AUTO COMPONENTS INDIA JULY 2019

Page 1

` 100

www.autocomponentsindia.com Vol 6 Issue 05

July 2019

COMPONENTS

MAHINDRA REVEALS BSVI PLAN

INDIA

VOICE OF THE AUTOMOTIVE SUPPLIERS

GROWTH OF NEWGEN AUTOMOTIVE LIGHTING HINGES ON COST ADVANTAGE

INTERVIEW: GIRISH WAGH, PRESIDENT, CVBU, TATA MOTORS /autocomponentsindiaofямБcial

@ACImagazine

/autocomponentsindia

www.autocomponentsindia.com

Automotive Lighting Bringing energy-saving LED solutions to automotive lighting applications Infineon automotive lighting portfolio provides the right solution both for interior and exterior automotive lighting applications. Highlights: › Power MOSFET PROFET™ products with smart diagnose and protection features › SPOC™ products allow you to control, configure and diagnose on the Serial Peripheral Interface (SPI) › Infineon LITIX™ Auto LED drivers provide top LED advantages and fully protect your automotive lighting application

Contact: support@infineon.com, india.sales@infineon.com India toll free customer support : +91.0008004402951

www.infineon.com/automotive-lighting

CONTENT

JUNE 2019

y r o t s r e v o C

COVER STORY 24 .YV^[O VM 5L^.LU H\[VTV[P]L SPNO[PUN OPUNLZ VU JVZ[ HK]HU[HNL 27 3\TH_ PZ YLHK` ^P[O WYVK\J[Z MVY UL^ SPNO[PUN [YLUKZ 30 =HSLV THRLZ OPNO LUK SPNO[PUN HMMVYKHISL MVY THZZ THYRL[Z! (ZOVR )LSHUP 32 (\[VSP[L IYLHRZ UL^ NYV\UK PU automotive lighting 34 :\WYHQP[ ,UNPULLYPUN HJX\PYLZ 6ZYHT OHSVNLU I\SI WSHU[ ULHY Chennai 36 1HNHU 3HTWZ WPUZ NYV^[O OVWLZ VU PUUV]H[P]L SPNO[PUN WYVK\J[Z 38 0UÄULVU ^VYRZ VU 0UKPH ZWLJPÄJ WYVK\J[Z MVY [OL H\[V ZLJ[VY

Cover image courtesy: Lumax Industries

06 | NEWS

AVTEC launches new HD [YHUZTPZZPVUZ MVY VPS ÄLSK HWWSPJH[PVUZ Rolls-Royce Motor Chennai unveils Cullinan

=PZ[LVU VWLUZ UL^ JLU[YL PU )LUNHS\Y\ [V L_WHUK LUNPULLYPUN VWLYH[PVUZ *HZ[YVS HUK 4 0UKPH JVSSHIVYH[L MVY ]LOPJSL JHYL WYVK\J[Z 4VIPS +;, <S[YH :LYPLZ SH\UJOLK PU 0UKPH 5PZZHU HWWVPU[Z :PUHU kaR€R HZ 0UKPH 7YLZPKLU[ : **0 0UKPH H\[VTH[LZ )OP^HKP WSHU[

;V`V[H 2PYSVZRHY SH\UJOLZ WYLTP\T OH[JOIHJR .SHUaH

14| CORPORATE (5(5+ .YV\W 1= ^P[O 1V`ZVU :HML[` :`Z[LTZ" [HYNL[Z 9Z *Y I\ZPULZZ 3H]H *HZ[ [V TLYNL ^P[O :L[JV Automotive ;=: (\[VTVIPSL :VS\[PVUZ [V ZWYLHK ^PUNZ PU [OL V]LYZLHZ THYRL[ :HUKOHY ;LJO 1= ^P[O >PUULYJVT [V THRL LSLJ[YVUPJZ WHY[Z MVY >

20| Q & A ;H[H 4V[VYZ PU[YVK\JLZ UL^ *= IYHUK KLZPNU +5( PU JVTWHJ[ [Y\JR 0U[YH! .PYPZO >HNO 7YLZPKLU[ *=)< ;H[H Motors

50| ALLIED INDUSTRIES )(:- VWLUZ *YLH[PVU *LU[LY MVY QVPU[ KL]LSVWTLU[ VM ZVS\[PVUZ ^P[O J\Z[VTLYZ

52| OEM 2PH :LS[VZ THRLZ ^VYSK WYLTPLYL MYVT 0UKPH

53| LOGISTICS 4HOPUKYH 3VNPZ[PJZ YLKLÄULZ VMMLYPUNZ VM [OPYK WHY[` SVNPZ[PJZ

58| INTERNATIONAL 4HNUH PU[YVK\JLZ UL^ -YLL-VYT ZLH[ cover technology

42| SPECIAL REPORT 4HOPUKYH YL]LHSZ ):=0 NHTL WSHU +HZZH\S[ :`Z[LTLZ Ã…HNZ VMM + ,_WLYPLUJL -HJ[VY` VU ^OLLSZ

44 AUTO COMPONENTS INDIA „ JULY 2019

www.autocomponentsindia.com

EDITORIAL

BIG BET ON INDIA AUTO COMPONENTS INDIA

The Indian market is attracting interest from a slew of Chinese automotive companies for the ÄYZ[ [PTL KLZWP[L [OL J\YYLU[ JVU[YHJ[PVU PU consumer spending. The Chinese interest in India is attributed also to the steep decline in the home market which is almost near a saturation point.

Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013 Tel +91 22 43525252, Email us at s.bhargav@nextgenpublishing.net Executive Editor Bhargav TS Editorial Advisory Board H. S. Billimoria, Aspi Bhathena Web Editor Ashish Bhatia Correspondent Sricharan R (Chennai) Gunjan D. Bidani (New Delhi) Head - Design & Production Ravi Parmar Asst Art Director Ajit Manjrekar Production Supervisor Dinesh Bhajnik Publisher Marzban Jasoomani General Manager – North & East Ellora Dasgupta General Manager – South Girish Shet Deputy General Manager – North & East Chanchal Arora (Delhi) Regional Marketing Manager Salma Jabbar (Chennai) Marketing Manager Minocher Parakh (Mumbai) Manager Circulation - North and East Kapil Kaushik (Delhi) Subscription Supervisor Sachin Kelkar Tel +91 22 43525220 Apple Newsstand & Magzter Queries: help@magzter.com Territory Sales Incharge (Circulation) Srinivas Gangula (Hyderabad) Cell +91 09000555756 Territory Sales Incharge (Circulation) Vidyasagar Gupta (Kolkata) Mob: 09804085683 REGIONAL MARKETING OFFICES Next Gen Publishing Pvt. Ltd. Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E), Mumbai - 400 013 Tel +91 22 43525252 26 B, First Floor, Okhla Industrial Estate, Okhla Phase III, New Delhi - 110020, India Tel +91 11 42346600/78, Fax +91 11 42346679 Unit No:509, 5th Floor, ‘B’ wing, Mittal Towers, MG Road, Bengaluru - 560001, India Tel +91 080 66110116/17, Fax +91 80 41472574

T

he Indian automobile industry, the world’s fourthlargest, after about a decade of high growth, is falling. The forecast is that the demand for vehicles, especially for cars, would remain subdued for the next few months. However, some of the global players, especially from China and Korea, are entering the Indian market, mostly with their high-end vehicles. It seems these global players are placing their bet on the YLHZVUHIS` HMÅ\LU[ 0UKPHUZ ^OV they think would spend on new vehicles in an emerging global market. India has over a billion people, but only about 30 million cars and 170 million two-wheelers on the roads. Even if the fear of a recession turns out to be real, the expectation is that the consumer spending will pick up again. In this calculation, this does have detractors, the estimated sales of 2030 matter more than the actual of 2020. The point is to ensure a seat at the high table.

What happens in India in the coming years will indicate the direction of the third wave of generational shift—how fast the middle class widens; the pace at which India’s automotive sector goes electric; and how soon the country’s emission norms match global standards. The Chinese and Korean entrants are placing their hopes on all the 3, particularly the electric drive. Among the Group of Twenty (G20) economies, India is probably the only market with the lowest personal vehicle penetration. Hence, the ensuing buzzword: ‘growth potential’. Besides, in terms of regulations and vehicular emission norms, India will soon be on par with the developed world. Whether these new entrants will manage to survive in a crowded market only time will tell. Compared to the current players in India, most of the new entrants are trying to create a niche in the premium segment. Ultimately, their entry, with focus on localisation and exports, augurs well for the Indian economy since the automotive industry is pivotal to the growth of GDP and employment. Bhargav TS Executive Editor s.bhargav@nextgenpublishing.net

Cenetoph Elite, No.5, Cenetoph 1st street, Teynampet, Chennai - 600018, India Tel +91 044 421-08-421/044 421-75-421 Devendra Mehta - Mob No.- 09714913234 Ahmedabad 201 Gera Serenity, North Main road, Koregaon Park, Pune - 411001. Tel + 91 20 26830465

www.autocomponentsindia.com

Views and opinions expressed in the magazine are not necessarily those of Next Gen Publishing Pvt. Ltd. Next Gen Publishing Pvt. Ltd. does not take responsibility for returning unsolicited manuscripts, photographs or other material. All material published in Auto Components India is copyright and no part of the magazine may be reproduced in part or full without the express prior written permission of the publisher Printed by Marzban Jasoomani Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013. Published by Marzban Jasoomani on behalf of Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E), Mumbai - 400 013. Printed at Spring Graphics, 215 & 238, Shah & Nahar Industrial Estate, Sun Mill Compund, Lower Parel (West), Mumbai 400013, India. Published at Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013

All readers are recommended to make their own independent enquiries before sending money, incurring expenses or entering into commitments in relation to any advertisement appearing in the publication. Auto Components India does not vouch for any claims made by advertisers for their products and services. The editor, publisher, printer and employees of the publication shall not be held liable for any consequence in the events of such claims not being honoured by the advertisers. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Mumbai only. Editor Bhargav TS

55

JULY 2019 AUTO COMPONENTS INDIA

News

AVTEC launches new HD PN=JOIEOOEKJO BKN KEH łAH@ =LLHE?=PEKJO

A

VTEC, has launched its new range of HD transmissions, AOS 9800, delivering customised transmission solution up to 3300hp output for Oil Field applications. AOS 9800 transmission is a fully automatic/ powershift transmission available with 8 forward speeds and is operated with automatic JVU[YVSZ Z\P[HISL MVY VPS ÄLSK applications like drilling rigs, workover rigs, mud pumps, cementing units, etc. Neeraj Jain, MD & CEO, AVTEC Limited, said, “We are committed to delivering an array of advanced products to our customers and setting

benchmarks in reliability for the off-highway industry. Our new product has indigenously developed electronicallycontrolled transmissions that provides data-controlled mechanism for enhanced system LMÄJPLUJ` >L HYL JVUÄKLU[ [OH[ this new product will help us tap into the huge potential of the Indian as well as global mining HUK VPS ÄLSK THYRL[ ¹

Available with optional engine driven PTO, AOS 9800 offers H ÅL_PIPSP[` VM TV\U[PUN either direct or remote and using in-line arrangement and hydrodynamic retarder. This transmission is supplied with HATS (Hauling Automatic Transmission System) which is developed as the resultant of AVTEC’s in-house research of over three years at its Tech Centre in Hosur. HATS electronic control system has been designed to be integrated with transmissions JH[LYPUN [V TPUPUN VPS ÄLSK HUK the construction industry. The HATS controls with its proven state-of-the-art technology

and robust design, has already been rigorously tested at the [LZ[ ILUJO HUK HSZV VU ÄLSK L_JLLKPUN HSS [OL PUK\Z[Y` requirements on functionality, YLSPHIPSP[` HUK Z`Z[LT LMÄJPLUJ` resulting environmental safety and enhanced productivity. HATS is equipped with features like GPS and can be integrated with telematics for data transfer and easy trouble shooting in the ÄLSK ^OPJO PZ H WYLYLX\PZP[L MVY many OEMs. AVTEC’s AOS9800 transmission is designed to handle the most severe operating conditions and provides relentless performance PU [OL TVZ[ KLTHUKPUN VPS ÄLSK applications. ACI

Rolls-Royce unveils Cullinan Cullinan’s immense road presence and uncompromising stature is complemented I` RL` S\_\Y` KLZPNU [V\JOLZ MVY \UYP]HSSLK PU[LYPVY YLÄULTLU[ *YLH[LK [V [HRL the world in its stride, the ‘Effortless Everywhere’ ethos behind the creation VM [OPZ S\_\Y` :<= PZ WV^LYLK I` H = [^PU [\YIV LUNPUL KLSP]LYPUN horsepower, meaning Cullinan provides an LMMVY[SLZZ KYP]PUN L_WLYPLUJL

9VSSZ 9V`JL OHZ VMÄJPHSS` \U]LPSLK [OL UL^ S\_\Y` :<= *\SSPUHU *\SSPUHU [OL ÄYZ[ L]LY :<= PU [OL OPZ[VY` VM 9VSSZ 9V`JL Motor Cars, was unveiled to privileged guests, top-tier customers and invited TLTILYZ VM [OL WYLZZ H[ HU L_JS\ZP]L PU]P[L only event. 4HYRPUN 9VSSZ 9V`JL»Z KLI\[ PU [OL :<= market, Cullinan has been created to meet the demands of customers who desire H JVTIPUH[PVU VM OPNO LUK YLÄULTLU[ superior comfort and powerful off-road capabilities. Cullinan is a true ‘Effortless Everywhere’ :<= ,X\HSS` H[ OVTL VMM YVHK VY PU [OL JP[` P[ VMMLYZ \UJVTWYVTPZLK S\_\Y` [V allow the driver and passengers to fully embrace and enjoy the world around

them, wherever they dare to go.Cullinan represents the culmination of Rolls-Royce’s long and celebrated history. It is the UH[\YHS L]VS\[PVU VM [OL JHYTHRLY»Z S\_\Y` concept, from delivering the ultimate in urban transport to fully embracing every environment and conquering every terrain. <UTPZ[HRHIS` H [Y\L 9VSSZ 9V`JL

