AUTO COMPONENTS INDIA AUGUST 2022 by Next Gen Publishing Pvt Ltd

www.autocomponentsindia.com Vol 8 Issue 06

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August 2022

The Eluding COMPONENTS Parity And Opportunities INDIA

VOICE OF THE AUTOMOTIVE SUPPLIERS

EXCLUSIVE

The Perfect Chemistry

Upfront With Team Arthur D. Little (ADL)

Drive Technologies For EVs Bosch Is Invested Heavily @autocomponentsindiaofficial

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ACI Mag

Content

Cover Story

august 2022

COMPONENTS

INDIA

VOICE OF THE AUTOMOTIVE SUPPLIERS

The Eluding Parity And Opportunities

The Global EV adoption gives a clearer picture.

26 Bosch Is Invested Heavily

Bosch India invests in a smart campus.

The Perfect Chemistry

Battery performance relies on the chemistry tasked with the job.

AUTO COMPONENTS INDIA // AUGUST 2022

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Largest Machine Tool and Manufacturing Technology Show in South and South-East Asia

International Exhibition of Cutting Tools, Tooling Systems, Machine Tool Accessories, Metrology & CAD / CAM

International Machine Tool & Manufacturing Technology Exhibition

19 - 25 January 2023, Bengaluru, India

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5 Exhibition Halls

Special Focus on 3D Printing and Industry 4.0

International Seminar on Machining Technologies

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International Buyer and Seller Meet

For more information contact: Mr. Deepak Patil, Mob: +91 9892377080, Email: deepak@imtma.in Organiser

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content

08 Newscast l CoE for EVs

august 2022

COMPONENTS

INDIA

VOICE OF THE AUTOMOTIVE SUPPLIERS

14 Business Filing

Drive Technologies For EVs

l ASDC partners forum for upskilling l MoRTH notifies tyre requisites l Five years of GST l Niti Aayog CEO joins the office l New President at JK Tyre & Industries l New FEV India sets up in Pune

Trending l Building Resilient Supply Chains - Part 2

l New ZF Tech centre l New Steelbird International plant l Birla Carbon adopts GFF l New BHTC facility

l Breaking Boundaries

l Pricol and BMS partner l Webasto and Bosch prototype

l Covestro breaks ground l Northvolt gigafactory

AUTO COMPONENTS INDIA // AUGUST 2022

#Trendsmap

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hotspot OBITUARY

AUTO COMPONENTS INDIA

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It is with deep sadness that we all at NGPPL record the demise of our beloved Group Chairperson, Padma Bhushan, Pallonji Shapoorji Mistry. Apart from his huge success as a business magnate, Pallonji was known for his kind nature, humility and philanthrophy. May his soul rest in peace. All of us at NGPPL extend our sincere condolences to the entire Mistry family.

Guaranteed To Have The Last Laugh

Executive Editor Ashish Bhatia Editorial Advisory Board H. S. Billimoria, Aspi Bhathena

Head - Design & Production Ravi Parmar Correspondent: Deepti Thore, Prateek Pardeshi Sumesh Soman Asst Art Director Ajit Manjrekar Production Supervisor Dinesh Bhajnik Publisher Marzban Jasoomani Associate Publisher & General Manager (North & East) Ellora Dasgupta General Manager – South Girish Shet Deputy General Manager – North & East Chanchal Arora (Delhi) Regional Advertising Manager Raghul Krishnan R (Bengaluru) Regional Manager Rajesh Gogate (Mumbai) Manager Circulation - North and East Kapil Kaushik (Delhi) Subscription Supervisor Sachin Kelkar Tel +91 9321546598 Apple Newsstand & Magzter Queries: help@magzter.com Territory Sales Incharge (Circulation) Srinivas Gangula (Hyderabad) Cell +91 09000555756 Territory Sales Incharge (Circulation) Vidyasagar Gupta (Kolkata) Mob: 09804085683 REGIONAL MARKETING OFFICES Next Gen Publishing Pvt. Ltd. 608, Trade World, 6th floor, C wing, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400013, India, Mumbai -400013. Tel +91 22 9321546598 26 B, First Floor, Okhla Industrial Estate, Okhla Phase III, New Delhi - 110020, India Tel +91 11 42346600/78, Fax +91 11 42346679 S.No.261/G.L.R.No.5, East Street,Camp Pune - 411001.

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No matter what the 2030 adoption mix will be like, suppliers are guaranteed to have the last laugh. With it, you and I will park next to an EV and not break a sweat.

he curious case of EV penetration is a classic example of push versus pull. While the Government interventions and OEMs acting on them to put together the finished goods drive the push factor, the macro- and micro-economic factors ultimately decide the pull for mass adoption. Some might say its the ideal mix of the two that could do the trick. India, a largely two-wheeler-driven market, is at a tipping point with new launches halted to ensure the commercial availability of safe products. Suppliers now realise this as a crucial opportunity in the domestic and global markets. As EV kits get localised and fall under the direct accountability of the domestic suppliers, turning net manufacturers from assembling imported kits is the final goal. The quality benchmarks will have to come off age. To win buyers, the need of the hour is to infuse credibility. No matter what the 2030 adoption mix will be like, suppliers are guaranteed to have the last laugh. With it, you and I will park next to an EV and not break a sweat. It will be a clearer picture of the eluding parity between EVs and ICE vehicles and whether or not the industry realises its full potential. The August issue digs deeper into future projections and highlights the collaborative efforts of suppliers and IT-driven, technology companies in the thick of it. Ashish Bhatia Executive Editor | a.bhatia@nextgenpublishing.net /autocomponentsindiaofficial /autocomponentsindia ACI Mag /acimagazine

Views and opinions expressed in the magazine are not necessarily those of Next Gen Publishing Pvt. Ltd. Next Gen Publishing Pvt. Ltd. does not take responsibility for returning unsolicited manuscripts, photographs or other material. All material published in Auto Components India is copyright and no part of the magazine may be reproduced in part or full without the express prior written permission of the publisher Printed by Marzban Jasoomani Next Gen Publishing Pvt. Ltd., 608, Trade World, 6th floor, C wing, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400013, India.. Published by Marzban Jasoomani on behalf of Next Gen Publishing Pvt. Ltd., 608, Trade World, 6th floor, C wing, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400013, India. Printed at Uchitha Graphic Printers Pvt. Ltd., 65, Ideal Industrial Estate, Mathuradas Mills Compound, Senapati Bapat Marg, Lower Parel, Mumbai 400013, India., India. Published at Next Gen Publishing Pvt. Ltd., 608, Trade World, 6th floor, C wing, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400013, India.

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All readers are recommended to make their own independent enquiries before sending money, incurring expenses or entering into commitments in relation to any advertisement appearing in the publication. Auto Components India does not vouch for any claims made by advertisers for their products and services. The editor, publisher, printer and employees of the publication shall not be held liable for any consequence in the events of such claims not being honoured by the advertisers. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Mumbai only. Editor Ashish Bhatia

AUTO COMPONENTS INDIA // AUGUST 2022

Newscast

CoE for EVs The Faculty of Engineering and Technology, Manav Rachna International Institute of Research and Studies (FET, MRIIRS) and Electric One Mobility Pvt. Ltd. have collaborated to launch a Centre of Excellence (CoE) for electric vehicle technology. Prashant Bhalla - President, MREI, and Amit Das- Founder and CEO, Electric One Mobility Pvt. Ltd. signed a Memorandum of Understanding (MoU)

on the sidelines of the inauguration in the presence of Sanjay Srivastava, Managing Director, MREI and ViceChancellor, MRIIRS, I. K. Bhat - Vice Chancellor, MRU; Pardeep Kumar - PVC, and Dean FET, MRIIRS and Naresh Grover - PVC and Dean Academics, MRIIRS. The CoE is aimed at educating students and gearing them up for the fast-developing EV ecosystem. MRIIRS has included an honours

ASDC partners forum for upskilling After a two-year hiatus owing to the pandemic, the Automotive Skills Development Council (ASDC), India’s first sector-specific skill council for the automobile industry successfully organised the skill-oriented brainstorming ASDC’s Partners Forum – 2022. Inaugurated at the hands of Rajesh Aggarwal IAS, Secretary, MSDE at Indian Habitat Centre, in New Delhi in the presence of Nirmaljeet Singh Kalsi, Chairperson NCVET, and Ved Mani Tiwari, COO and acting CEO, NSDC present as the guest of honour. ASDC launched a career guidance book for the students touching on crucial industry-specific aspects. Rajesh Aggarwal, Secretary, MSDE emphasised the need for reskilling the unorganised segment of mechanics to bring them into the organised sector. The initiative for globally competent trainers with dual certification was lauded at the forum. “It is pertinent that we promote AR-VR-based skill training for the automotive sector, imbibe the culture of learning, and focus on multi-skilling, as these initiatives will empower our youth and promote nationbuilding,” mentioned Aggarwal.

AUTO COMPONENTS INDIA // AUGUST 2022

programme in mechanical engineering with an EV elective as a part of their regular curriculum. The programme covers interest areas like lithium and sodium-ion battery chemistry-based powertrain components, motors and their controllers, battery chargers, methods of charging, motor torque requirement and calculations. It also looks at infrastructure of battery charging and swapping stations.

MoRTH notifies tyre requisites The Ministry of Road Transport and Highways (MoRTH) notified tyre requisites. It applies to tyre rolling resistance, wet grip and rolling sound. The notification amends rule 95 of Central Motor Vehicles Rule (CMVR) 1989 and mandates the prerequisites for vehicles under the category: Passenger cars (C1), light trucks (C2) and truck and bus (C3). This is by AIS: 142:2019 wherein the tyres will meet wet grip requirements and stage 2 limits of rolling resistance and rolling sound. This aligns India with the United Nations Economic Commission For Europe (UNECE). The changes are deemed crucial as the rolling resistance impacts fuel economy; wet grip performance impacts braking performance under wet conditions and vehicular safety on the whole. The rolling sound emission denotes the sound from contact between the tyre and the surface while in motion. It (rolling resistance, rolling sound and wet grip) extends to new tyres to be fitted and will come into effect from October 01, 2022. For existing tyres, it will come into force from April 01, 2023, with rolling sound requisites set for a June 01, 2023 rollout.

