since introduction of BS IV in 2017. The SCR based technology helps in much optimized combustion in the engine, thereby offering superior fuel economy. This [LJOUVSVN` HSZV ILULĂ„[Z LUNPUL with much cleaner operation and there-by resulting in longer life and reliability. ACI

10 10 AUTO COMPONENTS INDIA „ AUGUST 2019

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OEM

BHARAT BENZ

MODEL

BHARAT BENZ 4D34i

WHEEL BASE ( in mm )

5300


SPECIAL REPORT

Changing CV suspension systems AJOQNA >APPAN O=BAPU LNKĹ‚P=>EHEPU @R=J?A@ OQOLAJOEKJ OUOPAIO =NA Ĺ‚J@EJC PDAEN S=U EJPK 3O AJOQNEJC = NEOA EJ PDA O=BAPU KB KLAN=PEKJO =J@ >APPAN LNKĹ‚P=>EHEPU Story by: JSAOD (KHAU

A

decade ago the production directives for commercial vehicles were driven by the design language to accommodate more cargo space, cross over architecture, and more variation in ride and handling of the vehicle. The current trends, however, have moved more towards safety, comfort, and ease of mobility, without compromising the key YLX\PYLTLU[Z VM M\LS LMĂ„JPLUJ` better manoeuvrability, and loadcarrying capabilities. In this quest for higher performance levels and better comfort, new suspension systems have emerged as a crucial component to achieve new-age mobility requirements.

With the attention to riding comfort and ergonomics on the rise, customer requirements are driving an evolution in the area of dampening for CVs. This is compounded by the need for quality, driveability, and ease of service. CV suspensions are changing in-line with the requirements in performance and reliability and the CV makers are showing the courage to check out and incorporate new suspension systems for their trucks and buses: Tata Motors equipped some of its trucks with the Tata Hendrickson Haulmaax and Ultimaax suspension; Meritor CVS India introduced slipper suspension in 2017, which through a constant change in spring stiffness is claimed to elevate comfort and avoid uneven load distribution. With average ZWLLKZ YPZPUN HUK Ă…LL[ \[PSPZH[PVU levels assuming different dynamics in the wake of the changing market demand and load situations, CV suspensions are changing right

from the small commercial vehicle level to the new breed of heavy ]LOPJSLZ [OH[ JV\SK [`WPJHSS` Ă…H\U[ H 55-tonnes GVW for diverse haulage applications. It is a different story for ODC carriers altogether as ferrying of such loads puts the CV hauling to the most grueling test that has ZPNUPĂ„JHU[ ZHML[` JVTMVY[ HUK earning implications. The timebound nature of such challenging assignment means the key aggregates of an ODC carrier, like the suspension system, brakes, etc., are the best in the business. If the development of modular suspension components for use across different platforms is indicative of the changes driving CV makers to deliver CVs that are reliable, robust and capable of withstanding the abuse of operations day-afterday throughout its life-time, CV suspensions have been witnessing H ZPNUPĂ„JHU[ JOHUNL PU [OLPY KLZPNU and development, metallurgy and material composition, manufacturing technology, and their ability to help CV makers to provide CVs that the THYRL[ Ă„UKZ HWWYVWYPH[L

‰ Market Dynamics

A comfort drive axle air suspension system from Tata Hendrickson

Unlike earlier, CVs in India are not just found equipped with a leaf spring suspension, but with other types like an air-bellow pneumatic suspension or independent torsionbar or coil spring front suspension depending on the tonnage and

12 12 AUTO COMPONENTS INDIA „ AUGUST 2019

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R E W O P E L C MUS Calls For The

Your Vehicle

INDIA'S

No. SUSPENSION Manufacturer in C.V. Taking Weight Lightly Since 1954

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Trailer Mechanical Suspension WIth Lift Axle

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SPECIAL REPORT S N Ahmed, CEO, Sabo Hema Automotive Pvt Ltd

segment-position. Above 3.5-tonnes, leaf spring suspension is quite clearly the mainstay as yet. It is subject to constant up-scaling and up-gradation. Thimmaiah NP, Managing Director & CEO, Meritor India, said, “In comparison to the Bellcrank suspension offered widelyy in India, the slipper suspension that ^L HYL VMMLYPUN PZ LMÄJPLU[ OHZ [^V links over the 20 joints with bushes and screws of a Bellcrank unit, and is lighter. It also supports longer tyre life even though it uses leaf springs, and enhances load carryingg capacity.” With Ashok Leyland er known to show interest in the slipper rs suspension from Meritor, Tata Motors has chosen to equip some of its trucks with the Tata Hendrickson’s Haulmaax and Ultimaax suspension. These too use leaf springs but

Bhupesh Kumar Mehta, Vice President, Jamna Auto Industries Ltd

HYL ZPNUPÄJHU[S` KPMMLYLU[ PU [OLPY working and the advantages they offer in comparison to the traditional Bellcrank suspension many Indian trucks are known to come with.

pneumatic suspension expect for certain applications like the medical equipment industry, which calls for a certain “shock-free” ride for its equipment.

(Z WHY[ VM [OL ZPNUPÄJHU[ JOHUNL the CV suspension is experiencing, the hydraulic link – the damper (or shock absorber), is also changing. It is assuming varieties where the KHTWLY JHU IL HKQ\Z[LK VY ÄUL tunes itself depending on the road conditions. A crucial link in terms of stability, driveability and comfort, shock absorber technology has been changing quite some. “Given the increasing freight movement and logistics, the damping requirements

Increasing average speeds of CVs, trucks are putting the spotlight on comfort, control, and safety like never ILMVYL (Z ÅLL[Z SVVR H[ TH_PT\T uptime and new business models like e-commerce, CV suspensions are coming to play a bigger role in terms of reliability and productivity. Almost every CV maker would today agree on the need to provide good ergonomics and comfort as more RPSVTL[LYZ HYL JSVJRLK 6,4Z ÅLL[ owners, and transport authorities have realised the impo importance of providing a plush ride to the drive as well as driver e ensure cargo s safety. The rising pa participation internatio players is of international ensuring tthat stringent N\PKLSPUL N\PKLSPULZ MVY LMÄJPLU[ logistics are adhered to. If the Indian damper industry has done very well in terms standard of quality and standardisation due benchmarkin it is yet to to active benchmarking, sta reach international standards in terms advan of technological advancements, said “In terms of the output Ahmed said. provided, they are meeting all the quality norms of OEMs. Their biggest advantage is their price competitiveness. It is this factor that has enabled Indian suspension THU\MHJ[\YLYZ [V ÄUK THYRL[Z HJYVZZ the globe,” he explained. Lighter than a typical bogie suspension by 300 kg, the Ultimaax and Haulmaax suspension, according to J V Narasimha Rao, VP, Business Development, Tata Hendrickson, is engineered to enhance productivity and comfort.

for CVs have evolved,” S N Ahmed, CEO, Sabo Ltd said.The said The Hema Automotive Pvt Ltd, evolution of damping requirements in CVs is linked to the evolution of a more advanced supply chain management (SCM). The quantum changes in infrastructure coupled with global exposure to latest technologies have also contributed to it, he added. Of the opinion that the shock absorber industry has ILULÄ[LK K\L [V [OPZ [YHUZMVYTH[PVU Ahmed explained, “The shock absorber industry has started benchmarking quality standards.” If the bus industry has switched a big way to air-suspension in-line with the requirement for comfort and convenience, the truck industry has not shifted drastically to

Advancements in PA?DJKHKCU Technology is at the core of the

14 14 AUTO COMPONENTS INDIA AUGUST 2019

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SPECIAL REPORT

Thimmaiah NP, MD & CEO, Meritor India V Narasimha Rao, VP Business Development, ;/:3 PZ JVUÄKLU[ of Ultimaax and Haulmaax elevating LMÄJPLUJ` ZLY]PJL life, safety and payload capacity

new CV suspensions in India. Jamna Auto Industries Limited (JAI), a leading player in the CV suspension space, signed an agreement with Tinsley Bridge Limited (TBL), UK, to transfer TBL’s extralite spring technology and special steel technology to manufacture high stress, lighter springs with increased life. In technological terms, JAI is looking H[ H ZPNUPÄJHU[ \W[HRL PU WHYHIVSPJ

leaf springs. Pradeep Singh Jauhar, MD & CEO, Jamna Auto, said that technology is going to be the key differentiator. It already is, said an industry source, drawing attention to the use of the advanced airsuspension system by some PU[LYUH[PVUHS ÅLL[Z PU 0UKPH [V address the special needs of some of its customers. Ahmed said, “By design, leaf springs absorb vertical vibrations caused by irregularities in the road. Variations in the spring KLÅLJ[PVU HSSV^ WV[LU[PHS LULYN` [V be stored as strain energy and then released more gradually over time.” From the metallurgy and materials point of view, it would prove to be interesting to witness the use of JHYIVU ÄIYL SLHM ZWYPUNZ V]LY [OL use of steel leaf springs. Composites are well suited for leaf-spring applications due to their high strength-to-weight ratio, fatigue resistance, and natural frequency. Internal damping in the composite material leads to better vibration energy absorption within the material, resulting in reduced transmission of vibration noise to neighbouring structures. In addition, the dampers have improvised at different levels, leading to better performance. Commenting on the advantages of composites, Bhupesh Kumar Mehta, Vice President, Jamna Auto Industries Ltd, said, “Being an expensive technology, composites are yet to gain wide market acceptance, but due to the fact that it is almost 50 per cent lighter than the conventional metal, manufacturers might soon opt for this material for multiple applications. Composites can be used for leaf springs for lightweight vehicles and meet the fuel LMÄJPLUJ` YLX\PYLTLU[Z [VNL[OLY with substantial weight savings.” )LJH\ZL VM [OLPY SV^ ZWLJPÄJ gravity, the strength of composite leaf springs is substantially

superior to those of their metallic counterparts. The fatigue strength weight ratios, as well as fatigue damage tolerances of many composite laminates, have been found to be highly applicable. For these reasons, composites have emerged as a major class of structural material being considered as an alternative for the metal in any weight critical components in the CV segment, as well as in other industries. This assumes even greater significance, with BSVI norms kicking in from next year. OEMs are demanding frugal machines, which are lighter and more versatile. “Our focus on composite spring technology intends to provide high-quality products at low cost in order to serve a broader spectrum of OEMs and stay competitive at the global level,” Mehta said. In the case of air suspension technology, the highlight is going to be the use of an active shock absorber, which provides real-time coordination with air springs. An exciting innovation would be the regenerative shock absorbers, which are re-using dissipated heat energy from vibrations, according to Ahmed. “Electromagnetic suspension systems are also in the race and if industry dynamics allow, might gain widespread adoption,” he added. As performance, safety and comfort assume importance in the wake of the regulatory and market-driven changes, it is the CV suspension that is set to play a key role. It is at the root of the modular design that many modern CVs the world over are turning out to be. In the face of rising freight movement and advancing supply chain management (SCM), it is the key aggregates like a suspension system that will influence success. ACI

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COVER STORY

South India wins global investors with better ecosystem Story by: Bhargav TS

C

ompetition in India’s automotive and auto parts industry has been growing in the recent years. Earlier, the regulatory framework and market conditions positioned the Indian OEMs in an oligopolistic market structure. With the opening up of the market and deregulation, many new players have entered the fray. Indian players are entering into joint ventures with foreign companies to gain access to their technological advancement and design engineering. In the auto parts segment, though there are vibrant units producing high-quality products and supplying to global OEMs, the market has attracted global players who have been expanding their product portfolio and enhancing their production capacities, thereby

increasing the competition among the domestic players. On the other hand, the regions and states in the country is also competing to attract more investors to their respective states. In this background south India offers better investment opportunities and a healthy business environment for several industries. The automotive industry is one that has thrived here and continues to do so. The latest data on investments reveal that the southern states continue to attract major investments. In that Tamil Nadu scores over its immediate neighbours of Andhra Pradesh, Karnataka, Telangana and Kerala. In Tamil Nadu companies like Ford, Hyundai, Renault-Nissan, Mitsubishi, BMW India, TVS Motor, India Yamaha, Ashok Leyland, and Daimler India Commercial Vehicle have establised their plants. Supporting

the OEMs are several automotive component manufactures that form a formidable supply base for the vehicle manufacturers. In fact the capital city Chennai has been having several component manufacturers since the 1950s. The ChennaiBangalore industrial corridor is a major region for automotive players in the country. Karnataka, Andhra Pradesh and Telangana also are successfully wooing investment in the automotive space. Tamil Nadu has a well-developed auto ecosystem and is among the top 10 automobile hubs worldwide. The state accounted for about 45 per cent of India’s motor vehicle exports in 2017-18. It also accounts for 35 per cent of India’s auto component production and has MRF, the largest tyre maker in the country. Chennai has an annual installed capacity of 1.71 million cars. India’s sixth largest city, often referred to as the Detroit of India, produces three cars a minute, one truck every two minutes and one motorcycle every six seconds. Recently, the French car maker, Groupe PSA announced its entry into the Indian market and aims to ‘be Indian in India’, to manufacture vehicles and powertrains in Tamil Nadu and to bring state of the art technology for an eco-friendly new product range. Component majors like Rane, LucasTVS, Bosch, Valeo, Visteon, Delphi, Brakes India, Amalgamation Group, Samvardhana Motherson Group, Hanon Automotive, Wheels India, Allison Transmission, Turbo Energy, Titan Automation, Simpson, Roots, Wabco and BorgWarner operate from Tamil Nadu.

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COVER STORY The Southern states have collectively emerged as hubs for IT, aerospace, automotive and defence manufacturing over a period of time. Many of India’s top ranking engineering colleges are located in the Southern states. These institutions are a source of high quality talent for the automotive industry. Bangalore, Hyderabad and Chennai are India’s IT / software hubs. With the highly skilled engineering talent available in these cities, they are emerging as important centers for automotive R&D. In the auto components space too there are a lot of investments coming through in South India. German auto components maker Bosch Ltd opened its new factory at Bidadi, ULHY )LUNHS\Y\ ^OPJO PZ P[Z ÄM[O manufacturing plant in Karnataka. There are several factors that work together towards making South India an attractive destination for automobile players. Some of them are industry-friendly government policies, proximity to ports, availability of land, strong auto component base and excellent pool of skilled talent and productive labour. Telangana is all set to have 3 major lithium-ion (Li-ion) battery manufacturing companies, with a total capacity of 10 GW, setting their plants in an electric vehicle park in Hyderabad at an initial investment of around Rs 1,500 crore. The State government has earmarked 200 acres in E-City and Maheshwaram to develop an electric vehicle park. This could be scaled up to 800 acres to 1,000 acres. To build an electric vehicle ecosystem, the government has been offering companies several incentives such as low land prices and power and water at discounted rates. Karnataka has emerged as the information technology (IT) hub of India. Bengaluru is the fourth largest technological cluster in the world after

Silicon Valley, Boston and London and is nicknamed as Silicon Valley of India. Karnataka will consolidate on this with the emerging technologies SPRL )PN +H[H (Y[PÄJPHS 0U[LSSPNLUJL IoT, Robotics and Nanotechnology. Karnataka is the undisputed leader in the aerospace and defence manufacturing sector. It accounts for 70% of the supplier base of the sector in India. Since 2013-14, the state has approved 72 project proposals with an investment of Rs 14,720 crore with an employment potential for about 30,000 people. The state is committed to emerge as the automobile capital of India. The future of the auto sector lies in electric mobility. Karnataka is the ÄYZ[ Z[H[L PU [OL JV\U[Y` [V PU[YVK\JL a comprehensive and well-designed Electric Vehicle and Energy Storage Policy to provide bespoke policy ecosystem for this sector. Andhra Pradesh has to its credit more than 100 automotive component manufacturers (including tier I suppliers and OEMs). Over half the cylinder liners and clutch plates in India are being produced in Andhra Pradesh. The state government has drawn up an Automobile & Auto Components Policy 2015-20 that aims to generate new employment opportunities for at least 2 lakh people and attract new investments of at least Rs 20,000 crore in the automotive sector by 2020. The government has initiated setting up dedicated suppliers’ manufacturing centres and auto clusters to leverage economies of scale and produce world-class product quality. The government is in the process of setting up multiple world-class Automotive Suppliers’ Manufacturing Centres (ASMC). These centres shall be industrial parks dedicated to auto component manufacturers and suppliers which shall help them meet

the expectations of Auto OEMs in terms of product quality. Also being set up are two major auto clusters (apart from the ASMCs) which will cater to automotive companies, in the PPP mode in districts of Nellore and Chittoor. Kerala is dotted with some of the biggest automotive dealerships in the country. Apollo Tyres Ltd., the leading tyre manufacturer in India, has its manufacturing plant in Perambra, Thirussur. It was incorporated in 1972. The company acquired Premier Tyres in Kalamassery in 1995. MRF has a tyre manufacturing plant in Kottayam in central Kerala. The auto components major Delphi is present in Kerala through Delphi Connection Systems India which is based in Kochi. Kerala Automobiles Limited (KAL), incorporated in 1978 as a Government of Kerala undertaking near the capital city of Thiruvananthapuram, manufactures three-wheelers (diesel, petrol and CNG) Z\P[HISL MVY WHZZLUNLYZ HUK NVVKZ [YHMÄJ in the brand name of ‘Kerala’. They are considered as eco-friendly vehicles. KAL produces also pickup van, delivery van, auto chassis, and hydraulic tipper The KAL plant at Aralumoodu, near Neyyattinkara, is scheduled to commence production of electric buses for the Kerala State Road Transport Corporation (KSRTC) by April 2020. The company has recently signed an MoU with the Swiss e-bus manufacturer HESS. ACI 19 19