=HZHU[OP )O\WH[OP +LHSLY 7YPUJPWHS 2<5 Motor Company said, “Cullinan marks the UL_[ Z[HNL PU [OL VUNVPUN KL]LSVWTLU[ VM Rolls-Royce in Chennai and South India, which continue to be important markets for Rolls-Royce. We are sure Cullinan will WYV]L [V IL WVW\SHY ^P[O V\Y S\_\Y` :<= customers who demand a higher level of WLYMVYTHUJL HUK JVTMVY[ ¹

66 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

News

3EOPAKJ KLAJO JAS ?AJPNA EJ AJC=HQNQ PK ATL=J@ AJCEJAANEJC KLAN=PEKJO

V

isteon, a global cockpit electronics leader, has inaugurated its new technical centre in Pritech Park SEZ, in Bellandur Village, Bengaluru. The new centre was inaugurated by Visteon’s Senior Vice President, Matt Cole PU [OL WYLZLUJL VM :,A VMÄJPHSZ =PZ[LVU India leaders and employees. With capacity for 200 employees, the facility also houses state-of-the-art lab facilities supporting infotainment systems, audio, radiofrequency, cybersecurity and driver monitoring systems development. The centre, will collaborate closely with Visteon’s global technology centers and will support the company’s

¸=PZ[LVU PZ L_WLYPLUJPUN ZPNUPMPJHU[ growth in key technology areas such as infotainment, cockpit domain controllers and autonomous technology just to name a few. Our new technical centre in Bengaluru provides us access to highly capable resources to deliver the UL_[ NLULYH[PVU VM WYVK\J[Z [OH[ V\Y J\Z[VTLYZ YLX\PYL ¹ *VSL ZHPK development of advanced technologies such as cybersecurity, android-based PUMV[HPUTLU[ (<;6:(9 KYP]LY awareness systems and autonomous vehicle technologies for regional and global customer applications.

;OLYL HYL L_JP[PUN JHYLLY VWWVY[\UP[PLZ MVY LUNPULLYZ ^P[O HU L_WLYPLUJL SL]LS of four to eight years in the areas of HUKYVPK PUMV[HPUTLU[ (<;6:(9 * computer vision, machine learning, artificial intelligence and security. ACI

=OPNKH =J@ * &J@E= ?KHH=>KN=PA BKN RADE?HA ?=NA LNK@Q?PO

C

astrol India Limited and 3M India Limited (3M), has announced a strategic collaboration to bring a range of market leading vehicle care products to the automotive after-market.

Castrol offers 3M’s market-leading vehiclecare products range to its customers and consumers, and 3M India will leverage the strength of Castrol’s robust pan-India marketing and distribution network of over 100,000 independent workshops and retail outlets

A range of 3M-Castrol branded bike and car care products like shampoo, glass cleaner, JYLHT ^H_ KHZOIVHYK HUK [`YL KYLZZLYZ will be available across India. Omer Dormen, MD, Castrol India said, “We HYL L_JP[LK [V JVTIPUL V\Y [LJOUVSVNPJHS L_WLY[PZL THYRL[PUN HUK KPZ[YPI\[PVU strengths with 3M, a global leader in vehicle care innovation. Through this collaboration we enter into the $200 million vehicle care market in India, a move which aligns with Castrol’s approach to developing and embracing new business models in the everL]VS]PUN H\[VTV[P]L SHUKZJHWL ¹ Debarati Sen, MD, 3M India said, “Castrol

and 3M, both have established presence in India and share values of customercentricity, with innovation and technology at the heart of everything we do. This collaboration will help us leverage our common strengths to meet the changing needs of Indian consumers and bring unique value offerings through the 4 *HZ[YVS YHUNL VM ]LOPJSL JHYL WYVK\J[Z ¹ Castrol and 3M look to harness a new business model with this collaboration.

Shyam Balasubramanian, Global Innovation Director, Castrol, said, “We are bringing [VNL[OLY *HZ[YVS»Z L_[LUZP]L UL[^VYR ^P[O 3M’s innovation capabilities to improve the KYP]PUN L_WLYPLUJL VM V\Y JVUZ\TLYZ >L HYL JVUÄKLU[ VM ILPUN HISL [V ZJHSL \W [OL TVKLS ¹ PT Mukund, 3M Automotive Aftermarket ,_LJ\[P]L +PYLJ[VY (ZPH ZHPK ¸>L HYL ]LY` L_JP[LK [V IYPUN [VNL[OLY 4»Z automotive aftermarket solutions with Castrol’s reputed lubricants offerings to enable superior automotive care for the J\Z[VTLYZ PU 0UKPH ¹ ACI

88 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

News

"TTKJ*K>EH !1" 2HPN= 0ANEAO H=QJ?DA@ EJ &J@E=

E

One of the major challenges faced by industries is that of performance, WYVK\J[P]P[` HUK LMÄJPLUJ` >P[O 4VIPS +;, <S[YH :LYPLZ JVUZ\TLYZ UV^ have a new technology developed to KLSP]LY [Y\Z[LK WLYMVYTHUJL HUK L_[LUKLK component life, with reduced maintenance JVZ[Z HUK Z`Z[LT ^LHY ¹ :OHURHY 2HYUPR General Manager, Industrial Lubricants, ,__VU4VIPS 3\IYPJHU[Z 7YP]H[L 3PTP[LK said.

__VU4VIPS OHZ HUUV\UJLK [OL SH\UJO VM 4VIPS +;, <S[YH :LYPLZ a technologically advanced series of hydraulic oils, designed for all types of hydraulic systems and components such as close clearance servo-valves and high accuracy numerically controlled (NC) machine tools. Designed to deliver \W [V _ SVUNLY VPS SPML HUK L_JLW[PVUHS performance in the harshest conditions, the new series help industries achieve unprecedented performance goals easily. ;OL 4VIPS +;, <S[YH :LYPLZ ^V\SK SV^LY maintenance frequency thus minimising man-machine interaction, which makes the site safer for industrial workers. In addition to this, with 2 times oil life it would also support environmental care by reduction in hydraulic oil consumption. Providing improved deposit control of 89.2% for longer oil life and precision VWLYH[PVUZ 4VIPS +;, <S[YH :LYPLZ HSZV KLSP]LYZ Z\WLYPVY ^LHY WYV[LJ[PVU [V L_[LUK

JVTWVULU[ SPML ,_[LUZP]L [LZ[PUN ZOV^Z that it comes with better water handling HUK ÄS[LY YH[PUN (JJVYKPUN [V ,H[VU =8 ;LZ[ HU PUK\Z[YPHS [LZ[ YLJVNUPaLK MVY O`KYH\SPJ Å\PK X\HSPÄJH[PVU [OL VPS WYV]PKLZ V]LY IL[[LY ^LHY WYV[LJ[PVU “Hydraulic systems operate under highpressure and high-output environment.

Hydraulic systems need maintenance due to both oil and machine factors. As [OL VPS V_PKPZLZ ^P[O [PTL KLWVZP[Z HYL formed causing replacement of both oil HUK ÄS[LY 6M[LU L]LU ]HS]LZ W\TWZ HUK other parts of the machinery wear with age and the damaged components require replacement. This maintenance can be reduced and made effortless by using 4VIPS +;, <S[YH HZ P[ WSH`Z H THQVY YVSL in slowing down equipment ageing and decrease maintenance efforts. ACI

+EOO=J =LLKEJPO 0EJ=J ²VGÃŒG =O &J@E= -NAOE@AJP

N

issan has announced the appointment VM :PUHU kaR€R HZ the President of its Indian operations. Sinan, who will be based at Nissan Motor India Private Ltd. in Gurgaon, will have responsibility for all functions in India including Sales and Marketing, Research and Development and Manufacturing, for both Nissan and Datsun brands.

national sales company in Sinan joins India from Nissan Turkey, where he has been 6[VTV[P] ( 56(: 5PZZHU»Z THUHNPUN KPYLJ[VY ZPUJL

:PUHU OHZ V]LYZLLU H ZPNUPÄJHU[ growth in Turkey for Nissan HUK IYPUNZ ^P[O OPT `LHYZ» L_WLYPLUJL VM ^VYRPUN ^P[OPU the automotive industry. Sinan’s career started in 1993 in Renault, where he held senior positions across Marketing, Dealer Network Management, Retail Operation and Sales. He QVPULK 5PZZHU PU 5PZZHU Chairman of the Africa, Middle East and India region, Peyman Kargar, said, “I am delighted that Sinan will be driving

Nissan’s business forward in India. Not only does he bring ]HZ[ L_WLYPLUJL VM ^VYRPUN within the industry over many years, he has a proven track YLJVYK ¹ Sinan said, “I am looking forward to working in one of the most dynamic and important auto markets in the world. Nissan and Datsun offer a broad and compelling line-up for customers and I will be working to develop the full potential of IV[O [OL IYHUKZ PU 0UKPH ¹ ACI

10 10 AUTO COMPONENTS INDIA „ JULY 2019

www.autocomponentsindia.com

>,/

0$&+,1( 722/ (;32

70

$XJXVW

,QGLD ([SRVLWLRQ 0DUW /LPLWHG *UHDWHU 1RLGD

%LJJHVW VKRZ LQ WKH UHJLRQ WR FRQQHFW ZLWK EHVW PDQXIDFWXULQJ LQGXVWULHV 'HOLYHUHG E\ WKH RUJDQLVHU RI 63(&,$/ 3$9,/,216

$0

ZZZ PW[ FR LQ

News

S-CCI India automates Bhiwadi plant

S

-CCI India Pvt Ltd, manufacturers of Golden Cruiser range of coolants HUK IYHRL Å\PKZ OHZ HKKLK MV\Y 3 HUK 3 )HYYLS -PSSPUN THJOPULZ MVY S\IL VPS HUK +PLZLS ,_OH\Z[ -S\PK [V P[Z MHJ[VY` H[ P[Z WSHU[ PU )OP^HKP 9HQHZ[OHU 4HKL I` 7( -SV^TH[PJZ PU )LUNHS\Y\ [OLZL H\[VTH[LK 3 HUK 3 )HYYLS -PSSPUN THJOPULZ MVY 3\IL VPS HUK +PLZLS ,_OH\Z[ -S\PK YLZWLJ[P]LS` JVTL ^P[O H 4HU\HS *HWWPUN :`Z[LT [OH[ JHU OLSW [OL company ramp its completion deadlines ^LSS ^P[OPU [PTL : 2 :PUNO +PYLJ[VY : **0 0UKPH 7][ 3[K said, “We are seeing increased orders LZWLJPHSS` MYVT [OL YL[HPS J\Z[VTLYZ HUK [OL 0UKLWLUKLU[ >VYRZOVWZ 0>: ;OL )HYYLS ÄSSPUN THJOPULZ HYL Q\Z[ ZVTL VM [OL HKKP[PVUZ [OH[ ^L UV^ OH]L H[ [OL MHJ[VY` >L OH]L PU]LZ[LK V]LY 9Z JYVYL PU H UL^ ZOLK PU HKKP[PVU [V UL^ ÄSSPUN

THJOPULZ HUK ISV^ TV\SKPUN THJOPULZ MYVT 4PSHJYVU ;OL J\YYLU[ L_WHUZPVU ^PSS OLSW \Z JH[LY [V [OL PUJYLHZPUN VYKLYZ MYVT ]HYPV\Z UL^ J\Z[VTLYZ¹ ;OL JVTWHU` OHZ HSZV HKKLK WYVJLZZ [HURZ ^P[O HKKP[P]L TP_PUN [HURZ HNP[H[VYZ YLK\J[PVU NLHY IV_ HUK WPWLSPUL ^P[O ]HS]LZ MVY S\IL VPS ^P[O SP[YL JHWHJP[` HUK THZZ Ã…V^ TL[LY MVY S\IL VPS W\YJOHZLK MYVT -PZJOLY 9VZLTV\U[ <:( MVY IL[[LY V\[W\[

0[ OHZ HKKLK : : WYVJLZZ [HUR ^P[O HKKP[P]L TP_PUN [HUR HNP[H[VYZ reduction gear box and pipeline ^P[O ]HS]LZ MVY (-* ^P[O H SP[YL JHWHJP[` 6UL : : WYVJLZZ [HUR ^P[O HKKP[P]L TP_PUN [HUR HNP[H[VYZ YLK\J[PVU NLHY IV_ HUK WPWLSPUL ^P[O ]HS]LZ MVY KPLZLS L_OH\Z[ MS\PK ^P[O SP[YL JHWHJP[` HUK VUL [OLYTPJ MS\PK IVPSLY MYVT ;OLYTH_ 0UKPH ^P[O RJHS JHWHJP[` HUK 7YVJLZZ *VU[YVS 7HULS 73* ^P[O :*(+( Z`Z[LT MVY S\IYPJH[PUN VPS W\YJOHZLK MYVT :PLTLUZ .VSKLU *Y\PZLY JVVSHU[Z HUK IYHRL Å\PKZ trusted by automakers globally, are used PU 0UKPH HZ VYPNPUHS ÄSS I` 4HY\[P :\a\RP /VUKH ;V`V[H 9LUH\S[ 5PZZHU ;H[H 4V[VYZ 4P[Z\IPZOP -PH[ 2VTH[Z\ /VUKH 4V[VYJ`JSLZ @HTHOH -VYJL 4V[VYZ 4(5 ;Y\JRZ -VYK :43 0Z\a\ HUK (*, *YHULZ HTVUN V[OLYZ ACI

Toyota Kirloskar launches premium hatchback Glanza

;