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Newscast

Five years of GST The Goods and Services Tax (GST) has completed five years since the rollout in July 2017. Brought in to further ‘Ease of Doing Business’ and fulfil the vision of ‘One Nation One Tax’ it has been a learning curve for the stakeholders involved. This has meant re looking at the initial

Niti Aayog CEO joins the office Parameswaran Iyer assumes the new role of Chief Executive Officer at Niti Aaayog. Succeeding outgoing CEO Amitabh Kant, Iyer post-Kant’s term ended June 30, 2022, brings with him over 25 years of experience in the water and sanitation sector. He is known for spearheading India’s flagship ‘Swatch Bharat’ mission, a USD 20 bn flagship programme personally looked into by the Prime Minister. “Honoured and humbled to have been given the incredible opportunity to serve the country again—this time as CEO, NITI Aayog. I am deeply grateful to PM Narendra Modi for another chance to work under his leadership towards a transformed India,” Iyer said. He is a 1981 IAS-batch cadre of Uttar Pradesh with experience in both the public and private sectors. He has also held important positions like the Secretary to the Govt. of India in the Ministry of Drinking Water and Sanitation during 2016-20. It will be interesting to see how he carries forward the impetus on automotive and makes it his own going forward.

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four tax slabs, compliance, state revenues and revision of rates for ‘sin’ goods and ‘essentials’ alike periodically. Excluding petroleum goods from its ambit, the fifth anniversary brought in new rates for applicable goods and services. The Group of Ministers (GoM) to be constituted will address

various concerns raised by the States on GST Appellate Tribunal and amendments in CGST Act. The rate changes recommended by the 47th GST Council came into effect on July 18, 2022. Electric vehicles whether or not fitted with a battery pack, are eligible for the concessional GST rate of five per cent.

New President of JK Tyre & Industries JK Tyre & Industries Ltd. has appointed Anuj Kathuria as it’s President. Having a work experience of over three decades in multiple roles, the veteran has worked in various senior management roles in leading automotive companies including Ashok Leyland and Tata Motors among others. He also brings along an overseas exposure. In his current role, he will be reporting to Dr Raghupati Singhania, Chairman and Managing Director and Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd. from Delhi. Commenting on his appointment, Dr Singhania said, “I am sure that Kathuria will provide adept leadership and lead JK Tyre on to a new growth trajectory”.

AUTO COMPONENTS INDIA // AUGUST 2022

Newscast

New FEV India setups in Pune FEV India has introduced two new offices in Pune, Maharashtra. The Vehicle Development Centre brings together all of FEV’s development expertise in this field under one roof. The establishment of the Smart Mobility Centre follows the launch of the company’s new FEV.io global software brand known to focus on intelligent and electrified mobility. Professor Stefan Pischinger, President and CEO of FEV Group, said, “With our new

dedicated offices in Pune, we provide one-stop solutions to our customers for vehicle development and intelligent mobility.” FEV Vehicle Development Centre is located in the auto cluster Pune. The range of services covers all stages from concept to startof-production, including, benchmarking, interior and exterior layout, body in white, vehicle architecture to name a few. Furthermore, the FEV Smart Mobility Centre located in Baner, Pune, offers a complete

portfolio of intelligent mobility solutions leveraging FEV’s new global software development and Electronics Engineering (EE) brand, FEV.io. It

New ZF Tech centre ZF Group inaugurated its new tech centre facility in Hyderabad. Employees in this facility will focus on projects in core and application development, serving every region and supporting most OEMs as strategic partners to the engineering teams around the world. Furthermore, the focus for growth and talent will be on key technology areas such as AI applications, data sciences, and digitalisation, with a strong emphasis on developing technologies such as digital twin and simulations, cyber security, and functional safety. The centre will also serve as a hub for key product development competencies such as systems engineering and project management, as well as support for various advanced engineering projects in the domains of system functions and autonomous driving. Suresh KV, President and Regional Head for ZF in India, said “ZF will help make vehicles faster, cleaner, efficient, and greener. This will also contribute to the ‘Vision Zero’ strategy for safer mobility. With our vision and the market requirements, this new tech centre will help contribute to the overall needs of the stakeholders and impact our technological contribution- enabling us to partner with OEMs on their e-mobility, VMC and safety requirements.” The ZF Tech Centre India inaugurated its first facility in Hyderabad in 2017 and has since continued to grow in talent, doubling its head count over the past two years, despite the Covid19 pandemic.

AUTO COMPONENTS INDIA // AUGUST 2022

operates in seven domains including systems engineering, functional safety and cyber security, and connected mobility, ADAS/AD.

New Steelbird International plant Steelbird International is all geared up to establish a new greenfield facility at Neemrana, in Rajasthan. Aimed at manufacturing automotive filters, the new plant is built upon a five-acre land and involves an investment of Rs. 40 crore. The automotive component manufacturer plans to start the production of these filters in April 2023 after getting the possession of the land in the next one to two months. The company had also applied for a 10-acre land in Jammu last year to cater to manufacturing of rubber and tyres. For FY23, the company is looking at a Year-on-Year (YoY) growth of 30 per cent. With this new addition, the company will now have six units with a cumulative land parcel of 13 acre. WWW.AUTOCOMPONENTSINDIA.COM

155 155 155 155

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Jammu Udhampur Highway, Jammu, India Jammu Udhampur Highway, Jammu, India

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Engineering & Construction | Infrastructure | Real Estate | Energy | Water | Financial Services Engineering & Construction | Infrastructure | Real Estate | Energy | Water | Financial Services SP Infocity, Pune, India Shapoorji Pallonji And Company Private Limited Corporate Office : SP Centre, 41/44 Minoo Desai Marg, Shapoorji Pallonji And Company Private Limited Colaba, Mumbai 400 005, India. Corporate : SP Centre, 41/44 Minoo Desai Marg, Tel +91 22 Office 6749 0000 Colaba, Mumbai 400 005, India. Tel +91 22 6749 0000

SP Infocity, Pune, India

Newscast

Birla Carbon adopts GFF Birla Carbon has announced the formal adoption of a Green Finance Framework. The framework outlines the criteria and provides guidelines for Birla Carbon to finance eligible Green Projects through Green Loans or Bonds. This move comes in continuation of the business’ decarbonisation drive to achieve Net Zero Carbon Emissions by 2050 and the introduction of ContinuaTM range of Sustainable Carbonaceous Materials. In addition, Birla Carbon

has also successfully concluded the first Green Finance Transaction under this framework, in the form of a Green Loan of US$ 50 million. This loan will refinance a part of the capital expenditure which has been incurred towards installing stateof-the-art absorber technology to remove various compounds from air emissions levels at the North Bend plant in Louisiana, USA. Sharing his thoughts on this announcement, Santrupt B. Misra, Group Director,

New BHTC facility Behr-Hella Thermocontrol GmbH (BHTC) announced the launch of its state-of-the-art, fully integrated manufacturing facility in Pune. The new facility was inaugurated in the presence of Michael Jaeger, CEO, BHTC Group, Sudeesh Karimbingal, Managing Director, BHTC India, Kress Kolja, Group CFO and Board Member of BHTC India, Bernd Kuhlhoff, Executive Vice President Sales, BHTC Group and Ralph Trapp, Executive Vice President Research & Development, BHTC Group. The Pune facility is spread over an area of 120,000 sq. ft. and employs around 300 people. The company has already invested about Euro 10 million in India and has committed another Euro eight to 10 million investment until 2023. The new facility will cater to the increasing demands of local and global customers. The facility in Pune already specialises in end-to-end product development and manufacturing of advanced HMI and climate control panels for leading automotive OEMs in India and across the Globe. The company has upgraded its manufacturing capability and capacity to produce world-class products out of India. The facility houses an advanced testing and validation centre, global R&D centre, global IT and shared services all under one roof.

AUTO COMPONENTS INDIA // AUGUST 2022

Birla Carbon, Director, Chemicals, and Director, Group HR, said, “As a global leader in the carbon black industry, we have constantly been exploring opportunities to discover new paths and drive new solutions in the effort of achieving our milestone of Net Zero carbon emissions by 2050. The Green Finance Framework is an organic step in that direction. It challenges us to deliver on our commitments and our vision.”

Pricol and BMS partner for the Indian market To produce Battery Management Systems (BMS) for electric vehicles across all segments, Pricol Ltd. one of the leading auto-component manufacturing companies in India announced a technological partnership with BMS PowerSafe. a French company that is a member of the Startec Energy Group. Under the agreement, BMS PowerSafe will work with Pricol to develop the software and provide an end-to-end solution using its BMS platform. Commenting on the partnership, Vikram Mohan, Managing Director, Pricol Ltd stated, “One of the areas we zoned in was the Battery Management System (BMS) as it plays a vital role in any EV vehicle and complements well with our driver information system class of products in terms of integrations. In BMS PowerSafe, we have found an ideal partner who brings best-in-class solutions for BMS with proven technology that can be customised suitably as per OEM requirements.” BMS PowerSafe, is recognised as the top three pure players of BMS suppliers in Europe. WWW.AUTOCOMPONENTSINDIA.COM

Newscast / international

Webasto and Bosch prototype In one vehicle, creativity, innovation, and collaboration of several additional features and a total of 25 Bosch sensors have been integrated by Webasto into the roof of a joint technology demonstrator. Earlier in July in Stuttgart, Plug and Play’s Expo 2022, the ‘Startup Autobahn’ innovation platform presented the vehicle to the general public for the first time. The Roof Sensor Module (RSM) from Webasto integrates

16 cameras of various types, four lidar sensors, four radar sensors with an addition four lidar sensors from Bosch. Future level 4 autonomous driving will be possible due to the sensors’ reliable monitoring of the environment around the vehicle. Webasto integrates cleaning, de-icing, antifog, and sensor cooling functions, to ensure functionality in all weather conditions. Furthermore, a Bosch Vehicle Motion and Position Sensor (VMPS) determines absolute and

relative vehicle positioning using Safe GNSS receivers (for navigation satellite data) and accelerometers (interior sensors). “In comparison with robo taxi prototypes currently on the market, we can significantly reduce height and weight

with an elegant roof module while integrating a transparent sunroof that brings comfort with air and light into the vehicle for passengers,” explained Freddy Geeraerds, Member of the Management Board of Webasto SE.