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Hanon Automotive Systems is ready to meet the global demand with its innovative products Korea-headquartered Hanon Systems has set its sights on becoming a leader in innovative thermal and energy management and in developing sustainable solutions. Its Indian subsidiary Hanon Automotive Systems India (HASI) is also pursuing the same aspirations. HASI currently has 5 plants for its regional spread in India and 2 Engineering Centres to develop new thermal management systems and products. In an interview Murali Vaidyanathan, Managing Director – India, Hanon Automotive Systems India Pvt Ltd, told Bhargav TS that the company had chalked out plans to support its customers in India and abroad with its innovative products that meet the current and future needs of the OEMs. Edited excerpts: Q: How do you view the current auto industry and what is your forecast for the next 1 year? Murali: ;OL `LHY ^PSS IL KPMÄJ\S[ HUK [OLYL ^PSS IL H WYL I\` OHWWLUPUN [V^HYKZ [OL LUK VM >L OH]L UV[ ZLLU [OPZ MVY [OL WHZ[ `LHYZ >L OH]L OLSK VU [PSS UV^ HUK VI]PV\ZS` ZVTL WSHU[Z KLWLUK VU J\Z[VTLY HUK TVKLS :VTL TVKLSZ OH]L KVUL ^VYZL [OHU V[OLYZ 6]LYHSS ^L ^PSS IL SLZZ [OHU ^OH[ ^L OHK I\KNL[LK )\[ ^L OH]L ILLU OVSKPUN VU HZ VM UV^ >L L_WLJ[ [V OH]L H ZPNUPÄJHU[ PUJYLHZL PU L_WVY[Z MYVT [OPZ `LHY

way. How do you plan to move forward? Murali: 0 KV UV[ [OPUR ^L OH]L H ZWLJPÄJ WSHU MVY HUK ^L KV UV[ ^VYR [OH[ ^H` 6]LYHSS HZ HU VYNHUPZH[PVU ^L ZLL [OLYL ^PSS IL H NYV^[O PU [OL 0UKPHU THYRL[ IL`VUK [OL UL_[ TVU[OZ 0UKPH PZ HU PTWVY[HU[ THYRL[ MVY \Z HUK V\Y PU]LZ[TLU[Z WYV]L [OH[ 0[ PZ X\P[L JVTWL[P[P]L [V THRL OLYL HUK L_WVY[ ;OH[ PZ HSZV ILPUN YLJVNUPZLK ;OLYL HYL ZVTL WYVK\J[Z ^OPJO HYL IYV\NO[ OLYL HUK HYL ILPUN THKL OLYL HUK L_WVY[LK 0M `V\ ZLL [OL SHZ[ `LHYZ [OPZ OHZ NYV^U ]LY` ZPNUPÄJHU[S` :V ^L ^V\SK IL HYV\UK HZ WLY V\Y WSHU MVY [OL UL_[ `LHYZ

Q: Are your exports direct or deemed? Murali: -VY \Z [OL /`\UKHP Z\WWS` PZ KLLTLK L_WVY[ ;OL` ZLSS TVKLSZ V]LYZLHZ HUK ^L ZLSS [OLT >L KV ZLSS /`\UKHP WHY[Z KPYLJ[S` [V V\Y ZPZ[LY JVTWHUPLZ ^OV HZZLTISL HUK ZLSS I\[ [OH[ PZ H ZTHSS WVY[PVU VM P[ 4VZ[ VM [OL L_WVY[Z HYL KPYLJ[ L_WVY[ ^OPJO PZ PUJYLHZPUN [YLTLUKV\ZS` 0U ZVTL PUZ[HUJLZ [OH[ OHZ ILLU OP[ TVYL [OHU ^OH[ ^L L_WLJ[LK 0U ZVTL WVJRL[ ^L OH]L ILLU ^P[O KPLZLS HUK [OH[ OHZ ILLU OP[ 0[ PZ H TP_LK IHN 6]LYHSS L_WVY[Z Z\WWVY[ [OL KVTLZ[PJ THYRL[ >L OH]L [V ^HP[ HUK ^H[JO [V ZLL ^OH[ PZ NVPUN [V OHWWLU MVY [OL J\YYLU[ `LHY Q: So the market is bumpy; in addition to this, new norms and trends are under

Q: Does it mean that you have brought some products here to manufacture and export? Murali: @LZ 4HU` WYVK\J[Z HYL THKL PU 0UKPH MVY [OL L_WVY[ THYRL[Z ;OL` HYL UV[ UL^ WYVK\J[Z -VY L_HTWSL JVTWYLZZVYZ" ^OH[ ^L THRL OLYL HYL UV[ MVY [OL KVTLZ[PJ THYRL[ :PTPSHYS` ^L OH]L H [YHUZTPZZPVU VPS JVVSLY IV[O HPY JVVSLK HUK ^H[LY JVVSLK ^OPJO PZ UV[ \ZLK PU [OL 0UKPHU THYRL[ )\[ P[ PZ THKL OLYL HUK L_WVY[LK Q: Are you bringing new technologies to the Indian market? Murali: ;LJOUVSVN` MVY [OL THYRL[ KLWLUKZ

VU ^OH[ JV\SK IL THKL OLYL >L VIZLY]L [OL THYRL[ [V ZLL ^OH[ [LJOUVSVNPLZ HYL ILPUN HKVW[LK TVYL HUK TVYL )HZLK VU [OH[ ^L NL[ [OLT OLYL >L OH]L THKL 0UKPH HZ H O\I MVY º-P_LK JVTWYLZZVYZ» ZV ^L OH]L PUJYLHZLK [OL JHWHJP[` [^V HUK H OHSM [PTLZ MYVT OHSM H TPSSPVU HUK P[ ^PSS IL PUJOPUN HOLHK M\Y[OLY 0[»Z HZ WLY [OL I\ZPULZZ WSHU HUK WYVIHIS` P[ ^PSS NV \W L]LU OPNOLY :V I` KVPUN [OPZ ^L OH]L LUZ\YLK [OH[ [OLYL HYL THU` Z\IZJHSL VWLYH[PVUZ ^OPJO OH]L ILLU IYV\NO[ [VNL[OLY >L IYV\NO[ H SPUL MYVT ;OHPSHUK HUK H SPUL MYVT V\Y MHJPSP[` PU *OPUH ^OPJO PZ TPNYH[PUN [V ]HYPHISL JVTWYLZZVYZ PU H IPN ^H` ( NVVK WVY[PVU VM P[ PZ L_WVY[LK >OLU ^L KV HSS [OLZL ^L LUZ\YL [OH[ ^L OH]L H ]LY` OPNO KLNYLL VM SVJHSPZH[PVU HUK ^L OH]L H OPNO KLNYLL VM ]LY[PJHS PU[LNYH[PVU (SS VM [OLZL [VNL[OLY OH]L LUZ\YLK [OH[ ^L HYL JVTWL[P[P]L HUK ^L ZOV\SK IL PU H WVZP[PVU [V JVTWL[L PU [OL NSVIHS THYRL[ ^P[O LUV\NO ]VS\TLZ Q: So when do you see India move towards variable compressors? Murali: >L ^PSS VIZLY]L HUK ^L JHU Z\WWVY[ [OL THYRL[ PTTLKPH[LS` ZPUJL [OPZ [LJOUVSVN` PZ H]HPSHISL ^P[O \Z >L ^V\SK SPRL [V L_LYJPZL [OL VW[PVU VUJL H JLY[HPU ZJHSL WPJRZ \W PU [LYTZ VM ]HYPHISL HKVW[PVU >L OH]L UV[ ZLLU [OH[ [YLUK

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COVER STORY ]LY` JSLHYS` PU 0UKPH ;OLYL HYL ZVTL 6,4Z ^OPJO HYL TV]PUN [V ]HYPHISL HUK ZVTL TV]L [V Ä_LK JVTWYLZZVYZ >L HYL YLHK` MVY HU` UL^ [LJOUVSVN` )L P[ LSLJ[YPÄJH[PVU ^L HYL VUL VM [OL ML^ [PLY VULZ ^OV HYL V\[ [OLYL PU [LYTZ VM ILPUN HU LHYS` TV]LY >L HYL Z\WWS`PUN MVY THU` LSLJ[YPÄLK WYVK\J[Z ;OL [LJOUVSVN` PZ ]LY` LHZPS` H]HPSHISL MVY HKVW[PVU :V HZ ^L ZLL [OL [YLUK ^OPJO PZ JH[JOPUN \W OLYL ^L ^V\SK IL PU H WVZP[PVU [V X\PJRS` HKHW[ [OVZL [LJOUVSVNPLZ HUK THRL PU]LZ[TLU[Z HUK TV]L VU :V ^L KV UV[ ZLL H WYVISLT PU [LYTZ VM H WPWLSPUL VM [LJOUVSVN` MVY \Z Q: Can you throw some light on the thermal system for electric mobility. %KS EO EP CKEJC PK >A =J@ DKS ABł?EAJP EO your product? Murali: 0U HU LSLJ[YPJ ]LOPJSL [OLYL HYL [V PTWVY[HU[ JYP[LYPH 6UL PZ VU OV^ [V TPUPTPaL [OL WV^LY KYH^U HZ P[ ^PSS OH]L H ZPNUPMPJHU[ PTWHJ[ VU [OL YHUNL :LJVUK [OL JVU]LU[PVUHS JVVSPUN Z`Z[LT OHZ [V IL HKVW[LK [V LUZ\YL ^L OH]L HU LSLJ[YPJ JVTWYLZZVY HUK OH]L WHY[Z VM [OL Z`Z[LT ^OPJO HYL THKL TVYL LMMPJPLU[ [V JVTWSL[LS` Z\P[ HU LSLJ[YPJ ]LOPJSL ;OL [OPYK PZ NVPUN IL`VUK MVY L_HTWSL [OLYL HYL IH[[LYPLZ ^OPJO ULLK [V IL JVVSLK HUK ^OLYL ^L OH]L JVTWSL[L IH[[LY` JVVSPUN ZVS\[PVUZ -VY [OLYTHS Z`Z[LTZ PU V\Y ZWHJL [OL JVU[LU[ WLY ]LOPJSL PZ NVPUN \W ;OPZ PZ WVZP[P]L MVY \Z ;OLYL HYL KPZY\W[PVUZ [V [OL LU[PYL H\[V PUK\Z[Y` I\[ ^L MLLS [OH[ ^L HYL PU H WVZP[P]L WVZP[PVU Q: As a constant requirement, OEMs are looking for compact and lightweight systems. As a thermal systems manufacturer how do you address it and are there any innovations happening at Hanon? Murali: 3PNO[^LPNO[PUN OHZ ILLU H [YLUK MVY ZV THU` `LHYZ HUK HZ `V\ TLU[PVULK P[ PZ H JVU[PU\V\Z L_LYJPZL 3PNO[ ^LPNO[PUN PZ ^OH[ HSS [OL [OLYTHS THU\MHJ[\YLYZ HYL JVTWL[PUN MVY >L OH]L H TT YHKPH[VY ^OPJO PZ [OL ZSPTTLZ[ PU [OL THYRL[ >L OH]L

H JVUKLUZLY ^OPJO PZ TT :V JVTWHJ[PUN HUK THRPUN P[ TVYL LMÄJPLU[ OHZ ILLU H [YLUK ;OLZL Z`Z[LTZ TH` SVVR I\SR` I\[ [OL` HYL UV[ OLH]` ;OL` HYL ILJVTPUN TVYL HUK TVYL LMÄJPLU[ -VY [OL SHZ[ `LHYZ ^L ZLL H [YLUK VM TVYL JVTWHJ[ SPNO[^LPNO[ LMÄJPLU[ NVPUN PU[V HSS WHY[Z VM [OL Z`Z[LT :V NSVIHSS` ^L HYL PU]LZ[PUN VU SPNO[^LPNO[PUN HUK ^PSS JVTL \W ^P[O WYVK\J[Z [OLU HUK [OLYL

(Z ^L TV]L M\Y[OLY 0 [OPUR ^L OH]L JLY[HPU ]PZPIPSP[` ;OLYL HYL [LJOUVSVNPLZ ^OPJO ^PSS JOHUNL MYVT UV^ HUK UL^ Z`Z[LTZ ^PSS IL YLX\PYLK ;OL YLX\PYLTLU[ PZ MVY Z`Z[LTZ [V IL JVU[YVSSLK ^P[OPU H ]LY` UHYYV^ YHUNL -VY L_HTWSL [OL IH[[LY` ^OPJO OHZ H ]LY` UHYYV^ YHUNL ^P[OPU ^OPJO P[ PZ [V IL JVU[YVSSLK :V [OL ULLK MVY TVYL LMÄJPLU[ HUK TVYL HJJ\YH[L [OLYTHS THUHNLTLU[ Z`Z[LT PZ VU [OL YPZL 21 21

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COVER STORY Q: How strong is your R&D team in India? What kind of patents have Hanon Systems łHA@ OK B=N Murali: >L OH]L NV]LYUTLU[ YLJVNUPZLK 9 + JLU[YLZ LHJO PU *OLUUHP HUK )OP^HKP 4HU` VM V\Y L]HS\H[PVU KL]LSVWTLU[ PZ KVUL SVJHSS` HUK P[ ^PSS PUJYLHZL >L KV OH]L H *(+ *(, *LU[LY PU 7\UL HUK [OH[ ^PSS NYV^ ;OH[ PZ JH[LYPUN [V V\Y NSVIHS ULLKZ :V ^L ^PSS JVU[PU\L [V PU]LZ[ PU JHWHIPSP[` PU 0UKPH HUK V[OLY THYRL[Z >L OH]L H ]LY` Q\KPJPV\Z TP_ VM JVYL KL]LSVWTLU[ HUK [OL YLN\SHY KL]LSVWTLU[ VM V\Y HWWSPJH[PVUZ :V ^L OH]L JLU[YLZ HJYVZZ [OL NSVIL PU ,\YVWL [OL <: ,HZ[LYU ,\YVWL HUK 2VYLH ;OL` ^VYR UV[ VUS` PU [LYTZ VM ^OH[ ^L ^V\SK SPRL [V KV PU LHJO YLNPVU I\[ HSZV ^OH[ [OL J\Z[VTLYZ ^V\SK KV -VY L_HTWSL PM V\Y THPU J\Z[VTLYZ KV H JLY[HPU HTV\U[ VM ^VYR [OH[ PZ SP[[SL WVPU[ MVY \Z [V KV JVYL ^VYR >L JHU Z[PSS KV JVYL ^VYR MVY V\Y V^U ULLKZ ;OH[ PZ H KPMMLYLU[ Z[VY` :V ^L ULLK [V TH[JO [OL YLX\PYLTLU[ VM [OL THYRL[ 0UUV]H[PVUZ HYL ILPUN KVUL HUK WH[LU[Z HYL ILPUN ÄSLK >L HSYLHK` OH]L H ML^ ILPUN KVUL IL[^LLU )OP^HKP HUK *OLUUHP )\[ [OL` HYL HSS KVUL MVY ]LY` ZWLJPÄJ W\YWVZLZ (Z HU VYNHUPZH[PVU ^L OH]L H YLJVYK U\TILY VM WH[LU[Z HUK ^L PU]LZ[ H SV[ 0UUV]H[PVU PZ [OL RL` [V \Z >L \UKLYZ[HUK [OH[ [OL H\[VTV[P]L THYRL[ PZ \UKLYNVPUN H ]LY` THQVY [YHUZMVYTH[PVU >L HYL VU [OL J\ZW VM P[ HUK ^L OH]L LUZ\YLK [OH[ ^L HYL JV]LYLK )L P[ 0*, LSLJ[YPÄJH[PVU O`IYPKZ L]LU M\LS JLSSZ ^L OH]L WYVK\J[Z HSS HJYVZZ :V ^L HYL PU H WVZP[PVU [V JH[LY [V L]LY` ]LOPJSL ULLKZ >L HYL NL[[PUN WYLWHYLK MVY P[ HUK ^PSS IL JVTWSL[LS` WYLWHYLK VUJL P[ JVTLZ PU :V ^L HYL SVVRPUN H[ [OPZ JOHUNL HZ ]LY` KPZY\W[P]L HUK ^L ZLL TVYL VWWVY[\UP[PLZ >L HYL PU]LZ[PUN NSVIHSS` HUK PU 0UKPH HSZV >L ^HU[ [V LUZ\YL [OH[ ^L HYL JVTWSL[LS` ZLSM YLSPHU[ VU WYVK\J[ L]HS\H[PVUZ VM ^OH[ JV\SK IL KVUL PU [LYTZ VM WYVK\J[ PTWYV]LTLU[Z HUK WYVK\J[ PUUV]H[PVUZ >L OHK H O\NL HTV\U[ ^OPJO ^L OHK HSYLHK` PU]LZ[LK PU >L OH]L PU]LZ[LK MVY [OL JVTWYLZZVY