V`V[H 2PYSVZRHY 4V[VY ;24 OHZ marked its entry into premium OH[JOIHJR ZLNTLU[ ^P[O [OL VMÄJPHS SH\UJO VM ;V`V[H .SHUaH +LZPNULK [V JH[LY [V [OL ULLKZ VM [OL `V\UN JHY V^ULYZ [OPZ UL^ WYLTP\T OH[JOIHJR PZ ZVWOPZ[PJH[LK ^P[O H Z\P[L VM PU[\P[P]L MLH[\YLZ HUK PU[LSSPNLU[ KLZPNU [OH[ JVTL [VNL[OLY ^P[O \UTH[JOLK JVTMVY[ HUK ZHML[` ;OL UHTL .SHUaH PZ KLYP]LK MYVT H .LYTHU ^VYK ^OPJO TLHUZ )YPSSPHUJ` 9HKPHUJL :WHYRSL ;Y\L [V P[Z UHTL [OPZ UL^ OH[JOIHJR PZ ZWLJPHSS` KLZPNULK RLLWPUN [OL `V\[O PU TPUK ¸^OV SPRLZ [V V\[ZOPUL PU [OL ZVJPL[`¹ ;OL UL^ ;V`V[H .SHUaH PZ Q\Z[ HZ Z[`SPZO VU [OL PUZPKL HZ P[ PZ VU [OL V\[ZPKL 7S\ZO HUK JVTM` ,YNVUVTPJ +LZPNU Z^HUR` VUL VM H RPUK +\HS ;VUL PU[LYPVYZ HUK PYYLZPZ[PISL

Smoke Silver accents blend perfectly to JYLH[L H JHIPU [OH[»Z [Y\S` H JSHZZ HWHY[ ,X\PWWLK ^P[O H WV^LYM\S `L[ M\LS LMÄJPLU[ 2 ZLYPLZ WL[YVS LUNPUL [V KLSP]LY Z\WLYPVY KYP]PUN L_WLYPLUJL ^P[O L_JLW[PVUHS WV^LY HUK SV^ LUK [VYX\L ^P[O ZLHTSLZZ *=; 4; [YHUZTPZZPVU [OPZ SH[LZ[ VMMLYPUN MYVT ;V`V[H JVTLZ ^P[O ): =0 JVTWSPHU[ LUNPULZ 0U VYKLY

[V M\Y[OLY LUOHUJL J\Z[VTLY KLSPNO[ [OL JVTWHU` PZ VMMLYPUN Z\WLYPVY ^HYYHU[` VM `LHY 2 RT L_[LUKLK \W [V `LHY 2 RT HSVUN ^P[O [OL º;V`V[H V^ULYZOPW» L_WLYPLUJL 8 :LY]PJL HWW \[PSPaH[PVU HUK ;V`V[H *VUULJ[ MHJPSP[PLZ HWHY[ MYVT H[[YHJ[P]L ÄUHUJL ZJOLTLZ ;OL UL^ ;V`V[H .SHUaH JVTLZ SVHKLK ^P[O LUOHUJLK [LJOUVSVN` HUK UL^ HNL MLH[\YLZ SPRL ;V\JOZJYLLU (\KPV ^P[O (UKYVPK (\[V HUK (WWSL *HY 7SH` HUK :THY[ 7OVUL IHZLK 5H]PNH[PVU 0U[LYHJ[P]L ;-; 4\S[P 0UMV +PZWSH` 9L]LYZL 7HYRPUN *HTLYH ;OL ZWLJPHS PU[YVK\J[VY` WYPJL YHUNLZ MYVT 9Z [V 9Z ,_ :OV^YVVT +LSOP 0[ PZ H]HPSHISL PU L_JP[PUN L_[LYPVY JVSVYZ! *HMt >OP[L :WVY[PU 9LK 0UZ[H )S\L .HTPUN .YL` ,U[PJPUN :PS]LY ACI

12 12 AUTO COMPONENTS INDIA „ JULY 2019

www.autocomponentsindia.com

Now read your favourite magazine wherever you go... Available on PC... Mac... Tablet... or any other handheld device!

` 100

.com ponentsindia www.autocom July 2019 Vol 6 Issue 05

COMPONENTS

MAHINDRA REVEALS BSVI PLAN

INDIA RS

E SUPPLIE E AUTOMOTIV

VOICE OF TH

WGEN GROWTH OF NE IGHTING AUTOMOTIVE L T HINGES ON COS ADVANTAGE

IN

Available on

, TATA MOTORS

ESIDENT, CVBU

SH WAGH, PR TERVIEW: GIRI

Digital Platform

CORPORATE

ANAND Group JV with Joyson Safety Systems; targets Rs 1000 Cr business ACI Bureau

A

NAND Group, a leading manufacturer of automotive components in India, has further consolidated its presence in the Indian automotive safety systems vertical. It has announced the formation of a Tri-Party Joint Venture to merge the 2 Joint ventures of Joyson Safety Systems (JSS) in India. KSS Abhishek Safety Systems Private Limited (KSSA) which is a joint venture of JSS with Abhishek Group is being merged with Takata India Pvt. Ltd (TIPL). TIPL is a joint venture between ANAND Group and JSS. The new tri party JV will be called Joyson ANAND Abhishek Safety Systems Private Limited (JAASS). The merger of the 2 entities is subject to approval of the National Company Law Tribunal (NCLT). Under the terms of the new joint venture agreement, ANAND Group will be increasing its stake to 30%, in the combined entity JAASS, from its current holding of 25% in TIPL. The new shareholding structure of JAASS will be held 65% by JSS, 30% by ANAND Group and 5% by Abhishek Group. Post this merger, JAASS will have 4 manufacturing facilities in India: Neemrana, Rajasthan; Kancheepuram, Tamil Nadu; Manesar, Haryana and Pune, Maharashtra. Manesar plant also houses a state-of-the-art R&D facility on par with any such facility globally. JAASS is poised to become a leading supplier of safety-critical components such as airbags (all types: driver, passenger, side, curtain etc.), seat belts (front and rear) and steering wheels to all major OEMs in India and is projected to achieve a turnover of Rs 1000 crore by 2023. “This Joint Venture will become a platform for our safety products

business to broaden our product offerings in India and increase our market share in one of the fastest growing automotive markets in the world. Bundling our world-class capabilities and strengths, we are well positioned to ZPNUPÄJHU[S` LUOHUJL TVIPSP[` ZHML[` PU 0UKPH and to further contribute to saving lives,” said Guido Durrer, President and CEO of Joyson Safety Systems. Anjali Singh, Executive Chairperson of ANANDGroup,said,“ANANDgrouphasmade substantial investments to increase its equity stake in the safety products business in this joint venture with JSS and Abhishek. This move is a very strategic one for us especially in light of the stringent safety norms which have come into effect for the automotive industry in India. With Joyson Safety Systems being a global leader in the auto safety parts business, the merger will help JAASS to offer state-ofthe-art technology, widest product range and best service to all leading OEMs in India and thus to attain a leadership position.” “The merger of the companies is a strategic initiative taken in the best interests of Indian customers giving them access to the best design and quality in safety products. We look forward to continuing our relationship

with our old and trusted partner Joyson while building on a new relationship with the ANAND Group,” said Dhiraj Dhar Gupta, Chairman, Abhishek Group. Established in 1961, ANAND Group is a leading manufacturer and supplier of worldclass automotive components in India. The group also offers experiential luxury through the hospitality vertical, SUJÁN. Over the last 6 decades, the group has formed alliances with leading global companies. It has 15 joint ventures and 8 technical collaborations. The group companies are spread across 58 locations and 12 states in India. It employs 18,000 people. The group also has a sizable exports and aftermarket presence. Joyson Safety Systems is a global leader in mobility safety provides safety-critical components, systems and technologies to automotive and non-automotive markets. Joyson Safety Systems, headquartered in Auburn Hills, Michigan, USA, has a global network of more than 50,000 employees in 25 countries. It is majorly-owned by Ningbo Joyson Electronic Corp., China. Started as Abhishek Auto Industries Limited (AAIL) in 1985, Abhishek was one of the first companies to introduce automotive safety systems for passenger vehicles in India, with safety seat belts. This was done in technical collaboration with Ashimori Industry Company Limited, Japan. In 2007, Abhishek Auto Industries Limited entered into joint venture with Key Safety System Inc., USA in India for seat belts, airbags and steering wheels. The company was renamed as KSS Abhishek Safety System Pvt. Ltd. (KSSA). ACI

14 14 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

CORPORATE

Lava Cast to merge with Setco Automotive ACI Bureau

L

ava Cast Pvt. Ltd., an integrated automated foundry and fullymachined casting company, is set to merge with its parent company Setco Automotive Ltd. Completion of this imminent merger is expected to take place as the Setco group has purchased the stake owned by Lingotes Especiales S.A. (technology and JV partner) in Lava cast Pvt. Ltd. The merger would facilitate increase in business opportunities for Setco Automotive from OEMs, and by enabling the purchase of all supplies under one vendor code. This will also result in an increase of orders from MHCV and farm tractor industries. Additionally, the merger would PTWYV]L VWLYH[PVUHS LMĂ„JPLUJ` HZ P[ ^V\SK YLZ\S[ PU LMĂ„JPLU[ I\`PUN economies of scale, reduction in overheads and increase in HKTPUPZ[YH[P]L LMĂ„JPLUJPLZ [OLYLI` saving around Rs 5 crore per year. Harish Sheth, CMD, Setco Automotive said, “This merger will IYPUN VWLYH[PVUHS LMĂ„JPLUJPLZ MVY V\Y companies and also improve our Ă„UHUJPHS Z[YLUN[O [O\Z LUZ\YPUN LHZ` H]HPSHIPSP[` VM Ă„UHUJL H[ JVTWL[P[P]L rates while contributing to improved JHZO Ă…V^Z ;OPZ TLYNLY ^V\SK also help in achieving our target of reaching Rs 1000 crore revenue by FY21 seamlessly. An enhanced and integrated R&D programme will M\Y[OLY SLHK [V LMĂ„JPLU[ LUNPULLYPUN š

industries like construction, mining, earth-moving equipment, aerospace and defence. Additionally, we have forayed into the farm sector, one of the biggest consumers of casting, for [OL Z\WWS` VM JS\[JOLZ š OL ZHPK At Setco Automotive, castings JVUZ[P[\[LZ VM YH^ TH[LYPHS consumption and Lava Cast Pvt. Ltd. ensures availability of quality machined castings on a Just-InTime basis. The present foundry production capacity of Lava Cast is [VUUL H `LHY V\[ VM ^OPJO PZ L_WLJ[LK [V IL JVUZ\TLK MVY in-house production by FY20. Setco Automative has been a dominant player in Indian MHCV segment. It has long-standing relationships with all the OEMs for clutch supplies. These OEMs with an annual demand of over 1 million tonne of castings would prefer to buy from a state-of-the-art facility like Lava Cast Pvt. Ltd. The KLTHUK HSYLHK` PUJS\KLZ H ZWLJPĂ„LK YLX\PYLTLU[ VM V]LY SHRO [VUULZ

of machined castings annually by Tata Motors, one of the major customers of Setco Automotive Ltd. Setco Automotive Ltd. is the largest manufacturer of premium quality LIPE brand clutches for commercial vehicles in India. Incorporated in May 1982, the company employs more than 2000 people globally. It is a Tier I supplier of clutches to all the MHCV manufacturers in India such as Tata Motors, Bharat Benz, Ashok Leyland and others. Setco has all the required global quality JLY[PĂ„JH[PVUZ Z\JO HZ 0(;- 0:6 6:/(: HUK =+( Setco Automotive has a strategic NSVIHS MVV[WYPU[ ^P[O THU\MHJ[\YPUN facilities; 2 in India, and 1 each in the UK and the USA, with R&D centres in 0UKPH HUK [OL <2 :L[JV PZ [OL Ă…HNZOPW of the Setco group which also includes Lava Cast Pvt. Ltd. Its CSR wing, the Setco Foundation, is working on key rural projects in which it has achieved tremendous success. ACI

“We believe the merger would be a valuable step and help us widen our horizon globally. We foresee huge opportunity in the casting business which is majorly consumed by 15 15

www.autocomponentsindia.com

JULY 2019 „ AUTO COMPONENTS INDIA

CORPORATE

TVS Automobile Solutions to spread wings in the overseas market ACI Bureau

(L-R) G Srinivasa Raghavan, Executive Director, TASL, R Dinesh, Director, TASL, S Wakabayashi, Senior Vice President, Mitsubishi Corporation, and D Ishida, General Manager, Mitsubishi Corporation

T

VS Automobile Solutions Private Limited (TASL), one of India’s leading independent aftermarket players and part of the $8.5 bn TVS group, has agreed to partner with Mitsubishi Corporation (MC), Japan, by allowing them to take a substantial minority stake in the company. As per the agreement, subject to approval by Competition Commission of India (CCI) and other relevant authorities, MC will increase its stake from 3% to 25% in TASL through a combination of primary investment and secondary purchase.