Covestro breaks ground

Northvolt gigafactory

Covestro today broke ground. Building two new plants in Shanghai to meet the rising demand for Polyurethane Dispersions (PUDs) and elastomers. These new facilities, which represent a combined investment of a mid-doubledigit million euro amount will be located within the Covestro Integrated Site in Shanghai. “These projects will contribute to the high-quality and sustainable development in China and beyond,” said Holly Lei, President of Covestro China. “They will also add to the scale and strength of our Shanghai site which will be playing a key role in the quest of Covestro to becoming operational climate neutral by 2035.” The new plant for PUDs as well as a different line for polyester resins, from which PUDs are produced and due to be completed in 2024. PUDs are used in more environmentally compatible coatings and adhesives for a wide range of applications, including automotive, construction, furniture, footwear and packaging. “The new facility for polyurethane elastomers will ensure that we have a strong capacity to meet the needs of our customers,” said Simon Chen, Head of Covestro’s Elastomers segment in the Asia Pacific. “Our Desmodur® based polyurethane elastomers will serve a wider range of applications as they boast excellent performance, particularly in the field of sustainable energy.”

Northvolt has started making commercial deliveries to European automotive customers from its first battery gigafactory, Northvolt Ett, five years after first announcing its goals. Northvolt Ett will start to have a significant impact on the pace and nature of Europe’s transition to a cleaner future as production ramps up. By bringing more production blocks online and ramping up to a total capacity of 60 GWh, Northvolt Ett will have enough cells available each year to power about one million electric vehicles. Caspar Rawles, Chief Data Officer at Benchmark commented, “With commercial deliveries commencing in Q2 2022, Benchmark has upgraded Northvolt to Benchmark Tier 1 status of lithium-ion battery cell producers for the automotive industry.” According to the life cycle assessment, the carbon footprint of the cells made at Northvolt Ett will be roughly one-third that of a cell used as a comparable industry reference - 33kg CO2e/kWh as opposed to 98 kg. This significant decrease is encouraging and is largely due to Northvolt Ett being entirely powered by hydropower and wind energy. Northvolt will continue on its journey toward achieving its target of 10 kg CO2e/kWh by 2030.

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AUTO COMPONENTS INDIA // AUGUST 2022

Business Filing

Drive Technologies For EVs MoEVing is backing Sona Comstar with its forte in big data. Ashish Bhatia with inputs from Deepti Thore looks at the collaborative effort on emobility.

ig data has been identified as an enabler for EV components design. To further it’s EV aspirations, Sona BLW Precision Forgings Ltd. (Sona Comstar) has found a partner in MoEVing. The two have signed a Memorandum of Understanding (MoU). With EV components design undergoing a data-driven transformation, this MoU will have the two partners develop EV drive technologies for the Indian market. Speaking on the partnership, Vivek Vikram Singh, Chief Executive Officer at Sona Comstar, said, “MoEVing would assist us with data-backed insights that will enable us to design and develop the right products for our EV customers in India.” He explained that it would enable the company to collate E-CV data for design and produce powertrain systems and sub-systems with better efficiency, torque and power density parameters.

q A data-driven approach @atashishbhatia

@DeeptiT9

AUTO COMPONENTS INDIA // AUGUST 2022

Claimed to offer one of India’s largest full-stack commercial emobility platforms, MoEVing and Sona Comstar have committed to developing cost-effective technologies to drive faster adoption of e mobility in the country. MoEVing has deep data intelligence around vehicle performance, driver behaviour, geospatial intelligence, and duty cycles. These are some of the vital inputs to a high-quality component design. Sona Comstar will be leveraging these data-backed insights to innovate and develop the finest products for its discerning customers. Commenting on the importance of automobile technology in the EV segment, Mragank Jain, Founder

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Business Filing

Vivek Vikram Singh, Chief Executive Officer, Sona Comstar

and Chief Strategy Officer, MoEVing, commented, “MoEVing is a data-driven firm, and data is our primary strategic component. With our real-time data capturing of vehicle, battery, and driver behaviour, we can measure and improve vehicle economy and provide analytical insights into the whole EV ecosystem.”

q Life-cycle management

Known to leverage data and AI for a deep understanding of vehicles, batteries and the driver, the company boasts of real time data capturing. With a pool of life cycle network data, location data, vehicle analytic and battery insights, the

company claims to offer better collateral management including offering predictive maintenance improving upon reactive measures for fault finding. It enables stakeholders to attain their goal of carbon reduction. The company additionally offers charging-as-aservice. The use of AI powers a deeper understanding.. With a combination of design thinking and innovation the company resorts to offering a solution-based approach for solving user-centric problems. The focus is on meeting user requirements; making them affordable for businesses to implement; developing a functional process or a product. It is used as an immediate approach to testing with prototypes. The process relies on user research, conceptualising, and detailing through steps like mindmapping, and challenging assumptions.

A MoEVing operations setup for Hero Electric

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This is followed by testing and iteration. The company conducts a competition analysis, affinity mapping, user interview, tracking user journey through block frame and wire frame. Through interface design, the company is able to improve the UI and UX of the web and or app. through visual elements and effects. In the concluding stage of developing prototypes, the company helps designers and developers build partial product implementations that the potential endusers can share their feedbacks upon. The streamlined processes at MoEVing is expected to help Sona Comsar further fine tune its EV portfolio. The latter offers traction motor (PMSM), differential gears, differential assembly, integrated motor controller module (for predictive suspension) and controller for electric cars. It offers controller, hub wheel motor (BLDC), drive motor (PMSM) to two-wheelers and controller, e-axles, and drive motors for electric threewheelers. ACI

Mragank Jain, Founder and Chief Strategy Officer, MoEVing AUTO COMPONENTS INDIA // AUGUST 2022

Cover story

The Eluding Parity And Opportunities The global EV adoption gives a picture of ambitious followers, emerging EV markets and the starter nations. Ashish Bhatia looks at the factors driving the eluding parity between EVs and ICE vehicles and opportunities.

@atashishbhatia

AUTO COMPONENTS INDIA // AUGUST 2022

he global EV adoption continues to be “time displaced”. Every region has a different rate of adoption leading to Management Consulting firm, Arthur D. Little categorising them as ‘Ambitious Followers’, ‘Emerging EV Markets’ and ‘Starter Nations’ in the Global Electric Mobility Readiness Index - GEMRIX 2022. While Norway, China, Germany, Singapore and the UK lead the pack as ambitious followers at the top end of the spectrum, Mexico, India, Brazil, Indonesia, Vietnam and South Africa find themselves at the bottom of the pack as starter nations. Rajan Wadhera, Former President, of Mahindra Automotive Sector and Former President, SIAM admits to the eluding parity between nations has India finding itself with a low, two per cent rate of adoption despite a heightened optimism. “It is largely due to a huge price differential with traditional engine counterparts and the absence of adequate EV infrastructure in the country,” he opines. Stressing on the need to create indigenous solutions and support a domestic value chain, Wadhera backs India’s potential to become a global EV powerhouse

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REPORT: 06.2022 GLOBAL ELECTRIC MOBILITY READINESS INDEX

cover story led by the two-wheelers ecosystem and backed by suppliers. On the findings of the index (the study was first undertaken in 2018), Barnik Chitran Maitra, Managing Partner & Chief Executive Officer, India & South Asia, Arthur D. Little, says, “While studying global EV markets, we found that market readiness and EV adoption are driven by different factors in different regions. In some markets, environmental friendliness is the key, while in others, the cost of the EV. Many countries, especially those in our starter group including India, primarily focus on cost and environmental concerns rank lower,” he shared. According to the findings, in India, 40 different types of vehicles are on offer largely comprising twoand three-wheelers in comparison China offers 100 different models led by passenger cars. The report draws attention to competition in starter

nations “growing significantly, driving prices down and pushing up quality”. On charging infrastructure playing a key role in the EV adoption in starter nations, attention was drawn to heavy investments required to build a robust DC charging infrastructure that can meet the fast charging requirements.

10 per cent; three-wheelers at 95 per cent; two-wheelers at 35 per cent and commercial vehicles at 22 per cent. India remains one of the largest EV markets in Asia behind China and ahead of Japan.