SPUL /=(* ;LJO OLH[ L_JOHUNLY [LJOUVSVNPLZ L[J Q: Are you looking at expanding your product base? Murali: >L HYL VUL VM [OL [^V M\SS SPUL Z\WWSPLYZ VM [OLYTHS ZVS\[PVUZ NSVIHSS` >L YLJLU[S` HJX\PYLK [OL Å\PK KP]PZPVU VM 4HNUH ;OPZ OHZ ZPNUPÄJHU[S` L_WHUKLK V\Y WVY[MVSPV UV[ VUS` PU ^PK[O I\[ HSZV PU KLW[O 0U [LYTZ VM KLW[O ^L HSZV OH]L HJX\PYLK [LJOUVSVN` MVY IY\ZOSLZZ +* TV[VY ;OH[ PZ \ZLM\S MVY HSS [OL UL^ YHUNL ]LOPJSLZ ^OPJO HYL JVTPUN PU ^L OH]L UV[ ZLLU [OL [YLUK ]LY` JSLHYS` PU [OL 0UKPHU THYRL[ I\[ 0 HT Z\YL P[ ^PSS JVTL PU [OL ULHY M\[\YL Q: So when the BS VI migration happen what kind of changes will be need for the thermal systems? Murali: ;OL KPYLJ[ [LJOUVSVNPJHS PTWHJ[ VM ): =0 VU \Z PZ X\P[L SLZZ 0 [OPUR [OL HKVW[PVU VM H JLY[HPU WVY[PVU VM ,.9 JVVSLY PZ NVPUN [V IL T\JO OPNOLY L]LU PU NHZVSPUL *VVSPUN [OL LUNPULZ OHZ ILLU [OLYL MVY H SVUN [PTL :V [OLYL PZ UV ZWLJPÄJ ):=0 YLX\PYLTLU[ 0[ KLWLUKZ VU [OL THU\MHJ[\YLYZ Q: Engine downsizing is a new trend. How Hanon Systems is catering to that? Murali: 0[ OHZ ILLU H JVU[PU\PUN [YLUK 0 [OPUR [OL YLN\SH[PVUZ HUK 6,4Z OH]L ILLU KYP]PUN P[ 0M `V\ ^HU[ [OL ^LPNO[ [V IL YLK\JLK [OL [OLYTHS Z`Z[LT PZ RLW[ PU SPUL ^P[O [OH[ YLX\PYLTLU[ VY L]LU IL`VUK [OH[

+YP]LY JVTMVY[ PZ ILPUN [HSRLK HIV\[ MVY ZVTL [PTL UV^ *VTTLYJPHS ]LOPJSLZ OH]L (* JHIPUZ HZ H Z[HUKHYK Ä[TLU[ :V [OL [OLYTHS TV]LTLU[ PZ TV]PUN \W PU [OL JVTTLYJPHS ]LOPJSL ZLNTLU[ >L HYL H WSH`LY PU 3*=Z HUK [OH[ ^PSS JVU[PU\L 0 [OPUR [OL JHIPU ZWHJL PZ PTWVY[HU[ ;OL WLVWSL ^OV HYL \ZPUN [OL ]LOPJSL ^PSS [HRL P[ TVYL ZVWOPZ[PJH[LK :V [OL ULLK MVY [YHPUPUN WLVWSL PZ H T\Z[ 0[ PZ UV SVUNLY NVPUN [V IL HU` \ULTWSV`LK `V\[O KYP]PUN H *= Q: Are you looking at increasing your content per vehicle? Murali: ,SLJ[YPÄJH[PVU HUK [OL M\[\YL YLX\PYLTLU[Z VM [OL PUK\Z[Y` ^PSS [HRL P[ \W (Z VM UV^ ^L HYL PU [OL [OLYTHS ZWHJL HUK ^L OH]L H ^PKL YHUNL VM WYVK\J[Z HSYLHK` PU [OL [OLYTHSZ 6\Y TPZZPVU HUK ]PZPVU Z[H[LTLU[ ZH`Z ^L ^PSS IL [OLYL Q: How would you rate the Indian component industry? Murali: ;OLYL HYL H ML^ [OPUNZ HIV\[ [OL 0UKPHU NV]LYUTLU[ HUK [OL 0UK\Z[Y` 6UL [OL X\HSP[` SL]LS OHZ NVUL \W I\[ P[ PZ ^P[O ;PLY ¶ 0 ;OLYL PZ HU VISPNH[PVU YLX\PYLK HZ ;PLY 00 PZ KV^U ;OL 6,4Z MHJL SLZZ PZZ\LZ ^P[O ;PLY 0 I\[ ^P[O ;PLY 00 0M `V\ ZLL PU [LYTZ VM Z[H[PZ[PJZ OV^ KV 0 LUZ\YL [OH[ [OL SHYNL HTV\U[ VM ;PLY 00 HUK ;PLY 000 LMÄJPLUJ` PZ NVPUN KV^U& ;OPZ PZ HU PTWVY[HU[ X\LZ[PVU 4HU` HYL HKKYLZZPUN [OPZ HUK P[ ZOV\SK ILJVTL TVYL LMÄJPLU[

;OL ZLJVUK PZ [OH[ L_WVY[Z HYL NYV^PUN )\[ 0 HT UV[ Z\YL HIV\[ [OL WV[LU[PHS 0[ Q: You are present in the passenger car JV\SK IL SHYNLY PU [LYTZ VM ^OH[ JV\SK segment. When will Hanon enter the IL L_WVY[LK MYVT OLYL 6UJL ^L THRL commercial vehicle area? PU 0UKPH ^L JHU [HSR HIV\[ KL]LSVWPUN PU 0UKPH :V P[ PZ HS^H`Z H Z[LW PU [OH[ KPYLJ[PVU Murali: >L HYL Z[\K`PUN [OH[ WHY[ [VV ;OL 0[ KLWLUKZ VU [OL YLX\PYLTLU[Z )\[ V]LYHSS YLHZVU ^O` ^L HYL UV[ WYLZLU[ PZ TVYL VM PM `V\ ZLL PU [LYTZ VM JHWHIPSP[` [OLYL PZ H H SLNHJ` YLHZVU 6\Y WHYLU[HNL OHZ ILLU JLY[HPU HTV\U[ VM 9 + JHWHIPSP[` YLX\PYLK THPUS` MVY WHZZLUNLY JHYZ HUK WHZZLUNLY [V L]LU RUV^ [OL WYVK\J[Z HUK TPU\[LS` MVY ]LOPJSLZ ;OLYL PZ UV[OPUN ^OPJO WYL]LU[Z [OL I\PSK [V WYPU[ 0M `V\ OH]L [V KV THRL \Z MYVT SVVRPUN H[ JVTTLYJPHS ]LOPJSLZ [V WYPU[ 0 KVU»[ [OPUR ^L OH]L H ZP[\H[PVU >L HYL Z[\K`PUN [OL ZLNTLU[ JVU[PU\V\ZS` ^OLYL `V\ JHU OH]L UV 9 + ;PLY 0 PZ ]LY` ZWLJPÄJHSS` MVY [OL 0UKPHU THYRL[ HZ P[ PZ ]LY` YHYLS` I\PS[ [V WYPU[ UV^ )LJH\ZL PM `V\ IPN ;OLYL HYL ]LY` ML^ JLU[YLZ ^OLYL [OL ZLL [OL Z[Y\J[\YL VM [OL PUK\Z[Y` H JLY[HPU NYV^[O VM JVTTLYJPHS ]LOPJSL ^PSS [HRL WSHJL WVY[PVU VM JHWHIPSP[` OHZ HSYLHK` ILLU PU H IPN ^H` >L ^PSS SVVR H[ P[ Z\IJVU[YHJ[LK ACI

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COVER STORY

KO?D BPANI=NGAP NA@AłJAO OANRE?A ?KJ?ALPO L=NPO @AHERANU OUOPAI 0PKNU >Uġ Bhargav TS

A

Wide range of Bosch Aftermarket products

utomobile aftermarket is rapidly progressing and is getting technologically sophisticated and complex. Changes in safety system technologies and emission control regulations offer new opportunities. Market demands and dynamics HSZV KYP]L ZPNUPÄJHU[ JOHUNLZ even in the aftermarket business. Transformation in the aftermarket is much more today than what it was in the past. Each vehicle segment, commercial vehicles, passenger cars or two-wheeler, is unique with its own distribution characteristics, service and maintenance requirements and varied customer expectations.

The unorganised workshop segments today cannot operate on advanced systems in conventional ways. Bosch is catering to each of these vehicle segments with the right products in its portfolio, diagnostic solutions (hardware and software) and workshop service concepts. “With innovative and optimised solutions, we support customers at all levels of distribution HJJVYKPUN [V ZWLJPÄJ ULLKZ @L[ much of the success will depend on how we can achieve seamless integration within our value-chain, right from mechanics moving up to retailers, workshop owners or distributors,” Anjan Kumar R, Regional President, Automotive

Aftermarket, Bosch Limited, India, told Auto Components India. With the constant introduction of new norms, the need for enhanced and new technology is on the rise. The new technologies make product lifecycle much shorter than the manufacturers have been traditionally used to. Their success, therefore, largely depends on how they plan right from conceptualisation of their service concepts, identifying both the products and relevant service parts. There should also be the processes in place for introducing these products and services with better accessibility for customers in the real time.

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COVER STORY “A big advantage of being part of a global organisation such as Bosch is that we are able to collaborate across business divisions within the organisation and draw synergies between the OE and our aftermarket offerings. We have very unique workshop formats, the Bosch Car Service and Bosch Diesel Service, to cater to both B2C and B2B customers. The former is for passenger cars service and the latter for the repair of injectors and diesel pumps. Both these formats spread across India meets the service requirements of a wide variety of bumper-to-bumper preventive maintenance as well as running repair. Our service offerings are spread to the entire range and models of cars of all manufacturers from entry segment cars to high end premium vehicles,” he said. Kumar added that the two-wheeler workshop format has also been under progressive review to evolve according to market requirements, where multi brand 2W workshops are negligible. “We would enter the space with preventive maintenance and full service offering for the complete range of bikes, from entry segment to premium bikes, very soon.” Many changes are happening in the two-wheeler segment as a two-wheeler today is not just a mode of transportation, but is seen as an investment, especially MVY ÅLL[ VWLYH[VYZ (SZV ^P[O growing demand for high-end and middle segment bikes which HYL NL[[PUN IL[[LY ^P[O LMÄJPLU[ engine management systems, safety systems such as ABS, big changes are emerging. Customers are ready to spend more for cosmetic changes and for better performance. Therefore they may be wary of taking their bike to an unorganised and unbranded roadside workshop for servicing.

Anjan Kumar R, Regional President, Automotive Aftermarket, Bosch Limited, India

2\THY ZHPK ¸>L HYL YL KLÄUPUN our two-wheeler workshop service strategy by closely working with Bosch OE divisions to understand the major changes that will impact the way organised sector, the OE and multi-brand service outlets, operate. Our workshop service concept will take into consideration the mega trends such as electronic fuel injection norms and safety systems and develop the right strategy along with the right parts and system diagnostics to support customers in this segment.”

opportunity to optimise. Optimisation could yield up to 20% to 50% efficiency improvements in inventory and productivity in the overall supply chain based on market segment,” he said. These technological advancements make the present day workshop businesses more expensive. They are facing major challenges from the proliferation of digitalisation and new business models and other factors. Workshops can convert these challenges into opportunities if they have the support of major players like Bosch.

0QLLHU ?D=EJ In order to operate effectively in this changing market conditions and customer demand the supply chain of parts gains importance. As one of the biggest players in automotive segment, Bosch is working on innovative supply chain technologies for supporting customers and end consumers by ensuring an uninterrupted mobility for them. “Bosch Automotive Aftermarket is working on multiple automated replenishment and delivery models based on specific need of the customers. If we are able to connect seamlessly from the consumption point to the point of manufacturing, we see significant

Kumar said, “Our global reputation for quality and service helps our partners boost their image locally. As a business enabler, our approach is to ensure success of these outlets by having the right ecosystem in place, focusing on how to get the right pull from the workshops. This involves having accurate parts cataloguing, putting in place LMÄJPLU[ ^VYRZOVW THUHNLTLU[ systems, footfall management for better business continuity, workforce skill development and technological upgradation. We are working on all these pillars to provide a conducive ecosystem for our service outlets to be sustainable for long. ACI 25 25

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COVER STORY

OSRAM Continental to shape the future of new mobility lighting Story by: Gunjan D. Bidani

O

SRAM Continental GmbH, a 50:50 joint venture of the leading technology companies OSRAM and Continental, is working on a wide range of lighting products for the new generation of H\[VTV[P]LZ 0U [OL ]LY` ÄYZ[ `LHY [OL joint venture acquired new businesses and is working on several projects around the world. The company has a state-of-the-art manufacturing plant in China. It will support its Asian business from Bengaluru. Though the company has no immediate plan for a production site in India, it has a complete engineering centre covering all areas including system engineering, electrical design

and layout, as well as a large software development team and a system testing team. “It is the largest research and development centre of OSRAM Continental outside Europe. We have 80 highly motivated engineers with state-of-the-art laboratory equipment,” Vidyasagar Sriperumbudur, Head of Osram Continental India, told Auto components India. An important research and development area of the company PZ OPNO KLÄUP[PVU OLHKSPNO[Z ^OPJO are able to adapt their beam in real[PTL [V JOHUNPUN [YHMÄJ VY ^LH[OLY conditions. “The high resolution ensures

TH_PT\T S\TPUV\Z LMÄJPLUJ` VU the road, while the beam’s adaption contributes to minimum interference ^P[O V[OLY [YHMÄJ WHY[PJPWHU[Z HUK pedestrians. In addition, we are working on solutions for low power consumption as well as interior and rear lights. We are also developing solutions for symbol projection to enable communication via light for autonomous driving scenarios,” he said. “As our mobility needs and expectations are changing, the car is increasingly evolving from purely a means of transportation to a sustainable, self-driving data centre on wheels. OSRAM Continental