Inititally, MC invested 3% in TASL last year. Headquartered in Japan, Mitsubishi Corporation, since the 1950’s, has been engaged in the automotive manufacturing, distribution, ÄUHUJPUN HUK ZV VU PU 1HWHU HUK other overseas markets. Mitsubishi will strive to expand TASL’s business and participate in the growing Indian market through introduction of Japanese automotive parts suppliers, and enhancement of price competitive parts line-ups for

TASL. In addition, as a collaboration synergy between MC and TASL, MC aims to deploy TASL’s successful business model in overseas markets and contribute to TASL’s continuous business expansion. R Dinesh, Director, TVS Automobile Solutions, said, “We are glad to have Mitsubishi Corporation as our strategic investment partner. This strategic investment goes to show the success of TASL as a scalable business model not only in India but also in overseas markets. TASL

16 16 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

CORPORATE OHZ HSZV NYV^U WYVÄ[HIS` HUK crossed Rs 1300 crore in revenue for FY19. Together with Mitsubishi, we would be exploring the overseas opportunities in Africa and beyond.” S Wakabayashi, Senior Vice President, Mitsubishi Corporation, said, “This is an important partnership between two great organisations. Indian automotive aftermarket has grown in double digits consistently for many years now and is expected to grow constantly in the future. With TASL’s business know-how and Mitsubishi Corporation’s global expertise, we will mutually have a win-win partnership.” The new arrangement will also help TASL to source parts from Japanese auto parts suppliers directly for India’s automotive aftermarket, while Mitsubishi, along with TASL, would replicate the latter’s business model in other similar markets such as West Asia and Africa as part of global business expansion. The Executive Director of TVS Automobile Solutions, G Srinivasa Raghavan said, “Mitsubishi brings 2 big value propositions to us—access to Japanese spare parts to the Indian aftermarket and replication of the model in similar overseas markets, including developing countries, starting from Africa. So they will expand their portfolio and we will expand our business. On the other hand Mitsubishi is also one of the

largest distribution houses in Japan and it has access to all the auto parts made by Japanese suppliers.” TASL caters to the unorganised aftermarket, which stands at 70% of the whole segment, through genuine spare parts, technologies, processes and training. The aftermarket is highly fragmented with more than 100,000 garages for the passenger vehicles and more than 400,000 garages for the twowheeler segment. There are around 40,000 retailers and at least 4,000 distributors. Commenting on the upgrading the workforce and skilling them, Raghavan said, “The proof of our ability to leverage the learning is our ‘Knowledge Centre’ in

:YPWLY\TI\K\Y 0[ PZ [OL ÄYZ[ VM P[Z kind. No independent aftermarket has done that and we have established the centre to address our need to learn all the technology innovations from the digitisation to vehicle diagnostics etc. and on tooling.” TASL, India’s leading player in the automotive aftermarket business aims at providing innovative, technology-based global delivery model to connect directly with customers, garages and retailers. TASL recorded an annual turnover VM 9Z JYVYL SHZ[ ÄZJHS including Rs 400 crore from overseas markets. With this new arrangement the company plans to expand its overseas footprint and reach Rs 1800 crore by March 2020. ACI

TVS Partsmart caters to the aftermarket through genuine spare parts

TASL’s Knowledge Centre in Sriperumbudur near Chennai

17 17

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

CORPORATE

Sandhar Tech JV with Winnercom to make electronics parts for 4W ACI Bureau

S

andhar Technologies Ltd., a KP]LYZPÄLK H\[V JVTWVULU[ THU\MHJ[\YPUN JVTWHU` ^P[O T\S[PWSL [LJOUVSVN` WSH[MVYTZ HUK WYVK\J[ SPULZ OHZ ZPNULK H 1VPU[ =LU[\YL HNYLLTLU[ ^P[O >PUULYJVT Co Ltd (South Korea). The joint venture PZ ILPUN LZ[HISPZOLK MVY THU\MHJ[\YPUN HUK ZLSSPUN LSLJ[YVUPJ WHY[Z HUK HJJLZZVYPLZ MVY [OL H\[VTV[P]L PUK\Z[YPLZ PU 0UKPH ;OL` PUJS\KL :OHYR ÄU HU[LUUH HUK TPJYV WVSL HU[LUUH HUK V[OLY WYVK\J[Z MVY [OL MV\Y ^OLLSLY ZLNTLU[ ;OPZ 1= H\NTLU[Z [OL L_PZ[PUN QVPU[ ]LU[\YLZ ^P[O PU[LYUH[PVUHS WHY[ULYZ HUK M\Y[OLY JVUZVSPKH[LZ :HUKOHY» Z LU[Y` PU[V [OL JVUULJ[LK JHY KL]PJLZ

THYRL[ ^OPJO PZ LZ[PTH[LK [V IL ^VY[O <:+ IPSSPVU I` 0[ PZ KYP]LU SHYNLS` I` ZHML[` YLN\SH[PVUZ HUK PUJYLHZPUN LSLJ[YPÄJH[PVU VM ]LOPJSLZ HUK KVTPUH[LK I` [OL ^VYSK»Z THQVY H\[V JVTWVULU[ WSH`LYZ ;OL UL^ 1= ^PSS OLSW [OL 0UKPHU H\[V THQVYZ ZV\YJL 0U[LYUH[PVUHS X\HSP[` WYVK\J[Z H[ JVTWL[P[P]L WYPJLZ ;OL *,6 VM >PUULYJVT :LVUN /VVU 1LVUN ZHPK [OH[ [OPZ 1= OHZ [OL WV[LU[PHS [V OH]L H WVZP[P]L PTWHJ[ VU [OL 0UKPHU HUK NSVIHS H\[VTV[P]L PUK\Z[Y` /L HKKLK [OH[ >PUULYJVT OHZ H WYL LTPULU[ WVZP[PVU PU [OL PUK\Z[Y` P[ VWLYH[LZ HUK P[Z OPNOS` PUUV]H[P]L WYVK\J[Z JH[LYZ [V [OL J\Z[VTLY ULLKZ PU [OL HYLH VM ]LOPJSL

TVIPSP[` HUK JVUULJ[LK ]LOPJSLZ 1H`HU[ +H]HY -V\UKLY *V *OHPYTHU HUK 4HUHNPUN +PYLJ[VY VM :HUKOHY ;LJOUVSVNPLZ 3PTP[LK LTWOHZPaLK [OL PTWVY[HUJL VM WHY[ULYZOPWZ HZ H ^H` [V TV]L MVY^HYK ¸;OL 0UKPHU THYRL[ PZ IPN HUK NYV^PUN 0[ PZ HSYLHK` [OL [O 3HYNLZ[ HUK PZ L_WLJ[LK [V IL [OL YK SHYNLZ[ I` >P[O H ]LY` SV^ KLUZP[` VM JHYZ WLY WLYZVU PU 0UKPH HUK HU L_WLJ[LK YL]VS\[PVU PU ]LOPJSL TVIPSP[` HUK JVUULJ[LK ]LOPJSLZ [OL OPNO X\HSP[` HUK PUUV]H[P]L WYVK\J[Z [OH[ [OL QVPU[ ]LU[\YL JVTWHU` ^PSS Z\WWS` OHZ H O\NL WV[LU[PHS ¹ OL ZHPK ;OL 1= JVTWHU` PZ L_WLJ[LK [V ILNPU JVTTLYJPHS WYVK\J[PVU HUK Z\WWSPLZ PU [OL ILNPUUPUN VM UL_[ ÄUHUJPHS `LHY MYVT P[Z UL^ MHJ[VY` WYLTPZLZ PU )LUNHS\Y\ [V [OL THQVY 6,4Z ;OL UL^ JVTWHU` ^PSS YHTW \W P[Z WYVK\J[PVU HUK WYVK\J[ YHUNL PU H WOHZLK THUULY MVJ\ZPUN VU PUJYLHZLK SVJHSPZH[PVU HUK PUKPNLUPZH[PVU VM TH[LYPHS ZV\YJPUN -V\UKLK PU [OL :HUKOHY .YV\W PZ H MHZ[ NYV^PUN H\[V JVTWVULU[ THQVY ^P[O V]LY LTWSV`LLZ THU\MHJ[\YPUN WSHU[Z HUK Z\IZPKPHYPLZ PU :WHPU 4L_PJV HUK 7VSHUK >PUULYJVT *V 3[K LZ[HISPZOLK PU PU .`LVUNUHT 2VYLH PZ H THQVY NSVIHS WSH`LY PU [OL ÄLSK VM (U[LUUH 9(+06 .7: +4) ;4< >0-0 3;, 3- HUK 9- -LLKLY *HISL (WHY[ MYVT H MHJ[VY` HUK ;LJOUPJHS *LU[LY PU 2VYLH P[ OHZ THU\MHJ[\YPUN MHJPSP[` PU *OPUH HUK UV^ ^P[O [OPZ 1= PU 0UKPH /`\UKHP 2PH .LULYHS 4V[VYZ HUK 5PZZHU HYL ZVTL VM P[Z WYLZ[PNPV\Z J\Z[VTLYZ ACI

18 18 AUTO COMPONENTS INDIA „ JULY 2019

www.autocomponentsindia.com

Subscribe to India’s

1 Auto Components st

Magazine!

1

Save up to 37% on cover price

` 100

www.autocomponentsindia.com Vol 6 Issue 05

Why would you buy a Auto Components India subscription? Here are 4 really good reasons!

July 2019

MAHINDRA REVEALS BSVI PLAN

COMPONENTS

2

INDIA

VOICE OF THE AUTOMOTIVE SUPPLIERS

Never miss an issue again

3

GROWTH OF NEWGEN AUTOMOTIVE LIGHTING HINGES ON COST ADVANTAGE

4

INTERVIEW: GIRISH WAGH, PRESIDENT, CVBU, TATA MOTORS

Delivered free to your door

And most important of all, a seriously good quality magazine...

THREE EASY WAYS TO SUBSCRIBE

1

Online Visit at www.nextgenpublishing.in/subs

2

Call +91 22 4352 5252

3

Post Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013

I would like to sign up for

\HDUV 3D\ ` 2250 6DYH ` 1350 (37%) \HDU 3D\ ` 999 6DYH ` 201 (17%)

International rate - 1 year USD 135 by air mail post Personal Details: (IN CAPITAL LETTERS)

Name: Mr./Ms. ..................................................................................................................................................................

Occupation ..................................................................................................................................................... Date of birth ............................................................. Address .............................................................................................................................................................................................................................................. City ..........................................................................

Pin .................................. ......................................

State ........................................................................

Tel. (O) .....................................................................

Tel. (R) ...................................................................... Mobile ......................................................................

Email .............................................................................................................................................................

Payment details: (IN CAPITAL LETTERS) Kindly draw the cheque/DD/PO in favour of Next Gen Publishing Pvt. Ltd. (please add ` 20/- extra for outstation cheque) Cheque/DD no. ................................................................................................... Dated ..................................................................................................................

Name ......................................................................................

Date ................................................

Signature ....................................................................

Please fill the form and post it to, Sachin Kelkar, Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E),Mumbai - 400 013 For clarifications, email: subscriptions@nextgenpublishing.net or call +91 22 43525252. Terms and conditions: It may take 3-4 weeks for processing the request. Copies will be sent by ordinary post only. Next Gen Publishing Ltd. will not be responsible for postal delay, transit losses or mutilation of copies. No cancellation of subscriptions will be entertained after commencement of subscription. Please mention you name, address and contact no. on the reverse of the DD/cheque. All disputes are subject to the exclusive jurisdiction of courts in Mumbai only.

ACI July 2019

Drawn on (Bank) .............................................................................................................................................. Branch .....................................................................

Q&A

Tata Motors introduces new CV brand design DNA in compact truck Intra Tata Intra, the rugged and powerful compact truck in two variants, V10 and V20, built on Tata Motors’ new ‘Premium Tough’ philosophy for commercial vehicles, combines rising levels of visual richness and sophistication with robustness and reliability. “The design elements PD=P D=RA >AAJ >NKQCDP EJ =NA REOE>HA >KPD EJ PDA ATPANEKN =J@ PDA EJPANEKN 1DAU NAĹƒA?P REOQ=H richness. In the Intra, we have also introduced our new CV brand design DNA,â€? Girish Wagh, President, CVBU, Tata Motors, told Bhargav TS of Auto Components India in an interview. Edited excerpts: Q: Where does Intra stand in terms of the new design language of Tata Motors?

richness and tough build, what experience could an Intra buyer look for?

Wagh: You have seen the kind VM ^VYR [OH[ 7YH[HW )VZL HUK his team have done for our cars. It is not only about styling but also about the whole aspect of industrial design. It is about delivering a better feel and experience to the customer. It is about giving him better usage. Exercising our new design philosophy with the Intra, we would like to term it as ‘premium tough’. There is a good combination of visual richness and tough build. There is also a combination of reliability, which is an essential part of commercial vehicle operation. The design elements that have been brought in are visible as far as the exterior and interior are concerned. They YLĂ…LJ[ ]PZ\HS YPJOULZZ 0U [OL Intra, we have also introduced our new CV brand design DNA. Our industrial design and engineering teams have worked together to come out with a product that offers better comfort, convenience, and usage. These MHJ[VYZ ^L HYL JVUĂ„KLU[ ^PSS deliver a much better experience to the customer.

Wagh: Customers of such CVs spend most of their day in the vehicle. They want their aspirations to be met. The premium tough design philosophy works in that direction and was brought in for just that. Not only will the customer feel nice to own this vehicle for the OPNOLY WYVĂ„[Z [OH[ P[ ^PSS NLULYH[L he will also be able to earn respect as he ventures out on the road. The other aspect is the growing awareness about health, wellness, etc., that we have addressed through this premium tough design philosophy. Factors like ergonomics, noise, vibration and harshness. These are assuming importance. The Intra thus not only packs visual richness, but also scores high on YLĂ„ULTLU[" VU LYNVUVTPJZ ^P[O the deployment of power steering and air-conditioning. Such features would enable the driver to drive for long distances without tiring. They would enable him to achieve higher productivity.

Q: Given the combination of visual

Wagh: Tata Ace created the Small

Q: How have you leveraged your experience with the products like Ace, Ace Zip, and SuperAce to develop the Intra?