GLOBAL E-MOBILITY READINESS DISTRIBUTION

q ARE Stakeholder MARKETS AROUND THE WORLD AT THREE LEVELS OF partnerships READINESS; ONLY NORWAY HAS ACHIEVED ‘FULL q EV adoption in India It is quintessential that all the READINESS’ stakeholder’s partner. Component By 2030, it is estimated that 30 per cent suppliers, Original Equipment of the Total Industry Volume (TIV) ‘the paradox mobility’: Norway, a country that became rich Manufacturers (OEMs), power ofIt10ismn units wouldof beelectric attributed to by led drilling forand and exporting fossil fuels, is the only worldwide that generation and market distribution EVs by twothree-wheelers is already fully EV ready. companies, the government and with passenger vehicles at five per

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the customers must come together. cent. India is expected to feature Norway of 115 on the 2022 Arthur Little Global Electric Mobility On the D. product innovation front, among thehas topa10score EV markets, globally. Readiness Index, making EV thethe better choice in the country. study suggests OEMs look The index The need of the hourclearly is for private is designed to institutions compare the for EV model and ICE-driven at the bespoke or sharedvehicles. and government to market work conditions An EV readiness score of means that in a given country itacross is equally architecture/platform hand in hand and remove the100 barriers. to buyofand vehiclepowertrain as one with an internal different units. Drawing Abeneficial coming together thisoperate sort canan electric combustion engine. Higher values formodels, EV, while fromadvantages global success thelower trend propel India’s EV adoption rate to 50 indicate suggests providing larger interiors per cent with more than 17 mn EV scores mean benefits for ICE. with a lesser footprint and offering units sold by 2030. In effect, one in a lesser cabin intrusion citing an every 10 EVs sold globally will be from example of VW ID3. Notably, it calls India. The Indian government has set for components to be shared with itself a goal of attaining 30 per cent of other vehicle manufacturers as is EV penetration in cars; 70 per cent in the arrangement with Mahindra commercial vehicles and 80 per cent in and Ford using the Volkswagen MEB two- and three-wheelers backed by the platform. Faster Adoption and Manufacturing OEMs themselves can look at of Electric Vehicles (FAME) as per the manufacturing key components report. The study pegs the EV adoption like motors, batteries and chargers rate by 2030 for passenger vehicles at AUTO COMPONENTS INDIA // AUGUST 2022

ARTHUR D. LITTLE

Cover story q Lowering acquisition cost

The Total Cost of Ownership could reduce from the current eight per cent to more than 30 per cent by 2030 owing to battery manufacturing cost-reducing with the evolution of Technology. If the estimates are right, owning an EV could be 30 per cent cheaper compared to ICE counterparts by 2025. For those criticising the intensive battery manufacturing and emission processes involved, the study claims Fig. 4: India has one of the lowest penetration rates for charging stations among comparable nations that the production emissions can be or source these from key suppliers. undone in the first ~18 months of use. The two (OEMs and suppliers) must Lack of charging infrastructure Lack of product innovation With evolution, better product design partner to ensure the security of The low EV adoption rate in India is India’s public EV charging infrastructure is Most passenger EVs available in India have and energy capacity are expected supplies as they look to develop inalso attributed to the recent safety still in its infancy, lagging far behind Asian not been designed keeping the ‘valuehouse capabilities over the mediumand quality concerns with ~7000 peers like China and Japan, which took conscious’ Indian consumer in mind. Also, to bring down costs and provide a to long-term. The two must invest in recall in electric alone.suited for more satisfactory experience for significant steps to set up a strong EV current EVs are scooters not adequately ecosystem in their countries. Given recent Indian roads and traffic conditions, consumers. Li-ion cell manufacturing innovative startups too! While OEMs The alleged battery explosions due an policy announced byand the swapping Government limitation of current design. is also expected to evolve in stages, cansteps provide charging tointrinsic overnight charging in casesEV are (such as the draft swapping Despite themade premium charged,wary. sustainablewith phase one concentration solutions, theybattery must invest in policy), said to have customers andsecondary tie-ups announced e.g., performance is not guaranteed with a on battery pack assembly, and offeringsbytoOEMs help (for augment With 100 per cent FDI permitted, Hyundai Motors with Tata Power), the satisfactory driving range suitable for intermanufacturing becoming more industry and drive economic growth. collaborations like the one between city travel. Hence, most EVs available in the growth of charging infrastructure is localised eventually. A centralised network of equipment Magnis Energy Technologies and market are two- and three-wheelers, which expected to pick up pace soon. The industry is closely watching and supplies was identified as public sector company Bharat Heavy are barely used for inter-city travel. the new prospects for various extremely critical in preventing Electricals Ltd. (BHEL) to set up a one Limited availability of EV models electronics and battery-related items, “stockouts”. Specialised dealers must to 30 GWh manufacturing capacity As of April 2022, there are limited EV options including controllers, capacitors, come in for complex repairs with are deemed as a testimony to India available, with just 17 car models and 25 and so on. As per the study, trained personnel for an efficient attracting foreign players. This has two-wheeler models in the market, compared to more thanto 200 ICE models component makers are recognising after-sales service customers. Here also led to PE funds supporting available for cars and two-wheelers, each. ARTH U R D . L I T Tthe L E importance of investing in component manufacturers mustn’t domestic EV companies with robust Given lackfrom of EVbuilding penetration across EV component technology and shythe away capabilities. technology and plan of action. income consumers have been capacity. It cites big investment Theysegments, must partner with international Notably, investments in India’s EV reluctant towhere purchase EV as announcements made by component players, thean need is their on primary space are pegged at 255 per cent mode of private transport, mostly opting for players like Sundaram Fasteners, technology transfers, states Mitra. higher in FY22 compared to FY21. EVs as their second or third vehicle. which announced a phase-wise investment plan of over Rs.100 crore over the next five years. Demand for required minerals such as lithium, cobalt, copper and nickel is also expected to increase with changes in component requirements. The demand for aluminium, for instance, is predicted to increase by a factor of 14. Hindustan Copper, NALCO and HINDALCO are being deemed as change agents, providing novel alloys like steel-aluminium blends that will lower total costs. ACI

q Addressing safety and quality concerns

upfront cost gets lower, owning an EV is expected to become more than 30% cheaper in 10: AsCOMPONENTS INDIA // AUGUST 2022 18Fig.AUTO comparison to ICE counterparts by 2025

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upfront I exclusive

Global EV Adoption In an upfront conversation, Team Arthur D. Little comprising of Dr Andreas Schlosser, Partner, Global Head of Automotive, Germany, Barnik Chitran Maitra, Managing Partner at Arthur D. Little India and South Asia, and Fabian Sempf, Principal Arthur D. Little India, Local Head of Automotive Practice speak to Ashish Bhatia on the global EV adoption rates, barriers and opportunities for suppliers in the ecosystem. Q. What was the scale of this massive exercise? A. Arthur D. Little is fortunate enough to have offices with brilliant people all around the world. For GEMRIX, we involved two to three colleagues from each of the evaluated markets for the local research. Over two months, we collected roughly 1,000 specific data points that have been carefully validated and cross-checked as the quality of available data significantly varied between countries. Q. Does it cover the supply and demand side extensively? A. GEMRIX is designed to define the readiness regarding EVs in a specific market from a customer’s point of view. Here each variable asks “what is the benefit for the customer?”. Therefore, for the supply side, we included variables like the number of available models in different categories and from the demand side the priorities of the customer like price, quality, innovation etc. Q. With Norway at the highest readiness level, how do you compare the scores to large geographies like China and India? Norway has a small sample size to begin with? A. Generally, all metric are calculated relatively. For example, in the category charging infrastructure, we look at variables like “charge points per highway kilometre” or for innerWWW.AUTOCOMPONENTSINDIA.COM

Dr Andreas Schlosser, Partner, Global Head of Automotive, Germany

AUTO COMPONENTS INDIA // AUGUST 2022

upfront I exclusive

Once the EV ecosystem is running on a full scale, with lower production costs and well build infrastructure, incentives will not be needed anymore.

time-displaced. The countries on the upper ranks in the evaluation started their journey toward EV already many years back. In particular, the introduction of government incentives plays a significant role in bringing EV costs down and driving public opinion more toward EVs. Norway for example, started such initiatives almost 20 years ago, which pays off now. Countries like India have just started on this journey but will see a similar uptake in the coming years.

Q. How much of it is to do with Govt. interventions and incentivisation? A. We see government incentives as a clear driver for EVs. The incentives help to bridge the gap to make an EV attractive for customers to think about buying and for manufacturers to invest in. The incentives level the playground with the ICE industry that built carefully optimised ecosystems over many decades. You can think of government subsidies as a kind of Kickstarter. Once the EV ecosystem is running on a full scale, with lower

city charging at “charge points per 1,000 population”. Our core target of measuring the benefit of an EV compared to ICE for the customer is rather independent of a country’s size. However, in larger countries like China, change is harder to implement as in smaller countries like Norway. We acknowledge this fact in our report by discussing the situation in each country with dependence on factors like GDP and average income. Q. How do the ambitious nations compare to the starter nations in the report? A. We see a very similar development in all evaluated countries, however,

Additional benefits like environmental friendliness do not play such a significant role in starter countries like with the ambitious followers. Barnik Chitran Maitra, Managing Partner at Arthur D. Little India and South Asia

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upfront I exclusive

Today over 70 per cent of India’s electric power comes from burning coal, oil or gas. So, to achieve the goal of greener mobility, the challenge in infrastructure goes well beyond building charge points.

production costs and well build infrastructure, incentives will not be needed anymore. Q. Are there some regions that are doing away with incentives? A. Again, incentives as required to kick-start the EV ecosystem. In our study, Norway reached a score of 116, with 100 marking the point where EV and ICE are equally beneficial for customers. This means that Norway could dial back on subsidising while EV still stays more beneficial for customers than ICE. Other countries will reach this point in the coming years as well.

When inner-city transport reaches saturation, PVs are the next category to drive change forwards.

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Fabian Sempf, Principal Arthur D. Little India, Local Head of Automotive Practice

Q. Does the India FAME outlay compare well to global outlays in regions with a higher adoption rate? A. Countries are at different levels of EV adoption and customer acceptance and accordingly, they are using different types of policies/incentives for furthering EV penetration. According to our Global EV report, India currently lags behind countries like Norway, China and Germany in terms of regulatory support for EV adoption. While India scores 14.47 in regulation, countries like Norway and China score above 20. However, we believe that subsidies will have to be timed thoughtfully and Indian government has been taking steps in the right direction. If you see a country like Norway is now starting to withdraw the subsidies provided earlier as EV adoption has picked up already.