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COVER STORY wants to actively shape this future and our teams are working on many connected solutions. For example, digital headlamp systems will play an even bigger role in future with autonomous driving on its way, focusing on the safety and security aspects of light. Complex adaptive projections with communicative M\UJ[PVUHSP[` HYL H ]LY` PTWVY[HU[ ÄLSK for us. As these systems depend on real-time data processing, intelligent sensor fusion algorithms are also part of our daily business. Furthermore, we are exploiting the potentials of personalisation and perception by developing light projections in and around the car,” he said. About the new joint venture company’s approach to shaping the future of mobility lighting, he said, “Our heritage and the support of our mother companies OSRAM and *VU[PULU[HS HYL KLÄUP[LS` \UPX\L >L WYVÄ[ MYVT [OLPY THU` `LHYZ VM experience in the key technologies on both sides. OSRAM is the market leader in automotive lighting and Continental is an expert in electronics and software. Equipped with outstanding technological competence as well as the spirit and agility of a startup, we will take automotive lighting to a new level. We have the right people and the right products at the right time as the automotive industry takes decisive steps towards new driving scenarios.”

from halogen to xenon to LED-based headlight solutions. However, as manufacturers and governments are moving towards electrical vehicles, LEDs can help improve the vehicle’s LULYN` LMÄJPLUJ` 0U 0UKPH H KPYLJ[ move from halogen to LED-based headlights is happening. This switch over to LED lighting is catching up fast. For taillights in the two-wheeler range, LEDs have been used for several years. A few best selling models have started using LEDs for headlamps. This trend is expected to continue and extend to more OEMs and their vehicle lines. Many other markets around the world have moved on from halogen-based lighting systems. OSRAM Continental has a wide range of products, from simple LED-based projector modules to intelligent lighting solutions that allow the light beam to be automatically HKQ\Z[LK [V [OL [YHMÄJ JVUKP[PVUZ PU real time. As LEDs in the automotive industry will soon be standard, the HIPSP[` [V HKHW[ [V KPMMLYLU[ [YHMÄJ situations and to connect with other technologies within the car will be the differentiating factors. “Apart from these fundamentals, lighting solutions are currently entering a new phase. They are

Vidyasagar Sriperumbudur, Head of Osram Continental India

merged with electronics and connected to the on-board systems of a vehicle, making them adaptive and intelligent. For future driving scenarios, light will become a differentiating technology that is no longer limited to the task of providing better visibility,” he said. About cost optimisation with the help of technologies, Vidyasagar said, Cost optimisation is usually based on standardisation and parameterisation. The standardisation of electrical design and architecture at the vehicle level, HZ ^LSS HZ JVUÄN\YHIPSP[` HYL [OL RL` to rapidly adopting new technologies such as LED-based headlamps in all product lines. ACI

The OSRAM Continental engineers are pursuing some exciting ideas, especially in algorithm development for real-time and adaptive light beam distribution. In India, the company is running some projects which he refused to name. “However, our development team in Bangalore played a major role in developing intelligent lighting solutions for Daimler’s latest A-Class, which was launched in 2018,” Vidyasagar said. The traditional evolutionary path was 27 27

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COVER STORY

LIS works on unique model to service BS VI vehicles Gets ready with Man, Machine, Methods, and Parts to address the upcoming new regulation for the auto industry Story by: Sricharan R

O

ne major change that is coming up in the auto industry is BS VI. From April 2020, all vehicles will have to comply with the new norms. Though the servicing needs of these vehicles will come up only later, the automotive aftermarket solution provider, Lucas Indian Services (LIS) is gearing up to meet such needs of its customers. Established in 1930, LIS provides solutions to a wide range of vehicles from two-wheelers to cars, trucks, and buses, as well as offhighway vehicles.

Wide range of products that LIS distributes

“For us, the change to BS VI starts in the process basic called man, machine, methods and parts. For the parts, we work closely with OEMs and decide on which are

the parts that are likely to be changed in accordance with the new norms. Man is making sure that the people are trained for the BS VI products that are about to change. Methods are the process of ensuring the changes by using the parts that are changed, the diagnostics, codes, how different can it be etc. It is a very important part of the process. And, we also need some kind of equipment and different testing equipment for the BS VI. This is the machine part. With the BS VI we are likely to have a common rail system,� LIS, President, S Muralidharan, told Auto Components India. “Going forward, the direction will change the path and the machine we work. This is where we

are preparing ourselves. Recently, we modernised our Mumbai workshop and we are equipping our own ^VYRZOVWZ ÄYZ[ )` [OL [PTL [OL ): =0 hits the market, we will be ready with the service,� he added. LIS also provides service solutions in auto electrical products and in the diesel fuel injection system. Specialized training is provided to service dealers, vehicle manufacturers, state transport undertakings, defence LZ[HISPZOTLU[Z HUK ÅLL[ VWLYH[VYZ They cover the entire country through P[Z YLNPVUHS VMÄJLZ JLU[YHS ^HYLOV\ZLZ HUK IYHUJO VMÄJLZ with stock points. In addition to its 20 company-owned workshops, LIS has established a dedicated network of over 150 distributors, 2,000 dealers, 550 service dealers, 15,000 retailers, and 30,000 registered auto

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COVER STORY electricians/mechanics. The company offers a wide array of brands, including ‘TVS Automotive’ and ‘LISPART’, and represents brands like Lucas TVS, Delphi TVS, CAV, and BERU. “We are not competing with the OEMs but we want to create Z`ULYNPLZ ^P[O [OLT ILULÄ[PUN [OL end-users. In some cases, we ever work along with OEMs and we are comfortable with it. We do not see that this would stop with BS VI as it is a journey. With BSIV, people had an idea about digital and this is an upgradation to it. This will keep evolving,” Muralidharan said. One major threat to the aftermarket industry is the presence of spurious parts. On this, the president said, “From BSIV, there is a downfall in the spurious parts. Because you need a diagnostic tool which is not easy. In the past, the tolerance levels were higher and now it has changed. Emerging technologies and customer awareness have brought them down. People have enough information on [OLPY ÄUNLY[PWZ UV^ >PSS [OLZL IL completely eliminated, possibly not, but will come down. A recent ACMA study said that it has come down from 33% to 15%,” he said.

Car Plus

S Muralidharan, President, LIS

looking at the mass market for this,” he said Commenting on the company’s business model, Muralidharan said LIS is a multi-brand and it will continue to be like that. The online business is picking up, but not as fast as expected. Maybe the customers want to have a relationship with the sellers. They now look for the products online and go and buy them in a shop. “If there is a new brand in the market, we will have the parts for it. If an EV comes in we will be ready for it too. We have tried that out in Lucknow. So, it is a constant exercise MVY \Z [V ÄSS \W [OL WYVK\J[ WVY[MVSPV and will always be multi brand. We want to be present everywhere as possible. We will not be an end to end service provider, rather be an aftermarket solution provider. We will have everything that customer needs. That is where we are looking at. If they need a starter, we give them. They need a diesel pump, we give them that too. We are in a group and we go by what the market demands,” he said. “It is not just the cost of repair. It is going to be how less you repair and how quickly turn it around. That is the direction we hope to move into our workshops. We started our own workshop because we learn more

from it and slowly we can spread the knowledge down the line.” LIS is exporting to neighbouring countries and has plans to expand it further in the future. Wherever the Indian products go, LIS follows, he said. They do not want to be an export house and be service-oriented one. “The aftermarket business is worth about Rs 65,000 crore. There is hardly anybody doing Rs 2000 crore. There is a lot of space for us to grow. The old vehicles will not go away in a hurry and there will be more vehicles that need to be serviced. The product portfolio will change, the repair instructions will change, But, it is what we need to be prepared for. Not the size of the market as that is the least of the issue,” Muralidharan said. ACI

The car that run on the roads now are more moving electronics than oving mechanical parts. There is so much electronics parts inside a car. These parts cannot be accessed easily by the mid-size or low-end garages. To help them LIS has come up with a dongle called Car Plus. It is a piece of diagnostic equipment and a cost-effective one. “We believe it is unique because it gives the service instructions on how to repair. We are seeing this as a cost-effective solution for the mid-size garages. We also support them technically. When installing or repairing, LIS supports them from behind. We are not 29 29

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COVER STORY

SEG India operates as global hub of product and software development Almost all automotive OEMs worldwide rely on SEG Automotive’s global production network, which delivers high-performance, durable and competitive products with uniform quality standards. This global strength has its foundation in a cross-cultural team of over 8,000 employees in 14 countries in the world’s most important automotive markets. SEG Automotive India with a globally connected Competence Center serves as hub for product innovation and software development, Frank Ahlborn, Vice President, Global Head, Product Management & Marketing of SEG Automotive, and Anil Kumar M R, Managing Director of SEG Automotive India, told Bhargav TS in an exclusive interview. The edited excerpts: Q: SEG India recently completed its łNOP UA=N KB KLAN=PEKJ EJ &J@E= %KS was the journey? Anil: The journey in India for the last 1 year has been extraordinary. We had double-digit growth, even outperforming the market, both in our India and global operations. We have also acquired new businesses that will secure our future. We were able to position our brand as a good technology leader for climatic protection, particularly for CO2 reduction. With a series of launches we support the OEMs in their journey of transformation. We had the start-stop technology and supported many OEMs and [OLU ^L PU[YVK\JLK OPNO LMÄJPLUJ` generators last year. So overall there has been strong growth. Product innovations continued and we were able to position ourselves strongly. Q: So how do you assess the Indian market? Anil: Last year was a great year, of course it started to thin down towards the last quarter. This year we see it’s quite challenging and [OL ÄYZ[ TVU[OZ OHZ UV[ ILLU ZV great for the Indian automotive sector. There are many reasons like the high ownership cost, high

insurance, high inventories and overall price rise. Liquidity crunch is another reason and the lending pressure is becoming higher. With all these there is a situation where the market is de-growing. April was pretty bad almost at -17% on passenger cars. Having said this, if you look into the next half there are lot of optimism in the market because of the political stability coupled with the pre-buying which is still a question mark. But many OEMs are very hopeful that this pre-buying would happen. So the second half may compensate for [OL ÄYZ[ OHSM WHY[PJ\SHYS` ^P[O [OL base effect of last year when the last quarter was not so good. So overall the year will end up with a positive growth in India, but what it is a big guess it will be in single digit numbers. Q: You talked about some of your products, especially on the AHA?PNEł?=PEKJ =J UKQ FQOP @AP=EH SEG India’s business and growth game plan? Anil: We are a leading player in starters and generators in India. So we want now to penetrate into the LSLJ[YPÄJH[PVU THYRL[ ^OLYL [OL growth is. The maximum growth is coming from three-wheelers.

So we want to push ourselves into this area and this is dominated by imports. And certainly we would like to take the big chunk of that with our localised product. So that PZ V\Y RL` Z[YH[LN` MVY LSLJ[YPÄJH[PVU to penetrate. Having done that we would like to climb up the value chain in the coming years. Q: When you say localisation, will it be 100% localisation of these products? Anil: For up to 3 kilowatts, we are having 100% localised solution because we are the rotating machine people of the last century. So we have no issues about improving the technology, bringing in innovation into that and making it 100% local. For more than 3 or 5 kWs we have the BRM today that we import. So we will plan localisation as we go by in the next year as it also depends on volumes. Q: In India where the market is growing, is it 3 to 5 kW or 1 to 3 kW? Anil: Currently, it’s up to 3 kW. The e-rickshaw segment is up to 3 kWs and that’s where we are making it 100% local and supporting the FAME also because it requires

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COVER STORY

Photography Bhargav TS

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COVER STORY manufacturers to ramp up otherwise incentives will not be there for the OEMs. Q: How do you see the growth in India? Is it faster than in any other regions? Ahlborn: From a long-term perspective India is one of the most interesting markets for us. This is true because we are seeing that the salary per capita is developing a positively and there are certain thresholds and when they are above these thresholds, people start to buy cars and the saturation of the market is still very low. We see a huge potential in the Indian market and there is a huge growth opportunities in the mid and long-term. Q: India is today among the world’s fastestgrowing automotive markets. What is SEG’s near-term and long-term growth forecast for India? Ahlborn: I would say we are a good and midsize global player in the automotive world and a market leader. We see India as a fast developing market. We see huge potential in China with electric mobility and we are having the right products in our pipeline to enter the North American markets. We also can have product-wise plan and there growth will come from [OLZL = TV[VYZ HUK MYVT [OL = LSLJ[YPÄJH[PVU .ĥ %KS @K UKQ @AłJA AJCEJAANEJC innovation at SEG? Can you cite a few examples that underline the company’s unique capabilities around innovation and engineering? Ahlborn: I think we are very proud of our German heritage of engineering. And as I said, it is not only now this e-machine what we are seeing have that innovation culture. We have the smallest start stop product and if you think about the stress that the starter has to withstand, this was a masterpiece of engineering. This is the smallest production version of start stop system in the world. We have CV generators withstanding more than 1 million km under the roughest conditions. >L OH]L OPNO LMÄJPLUJ` NLULYH[VYZ HUK

^L ^LYL [OL ÄYZ[ [V HWWS` OPNO LMÄJPLUJ` diode in our generator. So innovation is not something which happened in the last 2 years. This is always going along the whole history. So it’s clearly one of our central points and this is the reason why we have it in our mission and vision Z[H[LTLU[ PU [OL ÄYZ[ WVZP[PVU Q: Generally, no company can work on innovation in isolation, they need OEM partners. How about SEG? Ahlborn: First statement is also to our journey last year we have over achieved of our order book. So the future is well assured and the customers give us a trust and if they would not give us the trust they would not give us business. So this is a positive sign. This comes from our nd in the customer relations here in India and world, and they are long lasting. We have made once a calculation that we have onship above 30 years of long-term relationship nly with our customers. So this can only happen if you are close together. So our nical work is clearly directed from technical cooperation with the customers. I give rted you a nice example, when we started K [OL [OL ÄYZ[ = WYVQLJ[ ^L ÄYZ[ Z[HY[LK [OL [HSRZ ^P[O [OL J\Z[VTLY PU Understanding the requirements we d came back with our proposals and P[ [VVR TVYL [OHU `LHYZ [V NV into production. So there is a very strong technical interaction with the OEMs.

product that runs, it is the application that runs and we are extremely strong in applicating and making it custom-built as each vehicle is unique. And the conditions are different and we are the masters of matching these 2 together. Ahlborn: One thing I would like to add from a global perspective is go to the Indian customers as well to get their feedback on the requirement. So we are YLĂ…LJ[PUN PU V\Y NSVIHS Z[YH[LN` VM JV\YZL the requirements here from the Indian OEMs are unique and we are strongly connected with them. The products are aligned at a global level for local needs. Q: What are the major development trends at SEG? Ahlborn: There are quite a lot of trends that are happening at our end. To highlight, we have successfully entered software development. So we are moving from the purely

Q: So even in the Indian market do you work on a similar fashion? How is the scenario? Ahlborn: I am really very proud to dia. have Anil and his team here in India. They are doing an excellent job. ations Anil: We have extremely strong relations with the Indian OEMs and while we take the global technologies to them, we also listen to them to learn their local needs gth and that is our strength. The strength that we have and why the Indian OEMs like us so much is because of the power of application. Because it’s just nott the

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COVER STORY mechanical and electro mechanical development in the past, as for our latest products we need software. On a global basis we are building our software competencies here in India.

Ahlborn: There’s also one nice example. Our waterproof starter is coming from India because most competencies have harsh ambient conditions and now we have started exporting to Europe.

Q: What kinds of products are developed in India for the global applications?

Q: You have a Technology Center in India; are you looking at making it as Center of Excellence for any particular product?

Anil: The huge growth that came in the last 6 to 7 years are from the new base line generators, where we produce almost 2 million and this is driven from the emerging markets. It did not originate from Europe. It was a product that was made for the emerging markets. The project lead was from India and we were able to successfully launch it in the emerging markets and now it is entering Europe. So that’s the strength. So we are both ways very strong.