Commercial Vehicle (SCV) market. Last year, it clocked close to half a million numbers. They have climbed a good deal since then. So, there are customers who want an Ace kind of vehicles, and despite their requirements changing. Taking this into account, we launched the Ace Gold last year. The mini-truck offers a better value proposition and did well to accelerate the brand. It grew by 60%. Seeing a clear potential for growth in the space just above the segment that the Ace is in, which we term as the maxi-truck segment, we have taken an opportunity to launch the Intra. Above the segment that the Intra will target, we have the ‘Yodha’. As far as Intra is concerned, we very clearly saw that there was a potential for growth. Targeting the grwoth potential, the Intra makes not just a new product, but also marks a completely new platform that contains two new distinct variants with different powertrain options and many other differences PU ZWLJPĂ„JH[PVUZ HUK H[[YPI\[LZ )` doing this, we offering the customer a tool that will help him earn more WYVĂ„[ TVYL YL]LU\L TVYL SVHK carrying capacity, more speed and higher acceleration. These, we see, as rational requirements. In addition, we also see an aspiration on the part of the customer to upgrade in line with the social structure.

20 20 AUTO COMPONENTS INDIA „ JULY 2019

www.autocomponentsindia.com

Q&A

21 21

www.autocomponentsindia.com

JULY 2019 „ AUTO COMPONENTS INDIA

Q&A customer requirements through fewer modular platforms? Wagh: Yes. That is the objective. Q: Did customer feedback help build modularity into the Intra platform?

Q: How do you think the 2 variants of the Intra will address the customer aspirations and empower them to achieve more? Wagh: Growing to be half a million in numbers almost, the SCV market will continue to grow. The ratio of SCVs to medium and heavy CVs in India is 2:1. In the developed markets it is almost 4:1. The growth potential is considerable. As the segment starts to grow beyond a certain point, it often leads to multiple micro-segmentation. Such a trend makes it necessary that a presence at multiple levels is essential to address the multiple micro-segmentation. The two variants of the Intra – the V10 and V20, will address customer aspirations at different points and LTWV^LY OPT [V LHYU TVYL" [V achieve more. .ġ 4D=P GEJ@ KB ŃATE>EHEPU EO necessary for the multiple microsegmentation? Wagh: The Intra platform actually provides us just the right opportunity in terms of the flexibility to address such requirements. Start slicing what is the biggest segment in CVs on different factors or attributes, and more segments will emerge. The V10 variant of the Intra

comes with a 40 hp engine and offers a particular load-carrying capability, load body dimensions, performance, speed, and acceleration. The V20 variant, at the other end, comes with a 70 hp engine that results in a higher loading area, higher speed, and HJJLSLYH[PVU )V[O ]HYPHU[Z VMMLY a high amount of flexibility in terms of the requirements. They lend themselves to two microsegments where turnaround time, speed and acceleration are important. They make multiproducts therefore. Q: Where do you want the Intra as = ŃATE>HA LH=PBKNI PK CK BNKI DANA Wagh: We want the platform to grow. We may have 40 hp and 70 hp in terms of power today. We have different wheelbases and varying load capacities in terms of payload. This, I think, provides the Intra an opportunity as a product [V NYV^" [V LSL]H[L P[ZLSM (Z H M\SS range player, we are well-placed with the Ace Zip, Ace Gold, and the Intra V10 and V20. We also have the Yodha. With such a product line-up, and at different levels, we can say that we have a good portfolio that can address customer requirements as they change. Q: Are you hinting at addressing

Wagh: Yes. We met a lot of customers during the development of the Intra. We have actually cocreated it with our customers. Our customers were involved right from the beginning. Three months back ^L JVUK\J[LK H ÄUHS JSPUPJ MVY [OL product to validate the feedback we received earlier. They were mainly on two fronts: One was an expression of desire for more load-carrying capacity and faster turnaround to help earn higher revenue. The other was to keep the cost of operations under control [OYV\NO OPNOLY M\LS LMÄJPLUJ` The feedback of customers also revealed that they were looking for more comfort, convenience and well being. They were looking for a design that was exciting, and had more feature content. We worked closely with our customers to ensure that most of their requirements are met. We were thus able to offer a product, which will be very good for them. Q: Did the customer feedback help in engineering also? Wagh: Intra is a completely new platform. It has a hydro-formed frame, which makes for light^LPNO[PUN ^P[OV\[ ZHJYPÄJPUN [OL torsional rigidity. The platform is amenable to multiple wheelbases. The cab is bootable. It is bolted to the frame and lends itself well for multiple powertrains. We have engineered a good amount of storage space. It takes into account requirements such as the safe storage of mobile phone, money, and documents. The lockable glove box

22 22 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

Q&A was designed for such purposes. Like every other Tata vehicle, the Intra also gets the Tata Swach water bottle, which you can take water from anywhere and make it potable. A lot of effort has also gone in improving the NVH. The higher YLÄULTLU[ SL]LSZ VM [OL 0U[YH ^PSS give the operator the satisfaction of driving a superior product. Much attention was paid to economics. Thus, a lot of effort went into drivetrain matching. Calibration has been done in a manner where we JV\SK KLSP]LY [OL ILZ[ M\LS LMÄJPLUJ` The V10 variant comes with an ‘eco’ switch whereas the V20 variant comes with a gearshift advisor. Q: Like the Ace, will Intra introduce passenger versions? Wagh: We will explore that. The Magic and Winger range of commercial passenger vehicles are doing well. They have been drawing good volumes. We have a clear Ä]L `LHY WYVK\J[ WSHU ^OPJO ^L keep revising every year. If we see an emerging need, we will look at it. Q: Do you plan to leverage the learnings during the Intra development for other products? Wagh: Some of the consumer trends that I spoke about are not limited to the Intra. They apply to other products as well. Some of the learnings during the Intra KL]LSVWTLU[ ^PSS ÅV^ [V ZVTL V[OLY products for certain. Since we have a very wide portfolio, whatever we learn from one part, we are deploying it to the other parts. Q: Would Intra be a good platform BKN AHA?PNEł?=PEKJ Wagh: Since Intra is a CV, which will be bought to do business, any alternative source of energy or fuel applied to it should make economic

sense. The focus of the government PZ [V WYVTV[L LSLJ[YPÄJH[PVU PU THZZ transport. In FAME I, they came up with a set of subsidies meant MVY I\ZLZ ( [LUKLY ^HZ ÅVH[LK MVY 10 to 11 cities out of which we won for six cities. We have till now supplied more than 160 buses. We have also worked closely with the local authorities to ensure the setting up of a charging infrastructure and maintenance infrastructure. As far as SCVs are concerned, the prices at which some of the electrical components are being imported make it necessary that a certain level of localisation is achieved. While the government has mandated that the localisation level should go up, for :*=Z LSLJ[YPÄJH[PVU KVLZ UV[ THRL economic sense. The payback period will be longer. If it will make sense in a particular route of operation for a particular application, people will buy it. What we are doing, is to watch the space, and continue to keep track. We are working on some of the things in our advanced engineering domain. If and when we see that there is a positive indication, we will venture. Q: For the electric vehicle infrastructure, which solution, do you think, will work well? Wagh: Battery swapping is one technology. It is necessary to see if

the initial cost and operating cost of such a technology are feasible. We supplied electric buses as soon as the government came up with a tender as we were working on charging technologies in our advanced engineering domain. We continue to work on some of the alternative technologies. This would prepare us better. Q: How do you look at the NA?AJP A?KJKIE? łJ=J?E=H =J@ infrastructural developments from the CV perspective? Wagh: A CV, I think, is closely linked with the economy. Its KLTHUK JV\SK IL JV YLSH[LK [V [OL overall economy since it concerns the same. The overall economy PU [\YU PZ SPURLK [V PUMYHZ[Y\J[\YL development and consumption. We had very good growth over the last two years. In the latter half of last year, we faced some headwinds. This led to a drop in M&HCV volumes. The growth rate of ICVs and LCVs reduced. This marks a change, but going forward, I am hoping that the CV demand grows. It is closely linked to macroeconomic factors. A balance between headwinds and tailwinds may be ideal and we hope a shift towards tailwinds will take place. This would lead to growth. ACI 23 23

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY

Growth of NewGen automotive lighting hinges on cost advantage Story by: Bhargav TS & Gunjan D. Bidani

T

he automotive industry is in a transformational stage in terms of lighting, with several new technologies coming to the fore which offer improved performance, safety and aesthetics. Statistics show that approximately 40% of all serious road accidents occur during the night. For this reason, many automotive manufacturers and suppliers are furthering their development of innovative lighting systems. The global automotive lighting market is estimated to generate revenues of more than $54 billion by 2024, growing at a CAGR of over 6% during 2018-2024. The global automotive lighting market is driven by increasing demand for economy and electric cars across the APAC region. The surge in the adoption of sensors owing to the development and adoption of ADAS technologies will transform the automotive industry over the next few years. The market research report provides in-depth market analysis and segmental analysis of the global automotive lighting market by products: exterior lighting, interior lighting, vehicle, installation, and geography. Vehicle lighting has come a long way since the days of “electrics VUS`¹ ^OLU ÄSHTLU[ OLHKSPNO[Z just offered a choice between parking light, low beam and high beam. In retrospect, the biggest single change was the introduction of LED technology to the front

lights. By using and controlling an LED matrix, the light distribution can be given multiple shapes and lengths, which improve SPNO[PUN \UKLY ]HY`PUN [YHMÄJ VY weather conditions. Initially, LED lighting was understandably often employed to facilitate new visual light designs mostly (light signatures), which help differentiate between brands and communicate emotional qualities. LEDs are increasingly being used in automotive applications due to energy LMÄJPLUJ` weight reduction and space saving qualities. A global research agency estimates that the global automotive LED market would reach a value of $2.29 billion by 2020, translating into a CAGR of 8% from 2015 to 2020. The research noted that the penetration of LED in the exterior lighting market stands at just 15%, and high/low beam LED headlamps could drive growth to 11%

CAGR during the 2015-2020 period. As LED headlights consist of a matrix of individual LEDs or HYYH`Z [OL` IYPUN MVY [OL ÄYZ[ [PTL the possibility to either switch individual LEDs/arrays on or off in VYKLY [V WYVK\JL H ]LY` ZWLJPÄJ light distribution or to change their position via electronically controlled actuators such as stepper motors to achieve the same effect. Both control actions

24 24 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

COVER STORY ^PSS PUÅ\LUJL [OL SPNO[ KPZ[YPI\[PVU and potentially the light range depending on the instantaneous requirements of the driving situation. In this era of next-gen consumerism, it can be rightly assumed that the customers are rooted well with the concepts of customisation and individualisation and aspire to own WYVK\J[Z [OH[ Ä[ ^LSS PU[V [OLPY discerning lifestyles. Subsequently, OEMs have shifted their focus to integrate LED technology both in exterior and interior lighting considering the aspects of safety, style and design. Purva Prashar, Research Analyst, Automotive Lighting, IHS Markit Automotive, said, “According to IHS Markit, market demand for

LED front lighting is expected to increase at CAGR of 7.6% in India between 2018 and 2020. Design ÅL_PIPSP[` VM [OPZ [LJOUVSVN` OLSWZ OEMs to differentiate products from competitors by bringing more sleek design in front and rear ends.” The automotive lighting market by exterior lighting is segmented into headlamps, rear lamps, fog lamps, and others. Headlamps dominated more than half of the total market share in 2018, growing at a CAGR of more than 6% during the forecast period. The introduction of LED and laser headlights is one of the primary factors attributing to the development of the exterior lighting segment in the global market. The manufacturers are designing rear lamps with OLED technology to ensure high performance and power LMÄJPLUJ` PU this segment in the global market. The implementation of stringent government regulations that mandate the usage and adoption of fog lights will revolutionise the global automotive lighting market. Amidst the ever-advancing technology, considering the given headway of the Indian

automotive market which is still at a developing phase, Prashar decodes the LED disruption further, “We expect the LED lighting trends both in exterior and interiors to go North from here on stimulated by the volume B and C segment of vehicles. With rising disposable incomes especially in the tier-2 and tier-3 cities, automakers will continue to add more lighting content into the vehicles and LED seems to be the most preferred and logical choice.” The interior lighting segment in the global automotive lighting THYRL[ PZ JSHZZPÄLK PU[V YVVM console, reading lights, car body lighting, and ambient lighting. Ambient lighting systems are the fastest growing segment in the global market, at a CAGR of around 8% during the forecast period. The growing demand for systems that increase safety by illuminating vehicle interiors without driver distractions propelling the growth of this segment in the global market. Interior ambient lamp is the lamp that has adornment effect in car interior, playing the role that foil interior environment atmosphere. For now widely used multicolor atmosphere lamp, car owner still can choose lamplight color and brightness freely according to his be fond of demand, bring better car to experience. Technology is constantly improving, and new technologies are coming into our SP]LZ 0U YLJLU[ `LHYZ PU [OL ÄLSK of automobile lighting, a new aristocracy has emerged - OLED (Organic Light-Emitting Diode). Different from other light sources, OLED lighting is a kind of surface light source, which makes use of organic matter’s self-luminous features that with low energy consumption, low heat value, more environmental protection, 25 25

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY materials and design, facilitating [OL ÄUKPUN VM JVU[YVSZ HUK [OL orientation in the car. Therefore, consumers are prepared to spend more to enrich the in-cabin experience. To further boost the segment, Prashar suggests, price reduction, greater options, a wider product portfolio, and a longterm relations with the supplier, seems to be the way forward to introduce mass participation in the automotive interior ambient lighting systems.

producing soft and low blue light that is similar to natural light etc. What’s important, OLED is thinner, lighter which can make the reality VM [YHUZWHYLU[ HUK ÅL_PISL M\UJ[PVU thus bringing great convenience and freedom to design that can realize patterned lighting. Adding to the ambience of the interiors, LED comes handy again, and this LED technology represents the automotive interior ambient lighting systems market in its entirety as it accounts for more than 99% in terms of market share, as claimed by Prashar. She further says, “LEDs are energy LMÄJPLU[ OH]L H SVUN ZLY]PJL SPML

are compact yet produce a brilliant luminescence. Other technologies are unlikely to even come close to LED technology in the automotive interior ambient lighting systems market. In addition, companies could aggressively market in the MEA and Latin America markets to raise awareness of the automotive interior ambient lighting systems.” Driven primarily by consumer demand offering a premium feel inside the cabin—focused interior lighting areas include door handles, footwell, dashboard and sunroof/headliner. The idea is to intensify the space perception, enhance the perceived quality of