Q. A word on some of the pioneering companies (both OEMs and tier suppliers of emobility including startups) contributing to the adoption of EVs. A. Globally, Tesla certainly is the first

The ambitious followers will most likely reach the point in the next five to seven years, in the starter countries, it will take 10-15 years still to reach equality between EV and ICE across all segments.

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upfront I exclusive

In fact in 2021, venture funding reached an alltime high of USD 444 mn across 25 transactions, despite the second covid wave and extended lockdown. Investors are looking across the value chain.

name that comes to mind. Tesla has not been the first to the EV game, but they have been the first to figure out how to scale EVs for passenger cars, not only in terms of production but also regarding marketing hype, which was important especially when Tesla started the Model S in 2012. In India, EV was pioneered by Reva already back in 2001. The car certainly had some drawbacks, but it started a public discussion on electric mobility. Despite the early start, the real uptake of EVs in India has to be credited to more recent start-ups, especially in the two-wheeler space. Companies like Ather and Ola Electric not only understand how to design electric vehicles that the customer wants to buy but also understand how to drive the hype about electric mobility, which is equally important. Companies are thinking holistically about not just offerings their vehicles but building the entire ecosystem of battery manufacturing and charging/swapping either by themselves or with partners. Q. For starter nations like India/ Brazil what are the major challenges regarding cost and infra? A. In many of the countries in the ‘Starter’ category, especially in India,

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customers are very price sensitive. Historically, average prices of cars in Starter countries have been on the lower side and the offering in the low-price segment is very strong. At the same time, there is no massproduction of electric vehicles and components in those countries so far. Combined, the price difference between EV and ICE is larger than in the countries of the ‘Ambitious Follower’ group. Also, additional benefits like environmental friendliness do not play such a significant role in Starter countries like with the Ambitious Followers. This means that government subsidies would need to bridge a quite significant gap to make EVs attractive to customers. In terms of infrastructure, there is always the chicken-and-egg problem. As long as there are no vehicles, investing in infrastructure doesn’t make sense and the other way around. In the Starter countries, very often we see additional challenges in technology that make building infrastructure harder. For example, the power grid in many areas is not capable of supporting large amounts of charge points simultaneously. Also, often times, especially in rural areas, the

Each OEM has a platform and has standardised its parts with little inter operability between manufacturers. However, as this model worked very well in ICE for many years, we expect it to continue.

We see in the market now that customers are concerned about the resale value of their ICE vehicles as EV adoption is picking up. Across most of the countries we studied in our global report, financing options for EVs are very similar to ICE vehicles.

needed data connection to the charge points does not work reliably. Finally, to provide a country with a greener alternative for mobility, the needed energy would need to come from renewable energy sources. However, today over 70 per cent of India’s electric power comes from burning coal, oil or gas. So, to achieve the goal of greener mobility, the challenge in infrastructure goes well beyond building charge points. Q. In the markets with higher adoption, is growth driven by PVs or CVs say public transportation? How do you see it playing out in the future? A. In early market phases, big fleets are usually one of the main drivers. In China, for example, taxi fleets and buses. In European markets, corporate fleets are important. Transport and delivery fleets with high electrification targets for the next years (Amazon, Ikea, DHL). Also, public transport (Buses), some cities only buy electric buses looking forward. All kinds of large-scale inner-city fleets heavily profit from the advantages of EVs very early in a country’s transformation process and therefore pushing the conversion to WWW.AUTOCOMPONENTSINDIA.COM

upfront I exclusive EVs forward. However, when innercity transport reaches saturation, PVs are the next category to drive change forwards. For long-distance commercial vehicles, ICE will prevail the longest. Even in Norway, we see that heavy-duty trucks are still almost fully driven by combustion engines. Q. When do you expect India’s two- and three-wheeler winning run to extend to other segments? For example light, medium and heavy commercial vehicles including buses and trucks? A. As described above, we see already today a significant shift towards EVs for inner-city transport (mainly buses and last-mile delivery commercial vehicles). Also with taxis, we will see a constantly rising EV adoption over the next years. For a private four-wheeler, some prerequisites need to be built up first. This includes a broader availability of EV PVs in the low-cost segment and more convenient charging (more and faster charge points). Even though interest and sales numbers of EV PVs will constantly grow over the upcoming years, we expect this to be slow over many years and just pick up significantly well beyond 2030. For light commercial vehicles, adoption can be expected to be a bit faster than for heavy-duty vehicles. For heavy commercial vehicles and trucks, the story is the same, but it will take even longer. We do not see a significant uptake before 2035. Also, alternative power trains like fuel cells are being explored for heavy commercial vehicles with long-haul requirements, by leading OEMs across the world. However, this is assuming a rather constant progression based on what we know today. Over the last years, we have seen the significant impact of events like the Covid19 pandemic, the war in Ukraine or a significant change in policy after a change of power. Such singular events, which are impossible to predict, can change the prediction completely and could lead to a much faster adaption of EV. WWW.AUTOCOMPONENTSINDIA.COM

Battery technology will likely see at least one breakthrough in the next 10 years in addition to the continuous optimisation of existing technologies.

Q. Do you see India focusing on scaling up DC charging infra cited as quintessential? A. Yes, India needs to build sustainable charging infrastructure to manage the higher load in the coming years. Given that DC charging provides a much faster-charging capacity, installing these chargers on highways can help in serving passenger as well as commercial EV vehicles. Although as per the current state, India needs to focus on building a smooth charging ecosystem where the government, power companies, OEMs, etc. can all help in providing reliable and affordable charging facilities to the end customers. Q. What would be the next tipping point in EV adoption and when do you see greater parity in different nations and the scales of adoption? A. Our study is designed exactly around the question of this tipping point. The key question is: When is EV equally beneficial as ICE? This is the point that we defined as a score of 100 in our study. As described, all countries are on the way toward reaching this goal, however, it will be faster for some and will take longer for others. The ambitious followers will most likely reach the point in the next five to seven years, in the starter countries, it will take 10-15 years still to reach equality between EV and ICE across all segments.

Q. Are PE funds and investors fuelling this adoption with generous seeding rounds based on high valuations? A. VC funds and investors have been very bullish in the e-mobility space. For the last five-years funding for start-ups has been growing exponentially (just barring the pandemic year 2020) In fact in 2021, venture funding reached an all-time high of USD 444 mn across 25 transactions, despite the second Covid19 wave and extended lockdown. Investors are looking across the value chain. Along with OEMs like Ola Electric, Bounce etc., ecosystem players like battery manufacturers (e.g. Log9, Lohum) and changing infrastructure players (e.g. Magenta, ChargeZone) have raised large amounts from investors. Even the early-stage startups, across the value chain, have been able to raise seed capital with aggressive valuations. This will surely fuel the adoption of EVs as there will be more offerings in the market, more competition will lead to better products and price points for customers and a rapidly developing ecosystem will boost customer confidence in electric vehicles. Q. Is financing of EVs comparable to ICE vehicles? Any region that has got it right? A. Financing options are comparable for EVs and ICE vehicles. For electric scooters, nationalized banks as well smaller banks and NBFCs have tied up with OEMs for the financing of vehicles and are offering similar interest rates as ICE vehicles with 10-15 per cent downpayment required. For electric scooters, decent tenures as long as four years are being offered by some of the financiers. As there exists some concern about end-of-life residual value or resale value for an e-scooter, some of the OEMs are offerings assured buyback offers as well. Newer models like subscriptions and operating leases (in case of commercial use) are being implemented by EV OEMs and ecosystem players. We see in the market now that customers AUTO COMPONENTS INDIA // AUGUST 2022

upfront I exclusive are concerned about the resale value of their ICE vehicles as EV adoption is picking up. Across most of the countries we studied in our global report, financing options for EVs are very similar to ICE vehicles. Q. How do the regions compare when it comes to standardisation of the EV ecosystem including key drivetrain components? A. Standardisation across manufacturers is especially needed regarding the charging technology. For PV, a small number of global standards exist, e.g. charging connector, and charging capacity, so that charge point operators can support all of them relatively easily. In other areas, especially for two-wheelers, many companies currently work with proprietary standards, completely sacrificing inter operability. This trend can be seen globally. In terms of drivetrain components, the ecosystems seem to evolve very similar as we see in ICE. Each OEM has a platform and has standardised its parts with little inter operability between manufacturers. However, as this model worked very well in ICE for many years, we expect it to continue. We do not see a distinct difference between regions in terms of standardisation. Q. What is the adoption rate of renewable energy sources in regions with a higher EV adoption rate? A. Not surprising, we see a correlation between a government’s interest in electric mobility and renewable energy. All of the top-scoring countries in GEMRIX are pushing renewable energy heavily. Norway for example sources a significant part of its energy from hydropower. Overall, Norway generates more than 50 per cent of its energy consumption from renewable sources. In Germany, for example, it’s approx. 20 per cent. Q. Do you see battery costs as a

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In Europe, for example with the soon-to-come Euro VII standard, requirements will rise to a point where constructing ICE vehicles will get more expensive than EVs.

deterrent for starter nations? When do you see a level playing field coming in? A. Battery cost is the largest contributor to the high cost of EVs. This is true not only for starter nations. At the same time, many companies around the world invest heavily to make battery technology more efficient and cheaper. For example, Lithium Iron Phosphate (LFP) batteries can be a solution to reduce cost in certain scenarios, which can be seen in China. Additionally, research in entirely new battery technologies, like salt-water batteries, for example, is at an all-time high. Battery technology will likely see at least one breakthrough in the next 10 years in addition to the continuous optimisation of existing technologies. However, as the demand for batteries

China is leading with the highest capacities for battery production and recycling likewise. Europe and the US are catching up quickly.

will also rise significantly over the coming years, recycling will play a significant role. Generally, using recycled batteries could be cheaper than sourcing raw material for new ones, if the ecosystem is optimised accordingly. Lastly, despite high battery prices, a parity can also come in as requirements for ICE will rise. In Europe, for example with the soon-to-come Euro VII standard, requirements will rise to a point where constructing ICE vehicles will get more expensive than EVs. Q. How mature is the after life handling in regions with a higher adoption rate? What can starter nations learn from them? A. Generally, there is almost no after life handling for EVs anywhere in the world due to the simple fact that even the first EVs sold on a larger scale are still good to go on roads for at least five to 10 years more. However, battery recycling already plays a significant role today, as, during battery production, many of the cells do not meet the quality standards and need to be recycled immediately. China is leading with the highest capacities for battery production and recycling likewise. Europe and the US are catching up quickly. Therefore, the key learning here is the need of scaling up production and recycling of batteries at the same time. Q. To sum up, growth and challenge areas for the adoption leaders, aggressive adopters and the starter nations alike? A. As described, the EV journey is very similar in the different countries but time-displaced. However, countries like India face some additional challenges (need for strengthening the power grid, changing power production to more renewable energy sources or coping with the customers’ expectation of low prices). Still, we are confident that all countries will overcome the challenges eventually and will reach the point of equal benefit between EV and ICE. ACI WWW.AUTOCOMPONENTSINDIA.COM

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Cover story

Bosch Is Invested Heavily Bosch India has transformed its headquarters into a smart campus. Ashish Bhatia with inputs from Sumesh Soman looks at such heavy investments in advancing technology to become future-ready.