Anil: We call it as Competence Center, in fact, that’s what we call our R&D and we are strongly connected globally. The equipment that we have here are similar to the ones that are in Germany and they are globally connected. So tomorrow supposing there is a need in Germany to test certain things and the capacity of the German R&D testing is full we can do it here. So literally we have a shared capacity o of Engineers and test equipment across the globe and that is our strength. That is why wh precisely we call it as GLOCAL, global and local R&D. Today, the center lies in Germany but we have modules mod which are made in different parts of th the globe and we are actively a part of tha that. So literally it’s a virtual world. So we do not say that somebody has the compe competence Center. We are in the virtua virtual competence of the globe and the te team is strongly global too. So we h have a software guy sitting here as w well supporting Germany on di different topics. Q Q: Technology development in C CVs is going much faster than in p passenger vehicles. What is your co contribution to CVs? Anil: O One of the success factors last `LHY ^H `LHY ^HZ [V IYPUN PU H ]LY` OPNO LMÄJPLU[ generator generator. So we have the highest in the JSHZZ VM NL JSHZZ VM NLULYH[VYZ HUK ^P[O [OH[ LMÄJPLUJ` for the CV segment. So, that was one of the innovations innova that we bought in and lightweigh lightweighting in the sense having power density more mo is what we look into the products as a well. Co2 is the main driver, so whatev whatever leads in terms of optimisation of the syst system towards Co2, we are extremely active.

Q: Give us an update on your manufacturing capacities? What kind of products you can manufacture here? Anil: I am not in a position to share the number but I can tell you that I am the full liner. Right from the three-wheelers up to the heavy duty trucks we have products. We have products for three-wheelers, passenger cars, LCVs and HCVs. The lines HYL JVUÄN\YLK PU Z\JO H ^H` [OH[ ^L OH]L ÅL_PIPSP[PLZ PU [OL SPUL [V PU[LYJOHUNL HUK that is where we can counter the volatility in the market. We can counter because If you have dedicated lines only for CV and passenger cars, then you’re in trouble. So ^L HYL ÅL_PISL HUK ^L HYL ^LSS JHWHISL of handling the Indian market growth to the capacities that we have. Normally we have 20-25% buffer capacities for any Å\J[\H[PVU :V [OPZ PZ [OL Z[YH[LN` PU ^OPJO we plan. Q: How is your exports fairing? Anil: We are very strong in the exports of starters and generators already. We are the export Hub within SEG and we will continue our dominance for export in the future too. Q: What is the split between the domestic and the export business? Anil: It varies anywhere between 35% and VM L_WVY[Z .ĥ 0K łJ=HHU UKQ†RA >AAJ LNAOAJP BNKI three-wheeler to commercial vehicles, any plan to enter the two-wheeler space? Anil: Thinking about it. It’s on the cards, we are working on it. Q: So can we expect the two-wheeler LNK@Q?PO PK >A KJ PDA AHA?PNEł?=PEKJ OE@A Anil: Yes your right, it will be towards LSLJ[YPÄJH[PVU ;OLYL PZ UV WVPU[ PU NVPUN with a conventional ICE. Ahlborn: 0M `V\ SVVR H[ V\Y = THJOPUL up to 7 kW, we are already into twowheelers in Germany. ACI 33 33

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COVER STORY

Bosch opens expanded smart factory in Bidadi for mobility solutions ACI Bureau

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osch, a leading global supplier of technology and services, has inaugurated its expanded smart factory for mobility solutions in Bidadi (Phase II), 35 km away from Bengaluru.The plant features the latest Industry 4.0 solutions and carbon-neutral technology.

Volkmar Denner, Chairman of the Board of Management of Robert Bosch GmbH, inaugurated the phase 2 of the Bidadi facility

“Bosch is taking a further Z[LW [V^HYK TVYL LMÄJPLU[ TVYL ÅL_PISL HUK Z\Z[HPUHISL manufacturing in India in order to boost competitiveness and meet rising demand in the local market. The new Bidadi plant will further boost India’s strong role in the Bosch Group’s global network,” Volkmar Denner, Chairman of the Board of Management of Robert Bosch GmbH, said. The company has invested 31 million euros in the new facility which will accommodate almost 2,500 associates by the year-end.

The Bidadi plant will act as a local hub for the development of Bosch powertrain solutions and manufacture of automotive products such as common rail single-cylinder pumps and high-pressure rails. “It is important for Bosch to leverage our expertise in manufacturing operations and combine it with technology and digitalisation to build lean manufacturing facilities,” Soumitra Bhattacharya, Managing Director and President of the Bosch Group in India, said.

Relocation project Bidadi Phase-I witnessed a shift of around 500 people from the existing manufacturing facility in Adugodi to Bidadi, along with manufacturing operations for the new-generation powertrain solutions products. Now, Phase II has witnessed the shift of around 2,000 people, as well as 760 units of machinery and equipment. This movement is one

of the largest relocation projects ever undertaken by Bosch. The former Adugodi manufacturing site is being converted into a high-tech engineering centre and is slated to become the largest Bosch technology campus outside Germany.

Sustainable manufacturing Bosch plans to be fully climate neutral by next year. Its over 400 locations worldwide, together with their engineering, manufacturing, and administrative facilities, will no longer leave a carbon footprint. ;OPZ ^PSS THRL )VZJO [OL ÄYZ[ THQVY industrial enterprise to achieve this ambitious goal in a little over a year. In line with this target, the Bidadi plant has been built to be leaner and more sustainable. According to the International Energy Agency, manufacturing accounts for around 32% of global carbon dioxide emissions. Denner said, “The current state of the global ecosystem demands that organizations make concerted efforts to reduce their global carbon footprint. We at Bosch see climate action as our responsibility, and believe we have to act now. The company has undertaken initiatives to build environmentally friendly manufacturing sites across the globe, and the Bidadi plant is the latest result of this effort.” The new facility is aligned with the blueprint of the ‘Carbon neutral – 2020’ strategy, with initiatives such

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COVER STORY as energy analytics, environmental initiatives such as tree planting, the use of alternative fuel like Compressed Natural Gas for heating, and solar power capacity of 8.7 megawatts peak in 2018. The sun accounts for approximately 30% of the power consumed by the plant. The facility is built to be environment-friendly and is a landmark in manufacturing practices across India.

-NK@Q?PEKJ ABł?EAJ?U Bosch is a leading user and provider of Industry 4.0 solutions, and is using them in Bidadi to PUJYLHZL [OL WSHU[»Z LMÄJPLUJ` and competitiveness. In its manufacturing operations, the plant uses cobots (collaborative robots), automated visual inspection stations, and Device Bridge software, a local Bosch innovation that can IL YL[YVÄ[[LK [V VSK THJOPULY` [V turn them into connected devices, [OLYLI` ZPNUPÄJHU[S` PTWYV]PUN processes and reducing defects. The Bidadi plant has put an intensive system continuous improvement process (SCIP) into place which is the way to achieve sustainably waste-free processes. This will allow it to further improve and maintain safety and quality standards,

while remaining cost competitive. Modernising the machinery and using smart automation solutions have helped make the plant more LMÄJPLU[ HUK HSYLHK` YLZ\S[LK PU remarkable achievements. Last year when the company announced its plans to revamp its facilities, Denner said, “The Indian economy is on the rise again and holds tremendous potential. To meet the rising demand with tailored solutions and expand India’s strong role in our global network, we will invest Rs 1700 crore (220 million euros) over the next 3 years” Bosch is shaping the connected future not only in the mobility domain but also in developing solutions for the internet of things which are tailored to local needs. Denner commented that, “With solutions for the factories and cities of future, Bosch is supporting the Indian government’s ‘Make in India’ and ‘Smart Cities’ initiatives. Smart manufacturing, or what we call Industry 4.0, is also a key element of the ‘Make in India’ initiative. Bosch industrial technology is making factories increasingly automated, connected, and agile, and thus better able to meet customer demands and expectations. We

possess all the relevant areas of expertise and offer a wide range of products and solutions for Industry 4.0,” he said.

Going strong in India The Bosch Group sees a wealth of possibilities in India, which is Asia’s third largest economy. Bosch set up manufacturing operations in India in 1951, and these have grown over the years to include 18 manufacturing sites and 7 engineering and application centers. Its Indian subsidiary Bosch Limited LUKLK [OL ë ÄZJHS `LHY ^P[O total revenue from operations of Rs 12,258 crore (1.49 billion euros), a year-on-year increase of 4.9%. “India’s mobility sector is transforming rapidly, and is expected [V NYV^ ZPNUPÄJHU[S` PU [OL JVTPUN years. The Indian automotive components industry is set to become the third largest in the world by 2025,” Bhattacharya said. Bosch is committed to delivering best-in-class automotive solutions in India. The company’s steady stream of innovative mobility solutions is a result of its unwavering commitment to improve quality of life by providing solutions which are both PUUV]H[P]L HUK ILULÄJPHS ACI

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COVER STORY

Suba Plastics to invest on new facility Story by: Sricharan R

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he Coimbatore-based Suba Plastics is planning to set up a new plant to meet the growing demand. The new plant is exclusively for manufacturing automotive components, which will be operational by 2021-22. The plastic component manufacturer has over 35 years of experience in plastic injection moulding technology and serves customers in different sectors like automotive, healthcare, medical, electrical and textile. Suba Plastics also extends support from concept to manufacture including product proposal, tool design, development and injection moulding. “The plant which we had set up in 2017 was meant for both automotive and healthcare. But with a rise in demand, it is changed to health care products alone. The existing plant is of around 65,000 sqft area. As of now, we have about 12 machines and have plans to expand it to 26 machines. This is exclusively for oral care, part of the healthcare division. We will be replicating a similar plant of the same

kind for the auto components. And, we also have plans to expand further to include other products for defence, aerospace etc. Over the next 2-3 years, the automotive plant will be ready and in the near future we will have 3 plants, each catering to different segments,” Geetha Baskaran, Managing Director, Suba Plastics, said. Commenting on the upcoming plant, Geetha said, “We will start constructing the new plant soon, and it will be operational in 2 years. It will house 40 to 50 machines for automotive. For the healthcare plant, we have invested around Rs 20 crore and for the new facility we will be investing more than that.” “The company’s mould gears range from module 0.7-3mm and outer KPHTL[LY TT TT ^P[O WYVÄSL accuracy of DIN Class 10-12. They deliver the highest-quality end products to our clients, while determined to make them the frontrunners in their particular industries. To guarantee our unrelenting success we will accomplish H YLHZVUHISL WYVÄ[ JVU[PU\L [V IL [OL front-runner in our industry through individual and collective commitment,

innovation, and integrity,” Geetha said. Some of their major clients include Bosch, Valeo, Gates, Pricol etc, for whom they work as a Tier-I supplier. For companies like TVS and Sons, they supply directly for two-wheelers and three-wheelers. Most of the components of the company do not get much affected by the new trends like BSVI. They are aware of such changes happening in the market and are working towards to comply with the new norms. They are working on BSVI products for both two-wheelers and four-wheelers. Suba Plastics provides one-stop solution from concept to manufacture. They hold the technical and manufacturing capability to manufacture with DIN class 8 accuracy and helical gears up to 15 degrees. With the EVs coming in, there will be a reduction in a number of moving parts in the auto components industry. But, this will not affect Suba Plastics as they are mostly into power windows and wipers. Their tensional pulley might get affected a little, but not much.

Entering new area “We are entering into new product segments for BS VI norms and EVs. With the number of metal parts coming down there will be a rise in plastics. Nowadays some plastics are as strong as metal. This includes strength, abrasion-resistant etc. Plastics also have grown into different variants like glass ÄIYL JHYIVU ÄIYL HUK TL[HS ÄIYLZ L[J she said.”

Plastic components made at the Suba Plastics Coimbatore facility

“We are aware of such changes happening in the market. The gears, pulleys for engine motors, and gear tensioners are changing. The products will be the same, but we will have to comply with the new

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COVER STORY set of norms. Secondly some of the metal components are being converted into plastics. This is a level of new product development within the landscape. Our existing product line will not be affected much and [OLYL ^PSS IL ZVTL TVKPÄJH[PVU PU the design, as there will be a change from metal to plastic components,” Geetha said. Though 3D printing also is a threat to the component industry, the plastics manufacturing company does not feel so. At present, they think that additive manufacturing will be useful only for models and prototyping. They look at this in the future when there would be a requirement. And, while scaling up the R&D centre they may set up a 3D printer. The other major trend being the lightweight of products, the component manufacturer is also looking at the possibilities of bringing down the weight in their products. One of the products, they are working on next-generation power windows will have less weight and will also differ in size. This brings down the ^LPNO[ HUK PUJYLHZLZ LMÄJPLUJ`

R&D “We have around 15-20 people working in the R&D centre. Recently, for the development of BSVI products we invested around Rs 25 lakh. We KV UV[ OH]L H ZWLJPÄJ I\KNL[ [V invest year on year. It keeps varying and our investment is based on the OEM requirements. During the developmental stage, we work with the OEMs. In some cases, whenever possible, we involver ourselves if there is an issue in product development,” Geetha said. The company has a full design studio set-up here and takes up to 60 days to develop the design. Once the design is completed, it goes for validation. It will be six months of development period and six months of validation period. Recently the company worked

Geetha Baskaran, Managing Director, Suba Plastics

with Bosch to reduce noise in power windows. They were able to achieve around 30% of noise reduction in the process and redesigned the product.

Industry 4.0 “We have started working on integrating all the machine data. We have the software installed that will capture things like, production time, products etc. All these are recorded including energy consumption. Now we are working on integrating it with our SAP and once that happens, we will be having all the data on what is going on in each and every machine. It is in the early phase of implementation and by the next 6 months we expect it to be complete and integrate it with the SAP,” the MD said. The company is also planning to reach 0 PPM levels soon and is working on it. They are also in the process to reach zero defect in manufacturing. Within the next 2 years, they are planning to achieve this. To make sure to reach the goal, they are working on to install 3D cameras to check the quality of the parts. This will be done without human intervention. As Suba Plastics is present in various sectors, they have a lot of challenges. They take learnings from one sector and implement them on the other. One such thing is the PPM level. The automotive levels are much lower than any other segments and they are planning to reduce the PPM on the rest of the sectors too. “We are working on a common organisational standard and in a common learning platform. So we will be sharing that cross-learning from each other,” she said. On how different they are from their competitors, Geetha said, “We concentrate on the state of the art machinery and quality systems. We have a strong design and development team. In certain components, we are a monopoly. For certain OEMs, we will be the only supplier because of the quality, critical dimension and non-

critical dimensions. We can say that we are one among the best and many cannot beat us in terms of technical standards.”

Exports At present, Suba Plastics exports to a few neighbouring countries and are planning to expand. They are looking to expand in the Asian market and are also looking at the possibility of the Middle East, the USA and Europe. In the US and European markets, they are looking for the possibility of joint ventures. “It is going to be a 3-dimensional approach. In the Asian and Middle Eastern market, we will be mostly entering ourselves. But, the market is different in the US and Europe. So we are looking at JVs for those countries. We have different strategies for each of the markets. The JV is because we need to have local compliance in making sure to reach the quality Z[HUKHYK ¹ [OL VMÄJPHS ZHPK “We are looking at to enter various markets including aerospace, medical etc. and expand our business. We are also looking at BSVI and EVs and also venturing into new products like fuel corks etc. We are exploring other opportunities too,” Geetha said. ACI 39 39

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COVER STORY

Trelleborg is ready with its seals for electric cars ACI Bureau

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relleborg Sealing Solutions, a leading developer, manufacturer and supplier of precision seals, bearings and custom-moulded polymer components, has launched HiSpin PDR RT and HiSpin HS40, ZLHSZ ZWLJPÄJHSS` KL]LSVWLK MVY electric vehicles. Engineered to operate at high velocity, they help overcome issues related to sealing at high rotary speeds that limit electric cars being able to meet the ultimate goal of travelling the same distance as a gasoline vehicle on one charge. According to a report by the International Energy Agency (IEA), there were 3.1 million electric vehicles on the roads globally in 2017. This is expected to grow exponentially to at least 125 million and potentially 220 million, by 2030.