The global automotive lighting market is witnessing competitive pricing and the presence of several competitors. The increasing production and adoption of electric vehicles are enabling APAC to emerge as the world leader in the global market. The increase in export activities by global giants such as Toyota, Honda, and Suzuki will intensify the competition levels in the market. The top players are focusing on product differentiation to gain a larger global market share. The increasing investment in the innovation and business expansion will fuel the development of the global automotive lighting market. Despite the technical advantages of LED over halogen, the transition from halogen to LED is not robust due to the cost inaccessibility. Prashar digs deeper, “Cost-wise, LED ideally should not be a concern for automakers as it roughly contributes less than 5% to the overall vehicle cost. Therefore, cost should not be a reason for consumers to refrain from switching to LED as a light source. In order to provide cost effective solutions in India, suppliers are offering LED majorly as highbeam-only. However, to further push the mass production of new [LJOUVSVNPLZ H ZPNUPÄJHU[ JVZ[ KV^U programme is needed.” ACI

26 26 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

COVER STORY

Lumax is ready with products for new lighting trends Story by: Sricharan R

L

ight weighting is a major trend in the global automotive industry. The process of bringing down the weight of a vehicle comes from various factors including its components. The automotive lighting company Lumax Industries is working on products that weigh less to complement the new trend in the Indian market. As a market leader, the company is also ready with products for the future.

to the lightings as well. For example, the thickness of the plastic parts that we use has changed. The outer line that we use on our headlights that used to be 3.2 mm is now reduced to 1.9mm - 2 mm in the new design. This is done by using a different manufacturing technology that we have. Similarly, we were also

able to save a few grams in the lens. By designing the housings of the other plastics parts we could still reduce the weight. The safety factor was also taken into consideration as it should not be affected. These are the various elements that we took into consideration at the design stage and brought down the

Lumax supplies head lights and tail lights for the new Maruti Suzuki Swift

“There are many changes in the automobile industry. One of the biggest changes is in the technology of passenger cars, two-wheelers and commercial vehicles. This is mainly due to the regulatory changes by the government. With BS-VI pushing in for a lot of changes and as it takes shape, most of the vehicles have gone back to the drawing board stage. Therefore, one has to include a lot of sensing mechanism. This is because the safety norms and regulations increase the cost. To offset that, a lot of things are happening like light weighting, combining parts, value engineering etc. The main target is to launch a vehicle that the customers are used to, with a minimum cost impact by changing designs,” Vineet Sahni, CEO and Senior Executive Director, Lumax Industries Limited, told Auto Components India. “Keeping lightweighting in mind, we have made a few changes 27

www.autocomponentsindia.com

27 27 JULY 2019 AUTO COMPONENTS INDIA

COVER STORY Vineet Sahni, CEO and Senior Executive Director, Lumax Industries Limited

weight. We are also looking at the possibility of using alternative materials to bring down the weight,” Sahni said.

Started as a trading company in 1945, Lumax Industries is now a market leader in the automotive lighting business. The company offers a range of automobile lighting systems and solutions for four-wheelers, two-wheelers, trucks, buses, earth-movers, tractors and a variety of diverse applications. As a leading company in the automotive industry with the latest technology and expertise to manufacture world-class products, it aims to make most out of the opportunities in the near future. The company provides quality solutions to various segments including, four-wheeler, two-wheeler and

commercial vehicles for the Indian and global markets. The company always looks to develop processes for costeffectiveness and increased efficiency in operations. With over 60% market share in Indian automobile lighting business and a strong three decadesold technical and financial collaboration with Stanley, Japan, a world leader in vehicle lighting and illumination products for automobiles, Lumax is progressing each day in trying to bring new solutions. With design playing a major role in the vehicle, Sahni feels lighting also plays a major role in determining the design aspect of a vehicle. ”Since most of the vehicles have gone back to the drawing board, there is an electrical requirement and a lot of sensors are getting added. As this increases, there might be an increase in the consumption of power. In the lighting industry, the current trends are towards the LEDs. With the use of LEDs, the voltage goes down with the same or better light output. LEDs can also help OEMs in styling the car, as it plays a major role as a deciding factor for the customers in choosing a vehicle. When the OEMs bring out a new vehicle, it has to be attractive and lighting plays a major role here,” he said. “The customer demand and the OEMs pressure is a normal business cycle which will happen and has been happening for a long time. It is only increasing now and we are ready to manage it. But, we need to be technically prepared to offer a solution to the customer and we are prepared to do that. We have the right resources for it and we keep hiring as per the changing market needs,” he added. Sahni feels that India is on par with automotive technologies

28 28 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

COVER STORY in the world. “Most of the technologies we witness in the global market are already present in the Indian market as well, he said. “Nowadays, technology comes out more or less at the same time. Sometimes, it is launched in India first and then in Europe and sometimes it is the opposite. In the past, it took a long time to implement the technologies that are in the global market. But now, it has changed. Many new technologies are happening in India at the same time as in the global market,” Sahni said.

one. Projectors are becoming lighter now. Later, LEDs will change to OLEDs. We can see such technologies coming in about 5 years and we are working on many concepts including, matrix lighting. Though India is a cost-effective market, we will see people accepting the new technologies as they did with the LEDs,” he said.

With a lot of other new trends in the market, Sahni said that LED is the current trend and we could see many changes in the same. For the future, the company is working on a variety of concepts, for all categories. The lighting company will be ready with products when the market demands.

The lighting manufacturer has plants with advanced technologies. They are producing automotive lighting products in huge quantities in sync with the customer requirements and standards. This is being at par with the world’s best plant engineering standards. The state-of-the-art manufacturing plants are in many States. Three technologically progressive units are located in Gurgaon, Dharuhera and Bawal in Haryana, 2 in Pune, Maharashtra, 2 in Uttarakhand (Pantnagar, Haridwar), each in Sanand, Gujarat, and in Bidadi, Karnataka. The company has 2 R&D centres in India and 1 design centre in Taiwan. Its growth has been catalysed by more than three decades old collaboration with technical and financial collaboration with Stanley Electric Company Ltd, Japan, a world leader in Vehicle Lighting and illumination solutions. The company’s business operations are spread across fourwheeler, two-wheeler and farm equipment segments of leading OEMs.

“In the near future, we will have every vehicle getting converted into LEDs. The changes will continue from the bulb projectors to LED projectors. And, in some case, they are still using two projectors for high and low beam separately. This will become

“We are having a lot of localisation here in India. The R&D support that we provide to our customers is very different and the support we get from Taiwan is something unique that many do not have. We also have our Japanese designers

Into the future At the end of Q1FY19, the company had a net worth of Rs 381 crore. With a 5000-strong workforce Lumax has taken automotive lighting to a new level. It will continue to invest in infrastructure, technology, product development, processes and of course, in human capital. Through Lumax Charitable Foundation, the company engages in CSR initiatives for improving access towards education and healthcare of the disadvantaged communities around its plants.

and Korean designers here in India to support our customers. We constantly expand when required and we have been doing it. Recently, we acquired a company that specialises in drive simulators. With this, we can simulate and see how a vehicle drives in various conditions. We are also constantly increasing our strength in Design Studio,” Sahni said. The company’s business turnover is: 40% from the passenger vehicle, 25% from the twowheeler market, 15% from the aftermarket, and the rest from the commercial vehicles. The company sees good potential in the aftermarket. “We expect positive growth overall in the market,” Sahni said. ACI

29 29

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY

Valeo makes high-end lighting affordable for mass markets: Belani Valeo designs interior and exterior lighting solutions tailored to meet the model requirements of all vehicle manufacturers. From the latest adaptive lighting technologies to intuitive interior lighting solutions to stylish and design-centric external lighting, Valeo constantly innovates to improve comfort and safety of drivers and passengers alike. In an email interaction Ashok Belani, Group President and Managing Director, Valeo India Pvt. Ltd, told Bhargav TS, that from innovative interior and exterior lighting solutions (headlamps and lights), to LED lights and non-blinding ‘road’ beams, Valeo’s solutions address the needs and market trends of cars, while ensuring clear visibility and the safety of drivers.

Q: What are the current lighting trends in the automotive industry in India and what are the expectations of the two and four-wheeler OEMs about lighting solutions? Belani: Automotive lighting industry is undergoing a major change with advanced LED lighting. The major expectation of the OEMs on lighting is to provide safety and comfort to drivers for night driving. Lighting equipment is also playing a major role in the design of a car and OEMs expect Valeo to develop technologies Ä[[PUN ^P[O [OLPY IYHUK ZPNUH[\YL Q: OEMs have started looking at

LEDs and many light manufacturers are gearing up to develop the same. What is your view on it and are you developing new products? Belani: For sure, LED lighting systems are massively used in many countries and the OEMs are keen to spread the technology in India. We HYL KL]LSVWPUN LMÄJPLU[ 3,+ IHZLK headlamps and rear lamps, the price of which makes them attractive for the Indian market. Q: With the majority of vehicles still using halogen lamps, what is your analysis of the evolution of the lighting technologies for the twoand four-wheelers? Belani: This trend is fast changing. Currently almost all new launches offer LED options in the high variants and this is likely to become the future with LSLJ[YPÄJH[PVU VM JHYZ [OH[ PZ being pursued by all OEMs. LEDs consume 5 times less electric power than halogen bulbs for an equivalent amount of light. Q: What are the ways to optimise the cost of lighting driven by the

latest technologies for the mass market? Belani: Today, the cost of LED lighting remains higher than traditional halogen lamps but the increase in volumes due to increase in demand and our efforts in the optimisation of designs bring this gap down considerably. We also accelerate the localisation of our supplies, with a direct impact on our costs. Q: What are the new products and technologies coming from Valeo Lighting? Belani: We have a wide portfolio of innovations that we plan to introduce in the near future in India. Regarding front lighting, the global trend is to move to glare-free high beam, which allows you to drive as if you were in high beam without glaring oncoming drivers. At the rear, we see a real trend for full width LED-based decorative lamps, making the rearend of the car integrally lit. Q: What according to you is Valeo’s USPs? Belani: Being the worldwide leader

30 30 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

COVER STORY for automotive lighting, Valeo has [OL ILULÄ[ VM HU PUKPZW\[HISL NSVIHS footprint and a wide customer portfolio. However, not only global, Valeo Lighting is also local in India with a R&D centre located close to the production plant. This is a real advantage for quick and safe product development. Q: How big is your R&D centre? Please give an update on your engineering centre. Belani: Currently the Visibility Systems R&D centre has about 175 engineers who are well-trained to meet the technology demand of the future market. The team is expected to grow to almost 300 over the next couple of years. Q: Can you detail a few examples of new innovations developed by Valeo engineers recently? Belani: Valeo is focused on innovations and technology. Globally =HSLV PZ VUL VM [OL [VW 7H[LU[ ÄSPUN automotive lighting companies. The innovation teams are located across all regions around the world and are managed and coordinated by the head of R&D in Paris, France. There is an eight-member dedicated innovation team in Valeo India 3PNO[PUN VMÄJL ^OPJO ^VYRZ VU localisation of the latest lighting technologies to suit the Indian market needs. Some of our latest works include, development of LED rear signalling function with homogeneous style, decorative welcome scenario lamps and front lighting systems with LED modules, which are cost-effective to cater to the needs on the Indian OEMs. Q: Can you detail some products you have helped develop and now seen on vehicles on the road? Belani: Valeo’s lighting solutions are being used by many OEMs in

the country. The latest is the recentlylaunched SUV by a leading Japanese OEM, featuring Valeo’s LED-based low beam, daytime running lamps and turn indicators. Q: What are the new projects the company is working on, what volumes will these add to the current order book? Please give some details. Belani: We are working on headlamps with LED-based daytime running lamps and lighting functions (low beam / high beam) along with electronics. Also, we are developing rear lamps with interesting styling features using LEDs.

.ġ %KS S=O PDA H=OP łJ=J?E=H year for Valeo Lighting in terms of overall business and technology development? Belani: Valeo’s Visibility Systems division posted total sales of EUR 5,703 million, which is 29% of the Group’s sales. The division has 36, 900 employees spread across 49 production sites and 20 research and development centres. ACI

Q: How far Valeo has been successful in bringing niche, expensive lighting technology to mass-market vehicles? Belani: Making high-end lighting technologies affordable for the mass market is part of Valeo’s DNA. 3,+Z ^LYL ÄYZ[ PU[YVK\JLK VU UPJOL cars, and Valeo with its PEOPLED WYVNYHTTL ^HZ [OL ÄYZ[ [V JVUZPKLY LEDs for the replacement of halogen. 31 31

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY

Autolite breaks new ground in automotive lighting Story by: Gunjan D. Bidani

A

utolite India, in its 50th `LHY VM VWLYH[PVU PZ ÄUKPUN strength and success through [OL \UPÄLK THU\MHJ[\YPUN VM lighting solutions for the diverse requirements of the automotive industry. Based in Rajasthan, Autolite, with its vision of being a ‘globally preferred solutions provider’, is producing safer, costLMÄJPLU[ HLZ[OL[PJHSS` HWWLHSPUN HUK well-styled lighting solutions. The company has recently developed a very sleek work lamp with uniform

light across the entire 180-degree beam-spread for an undisclosed OEM. Striding with a growth rate of 20% year-on-year, Autolite is all set to revolutionise the lighting industry. LED vs Halogen headlamps At the brink of optimisation of LED-based headlamps for mass consumption, it cannot be ignored that halogen bulb still holds a tight grip on the market. Analogous to the sunlight, halogen bulb possesses 100% colour rendering properties.