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@SumeshSoman_

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osch is gearing up for the future. It has measured investments to tap into future trends like e-mobility and Artificial Internet of Things (AIoT). To expand its activities in line, the company picked its headquarters at Adugodi, in Bengaluru. As per Filiz Albrecht, Member of the Board of Management and Director of Industrial Relations at Robert Bosch GmbH, the “Smart” campus christened ‘Spark.NXT’ will spark user-centric innovations. “The Spark.NXT campus will provide inspiring working conditions for associates to focus on the development of user-centric innovations for a better quality of life in India,” he averred. The company, however, has been strengthening the foundation for some time now. Over the last five years, the company is known to have invested Rs.800 crore in developing the campus.

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cover story The Spark.NXT campus has the capacity to potentially house 10,000 associates. The 76-acre site is also Bosch’s first smart campus in India. It features multiple smart solutions based on sustainability, security, and user experience for associates, visitors, and facility management and timed with the centenary celebrations at the company. “It is a special year for both India and Bosch India, as the nation celebrates 75 years of Independence and Bosch celebrates a century of its presence in India. 100 years ago, Bosch came to India as a German company and now it is as much Indian as German. This is a great example of German engineering and Indian energy,” stated Prime Minister Narendra Modi in his inaugural address. Inaugurating the Bosch Smart Campus, he lauded the development and expressed hope that it would take the lead in developing futuristic products and solutions for India and for the world. He urged Bosch leadership to think of doing more in India and set goals for the next 25 years. Speaking at the inauguration, Soumitra Bhattacharya, Managing Director of Bosch Ltd., and President of the Bosch Group, India, said, “Bosch has been part of the transformation in India for the last 100 years, and during this era we have revolutionised the mobility and the ‘beyond mobility’ ecosystem. With our new Spark. NXT campus, the company continues to invest in smart and sustainable solutions that are ‘Invented for life’ and supports the government’s vision for an Atmanirbhar Bharat.” Echoing similar sentiments, Chief Minister Basavaraj Bommai as the chief guest at the ceremony, applauded the work done by Bosch India, especially at a state level, in Karnataka. He expressed, “The company has had its presence in the state for several decades now and it is heartening to host its largest smart campus here in India.” Karnataka, primarily Bengaluru, WWW.AUTOCOMPONENTSINDIA.COM

has long been the flag bearer for technological innovations. Deemed as a technology hub, it houses the largest number of R&D centres across the globe. This campus is another feather to its cap, he cited. He further drew attention to the campus boasting of R&D capabilities not just in automotive but beyond, in non-automotive products and services. He expects it to elevate the city’s stature in the field of technology to greater heights.

q The smart capabilities at the Spark.NXT campus

As an AIoT company, Bosch India leveraged its world-class AI, IoT, automation, and digitalisation capabilities to develop its smart campus in pursuit of its vision for a sustainable, self-reliant, and futureready India. To further enhance its R&D capabilities for the new way of working, the company has also trained over 10,000 associates through a comprehensive reskilling initiative over the past two years. As a global player, Bosch brings together associates from more than 150 different countries. We foster a flexible and inclusive working culture that combines authenticity with cultural diversity. With its array of

smart solutions, this campus proves our commitment to creating a greener ecosystem. This empowers us to remain an employer of choice while driving sustainability in everything we do,” Albrecht stated. The company has set aside Rs.50 crore (Euro six million) towards the goal of reduction in energy consumption alone over the long term. The campus will meet up to 85 per cent of its total energy needs with in-house solar panels and the purchase of green group captive power. Almost two-thirds of annual domestic water demand at Bosch in India is set to be met through rainwater harvesting projects. Furthermore, enhanced green cover with nine-million-litre capacity underground tanks for rainwater harvesting, is expected to reduce water demand by 60 per cent as a testimony. Bosch has applied multiple smart, sustainable, and user-friendly solutions that move the campus towards the future of work. Bosch DEEPSIGHTS is an advanced AIoTpowered analytic platform for Industry 4.0 that provides smart energy and water management to bolster sustainability and excellence in optimising resources and managing utilities. While saving up to six per cent energy per annum, the platform also improves operational efficiency

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Cover story

by eight per cent. In other initiatives, the Bosch Intelligent Air-Conditioning and Comfort Assistant (BIANCA) is a smart solution developed to improve employee comfort at the campus and reduce the latter’s carbon footprint. By optimising Heating, Ventilating, and Air-Conditioning operations (HVAC) based on occupancy and thermal preferences, BIANCA can reduce HVAC energy consumption by 30 to 50 per cent. The company has also deployed an ambient air-quality monitoring solution to constantly monitor key noise and air pollutants. This data will be shared with associates in real-time to enhance their wellbeing. The ‘WayFinder’ application helps in navigating the campus with ease. Additionally, the smart parking solution Park ZEUS offers a seamless parking experience for both

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associates and visitors, making the task convenient and sustainable. The reduction of three- to four minutes in parking results has the potential to yield annual savings of 1500-plus mandays, 2500 plus litres of fuel, and 5000 plus kilograms of CO2. This solution also reduces manual security efforts by 50 per cent. Bosch Building Technologies offers smart solutions to maximise the security of people and premises. These discreet applications combine access control, intrusion detection, and intelligent surveillance with advanced video analytic featuring two-factor authentication. The visitor management system is designed to offer a delightful visitor and employee experience at the Spark.NXT campus while streamlining facility management, reducing wait times by 75 per cent. ACI WWW.AUTOCOMPONENTSINDIA.COM

Cover story

The Perfect Chemistry Battery performance relies on the perfect chemistry tasked with the job. Deepti Thore with inputs from Ashish Bhatia finds out from Team Battrix if they have zeroed in, yet.

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attrix first made waves at the Auto Expo 2020 as a ‘Made In India’ validated product. The future technologies division Kabra Extrusiontechnik Ltd.( of the Kolsite Group) back then showcased the ‘Smart Lithium Ion Battery Pack’ in different configurations including a 48V/91 Ah specification with a charging time of three to four hours. Its 60V/26 Ah battery pack came with a similar configuration and the company topped it with a 72V/50 Ah battery pack that came along with a fast charging time of zero to two hours. Fast forward to 2022 and besides lithium-ion battery packs with some interesting features as an early adopter, the company has since forayed into modules for e-vehicles, and Battery Management Systems (BMS). The journey that commenced in 2017 had the company lay a strong foundation with technical collaborations like the one with European company Unicor GmbH (Germany) in addition to the one with Mecanor Oy (Finland) to leverage the latter’s patented design and manufacturing process. Speaking about the early mover advantage, Anand Kabra, Managing Director, Battrixx, commented, “We didn’t have a very clear idea of who our customers would be. But just the belief that the whole e-mobility space is going to turn around and it’s going to be the future drove us.”

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cover story

Anand Kabra, Managing Director, Battrixx

q Making chemistry work Battrixx’s state-of-the-art facility at Chakan, in Pune is home to highly-skilled and experienced R&D, validation and testing teams, driven by industry best practices as per Kabra. The design, development and production of

AUTO COMPONENTS INDIA // AUGUST 2022

Battrixx products is undertaken here and part of the responsibilities is the focus on zeroing in on future chemistries. The facility not only works on future chemistries but also technical projects as a whole. Getting maximum traction from the two-wheeler segment, the company is also gearing up for a foray in the fast growing three-wheeler segment. Kabra highlighted, “We work with five out of the top two-wheeler OEMs in the country today with possibly 50 per cent share of their business or more.” With the necessary equipment for battery certification installed, the company is driving the industry to learn and adopt newer means of ensuring consumer safety deemed as quintessential. With the recent spurt in battery fires allegedly out of overnight charging, Kabra stressed on the importance of getting the lithium-ion battery chemistry right. “In terms of lithium, the current chemistry involves NickelManganese-Cobalt (NMC). There is always a safety risk over there because of cobalt being in the chemistry,” he cited. Referring to the spurt in fire incidents as an example, he explained that there are multiple safety checks and redundancies being built in. Speaking of the localisation levels of these battery packs, Kabra mentioned that except for the cell everything has been locally manufactured. This is validated by the ‘Make In India’ badge on the battery pack. The company aims at 100 per cent localisation levels of BMS as well as other components going forward. It is banking on a portfolio that includes battery pack models for two-wheelers, threewheelers, four-wheelers and even a bus battery.