This depends on the existence of a viable technology that allows travel from 1 charge that is equivalent to a tank of gasoline, giving car drivers the independence they are used to from the conventional vehicles. These 2 new seals will help make this possible. Jan Zumbach, the Head of Business Development for e-Mobility, Trelleborg Sealing Solutions, said that overcoming ‘range anxiety’ is critical to mass adoption of electric vehicles. With gasoline or diesel vehicles people know they will get where they want to get to. The infrastructure PZ [OLYL HUK ÄSSPUN \W [OL [HUR PZ never an issue. When people drive an electric vehicle they worry if they will have enough charge to arrive at their chosen destination, and a lack of charging points and the time taken to

charge a battery, make them nervous. The solution to this is to install a charging infrastructure and increase battery capacity to extend the distance that can be travelled on 1 charge. “A limiting factor in achieving this is the seal in the e-axle. The new HiSpin PDR RT and HiSpin HS40 will contribute to extending the travelling distance of electric cars, helping make the mass adoption of these vehicles a reality, rather than a dream,” he said. A major technology in electric vehicles is the e-axle, a combined electric motor and gearbox that Ä[Z ^P[OPU [OL [YHKP[PVUHS LUNPUL space. The motor and gearbox are directly coupled but while [OL NLHYIV_ YLX\PYLZ LMÄJPLU[ lubrication, it is essential that the

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COVER STORY motor remains dry and so a highly reliable seal is required between these 2 components. Paul Taylor, Product Line Director at Trelleborg Sealing Solutions, said, “As electric motors run most LMÄJPLU[S` H[ OPNO ZWLLKZ [OL ZLHS requirements are very different from those for a transmission input on a combustion-engine vehicle. Gasoline engines normally run at 2,000 to 4,000 RPM but the electrically driven transmission runs up to 8 times faster typically at 16,000 RPM and in the future this is likely to increase ZPNUPÄJHU[S` ¹ The rotational surface speed limit for traditional seals in the e-axle of today’s electric cars is around 30 meters per second. The theoretical optimum rotational surface speed of the e-axle would be greater than 60 meters per ZLJVUK [V TH_PTPZL LMÄJPLUJ` H speed that is currently impossible to achieve. “Our aim for the new e-Mobility seals was to increase operating rotational speed to at least 40 meters per second. We achieved this for HiSpin HS40 and an outstanding 60 meters per second with HiSpin PDR RT,” he said. Another issue that had to be overcome is the lack of lubrication in the system. In the gearbox of the electric drive system, lubrication can be very limited; there is usually just a mist of lubricant. When there is little or no lubrication, sealing is more challenging. In these conditions rotating seals will be subject to high frictional forces and stick-slip after periods of rest, potentially causing wear and shortening the life of a seal, as well as power loss, lowering the travelling range of the vehicle. Diversity of lubricants in the electric KYP]L Z`Z[LT PZ HSZV KPMÄJ\S[ HUK UV[ all sealing materials are compatible

with or operate effectively in the media involved. In addition, the trends in lubricants used could bring up unknown challenges when waterbased, dielectric and lower viscosity media come into play. To ensure that the needs of electric car manufacturers could be met quickly, Trelleborg Sealing Solutions put together a rapid response team to develop new e-Mobility seals. Colin Macqueen, who headed the seal development programme, said, “Traditionally product development can be a slow process. But when supporting manufacturers to make electric vehicles travel further became a priority, an agile team of experts were asked to come up with a solution rapidly that could stand up to the high rotational speeds involved in e-Mobility applications, as well as lack of and variations in lubrication. Development took just 8 months from convening of the project team to initial availability of the seals to customers.” The result of the rapid development programme was 2 solutions that are being launched together as HiSpin PDR RT and HiSpin HS40. They both have the same function but dependent on the operating parameters of the electric drive system and the customers’ preferences, one is likely to suit a system better than the other. Matthias Keck, Director Technology and Innovation, Trelleborg Sealing Solutions in Germany, said, “Testing was extremely positive. There was zero leakage for both seals despite the very demanding sealing conditions. HiSpin PDR RT recorded 75% reduction in friction versus a standard PDR seal and proved to be capable of operating at 60 meters per second.” HiSpin PDR RT is constructed from 2 parts: a precision manufactured metal body and a mechanically retained ;\YJVU WVS`[L[YHÅ\VYVL[O`SLUL

(PTFE) sealing element. It has a custom designed lip with additional features that improve performance HUK ILOH]PVY VM SPW SH` KV^U WYVÄSL on shaft, crimped into a precisionmachined body. Capable of speeds of 60 meters per second and beyond, it has both high and low temperature capability. Able to handle pressure, it is universally compatible with chemicals and its SV^ MYPJ[PVU JVLMÄJPLU[ TLHUZ P[ PZ capable of dry running. Prototypes are offered through a recently launched Rapid Prototype Service introduced to support customers. A conductive PTFE based grade is available. HiSpin HS40 is of a familiar product type to automotive customers. With a unique bi-directional hydrodynamic lip feature it has negligible frictional torque at high speeds. As a result of extensive FEA studies, its rubber lip NLVTL[Y` HUK ÅL_PISL KLZPNU NP]L optimum lip contact on the shaft, ensuring optimum static and dynamic sealing performance. The seal is manufactured using proven proprietary XLT Fluoroelastomer (FKM) compounds to meet higher speeds and a wider operating temperature range. Compatible with increasingly aggressive synthetic Automatic Transmission Fluids (ATF), it is produced using proven conventional high volume manufacturing processes. Capable of speeds up to 40 meters per second, the HiSpin HS40 has the ability to handle run-out and is easy to install. ACI 41 41

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COVER STORY

Scania India introduces NTG; to build trucks on this new platform Story & Photos: Bhargav TS

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cania Commercial Vehicles India Pvt. Ltd., with over 127 years of global history in mobility solutions, has launched its Next Truck Generation (NTG), to drive the shift towards sustainable transport solutions in the mining industry. With its unique modular system, NTG will deliver productivity-enhancing services as well as customised transport solutions. Petr Novotny, Managing Director, Scania India, unveiled the new range of NTG at the Scania’s Kolar plant in Karnataka and said, “India is an important market for us and we are here to stay. The strategic introduction of Scania’s world-class range reiterates our commitment to the country. With the launch of the NTG range, we aim to drive the evolution of India’s transport solutions in the Mining, Construction and Long Haulage Business. We reinforce our

commitment to helping customers HJOPL]L OPNOLY SL]LSZ VM WYVÄ[HIPSP[` ZHML[` LMÄJPLUJ` HUK WYVK\J[P]P[` PU [OLPY I\ZPULZZLZ >L HYL JVUÄKLU[ [OH[ these strategic initiatives will further support the growth of mining industry in India and strengthen Scania India’s growth story.” NTG is BS VI ready and is integrated with an upgraded powertrain, resulting in higher load carrying capacity, fuel LMÄJPLUJ` HUK \W[PTL “Globally our NTG has won many awards. We are excited to launch these state-of-the art trucks in India to support the growing mining industry. Very soon we shall also be introducing NTG for Long Haulage business. As part of our core value of

ºJ\Z[VTLY ÄYZ[» [OPZ NLULYH[PVU VM trucks is designed better to meet their requirements of increasing WYVÄ[HIPSP[` 0UZWPYLK I` V\Y commitment to sustainability, 5;. OHZ LMÄJPLUJ` PU IV[O M\LS economy and performance. The new range of trucks will contribute to India’s ambition of becoming a sustainable nation”, he added. NTG comes with excellent features HUK ILULÄ[Z ^OPJO PUJS\KL OPNOLY load carrying capacity, better uptime, more durable and highest levels of safety and driver comfort. Scania has HKHW[LK ]HYPV\Z ZLY]PJL WSHUZ [V Ä[ [OL customer’s operational needs like Site Optimisation, Uptime improvement, Repairs and Proactive Maintenance in an effort to offer end-to-end solutions.

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COVER STORY Globally, Scania works towards developing greater levels of sustainability, focusing on energy LMÄJPLUJ` HS[LYUH[P]L M\LSZ HUK LSLJ[YPÄJH[PVU HUK ZTHY[ HUK ZHML transport, utilising increasing levels of digital services to provide higher uptime and vehicle utilization.

Stronger components Scania, globally and in India, will develop and build many products on NTG platform. According to the Scania India spokesperson, “Our Scania NTG comes with 40% stronger components like gearbox and axle gears and they will increase the mean time between failure resulting in a better up time to our customers. Also our services like site optimisation and driver coaching will eliminate PULMÄJPLUJPLZ >L [HSRLK HIV\[ stronger components, but we can also mention the heavier suspension we have and the extensive fuel testing we have done in this truck for more than 3 years. And based on these exhaustive trials in various mining conditions we are convinced that this truck is built to last longer than any truck in a similar application in India.” Scania has worked extensively to incorporate several new components in the NTG heavy tipper. Some of the new components include, the front and rear axles and suspension, transmission system which includes gearbox, rear axle transmission and propeller shaft. NTG heavy tipper has a stronger front axle with technical weight of 11 ton. It also has a reinforced axle beam and steering knuckle improving turning radius. This is complemented with a 5-leaf parabolic spring suspension with new steel spring bushes and progressive bump stops for reduced stress on spring and frame.

of 3500 Nm. The rear axle of NTG heavy tipper is also made 40% stronger with increased dimensions on many components, reinforced 65mm propeller shaft and stronger hub gears. The stronger rear bogie suspension with 5 parabolic leaves 100 mm wide each, complements the rear axle performance further.

Scania’s new truck range comes with rollover side curtain airbag

The new gearbox range with layshaft IYHRL OHZ T\S[PWSL ILULÄ[Z SPRL improved upshift performance, improved synchronizer life length, reduced PTO engagement time and reduced reverse and crawler engagement time. It is developed to meet the customer’s demand on a premium product regarding the

The new truck carries several new components, which includes, the front and rear axles and suspension, transmission system, rear axle transmission and propeller shaft.

The new Opticruise gearbox is 40% stronger than the previous version available. This gearbox has the highest input torque with handling capacity 43 43

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AUGUST 2019 AUTO COMPONENTS INDIA


COVER STORY gearshift speed and comfort. This further enables the driver to reach the demanded torque faster. The gearshifts in the Scania opticruise is programmed for driving tippers in 3 modes – off-road, power and standard. As per the driving conditions, the driver is free to select the most suitable mode for optimum traction and uphill driving performance. The new Opticruise gearbox introduced with NTG has a new paddle shift gear lever. The paddle shift is now integrated with exhaust brake for manual operations PU Z[LWZ >P[O [OLZL UL^ MLH[\YLZ in the Opticruise gearbox, the drivers can now control the loaded vehicle more easily. The Scania XT (Extra Tough) truck in India comes with its characteristic frontal design, with the solid steel bumper, the black grill and scratch resistant rear view mirrors, as well as the headlamp protection. This KLÄUP[LS` THRLZ P[ Z[HUK V\[ PU any crowd. It also comes with an integrated tow pin for up to 40 ton which is the highest in the Indian

market. Other features that add to robustness and safety are the new heavy duty rear axles, the high air intake as well as the all new G cabin.

Safety features As Scania emphasises more on ZHML[` MVY [OL ÄYZ[ [PTL [OL JVTWHU` OHZ IYV\NO[ PU H TVYL LMÄJPLU[ IPN braking system than the previous one by increasing the size of the brake shoes by 50%. The front axle position is also shifted forward to improve IYHRPUN LMÄJPLUJ` ;OPZ PTWYV]LZ stopping distance to up to 2m. The standard position of the front axle has been moved 50mm closer to the front. Among other things, this creates a shorter overhang and reduces the degree of kneeling under heavy IYHRPUN (SZV MVY [OL ÄYZ[ [PTL :JHUPH has increased the ply rating of tyre to 20 PR for better load handling capacity. Scania’s new truck range is now the safest with roll-over side curtain bags. The most serious type of accidents for truck drivers are when the vehicle overturns during an evasive maneuver, when taking a bend too fast or when the truck doesn’t stop quickly enough.

Scania has enhanced both active and passive safety in the new truck range with a number of features that will protect those inside the cab and other road users. By introducing roll-over side curtain airbags, Scania estimates that the number of drivers killed in roll-over accidents worldwide could potentially be reduced by 45%. This feature can be made available in India based on customer requirements. Further, the new cabs have been designed and tested to cope with Sweden’s tough impact testing despite the fact that it is no longer the legal requirement in which the same cab is tested in 3 different scenarios to simulate a roll-over accident. “In India, we know that there are a lot of head-on collisions that can happen and cabin strength plays important role in the driver’s safety and for that our Scania NTG has [V M\SÄSS ]LY` Z[YPUNLU[ JYHZO [LZ[Z All of these will make our truck the safest in mining in India. Our new cabs provide an economical design and air suspension that ensures the driver fatigue is minimised and it has got 40% increased cooling capacity, which is the most ideal for a hot Indian summer. The new tipper cabin is also designed to have better driver visibility due to improvements like slimmer A pillar, higher driver position, lowered instrument panel and driver seat position moved forward,” the spokesperson said. Scania has proven its driveline and tippers in the tough Indian mining conditions over the last 10 years. It has extended this offering for the equally demanding operation of the infrastructure segment. The box body option is suitable to carry sand, aggregate or blue metal materials for various earth movement applications within dam projects, lift irrigation projects and road construction projects. ACI

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COVER STORY

Tohoku Steels commences production ohoku Steel India (TSI) Private Ltd, a wholly-owned unit of Tohoku Steel Co., Ltd., Japan, has inaugurated its newly commissioned state-of-the-art heat resistant steel rods manufacturing facility in Sri City.

Commenting on the commissioning of Tohoku plant Ravindra Sannareddy, Founder Managing Director, Sri City, said, ¸0UH\N\YH[PVU VM ;VOVR\»Z ]LY` ÄYZ[ 0UKPHU WYVK\J[PVU \UP[ PU :YP *P[` THYRZ H ZPNUPÄJHU[ milestone in the saga of their development, and upholds their determination to be the leaders of Indian market too.”

Stating that they took a conscious decision for locating their unit in Sri City for various advantages, Hiroki Yamada, Managing Director said, ”We have been supporting the Indian market during the past four decades by exporting the products from Japan. In order to increase competitiveness in the expanding Indian market, we have set up this plant, and we will expand activities to improve productivity, upgrade facilities, and acquire new orders.”

“We have a very high share of hosting manufacturing units in automobile sector, and we are immensely happy as yet another company goes on-stream in this sector. As this region is growing as a hub for such industries, we are sure, the presence of Tohoku, the global leaders in producing steel rods for automobile application, will certainly enhance the symbiotic ecosystem in Sri City, ILULÄ[PUN [OL 6,4Z HUK V[OLY JVTWVULU[

ACI Bureau

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manufacturers located in and around Sri City,” he added. The plant was built in a 6-acre plot in the Domestic Tariff Zone (DTZ) at an initial investment of around Rs 80 crore. The plant carries out secondary processing on heat resistant steel rods and soft magnetic stainless steel rods, and produces rods in required ZPaLZ HZ WLY [OL J\Z[VTLYZ» ZWLJPÄJH[PVUZ The present production capacity of the plant is 360 Ton/annum, and this may increase up to 2000 Ton/annum, in a phased manner. Those rods are used as raw material for fabricating automobile engine valves and fuel injection systems. The highly automated plant employs about 50 persons. The important customers include Nittan India, Rane engine valve, Durovalves, Shiriram Pistons & Rings, etc. ACI

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COVER STORY

Ather Energy plans higher localisation; to set up new plant Story by: Bhargav TS & Sricharan R

T

he Bangalore-based electric vehicle manufacturer, Ather Energy, has bigger plans for the Indian market. As part of its expansion, recently the company entered the Chennai market. With its next expansion planned in Hyderabad, it hopes to achieve a volume of 10,000 units across the 3 cities this year. After receiving good response to its vehicles, the company is increasing the level of localization to reduce cost.