Moreover, halogen bulbs are easily replaceable, enriched for precise beam spread, meet all regulatory requirements, and are cost effective. Hence halogen is a preferred choice of vehicle manufacturers. However, on the LED disruption in the lighting industry, Adarsh Mahipal Gupta, Director, Autolite India, said, “Despite the massive adoption of the halogen bulb, LED lamp instantaneously glows to the full intensity and is much quicker in glowing than the halogen bulb. Therefore, it is an ideal lamp for brake and turn-signal applications. The small size and availability of coloured solutions are added advantages of the LED portfolio.” LED-based headlamps are commonly used in premium car segments. To increase its consumption optimization of the materials are being considered by the manufacturers for better HJJLZZPIPSP[` HUK JVZ[ LMÄJPLUJ`

Autolite supplies halogen head lamps to the recently launched Tata Intra

About Autolite’s contribution to this ongoing LED drive, Gupta said, “As the scale of production is increasing, the cost is getting reduced, but it will take some time for LED to become cost competitive in comparison with a halogen bulb. To reduce the cost further, Autolite is working on optimization of materials and elimination of processes like direct metallisation, vibration welding, hot plate welding etc. On the business side, we are proactively working to develop products for OEMs. Autolite has started production of LED-based rear combination lamp,

32 32 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

COVER STORY and side repeater lamp for Tata Intra LCV which was launched in May. Apart from this, we are working on various other OEM projects. Looking forward, we have heavily invested in this segment and continuous efforts go for halogen bulbs too. Some new halogen bulbs like H16, H19 etc will be available soon.” Gupta foresees the market to be dominated by the halogen bulb for some more time. He said, “For front lighting, the halogen bulb will continue in India for some more years because of cost factors and regulatory requirements. However for rear lighting and signal lamps, LED lighting is the trend now. With the new BS-VI emission standards for vehicles being introduced from 2020 and the government’s focus on electric vehicles, Autolite is closely working with OEMs to meet their new requirements.” Set out with the complete range inclusive of head lamps, rear combination lamps, indicators, work lamps, aux lamps, halogen, incandescent, miniature and LED I\SIZ HUK 3,+ IHZLK SPNO[ Ä[[PUNZ and leveraging out of the augmented engineering, Autolite claims to develop many automotive solutions right from the conceptual stage to product design, virtual engineering, tool designing and manufacturing, all under one roof. “Since Autolite has no technological tie-ups with any foreign company.This makes our product economical and our operations much smoother as there is no need for the collaborators’ approval for any investment. Despite this, we have been enjoying a strong customer base for several decades and our brand is registered in 32 countries worldwide. In the current year, we are planning to invest Rs 35-40 crore on a group level.”

VECV and SML Isuzu. Currently, for Tata Motors, designs for ‘day time running lamp’ and ‘side repeater lamp’ and a complete lighting kit (head lamp, rear combination, indicators and cabin lamp) are under development. Following the PV trend, the CV market is also shifting to LED-based lamps. “Because of this market shift, a huge demand is expected specially post the implementation of BS-VI norms and scrapping of diesel-run commercial vehicles older than 10 years. Currently our share in the commercial vehicle segment is more than 60%,” Gupta said.

R&D Apart from its main R&D Centre in Jaipur (Rajasthan), Autolite has set up R&D centres in Pune and Shanghai to collaborate with OEMs directly for faster development of new products. Currently research and development is underway for adaptive front lighting, bend lighting, light weighting and aerodynamic styling, matrix lamps, adaptive rear lighting, signature light and new generation halogen

Adarsh Mahipal Gupta, Director, Autolite India

bulbs. Keeping a step ahead, Autolite has patented a LED fog lamp and is in the process for other innovations.

Exports Having entered the export market early, Autolite has a wide distribution network in over 50 countries. To further smoothen the business, VMÄJLZ HYL PU VWLYH[PVU PU [OL <: and Shanghai. Quite positive about this year’s business, Autolite expands its wings further with international OEMs. ACI

Tata Intra’s LED tail lamp

Commercial vehicles Autolite is catering to Tata Motors, 33 33

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY

Suprajit Engineering acquires Osram halogen bulb plant near Chennai ACI Bureau

S

uprajit Engineering Ltd. (Suprajit) has entered into an agreement to acquire the halogen bulb manufacturing facility of Osram India Pvt. Ltd, near Chennai. This plant to produce comprehensive range of halogen bulbs includes land, building and a complete range of manufacturing facilities. The transaction is expected to be completed by the end of September 2019 and will be funded by internal accruals.

Phoenix Lamps fully integrated state-of-the-art manufacturing plant in Noida

With this acquisition, Suprajit’s annual capacity for halogen bulbs will increase from 87 million to about 110 million and the company will emerge as one of the top 3

manufacturers of halogen bulbs in the world. Through a separate agreement, Suprajit will become a part of the global supply chain to Osram and will start to supply Halogen bulbs from its plants in India including the acquired plant near Chennai. Osram is a respected global brand and owned by Osram Gmbh. Osram will continue to operate on its own, serving their customers in the OEM and the aftermarket segments in India and Osram’s commitments towards its customers do not change in any way. “We continue our philosophy of de-risking and

growing our business with our customers. With this additional plant in the South India, we have achieved this objective. We look forward to welcome the team at Osram plant into the Suprajit family,” Ajith Kumar Rai, Chairman, Suprajit Group, said. “We are honoured to have a leading organisation such as Osram to be our customer and also own and manage the plant operated by the Osram team. While adding to the capacity, we will evolve as a reliable manufacturing partner for marquee global customers,” Mohan Nagamangala Srinivasan, Managing Director and Group CEO, Suprajit said. “In the next few months, we will be working closely with Osram team to ensure the smooth transfer of the plant and its Operations into our fold,” Akhilesh Rai, CSO Suprajit Group, and Akhilesh Goel, COO & Head Phoenix Lamps Division. Suprajit is India’s largest automotive cable and halogen lamp maker with an annual global capacity of 250 million cables and 87 million halogen lamps. Suprajit’s customer list includes most Indian automotive majors. It also exports to many marquee global customers.

Banks on halogens Phoenix Lamps Division, a unit of Suprajit Engineering Ltd (formerly Phoenix Lamps Ltd), is introducing new variants in H4 and H7 halogen bulbs with extra life. Phoenix Lamps has its fully integrated state34 34 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

COVER STORY of-the-art manufacturing plants in Noida, and the soon-to-be acquired plant near Chennai. Phoenix Lamps, which has been working with its concept, RGL (Robustness, Geometry and Life), to bring in new variants. Last year, P[ HKKLK G7» MVY WV^LY LMÄJPLUJ` [V make it RGLP. With RGLP, the focus is on reducing power consumption. The company produces multiple products using RGLP and supply them in the global and Indian markets. According to Mohan, “RGLP cannot come as one package. If a customer chooses less power consumption he needs to sacrifice on something else. Our focus is to have a bunch of products available in the market and allow the customer to choose. With the available technology, there is no scope for their coexistence in the halogen segment. In LEDs, it is a different story. Its life is more dependent on the thermal management and how the heat is taken out. For light and luminosity, there is no restriction on LEDs. The challenge there is to get the beam pattern and to integrate with the beam box. Moving forward, we have to clearly assess the impact of LEDs on our business,” he said. For the world market, Phoenix has UN certification and recently got the DOP certificates for the US market. About the OE markets in India and abroad, the official said, “Earlier, we were looked upon as a low-cost manufacturer. Now, it has changed, and they look at us as a potential company bringing technological solutions. On the global market, we are concentrating only on the aftermarket. In the global aftermarket, LED has not come

Mohan N S, Managing Director and Group CEO, Suprajit

yet. It is more stringent there in Europe. We see that being in halogen is our strength. The big players like Phillips are moving away from it. It is a shrinking business for them and they are not in it. This allows us to grab that business and sustain it as long as we have the quality. Lots of markets are leaving halogens and if we choose them, we can modify and bring them in. We do not supply to OEM in Europe. We are certified, and we can always supply if we have an opportunity.” On the aftermarket of LED, he said that it all depends on pricing. The LED prices are very high, and he feels that over the time they will come down. “LEDs are more of an accessory than a replacement item. There are no regulations in India like those in Europe. LEDs give very bright light and the temperature level is high. It blinds the oncoming traffic posing a safety hazard. Vehicles with such LEDs do not have any controlled beam pattern and throw light haphazardly. Having said that, we are seeing LEDs as a small portion of our business now,” Mohan said. In commercial vehicles and cars, the chances of failure and replacement of bulbs are high. Phoenix has done a test marketing by introducing LED bulb solution. There is some market that will take it. So, from a brand perspective, it is very important for the company. It has seeded the market and are also in discussion with few players to work together and supply. But it is not looking at manufacturing LEDs now. With the new norms coming in, the manufacturers will be forced to move to LEDs. This will

reduce the engine load and will help with vehicle performance. Mohan thinks it will take time for the whole transition and there is headroom for the halogens in the aftermarket. “Everything is related to the price point. There are 2 types of business, niche and mass or volume. In volume business, 2 things are very critical, the initial cost of ownership and cost of running. In a volume segment when you bring in LED, cost of ownership goes up, but the cost of running comes down, because of the weight reduction and better mileage. Therefore, it makes sense to go for LEDs. However, the commuter level is an entry segment, which is extremely price sensitive. This is not easy for OEMs to say that they are replacing Halogen with LEDs and passing on the cost to the customers who are price sensitive. If the OEMs come with the same total price, then it will be a different story. When you go to the niche segment, the upper level, then you have a different game and you can offer whatever you want. We are still in the volume game, we feel it will take time,” Mohan said. ACI 35 35

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY

Jagan Lamps pins growth hopes on innovative lighting products Story by: .\UQHU + )PKHUP

T

he Haryana-based Jagan Lamps, the manufacturers of automotive lighting solutions since 1994, has a wide portfolio of indicators, signalling lamps, dashboard lamps, incandescent lamps, xenon lamps and the marketKPZY\W[VY 3,+ OLHKSHTWZ 6U [OL evolution of the product portfolio of the company from from halogen I\SIZ (ZOPZO (NNHY^HS +PYLJ[VY 1HNHU 3HTWZ ZHPK ¸6M JV\YZL the halogen market is going well, but the customer today, with their ever-transforming lifestyles, want new kinds of lamps. So, when they

approach the accessories’ store, they HZR 3,+Z [V IL Ä[[LK ;OV\NO TVZ[ of our production is for Halogen bulbs today, we are shifting to 3,+Z ILJH\ZL [OH[ PZ [OL M\[\YL VM automotive lighting industry.” 4HU\MHJ[\YPUN TPSSPVU SHTWZ H year, Jagan Lamps has spearheaded the export market, while focussing IV[O VU 0UKPHU 6,4Z HUK [OL aftermarket. The company enjoys a Z[YVUN YLSH[PVUZOPW ^P[O 6,4Z SPRL 4HY\[P :\a\RP =VS]V ,PJOLY ;HML Sonalika and the recently-added client Piaggio. The new three-

wheeler commercial vehicle from Piaggio called ‘Ape’ has the lighting solutions from Japan Lamps. “Since inception, our focus has varied across verticals of both domestic and export businesses. Today, we supply to more than 44 countries in Europe, Asia 7HJPÄJ 4PKKSL ,HZ[ 3H[PU (TLYPJH and the US. The ultimate aim is to have an extensive distribution network both locally in India and across the Globe,” Aggarwal said. ([ [OL HK]LU[ VM LSLJ[YPÄJH[PVU 3,+Z are the way forward to have energyLMÄJPLU[ SPNO[PUN ZVS\[PVUZ 0U [OL

36 36 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

COVER STORY light of the same, Jagan Lamps has geared up with a generic headlamp for electric vehicles, targeting both 6,4Z HUK HM[LYTHYRL[ ¸:PUJL [OL battery capacity is limited, we need an innovative solution with less lumen as Halogen is energy-intensive and unsuitable for electric vehicles. We’ve developed a headlamp on the similar lines, which is currently being tested by the ARAI and after we NL[ [OL JLY[PÄJH[L ^L ^PSS HWWYVHJO 6,4Z MVY VYKLYZ ;OPZ WYVK\J[ NP]LZ us the edge over our competitors,” he said.

so the only possible cut can be L_WLJ[LK MYVT [OL 3,+ JOPWZ ^OPJO are manufactured by cost-intensive plants abroad. As technology is everchanging, cost recovery remains a concern for the manufacturers.”

In lieu of the technological advancement, Jagan Lamps has developed a method to renovate the L_PZ[PUN SPNO[PUN ^P[O YL[YVÄ[ 3,+ bulbs to improve the lighting output and temperature of light all while emitting less heat and saving energy. ¸(M[LY W\YJOHZPUN H JHY Ä[[LK ^P[O halogen lamps, it is now possible with this technology to modify the SPNO[PUN ^P[O [OLZL 3,+ SHTWZ ^OPJO are a plug-and-play thing and the light gets ever brighter,” Aggarwal ZHPK +LTHUK MVY YL[YVÄ[Z PZ WPJRPUN up and orders have been booked from the metropolitan cities like +LSOP )LUNHS\Y\ HUK 4\TIHP OL said.