q Overcoming Challenges

Known to have acquired land for its Chakan plant in 2019, the full commercial production commenced in March 2020. Being the Covid19 marred fiscal, the company was faced with many challenges on the supply side. Be it fluctuation of freight rates in August 2021 which went overboard or the commodity price hikes including the rising cell prices that resulted in battery prices shooting up. Making hay of the opportunities in times of adversity, the company developed multiple prototypes with a lot of OEMs. Kabra stated, “We started building on the prototypes in the new facility and the year 2021-22 was the first real year of production for us and ever since it’s been a phenomenal growth journey for us.” Kabra opined that the world demand for EVs is on an all time high auguring well for Battrix. “The capacities still have to catch up. So there is actually a very high need for good cells in the market. At some point there has been a demand supply gap as well on the supplies of cells, but we’ve been able to address it though for a good long WWW.AUTOCOMPONENTSINDIA.COM

Cover story Battrixx BMS Features: l Robust SOC, cell balancing and SOH estimation algorithms l Communication: CAN, RS 485, RS 232, IOT (Bluetooth, GPS) l Communication for efficient charging l Safety protections in line with AIS 004, AIS 048, CISPR, ASIL D l Over / Under Voltage protection l Over temperature protection during charge / discharge / regen l Under temperature protection during charge / discharge / regen l Over current protection during charge / discharge / regen l Level I up to one minute sustaining capacity l Level II up to 20 second sustaining capacity l Short circuit protection term,” he added. In terms of BMS too, the company dealt with challenges on the supply side due to the semiconductor shortages. “That was especially due to the drop of vehicle sales and unavailability of certain components but we more or less overcame it,” he asserted. Mentioning that Russia supplies 20 per cent of the world’s nickel, Kabra admitted to it impacting the supply chain. To make the Battery Management System (BMS) safe, reliable and enduring operation of any batterypowered application, the company boasts of customisation capabilities in its BMS. Battrixx aims at involving the customer at every stage for modifying its existing BMS designs with proprietary algorithms to perfectly align with the latter’s design

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needs. According to Kabra, BMS is the form of communication between the charger and the battery to control the amount of current which is coming in. “You want to control the charging profile which is there but that can happen when both the BMS and the chargers communicate. So this is a very standard feature, although we are yet to see a mass adoption,” he opined. To meet everevolving customer demands, Battrixx constantly upgrades or acquires new technology, powered by a state-ofthe-art in-house R&D centre in Pune. Presently, Battrixx’s infrastructure can handle both cylindrical and prismatic cells to manufacture modules and packs with in-house built advanced Battery Management System (BMS) integration.

q Building an ecosystem

Battrixx is also offering battery swapping stations for threewheelers and bulk chargers along with complete end-to-end software applications including a mobile app. to help end-users locate the nearest charging station. There is an in-built payment gateway on offer as well. Battrixx is participating in the infrastructure space through IoT devices, software and service in addition. “For example, if you’re a fleet operator, you want to know the utilisation of your assets, which asset is going to get utilised to predict the life of the battery and predict the life of the vehicle through intelligent analytic. We will facilitate it,” Kabra informed.

q The outlay

In December 2021, Kabra Extrusiontechnik announced a capital raise of Rs.301 crore through a mix of equity and debt. The funds were earmarked to ramp up its initial capacity of 0.5 GWh annually. Witnessing a lot of traction on the swapping side, in February 2022, the company acquired Varos Technology Pvt. Ltd. of Pune specialised in electronics and electrical related to the whole battery swapping systems with multiple devices like IoT devices, or devices like battery control unit, vehicle control unit, chargers, and charging station control unit. “They are also very strong on data analytic, machine learning. In terms of the three-wheelers segment, the company is adding a fully automatic line in August this year,” Kabra revealed. The company is also working on the high voltage segment in the Light Commercial Vehicles (LCV) segment expected to take off in 2023. ACI AUTO COMPONENTS INDIA // AUGUST 2022

Trending

Building Resilient Supply Chains - Part 2

n part one of the feature ‘Building Resilient Supply Chains’, we looked at how stakeholders of the automotive industry including tier suppliers are strengthening resilient supply chains in the aftermath of the pandemic. With the importance of risk management and continuity plans to avoid supply chain disruptions being realised across the board, the attention is back to turning future-ready and unlocking long-term plans beyond safeguarding short-term business interests. To walk the talk, the industry continues to

In part two of this feature, Deepti Thore looks at the ongoing efforts to strengthen resilient supply chains further and be futureready.

@DeeptiT9

AUTO COMPONENTS INDIA // AUGUST 2022

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Trending adopt digitisation in the value chain and innovate on fronts like the Artificial Internet of Things (AIoT). To tackle the global demand, many players have resorted to opening the global Centre of Excellence and R&D hubs in India as the biggest centres outside their home grounds. Commenting on the advances made, Mayur Danait, Chief Information

Officer at Pidilite Industries Ltd opined, “There are two things that are driving the change in the supply chain which include the push coming from technology including cloud technology, smart sensors, IoT and algorithms. There is a constant push on how you can modernise the supply chain.” In contrast, Danait cited external pull factors playing a part in shaping the supply chains. “

Jayaraman Krishnamurthy, Industry Strategy-o9 Solutions, Inc.

The complexity of the supply chain constantly keeps going up courtesy of e-commerce and as a result pressurising service models. There is also some amount of regulation which further promotes the adoption of digitisation,” he shared.

q Digitisation in supply chains

Digitisation is inevitable, asserted Jayaraman Krishnamurthy, Industry Strategy-o9 Solutions, Inc. This is backed by multiple studies. For example, according to a Grant Thornton study, from production to supply chain, the auto industry is witnessing it all. Connectivity, the IoT, wireless solutions,

Mayur Danait, Chief Information Officer at Pidilite Industries Ltd. WWW.AUTOCOMPONENTSINDIA.COM

AUTO COMPONENTS INDIA // AUGUST 2022

Trending adoption of electric vehicles, embedding AI and Augmented Reality (AR). From manufacturers to dealers, every stage of automobile sales has embraced digitalisation, it points out. The focus is on capturing real-time data to help stakeholders make strategic decisions based on an end-to-end overview of the supply chain. The efforts to bring in transparency at every layer are fructifying and empowering companies to forecast imminent disruptions and prepare for them.

q Streamlining processes

There is a greater emphasis today on the use of technology to streamline the processes and promote efficiency at every stage. This has meant greater participation from outliers and ancillaries like technology suppliers offering retooling production operating systems to turn leaner, agile, and nimbler. On-demand warehousing has been identified as one of the more innovative ways of addressing common pain points like scouting for lesser capital-intensive, contract warehousing. For example, MG Group inaugurated a contract warehousing facility christened ‘MG EV Park’. It is not far-fetched to expect collaborative robots (Cobots) driven automation at such facilities. It is known to enhance efficiency and productivity levels. To make the chains transparent, the industry is adopting blockchain which makes backtracking possible. In the automotive industry, blockchain aids in tracking parts and identifying counterfeits. Tagging, sensors and geolocation technologies are also in use.

known to help uplift supply chain efficiency. More importantly, it helps create a centralised platform for delivery management. Crowdshipping is also bringing transformation in the last-mile delivery. It helps bring down the delivery costs and offers more flexibility. Logistics costs in India are at 13-14 per cent of the GDP and must settle around seven to eight per cent levels. Crowdshipping supports risk management strategies as it offers more visibility into where risk events may occur, and help understand their financial implications. The impact of crowd sourcing on mitigating supply chain risk is also apparent in technology that enables companies to communicate and collaborate with their suppliers in real time. Today, both traditional and emerging companies have also deployed crowd sourcing to transform the way they design and develop new products.

q Manufacturing re purpose

One way to keep the supply chain working is to repurpose the manufacturing. It is a rapid response solution in case of crisis brought upon by situations like the pandemic. Re purposing is a method in which the existing manufacturing system

or process is altered to adapt the disruptions caused. According to Kearney, there are three universal steps to help quickly identify the best-fit manufacturing segments for re purposing and generating additional production capacity. The steps involve analysing the production characteristics of each vital product and match against relevant industries, assessing the capacity projection for current business with relevant industries and prioritising. For example, parts from existing models are known to be fit into orders pending delivery. According to one of the papers titled ‘Barriers in re purposing an existing manufacturing plant: a Total Interpretive Structural Modelling (TISM) approach’ authored by Aadarsh Poduval, Maruti Sriram Ayyagari, Mohit Malinda, Anil Kumar, Vimal K.E.K and Jayakrishna Kandasamy and published on Springer, re purposing makes the manufacturing plant adaptable to changes, makes it productive by manufacturing products that are currently in demand, prevents the dissolution of the plant and thus harvests the maximum potential of the manufacturing plant in the need of an emergency. ACI

q Crowd shipping

Crowd shipping or crowd sourced delivery is the method of delivering packages to customers through nonprofessional and local courier services. As companies struggle to meet customers’ every growing delivery demands and compete with giants like Amazon, the delivery method is

AUTO COMPONENTS INDIA // AUGUST 2022

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Trending

Simulation For Development

ompleting 50 years of relentless innovation, Ansys, Inc. is singularly focused on giving engineers the clarity and confidence to simulate their way towards transformational innovation. The company through its simulation tool is empowering engineers to break the design and innovation boundaries. It is providing them with the ability to understand how a product works or it doesn’t in the real world. It’s simulation tool has not only become a superpower which enables faster time-to-market but it also lowers manufacturing costs, improves quality and decreases risk of failure. “In vehicle engineering, Ansys provides the most accurate simulation capabilities tailored for the detailed engineering needs of vehicle technology,” informed Rafiq

The simulation tool from Ansys, Inc looks promising. Deepti Thore checks how it helps engineers break the design and innovation boundaries.