Tarun Mehta, Founder, Ather Energy

Ather Energy began its journey in October 2013 at the Indian Institute of Technology-Madras Research Park. Tarun Mehta and Swapnil Jain, both IIT-M alumni (B.Tech & M.Tech batch of 2012 in engineering design), set out to I\PSK 0UKPH»Z ÄYZ[ ZTHY[ LSLJ[YPJ scooter. They had brief stints at

Ashok Leyland and General Motors, respectively. Now, Ather Energy is funded by the founders of Flipkart, Tiger Global, Hero Motocorp and others. “Chennai and Bangalore markets always had a likeness for the EVs in the past. We could not predict what would happen in the future. We feel it is right for us to have 2 products now. I think we will have new variants every year. We may also have an architecture for a scooter or bike. But, we have not decided on anything and we are concentrating on the 2 bikes: Ather 340 and 450,” Tarun Mehta, Founder, Ather Energy, told Auto Components India said, “For the next few years, we will be concentrating on scooters. We believe this market is much bigger than motorbikes. With an increase in the EVs, one can expect a shift towards scooters and bikes in a period of 6 years. This is the reason we have a focus on scooters. We will be concentrating on motorbikes later,” he said. Ather Energy has designed India’s ÄYZ[ [Y\S` PU[LSSPNLU[ LSLJ[YPJ scooters - Ather 450 and Ather 340 - powered by a comprehensive public charging network, Ather Grid. They are designed and built in India. There are 31 charging Points in Bengaluru and 10 in Chennai, which will be ramped up to 50 by the end of 2019. Ather is drawing up plans to set up a new manufacturing unit in South India

involving an investment of $50100 million in the next few years. The proposed expansion has been necessitated in view of growing volumes for its electric scooters and for strengthening an ecosystem with the government support for electric vehicles. Also, the company has chalked out plan to sell 1 million units by 2023 with its presence in 30 cities across the country. “We are in talks with the government representatives of Tamil Nadu, Karnataka, Andhra Pradesh and Telangana for the proposed manufacturing plant. The new factory will come in phases as our Bengaluru facility could handle only 20,000-25,000 units per annum. For our one million sales expansion, we foresee an investment of $50-100 million over the next 3 years.” Mehta said,

Designed to perfection The company’s product line has won 25 awards in the design, automotive and technology categories. With over 51 patent applications, 113 trademarks and 123 design registrations to its name, Ather Energy aims to provide consumers the best possible ownership experience. The company has also designed it lightweight with an all aluminium JOHZZPZ ;OPZ PZ [OL ÄYZ[ VM H RPUK PU this space. “The design was very important for us. Because, we want to make sure that the product has a compelling look, which most of us do not

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COVER STORY see in the EV market. EVs usually connote something that is very safe and simple. We want to make sure that we move far away from it. Electric motors have a lot of torque and really good acceleration. We wanted this vehicle to have a level of sporty and young look. This is why you see the kind of lines and angles. The stance is more sporty and it has a slimmer but toned look,” Mehta said. “A typical scooter will be heavy from the rear. With the design, we gave it a tight look and despite that, we have a larger storage space than any other vehicle in the THYRL[ >L ÄYZ[ JHTL \W ^P[O [OL L_[LYPVY KLZPNU HUK [OLU ^L Ä[ HSS components inside,” he added.

Localisation So far, Ather Energy has more than 50% localisation and the company will increase it to 75% in a year. This increase will be mostly in motors which Ather plans to make in India. It is already making battery packs in India. The cells that go inside the battery pack will be made in India in the next 3-4 years. With manufacturing in India, the cost of the vehicles will come down.

Though fast charging is a trend in the EV sector, it has the risk of reducing battery life. Mehta contradicts this. He said their battery is so long that an average consumer could not use it to its full life. He said, there are many things that reduce the life of the battery, but the improved cooling and charging helps the battery sustain longer. He also mentioned the possibility of having the induction charger in the future.

Data security The Ather bikes are connected always and a huge number of data are collected. This raises the question of data security. What Ather does is to encrypt the data that is collected. They also make sure that the users have an incognito mode where they can restrict the location data being uploaded. “We also conduct independent audits through third party agencies about the overall system security to make sure that the vehicle cannot be taken over by somebody. We have separated the performance of

the vehicle (throttle, braking etc) from the application layers. So, even if the dashboard crashes the vehicle will keep working,” he said.

Charging grid Ather Energy has launched its inhouse charging infrastructure, Ather Grid, for which the company has partnered with cafes, restaurants and other such public places for setting up charging stations. “The vehicle needs to be charged for two and a half hours for 90% of charge. We tap power from the house meters to the charge grid. We can have a community charging station, but here people would love to have a separate charger and there will be a separate charger for everyone. In a public space, we have not decided on the cost yet. It is still free in Bangalore as a part of the introductory offer,” Mehta said. 0U ZWP[L VM 0UKPH»Z ÅPW ÅVWZ VU P[Z EV policy, two-wheeler electric vehicles seem to be gaining traction with a handful of startups and traditional OEMs now launching or announcing their plans to enter the market. ACI

Battery: Power up and heat down On battery cooling, Mehta said, “A lot of work has gone into the battery and the biggest thing that is happening is inside the battery pack team. We have 2-3 people just working on the team and it is largely designed in India. We use the passive cooling option to cool the battery heat. We also use a variety of interesting compounds that cool the battery rapidly. The vehicle is designed in a way that there is a lot of air movement towards the battery base. The 3mm aluminium casing where the battery sits allows more heat to dissipate.” 47 47

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COVER STORY

Schwing Stetter India launches new XCMG excavator range ACI Bureau

S

chwing Stetter India (SSI), one of the leading concreting equipment manufacturers in India, has launched its new generation of XCMG crawler hydraulic excavators - XE80C, XE140I and XE215 C. The 3 new machines are all set to revolutionise the landscape of the construction and mining industry in India. There has been a consistent demand for crawler hydraulic excavators owing to a general increase in projects being awarded. The crawler hydraulic excavator is needed in industries such as construction, excavation, earthwork, mining, quarry and roads. The crawler hydraulic excavator applications are found also in forestry, recycling, demolition, lakes and river cleaning and underwater applications. “With market demand doubling to 25,000 units in 2018, compared to 11,000 units in 2011, we are extremely delighted to launch the crawler hydraulic excavator range for the Indian market. The industry will further increase steadily in the next few years due to further increased investment in infrastructure projects like interlinking of rivers, road and rail construction. The XCMG range of excavators will revolutionise the present earthmoving sector. With their record energy-saving performance and IYLHR[OYV\NO JVZ[ LMÄJPLUJ` [OL UL^ YHUNL will offer the best return on investment and resale value to the owner,” V G Sakthikumar, Managing Director of Schwing Stetter India said.

The extremely versatile range of excavators HYL L_WLJ[LK [V ÄUK NYLH[ \[PSP[` H[ construction and mining sites in India aiding in easier and safer construction practices. The crawler hydraulic excavators are conceptualised based on the current needs of customers in this segment and customised with a high-power XCMG’s proprietary matching technology. The machines have undergone several extensive trials to meet [OL PUK\Z[Y` YLX\PYLTLU[Z VM ZTHY[ LMÄJPLU[ products. The excavator variants are: XCMG crawler hydraulic excavator XE80C, XE140 I, and XE215 C. Their important features include: Excellent performance, Intelligent control, Highperformance slewing bearing, Energy saving, Reliable and durable X-frame, Comfortable and safe operation, and Convenient maintenance. Schwing Stetter India is working out strategies to build market presence as it gears up for increased business opportunities that the current infrastructure space holds. With the new launch, Schwing Stetter plans to consolidate its share of the XCMG excavator market in India and extend its reach to other developing rural markets globally. Incorporated in June 1998, and commencing its manufacturing operations from 1999, Schwing Stetter India is a 100 percent subsidiary

of Schwing GmbH, the USD 1 billion German concreting machinery manufacturer, and a part of the XCMG group. Schwing Stetter is a pioneer in manufacturing equipment for concrete preparation, placement, transportation and recycling. Schwing Stetter (India) Private Limited manufactures concrete batching plants, concrete mixers for transporting readymade concrete to construction sites, concrete pumps, concrete placing booms, concrete truck mixers with concrete pumps, plastering pumps, sludge pumps, self-loading mixers and concrete recycling plants. The company sells and services equipment like concrete pavers, tower cranes, wheel loaders, motor graders, cold milling machines, truck crane, crawler crane, all terrain crane, aerial working platforms, horizontal directional drilling and rotary drilling rig are our various newer range of equipment that have been launched recently from GOMACO and XCMG. It caters also to the requirement of infrastructure developers and act as an OEM supplier to various cement companies who offer ready-mix concrete. Schwing Stetter has its manufacturing units in 12 countries including Germany, Austria, USA, Brazil, Russia, Ostrava, and India supported by sales and service centers in France, Netherlands, Austria and Sweden as well as representations in more than 145 countries. ACI

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Lithium battery production in India set to take off in a big way India offers US$ 100 million line of credit to Bolivia for Financing Development Projects. Bolivia signs the Framework agreement on International Solar Alliance. India - Bolivia sign eight MOUs. Both sides discuss cooperation for exploring Bolivia’s vast lithium deposits. Story by: Nikhil Raghavan

T

he India Energy Storage Alliance (IESA) announced that India and Bolivia have signed a Memorandum of Understanding (MoU) for the development and industrial use of lithium for the production of lithium-ion batteries. As part of the MoU, Bolivia will support supplies of lithium and lithium carbonate to India, as well as joint ventures between the two countries for lithium battery production plants in India. A statement, issued during the recent Bolivia visit of India’s President Ram Nath Kovind, said: “Both the countries agreed to forge mutually

ILULÄJPHS WHY[ULYZOPW [V MHJPSP[H[L Bolivian supplies of lithium carbonate to India and foster joint ventures for lithium battery/cell production plants in India.” The two countries have also agreed to facilitate mechanisms for the commercialization of lithium carbonate and potassium chloride produced in Bolivia by Yacimientos de Litio Bolivianos Corporación (YLB Corporación), the statement added. With the MoU, the possibility of Indian companies setting up production capabilities in Bolivia goes up, as well as the import of lithium to India. Domestic production is also set to see a boost, from the automotive perspective. The arrival of hybrids and electric vehicles from as early as 2020 onwards, will force manufacturers to look at local production. Apart from Electric =LOPJSLZ 9LUL^HISL Integration, Grid Stability and behind the meter applications will boost Li-Ion battery adoption in India. India is expected to attract over $3billion in investments in the next 3-5 years for li-ion batteries and also witnessing additional investment for its ecosystem.

The President of India, Shri Ram Nath Kovind who was in Bolivia in March this year met with his counterpart Mr Evo Morales Ayma and during the one-to-one discussions with him, the President said that he was honoured [V WH` [OL ÄYZ[ L]LY :[H[L =PZP[ from India to Bolivia. He thanked President Morales for special welcome and affection. Subsequently, the President led delegation-level talks between the two sides. Speaking on the occasion, he said that it is encouraging to see that India-Bolivia bilateral trade has picked up in the last two years and it stood at US$ 875 million in 2018. About 60% of Bolivian gold is exported to India. Bolivia is the 8th leading trading partner of India in Latin America region. He emphasised that there is a need to diversify our trade basket to further strengthen the bilateral trade. 0U [OL ÄUHS LUNHNLTLU[ VM [OL KH` (March 29, 2019), the President addressed the India-Bolivia Business Forum. The President said that India has a focused business approach to the Latin American region. We hold the India-Latin America and Caribbean Conclaves annually to deepen our business collaborations. These Conclaves have served us well. Several Indian global majors have made entry into Bolivia through them, bringing cutting-edge technology, products and services to the people. He noted that there are immense

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SPECIAL REPORT 0U[LY]PL^ ^P[O +LIP 7YHZHK +HZO ,_LJ\[P]L +PYLJ[VY 0UKPH ,ULYN` :[VYHNL (SSPHUJL 0,:( *\YYLU[S` 0UKPH OHZ 5V 3PTP[LK YH^ TH[LYPHSZ SPRL 3P[OP\T *VIHS[ HUK V[OLYZ 3P[OP\T YPJO JV\U[YPLZ SPRL )VSP]PH *OPSL (YNLU[PUH HUK (\Z[YHSPH ^PSS WSH` H JYP[PJHS YVSL PU [OL LULYN` Z[VYHNL PUK\Z[Y` HJYVZZ [OL NSVIL ;OPZ 46< IL[^LLU 0UKPH HUK )VSP]PH ^PSS WSH` H ]P[HS YVSL PU [OL 0UKPHU LULYN` ZLJ[VY ^OPJO PU [\YU ^PSS IVVZ[ PUKPNLUV\Z THU\MHJ[\YPUN PU UL_[ KLJHKL Q: In view of this MOU and the JV’s, what is the kind of progress that is envisaged in the Indian EV market? Prasad: 4VYL [OHU 0UKPHU JVTWHUPLZ HYL PU KPZJ\ZZPVU MVY ZL[[PUN \W VM JLSS THU\MHJ[\YPUN PU 0UKPH 0UKPHU 0UZ[P[\[PVUZ SPRL 0UKPHU :WHJL 9LZLHYJO 6YNHUPaH[PVU 0:96 HUK *LU[YHS ,SLJ[YV *OLTPJHS 9LZLHYJO 0UZ[P[\[L *,*90 OH]L HSYLHK` KL]LSVWLK PUKPNLUV\Z 3P PVU JLSS MVY LULYN` Z[VYHNL KLTHUK PU LSLJ[YPJ ]LOPJSL HUK NYPK ZJHSL 9, PU[LNYH[PVU WYVQLJ[Z

Q: Do you anticipate a fasttrack move towards EV? Prasad: .V]LYUTLU[ PUP[PH[P]LZ SPRL YLJLU[S` SH\UJOLK [OL 5H[PVUHS 4PZZPVU MVY ;YHUZMVYTH[P]L 4VIPSP[` ^P[O 7OHZLK 4HU\MHJ[\YPUN 7YVNYHT MVY 3P PVU IH[[LY` THU\MHJ[\YPUN I` 50;0 (H`VN 4PUPZ[Y` VM /LH]` 0UK\Z[YPLZ OH]L SH\UJOLK -(4, -HZ[LY (KVW[PVU HUK 4HU\MHJ[\YPUN VM ,SLJ[YPJ =LOPJSLZ PUJLU[P]LZ ^P[O H I\KNL[ VM 9Z *Y ^PSS LUJV\YHNL HKVW[PVU VM ,= PU 0UKPH .SVIHS JVTWHUPLZ HYL

opportunities for collaboration between India and Bolivia in various ÄLSKZ Z\JO HZ H\[VTVIPSLZ OLHS[OJHYL 0; YLUL^HISL LULYN` 3P[OP\T HNYPJ\S[\YL ZWHJL KL]LSVWPUN TVKLYU PUMYHZ[Y\J[\YL MYVT YHPS^H`Z OPNO^H`Z ^H[LY^H`Z HPY^H`Z [V LULYN` WH[O^H`Z 0U OPZ HKKYLZZ [OL 7YLZPKLU[ ZHPK ¸>L HYL JVTTP[[LK [V H [YHUZMVYTH[PVUHS LJVUVTPJ NYV^[O PU 0UKPH )\[ ^L ^HU[ [V IL YLZWLJ[M\S VM 4V[OLY ,HY[O VM UH[\YL PU [OL ZHTL THUULY HUK ^P[O ZHTL KL]V[PVU HZ `V\ OH]L KVUL >L ^HU[ V\Y WYVNYLZZ [V IL WYVWLSSLK I` JSLHU [LJOUVSVN` HUK Z\Z[HPUHISL WYHJ[PJLZ >L ^HU[ NYV^[O HUK LU]PYVUTLU[ WYV[LJ[PVU

LU[LYPUN PU [OL 0UKPHU THYRL[ HUK 0UKPHU JVUNSVTLYH[LZ HYL KP]LYZPM`PUN PU [OL ,= ZWHJL Q: How do you think the existing Indian battery manufacturers will upgrade their facilities to advanced battery products to meet the EV demand?

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HTIP[PV\Z WYVNYHTTL [V KL]LSVW LSLJ[YPJ ]LOPJSLZ PU 0UKPH (UK MVY [OPZ ^L ^HU[ [V LU[LY PU[V SVUN [LYT 3P[OP\T WHY[ULYZOPW ^P[O )VSP]PH 0UKPHU LU[LYWYPZLZ HYL RLLU [V THYR [OLPY WYLZLUJL OLYL HZ PU]LZ[TLU[ HUK [LJOUVSVN` WHY[ULYZ [V KL]LSVW SP[OP\T WYVK\J[Z HUK [V THZ[LY Z[VYHNL [LJOUVSVN` >L SVVR MVY^HYK [V Z\JO WYVTPZPUN ]LU[\YLZ [HRPUN ^PUNZ 0UKPH OHZ NHPULK ]HZ[ L_WLY[PZL PU KL]LSVWPUN TVKLYU PUMYHZ[Y\J[\YL MYVT YHPS^H`Z OPNO^H`Z ^H[LY^H`Z HPY^H`Z [V LULYN` WH[O^H`Z ;OPZ can also be a potential area for collaboration between our two JV\U[YPLZ ¹ ACI Mobility Engineering 51 51

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EVENT

AES 2019 in Chennai brings together latest manufacturing technologies ACI Bureau

W The 12th edition of AES witnessed 95 exhibitors and around 2900 key people visited the 3 day event that held in Chennai

ith smart manufacturing on the rise in the manufacturing sector, the Automotive Engineering Show 2019 (AES) recently held in *OLUUHP JVUJLU[YH[LK VU ÄUKPUN ways to boost component and vehicle production. The 12th edition of the event that kicked off on July 4th, witnessed many big names from the industry including Bollhoff Fastenings, Divide By Zero Technologies, Lotos Oil,

Nabtesco India etc, explaining their technological advancements PU [OL ÄLSK VM THU\MHJ[\YPUN Rupesh Paparaju, Managing Director, Bettinelli Automation Components Pvt Ltd, Sagar Bhosale, Managing Director, Schmersal India Pvt Ltd, Manish Sahay, Managing Director, Leuze Electronic Pvt Ltd, Sanjeebit Choudhury, CEO, India, Vice 7YLZPKLU[ (ZPH 7HJPÄJ 4PJOHLS

Dehn, General Manager, Sales & Marketing, Messe Frankfurt Trade Fairs India Pvt Ltd were present at the inauguration of the event. AES in Chennai witnessed tremendous growth in the exhibition space and in the number of companies participating. The event showcased technologies and solutions for industrial automation, 3D printing, rapid prototyping, testing, power tools, software and

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EVENT more. Companies like Tata Motors, Staubli, Festo, Eplan, Pepperl & Fuchs, Schmersal, Baumer, Sick India, Pilz India, Wipro 3D, Polyworks, Bharat Forge, Nikon, Carl Zeiss displayed their products at the expo taking the number of companies to 94. This year AES witnessed around 12 different product launches Ä[[PUN [OL ULLKZ VM 6,4Z H\[V component manufacturers and machine builders. Among the topics that were highlighted at the show were data management for automotive manufacturers, automotive cybersecurity, proactive asset performance management with IIoT and analytics in the automotive industry (India). The event also had workshops conducted by Wipro 3D and Polyworks Software India Pvt Ltd. Associations like All India Council for Robotics & Automation (AICRA), International Centre for Automotive Technology (ICAT), Global Automotive Research Centre (GARC), and Automotive Component Manufacturers Association of India (ACMA) were also part of the event.

New products on display

the most advanced 3D printers available across the globe. SICK Germany showcased its microScan3, a new generation of safety laser scanners. PHD WYLZLU[LK P[Z 7UL\ *VUULJ[ H JVZ[ LMMLJ[P]L WUL\TH[PJ LUK effector system providing seamless integration for universal robots. This utilises standard PHD pneumatic grippers and works on JVTWYLZZLK HPY ^OPJO THRLZ the purchase cost less than half as compared to its competitors. The

7UL\ *VUULJ[ MLH[\YLZ LTILKKLK directional control valves for JVU[YVS VM HU LUK LMMLJ[VY [OYV\NO the robot’s tool port. The system easily attaches to the robot arm and is intuitively operated from the Universal Robot interface ]PH [OL 7UL\ *VUULJ[ <9 *(7 software package.

Key dignitaries inaugurated the AES 2019

Metal Additive Manufacturing Solution and Service, showcased its Wipro 3Ds steering bracket. It is one of the largest 3D printed automotive components optimised

Divide By Zero, 3D printer manufacturer, launched AION500 MK3, said to be the world’s fastest FFF 3D printer. It is powered with DBZ patented technology called AFPM (Advanced Fusion Plastic Modeling) technology. The printer can print 10x faster than any 3D printer without losing on mechanical properties, surface ÄUPZO HUK HJJ\YHJ` ;OL OPNO speed 3D printer uses a special blend of polymers which can be printed faster than conventional + WYPU[LYZ 0[ PZ 0V; LUHISLK HUK VMMLYZ WYVMLZZPVUHS SL]LS I\PSK volume. With multiple connectivity options and sensors, it is one of 53 53

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EVENT Interview Michael Dehn, General Manager Sales and Marketing, Messe Frankfurt Trade Fairs India Pvt Ltd.

Q: How do you compare the current edition with the previous one? What are all the key differences? Dehn: When I joined I already saw that with AES we have a very particular challenge at hand. I could see that the previous edition in 2017 show did not go very well. So I put this as one of my priorities to not only get the show back on its feet, but to get it to make it a really great show. I am really glad because all the big names are here and it’s very hard to achieve. We have involved all the exhibitors in our marketing meetings so that ahead of the show the visitors see

not only the branding like Automotive Engineering Show, they also witnessed what is inside. As a visitor, you should know who is there? What do they have? What Innovations can I see? What is industry 4.0? What are the latest trends? That’s what I want to know as a visitor. So we have incorporated a lot of content from our exhibitors and that changed absolutely everything for the current LKP[PVU ;OLZL OPNO X\HSP[` JVTWHUPLZ are here because of the interest in this market and in Chennai which is one of the biggest automotive hubs in India.

have a very good base for the next year. Q: What is the main reason for choosing Pune as your next destination? Why not New Delhi? Dehn: It is one of the locations that came up more when we talked to and we felt that the meat over there is bigger. That’s why we chose Pune. We cannot always decide in isolation, we have to talk to our partners or exhibitors, and our association partners. So just make sure that what we do next is in line with what the industry wants and not in line with what we want.

Q: So you mean to say that you have achieved what you wanted to? Dehn: I am actually very happy with this level that we have reached and because of what this show is this year. The next edition would normally be in 2 years, but we have now decided to launch it in Pune next year in May. So we are very happy with this current edition and we want to just make sure that we can be present next year in Pune as well.

Q: If you look at the current market situation, the automotive industry is slowing and most of the companies utilise such a period to upgarde their facilities. So do you think AES is happening at the right time? Dehn: If you look at the bigger picture, let us say a longer time ZWHU L]LY` [LTWVYHY` ZSV^ KV^U PZ always followed by an upswing and exhibitions are useful in good times as much as in bad times. Only the focus is changing. Of course in the bad time when there is a slow down the right people want to upgrade their facilities. They want to have more time on their hands to realise innovation and effect LMÄJPLUJPLZ LX\HSS` PU [OL NVVK [PTLZ

Q: Does it mean that hereafter AES will happen every year? Dehn: Yes, so it’s like alternate editions. Depending on how it goes next year, but I have no doubt that after the show it will

through additive engineering principles and FEA resulting in weight reduction and geometry optimised for the stress path Nabtesco, displayed its precision reduction gears that are used in the joints of industrial robots to support their accurate and powerful motion Intech DMLS, a visionary leader in [OL ÄLSK VM TL[HS IHZLK +43: + printing in India, is working on new

innovative process optimisation, new applications and new alloy development. Intech DMLS WYLZLU[LK P[Z LUK [V LUK ZVS\[PVUZ for metal 3D printing technology for the automotive sector. The software solution provider, Qulaitas Technologies, is bringing in solutions for industrial vision automation, inspection and software based on AI platform solutions. The company showcased

HK]HUJLK ]PZPVU N\PKLK YVIV[PJZ surface defect inspection, line scan system, parts inspect etc. Quantel Technologies India brought its Chroma 17020 high WYLJPZPVU Z`Z[LT ZWLJPÄJHSS` designed for secondary battery modules and pack tests to India. It ensures accurate sources and measurements and a level of [LZ[ X\HSP[` [OH[ PZ Z\P[HISL MVY performing repetitive and reliable

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EVENT to make more business. So it doesn’t matter really, good time, bad time, slow down or boom. Exhibitions will always be there to capture the moment of the market and make people make use of [OH[ TVTLU[ ;V HUZ^LY `V\Y X\LZ[PVU in a slowdown, yes, people are looking more to capital investments and trying to even expand their business to be ready for the next upswing. Q: What were the new trends in this edition of AES and what were the new product launches? Dehn: We had at least 10 product launches. I always have to add that because I’m sure there would have been more product launches that the exhibitors may not have told us. For the 10 that we know about the focus areas were automation, 3D printing, measuring and metrology. You can see some astonishing innovations here in 3D printing which are 10 times faster than their previous editions. These kinds of things really matter to the visitors of the show, though it is not huge as Automechanika. Q: How do you bring your visitors, the key decision makers of the companies? Dehn: That’s like you are going with a microscope through the market HUK WPJRPUN ]LY` ZWLJPÄJ WLVWSL HUK that is on the one hand, which is the hardest part and on the other hand is our speciality, that’s what we are good

tests. This reliability is crucial for battery modules/packs, for both incoming and outgoing inspections, as well as capacity, performance, production, and X\HSPĂ„JH[PVU [LZ[PUN Keysight showcased RP7900 series regenerative power system. It is a family of 5 kW and 10 kW IP KPYLJ[PVUHS YLNLULYH[P]L +* power supplies that reduce the cost of test with highly integrated

at and it’s a combination of measures that will lead to that audience. But, we do really focus on trying to identify [OL ]LY` ZWLJPÄJ ]PZP[VYZ [OH[ ^L ULLK and then of course the hard part is to convince them to come, because even though visiting is free of charge but spending your time is still something you need to be convinced of. We also decided that it’s worth for a important ]PZP[VY [V Å` PU MYVT +LSOP [V ]PZP[ [OL show because this combination of exhibitors is not available anywhere else. So we do not have a mass marketing approach for these shows. Our exhibitors also tell us who they want to see and we’re depending on what our exhibitors tell us and combination of that then builds our marketing strategy. Q: AES 2019 is the 12th edition; how has it grown over the years and what is your plan for the next edition? Dehn: From last show to this show we have grown some 30%. This industry is a lot smaller than in terms of numbers of companies and so on the growth is not endless here, but for us what is important is that we create and remain the most relevant platform for the automotive engineering fraternity. So that is something which is super important for us. And I think with this edition we have clearly proven that there is only one show and this is like a family gathering for this industry. I see

capabilities. The regenerative capability enables the energy consumed to be put back onto the grid cleanly, saving costs from energy consumption and cooling, while not interfering with the grid. It helps to overcome the toughest power test challenges by delivering PUK\Z[Y` SLHKPUN ZWLJPMPJH[PVUZ and innovative features in an integrated solution for today’s advanced high power automated

a healthy growth but for this industry there’s a limit to grow also. Q: Is there any plan to take AES to the global level? Dehn: I don’t see the opportunities right now. Actually in other markets we also cover this space with a different brand, so we have a more general automation show, which is called SPS. Therefore ^L HYL HJ[P]L PU [OPZ ÄLSK I\[ UV[ necessarily with the same brand. Q: What kind of new initiatives are you planning for the next edition? Dehn: Rather than launching 20 new product segments that we are focusing on, I want to be as complete as possible in the existing ones. So we want to be as complete as possible in 3D printing, measurement and metrology and automation as much as we can. We will also add one or two new focus areas to the show, which we feel are most relevant so that we don’t spread ourselves too thin. Any product that I am advertising to my visitor base, I want to be sure that if the visitor comes he can see several competitors of that product because that’s really the reason why this visitor needs an exhibition to see products from different sources and he can compare them and then choose the best out of them. So that’s why I want to be as complete as possible.

)OHYNH] ;:

[LZ[ LX\PWTLU[ (;, WV^LY testing needs. The RP7900 provides the fastest, most accurate, integrated regenerative power system. Embedded Systems solutions KPZWSH`LK [OL <: IHZLK (2<2( :`Z[LTZ [LJOUVSVN` (\R\H MGA2510. It is a powerful Ethernet Test system supporting 0,,, Z[HUKHYKZ IHZLK H\[VTV[P]L ethernet. ACI 55 55

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THE POWER OF

MAGAZINES! MAGAZINES EMERGE

AS THE

SUPERHERO AGAIN!

All media is growing, and Print continues to grow despite the general belief that Print is declining. Readership LV ODUJHO\ LQćXHQFHG E\ WZR WKLQJV OLWHUDF\ OHYHO DQG \RXU GLVSRVDEOH LQFRPH ,I \RX KDYH PRQH\ WKHQ RQO\ ZLOO \RX EX\ D QHZVSDSHU /XFNLO\ LQ ,QGLD ERWK WKRVH WKLQJV KDYH PRYHG XSZDUGV Ashish Bhasin, CEO - Greater South and Chairman & CEO - India, Dentsu Aegis Network and Chairman, MRUC , DP YHU\ KDSS\ WKDW 3ULQW LV JURZLQJ DFURVV DOO ODQJXDJHV DQG WKDW 3ULQW WLWOHV LQ 'LJLWDO DUH GRLQJ ZHOO WRR 7KH 3ULQW LQGXVWU\ LQ ,QGLD LV VWLOO UREXVW DQG HIIHFWLYH XQOLNH LQ WKH :HVWHUQ ZRUOG Shashi Sinha, CEO, IPG Mediabrands, India :KDW LV GLVDSSRLQWLQJ LV WKH IDFW WKDW QLFKH SXEOLFDWLRQV WKDW VHUYH DQ LPSRUWDQW VHJPHQW KDYH FRQVLVWHQWO\ EHHQ LJQRUHG $ GLIIHUHQW PHWKRGRORJ\ PXVW EH XVHG WR HQVXUH FRUUHFW ĆQGLQJV IRU VXFK SXEOLFDWLRQV EXW VDGO\ ERWK 1HLOVHQ DQG WKH 058& 7HFKQLFDO &RPPLWWHH KDYH VR IDU QRW GRQH WKLV ë Hormusji Cama, CEO, Mumbai Samachar , DP KDSS\ WR VHH WKDW 3ULQW QXPEHUV DUH JURZLQJ EHFDXVH LW DOVR SURYHV WKH SRLQW WKDW HYHU\WKLQJ LV QRW ZURQJ ZLWK 3ULQW DQG 'LJLWDO LV QRW WKH RQO\ ZD\ WR JR IRUZDUG ,W MXVWLĆHV WKH DUJXPHQW WKDW 3ULQW KDV DQ established sort of acceptance.

Indranil Roy, CEO, Outlook Group

Magazine Advertising actually works! *INDIAN READERSHIP SURVEY (IRS) 2017 : BETWEEN 2014 AND 2017, MAGAZINES SAW A 75% INCREASE WITH 38 MILLION NEW READERS.


Magazine readership up by 0.9 crores - IRS Q1 2019

PRINT IS GROWING No. of additional readers added since IRS 2017 Dailies - 1.8 crores Magazines - 0.9 crores Total number of Print Readers - 42.5 crores


INTERNATIONAL

PPG to acquire specialty material manufacturer Dexmet

T

he US-based global supplier of paints, coatings and specialty materials PPG Industries, has announced plans for the acquisition of Dexmet Corporation, a USbased manufacturer of specialty materials for surfaces in aerospace, automotive and industrial applications. Dexmet corporation is one of the global leaders in several critical application areas, including aircraft lightning strike protection. The transaction is expected to close in the third quarter 2019, subject to customary closing conditions. Financial terms were not disclosed. Dexmet specialises in customised, highly-engineered, expanded and perforated metal foils and polymers used for mission-critical applications in aerospace, energy storage, and other industrial applications. Dexmet employs approximately 75 people.

“The acquisition of Dexmet will enable PPG to provide further value to our customers by enhancing our range of product offerings, expanding our research and development capabilities, and increasing our market reach across PPG’s aerospace, automotive and industrial coatings businesses,” said Michael McGarry, PPG Chairman and Chief Executive Officer. “The Dexmet team is excited to become part of the PPG family,” said Timothy Poor, Dexmet Chief Executive Officer. “PPG’s technological leadership and commitment to innovation aligns well with Dexmet and will enable us to significantly broaden the solution set we bring to our customers.” “Dexmet’s leadership in aerospace surface technologies

will provide strategic additions to the broad portfolio of aerospace coatings we deliver today, and PPG’s research and development team will leverage Dexmet’s expertise in ultra-thin metal mesh foil and polymer mesh across the markets we serve,” said Daniel Korte, PPG global vice president, aerospace. “In addition, Dexmet’s customerfocused business model is highly complementary to PPG’s business, allowing for a seamless integration process.” Established 135 years ago, PPG is now operational in 70 countries and reported a net sales of $15.4 billion (Rs 106,231 crore) in 2018. It has been innovating with the automotive coatings for the past 80 years. PPG Asian paints is one of the leaders in India when it comes to automotive paint solutions. ACI

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RNI No. MAHENG/2014/55824


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