@DeeptiT9

AUTO COMPONENTS INDIA // AUGUST 2022

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Trending Somani, Area Vice President – India and South Asia Pacific, Ansys, Inc., these solutions enable the simulation of vehicle systems comprehensively with fully integrated structural, crash, fluids, thermal, electromagnetic, electronics, optics, software and systems simulation solutions. The evolution of simulation in India and globally is driven by urbanisation, growth in population, regulations, environmental concerns, pandemic, and an increased demand for sustainability. Hence, the automotive industry is witnessing a paradigm shift in adopting multiple technologies in its value chain. The next-generation simulation tool helps

the industry to innovate faster from the component to the system of systems. Prevalent in all segments and at all stages of vehicle design, from aerodynamics to battery management system testing, simulation enables rapid, risk-free testing and development. Depending upon the type of tool or product, Ansys’ comprehensive suite of software places demands on computing and hardware resources that can vary significantly from one model to another. Factors that determines the optimal computing hardware include model physics, model size, model complexity and how fast results are needed. Depending on the customer requirement Ansys experts provide recommendations about the right set-up, confirmed Rafiq.

q The need for the tool

The automotive industry today demands substantially higher levels of quality, reliability and durability while being cost-effective, and competitive. Significant challenges of various types confront the automotive industry today including WWW.AUTOCOMPONENTSINDIA.COM

the stringent emission regulations, strict crash worthiness or occupant safety legislation, fast changing customer preferences and ever-increasing demand for better fuel economy, improved vehicle performance and reliability. Simulation plays a key role in electric vehicles, vehicle engineering, ADAS and Autonomous Vehicles and Safety Engineering. They enable rapid electric and hybrid vehicle innovation for both component and system levels in EVs. Some key applications of simulation include batteries and battery management systems, fuel cells, power electronics, electric motors, and the integrated electrified powertrain system. “In ADAS and Autonomous Vehicles, safety by design and safety by validation are crucial factors,” exclaimed Rafiq. “We support customers from high-fidelity physicsbased sensor modelling to ISO26262 and AUTOSAR compliant embedded software development which enables engineers to meet industry required safety standards at a dramatically lower cost and achieve a much faster development cycle,” he added AUTO COMPONENTS INDIA // AUGUST 2022

Trending further. The company’s physics based automotive digital twin solution spans critical vehicle engineering disciplines including exteriors, interiors, chassis, powertrain and electrical.

q Electronic Circuit Simulation

According to Rafiq, Integrated Circuit (IC) components are part of nearly every major electronics application. Many emerging market segments require reliable operations for 10 to 15 years, even in severe environments. Most IC reliability assessments, however, only focus on meeting the demand of consumer applications that last an average of five years. Robust predictions of IC life in modern, high-reliability applications require a different approach. With a foundation in reliability and semiconductor physics, the Ansys team

AUTO COMPONENTS INDIA // AUGUST 2022

uses simulation, testing, and teardown analysis to define IC failure risk in specific applications and identify reliability drivers. Whether you are trying to reduce component integration risk in a new application or solve IC reliability challenges in a severe environment, Ansys experts have the experience and resources to help, asserted Rafiq. Traditional simulation and modelling techniques for ICs require extensive design, manufacturing, and test information that is not typically available to IC integrators and product designers. The company’s approach to IC reliability assessment helps designers mitigate reliability concerns early in the development process, using information about technology node and functional blocks to predict susceptibility to hot carrier injection, negative bias temperature instability, time-dependent dielectric

breakdown, and other common IC failure mechanisms. This approach allows company to simulate the reliability of ICs in application-specific environments, without access to detailed IC design information. Ansys has centres in Pune, Noida and Bengaluru. Its R&D operations in India are the second largest for the company, outside the US. The company is also working on some new technologies for enterprise solutions and cloud technologies, informed Rafiq.

q Competitive edge

Macro trends, such as the development of autonomous vehicles and the drive toward environment friendly electric vehicles, influence the increased demand for simulation in the automotive sector. Simulation is today used by automotive designers to test and develop new ideas in a multitude of ways from the body of the automotive and scan through engine design, battery system testing, and finally, advanced driver assistance features and autonomous vehicles. Witnessing adoption of simulation beyond product development today, the company uses it in ideation stages, material selection, manufacturing, production as well as maintenance and end of life of the products. In order to maintain competitive edge and bring products to the market faster, it is crucial to get it right the first time and that is where engineering simulation helps designers. Simulation driven product development will pave way for localisation of design and equipment manufacture. The company is helping its customers in the localising the development and manufacturing. Ansys has also tied up with many of the academia which have their own incubation centres and a lot of in-house start-up companies, allowing them to take the help of the faculties there. With India’s manpower and the competencies, it is possible to think global. “With extraordinarily complex systems of modern vehicles, simulation is the future of transportation and mobility,” Rafiq concluded. ACI WWW.AUTOCOMPONENTSINDIA.COM

upfront

Driving Innovation With Standard Tools

In an upfront conversation, Rafiq Somani, Area Vice President – India and South Asia Pacific, Ansys, Inc speaks to Deepti Thore about next-gen simulation and engineering tools being preferred for innovation in the automotive industry. capabilities are necessary to thrive in this global race. When it comes to automotive, most of the leading players in the market are our clients. Q. Is simulation equally prevalent in passenger and commercial vehicles as part of the automotive spectrum? A. Simulation is prevalent in all segments and at all stages of vehicle design, from aerodynamics to battery management system testing, simulation enables rapid, risk-free testing and development. Development in simulation reduces design lead times and time to market. Automotive manufacturers are facing entirely new challenges as they develop electric vehicles with longer ranges, internal combustion engines with better efficiency, and autonomous vehicles that will disrupt the vehicle ownership paradigm. As supporting technologies emerge, such as embedded machine learning, 5G, and new methods of manufacturing, carmakers must innovate at a pace previously not experienced. We Q. Your idea behind introducing the simulation tool? A. The Automotive industry today demands substantially higher levels of quality, reliability and durability while being cost-effective, and competitive. With the next-generation of simulation and engineering tools, we can exponentially innovate to deliver experiences of the future to the market faster. In the automotive industry as a whole, simulating the digital twin of WWW.AUTOCOMPONENTSINDIA.COM

extremely complex products throughout the product life cycle is what will help in the achievement of 1000x faster innovation while improving safety and performance. Q. Who are your major clients and what are the milestone projects that you’ve executed with them? A. Competition is intense in the automotive systems and components business. Best-in-class simulation

Development in simulation reduces design lead times and time to market.

AUTO COMPONENTS INDIA // AUGUST 2022

upfront are at the cusp of the largest technological transformation in history with the convergence of multiple technologies and mega trends that will revolutionise the automotive industry and simulation is highly prevalent in passenger and commercial vehicles as well. Q. Does it extend to aerospace and defence? A. Our simulation solutions deliver the significant product life cycle cost reductions that the aviation industry demands while accelerating the technological innovation required for future success. Around the world, companies use Ansys simulation solutions to reduce costs and improve safety and sustainability, while delivering the future of airborne mobility. Simulation enables engineers to innovate and optimise the performance of aerospace assets across their life cycle. By deploying physicsbased simulation across all phases of the acquisition process, from technology maturation to engineering, manufacturing, deployment and operations, defence leaders can significantly accelerate technology modernisation initiatives and optimise sustenance to dramatically improve equipment operational availability. Ansys simulation solutions help accelerate modernisation and optimise the sustenance of defence technology from the microchip to the mission. Q. Tell us about the aftermarket services bundled into your simulation tools? What is the value-add over the product life cycle? A. Ansys specialises in simulation as a service and is focused on assessing and improving the reliability of electronics. Whether your design includes complex material or structural behaviour and interactions; time-varying mechanical, electrical and thermal loads; or innovative thermal management solutions, the Ansys team has the tools, expertise and infrastructure to tackle your most demanding product reliability simulations. Our commitment to quality is evident

AUTO COMPONENTS INDIA // AUGUST 2022

solutions enable engineers to deliver these innovations faster through rapid virtual prototypes and testing.

We are at the cusp of the largest technological transformation in history with the convergence of multiple technologies and mega trends that will revolutionise the automotive industry and simulation is highly prevalent in passenger and commercial vehicles as well.

in every facet of Ansys products and services, from drafting customer-driven product requirements to delivering quick and accurate support. Live phone support and the online customer portal are convenient ways to submit requests. The Ansys Learning Forum is the go-to place for students, educators, researchers and industry engineers to engage with peers and Ansys experts. Any time, day or night, the customer portal gives you instant access to resources for Fluids, Structures, Electronics & Electromagnetic, Optics, System simulation, digital twin and embedded software development solutions and cloud. Q. Are tier1 and tier2 suppliers of components as likely to benefit from these tools? A. With today’s modular and feature-rich vehicles, suppliers play a large role in innovation and product development. Suppliers meet ambitious goals of innovating and developing new products in a very short duration with the help of virtual development validation approaches enabled by simulation. Ansys’ automotive component design

Q. What is the proportion of components manufacturers in your clientele? A. We work with many component manufacturers due to the ease that simulation provides them. Almost every component manufacturer uses Ansys simulation at some stage of their product development. Q. Your take on the future of the automotive simulation market in India. What are the next mega trends to watch out for? A. The simulation software market was valued at USD 7.80 billion in 2020, and it is expected to reach USD 15.09 billion by 2026. The simulation market in India is promising according to the numbers. We are seeing the industry focusing on electrification and self-driving technology. New age cars with new age features are what customers want and that is what the vehicle makers are striving to provide them with. The future car will thus be electric, autonomous, connected and shared. We are looking at smart mobility. Q. What are your growth areas in the near to medium term? A. Ansys India, is Great Place to Work Certified’ company, aims to make India its biggest Asian market. For this, we are working with multiple industries including Automotive, Aerospace, Defence, Energy, Healthcare, High Tech and Industrial Equipment. Being a completely different market when compared to many other countries globally, Ansys in India is one of the important markets for the software company. Ansys’ India strategy calls for special attention, especially as some of their solutions are also being used in select defence programs. Our products are global and though we bring in standard software solutions for the globe, we work with Indian OEMs to bring customised products that suit the Indian market. ACI WWW.AUTOCOMPONENTSINDIA.COM

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