Expansion plans

However, cost remains a challenge ^OLU 3,+ ZVS\[PVUZ HYL ILPUN [HSRLK HIV\[ >OPSL KPZJ\ZZPUN [OL 3,+ JVZ[ optimisation with Aggarwal, he said, ¸:\YLS` 3,+ PZ H JVZ[S` WYVWVZP[PVU and mass-adaptability is yet to come but the price cuts are expected as [OLYL PZ HU V]LYJHWHJP[` VM 3,+ I\SIZ in the market today. In this scenario, it can be expected that the midsegment cars will be equipped with these lighting solutions.” 6U ^OH[ YLHSS` THRLZ 3,+Z expensive, Aggarwal said, “Cost of [OL 3,+ JOPWZ HUK VM OLH[ KPZZPWH[PVU THRLZ HU H\[VTV[P]L 3,+ OLHKSHTW more expensive. The dissipation cost has touched the bottom level,

Ashish Aggarwal, +PYLJ[VY 1HNHU Lamps

He said there was little possibility for modifying the process of THU\MHJ[\YPUN 3,+Z ¸+LSL[PUN VY eradicating any of the processes or methodologies can hinder the aspect of safety. So, there is no question of modifying the manufacturing process as lighting is a safety product.”

“At present, in India, our range for IV[O OHSVNLU HUK 3,+Z HYL [OL TVZ[ extensive and this has been made possible because of our strong inOV\ZL 9 + KLWHY[TLU[ >L OH]L developed various newer lamps in accordance to the demand or the vehicle launch expected in India. Since we have been exporting, our [LJOUVSVN` YLTHPUZ `LHYZ HOLHK of what the Indian market desires. So, ahead of any vehicle launch here, our lighting solution is already ready to go,” he said. Aiming to supply ‘world-class lighting solutions to the manufacturers at very reasonable price, Jagan Lamps produces varied range of products including Xenon Lamps. Aggarwal ZHPK 6,4Z OH]L Z[HY[LK [V YLHSPZL [OL potential of Xenon lamps. 0U 1HNHU 3HTWZ \WNYHKLK P[Z facility and added a fully automatic SPUL [V THU\MHJ[\YL / I\SIZ ^OPJO the company once imported from 2VYLH 6U [OL JVTWHU`»Z HTIP[PVUZ (NNHY^HS ZHPK ¸6\Y L_WHUZPVU WSHUZ HYL VUS` MVY [OL 3,+Z UV[ MVY [OL Halogen segment. We are positive [V JYVZZ 9Z JYVYL [\YUV]LY I` HZ ^L»YL NYV^PUN PU T\S[PWSL segments. Apart from diversifying into lighting, we’ve expanded our product portfolio to manufacture lithium-ion batteries.”

Jagan Lamps has bagged big contracts from undisclosed global IYHUKZ 6U [OPZ HJOPL]LTLU[ and the way forward, Aggarwal said, “We are at a time when operations of General Electric has been shut down, and serious modifications have happened to IV[O 6ZYHT 0UKPH HUK 3\TPSLKZ This creates a gap in the supply market and we’re equipped to fulfill it well.” In February this year, Jagan Lamps collaborated with Korea-based Namyung Lighting, a part of the renowned Songwon Group, to cater to the Korean manufacturers exploring business opportunities PU 0UKPH ;OL 1VPU[ =LU[\YL Agreement is aimed to supply Namyung’s ‘EAGLEYE’ brand of (\[VTV[P]L /HSVNLU )\SIZ [V [OL 0UKPHU 6,4Z HUK HM[LYTHYRL[ through distributorship across India. ACI

Jagan Lamps manufacturing facility in Haryana

37 37

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY

&JĹ‚JAKJ SKNGO KJ &J@E= OLA?EĹ‚? LNK@Q?PO BKN PDA =QPK OA?PKN 0PKNU >UÄĄ Sricharan R

T

he German semiconductor THU\MHJ[\YLY 0UĂ„ULVU Technologies, is working on JV\U[Y` ZWLJPĂ„J WYVK\J[Z MVY [OL Indian market. A world leader in the semiconductor industry, the company is placing this as the main objective for the subcontinent’s market. With providing solutions to make life easier, safer and greener, the company is looking at the market in a positive ^H` 0U [OL Ă„ZJHS `LHY [OL company reported sales of around â‚Ź7.6 billion with about 40,100 employees worldwide. “The main goal is to bring in India-

ZWLJPĂ„J WYVK\J[Z MVY [OL J\Z[VTLYZ here. The market here will have different kinds of LEDs now. Then there will also be intelligent lighting. This is something like the follow me lighting, the mood lighting in the interiors. You will also see there will be a possibility of controlling the intensity of lights. With such possibilities in the market, the power consumption will be high and it is important to reduce it. We are looking at the possibility to bring products that help in getting in more light output, with less power consumption. The changes are taking place in the exterior lighting

as well as interior lightings. We are also looking at intelligent lighting and based on the customer needs, we develop the proof of concept,� Girish Kamala, Director and Country /LHK (\[VTV[P]L :HSLZ 0UÄULVU Technologies, said. Indian automotive market is witnessing a lot of changes HUK 0UÄULVU PZ SVVRPUN H[ [OPZ positively. The Director said there is a lot of movement away from the conventional lighting. Many move away from the incandescent lights to the LEDs. He pointed out two reasons for the change. One, it helps in enhancing the

38 38 AUTO COMPONENTS INDIA „ JULY 2019

www.autocomponentsindia.com

COVER STORY design aspect of the vehicle. Two is in terms of power consumption. This is giving a lot of push for the JVTWHUPLZ SPRL 0UÄULVU ^OLYL [OL` OH]L H ZPNUPÄJHU[ HTV\U[ VM products. “We know that pricing may be an issue here as India is a costsensitive market. People here look value for the money. But, we should also realise, people here hold a lot of things like pride in owning a product. This will eventually drive the market when the new trends come in. The big JOHSSLUNL MVY \Z H[ 0UÄULVU PZ OV^ do we come up with products that are very cost competitive and at the same time are able to meet the requirements of the various customers,” he said.

Design in India With such changes happening in the market, it poses a challenge [V JVTWHUPLZ SPRL 0UÄULVU [V develop the best products within

Girish Kamala, Director and Country Head Automotive :HSLZ 0UÄULVU Technologies

a shorter period of time. Keeping the challenges in mind, the German company understands the market demands. They have a strong design and application team in India that understands the requirement of the local market and tries to develop products and proof of concepts to be in line with the trends. The company has three locations with full development facilities in Bengaluru, Delhi and Pune. ;OLZL HYL M\SS ÅLKNLK SHIZ ^OLYL they work on developing a lot of applications for the local market. Girish mentioned,“ To develop H JV\U[Y` ZWLJPÄJ WYVK\J[ we need to develop proof of concepts and understand the local requirement. Yes, price is an important key and we need to understand the conditions like the environment, heat, noise level and even particulate emissions of dust level, humidity. These are some of the factors that need

to be considered in developing the product for the market here. We cannot take a product from other markets for its aesthetic sense and bring to the market here. We do that locally here and we also have a strong feedback policy. We understand the need and communicate through the

39 39

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

COVER STORY to-Systems). All of these four divisions in India is located in one place. So whatever they do they do it all together and when they approach customers, they do it together. This enables them to provide a value-added solution.

LITIX - automotive LED driver IC

development teams sitting in various locations across the world. We need to educate them and also help them to develop new products in the pipeline that we can also use for India. India is one of the largest two-wheeler markets in the world and now a lot of the new vehicles in the 110cc are switching over to the LED front light. So it is important for us to design in India for the products.”

Lightweighting One of the major trends which are happening in the automotive industry is the lightweighting of products. With their presence in the semiconductor business, it is not that they can reduce more weight of the chips. But, they are contributing in a different way by making devices which emit more light with less number of LEDs and using less power. This will eventually reduce the size of the board which in turn contributes to reducing the size, weight and length of the harness. They are also looking at the possibility of reducing the ECU size in a vehicle. With the domain controller, they increase the computing power of the devices and a single device can perform multiple functions.

Electrified The company is also supporting the EV market and is working with a lot of customers in Tier-I and OE. Infineon supports them in developing and defining the roadmaps for electrification. It has been working for such developments in its Centre of Competence in Pune. “We are basically working on developing proof of concepts, for AC-DC converters, motor controller, BLDC, synchronous motor controls etc. We are working more towards the two-wheeler and three-wheeler segments. We see a big development there. We are also working with a few passenger vehicle consolidators in helping them develop solutions for EVs. For example, we decide on how our circuitry needs to be placed, will it be able to withstand temperature, humidity etc. In a two-wheeler, where the battery can be placed etc,” he said.

A step forward Infineon holds a diversified presence in various industries including Automotive, Industrial Power Control, Power Management and Digital Security Solutions. In India, they work on a model called, P2S (Product-

“We have learnt a lot of things from our other divisions. One example is from the consumer industry where the design cycles are much shorter than the automotive segments. This helped us to incorporate the ideas into our automotive designs and in developing proof of concepts. In certain cases, we were able to incorporate the products from the other divisions and give a solution to the customer. In lighting, we have taken inputs from the industrial lighting and have implemented in the automotive and we have done it vice-versa. Our application engineers talk to one another and share what is happening,” he said. Going forward, the semiconductor company is all set to take on the new norms coming in the sub-continent market. Infineon is in the process of developing in India and in the past three years they have shown it. At present, they are in the process of making sure that they prove their commitment to the Indian market. If the market demands, they might also be open for expansion. “The BS-VI is coming in. Then we will have BS-VI stage 2, OBD 2 for the EVs, and we will be coming up with proof of concepts for them. In the automotive lighting, we already have talked about it, also in terms of safety. So, we are ready and we have been ready. We are looking forward to the challenges that this market has to offer,” Girish said. ACI

40 40 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

L 1\UL

=VS\TL 0ZZ\

cle.in ommercialvehi

www.c

E XC

LUS

M FRO NS T IO cle.in O L U cialvehi er L S M A w.comm R E TH ww : CV IV E

RO SUB

Why would you subscribe to Commercial Vehicle? Here are

` 120

0

` 12

O 4HYJ 0ZZ\L L =VS\T

S

Impressive

8 0 2

V llo C Apo RDS A

Busworld

AW

SouthEast Asia 2019

ORT F M O C & E L STY O AUTPO EX 8

201

IN D CV

UST

UT RY F

AUT WAREHOUSE

URE

OMATION TO

UP TRANSPOR

T EFFICIENC

Y

Q

PROPELLING

ELECTRIC CVS

4

Really Good Reasons!

1 DELIVERED FREE TO YOUR DOOR 2 SAVE UP TO 25% ON COVER PRICE 3 NEVER MISS AN ISSUE AGAIN MOST IMPORTANT OF ALL, 4 AND A SERIOUSLY GOOD QUALITY MAGAZINE...

THREE EASY WAYS TO SUBSCRIBE

1

Online Visit at http://secure.nextgenpublishing.in/

2

Call +91 22 4352 5252

TO SUBSCRIBE

Pay ` 3,000 for 3 years subscription

and save ` 1320 on the cover price

YOUR DETAILS (ALL DETAILS IN CAPITAL LETTERS)

3

Post Next Gen Publishing Pvt. Ltd., Maftlal Chambers B, Ground Floor, N. M. Joshi Marg, Lower Parel (E), Mumbai 400013, India.

Pay ` 1099 for 1 year subscription and save ` 341 on the cover price

International rate - 1 year USD 135 by air mail post

Name: Mr/Ms ................................................................................................................................................................................................................................................... Occupation ......................................................................................................................................Date of birth.................................................. Address .................................................................................................................................................................................................................. ............................................................................................................................................................................................................................... City ................................................................. State ........................................................................Pincode ........................................................ Email ...................................................................................................................................................................................................................... Phone (Off)........................................................................ Mobile....................................................Phone (Off)................................................... Kindly draw the Cheque/DD/PO in favor of NEXT GEN PUBLISHING PVT. LTD. (Please add Rs. 20/- extra for outstation cheque)

Please Find enclosed Cheque/DD no. ............................................................................................................................................... Dated .................................................... Bank .................................................................................................................................................................................................... Branch ..........................................

Please complete the order form and mail it to us at Next Gen Publishing Pvt. Ltd., Mafatlal Chambers B, Ground Floor, N. M. Joshi Marg, Lowere Parel (E), Mumbai-400013 India. For clarifications, email: subscriptions@nextgenpublishing.net or call +91 22 4352 5252 TERMS AND CONDITIONS: Please allow 4-5 weeks for processing of your subscription. Copies will be sent by ordinary post only. Next Gen Publishing will not be responsible for postal delay, transit loses or mutilation of copies. No cancellation of subscriptions will be entertained after commencement of subscription. Please mention your name and address on the reverse of your DD/Cheque. All disputes are subject to the exclusive jurisdiction of courts in Mumbai only.

CV_ JULY 2019

Name .......................................................................................................................Date ................................................................... Signature ...............................................

SPECIAL REPORT

Mahindra reveals BSVI game plan With the BSVI timeline drawing closer, Mahindra & Mahindra has revealed its plan for compliance. Story & Photos: Bhushan Mhapralkar

S

ucceeding in realising a scenario where local engineering and sourcing of BSVI technology was made possible in a short span of three and a half years, and at a much lower cost level in comparison to a scenario where technology and engineering would be imported at an exorbitant cost, Mahindra & Mahindra has announced that it is ready for BSVI. Ready to go to the market with BSVI vehicles when the respective emission regulations come into force on April 01, 2020, the automaker has invested Rs.1000 crore in

the exercise. Putting in place a strong team of 700 engineers to achieve the desired results, the auto major is of the belief that the move to BSVI emission regulation will be a non-event and smooth in transition like the Y2K. Dr Pawan Goenka, Managing Director, Mahindra & Mahindra, expressed that their BSVI story is about turning a challenge into an opportunity. “Our BSVI story has given a fillip to ‘Make in India’ even though the time frame of three and a half years to achieve the same called for much shedding

of blood, sweat, and tears,” he mentioned. Announcing that the automotive business vertical of the group has gathered the same level of readiness at the M&HCV level too, Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra, said, “There will be a certain re-alignment of demand in-line with the costs involved in upgrading smaller diesel CVs.” Upgrading all its automotive diesel engines starting with the Supro’s 909 cc two-cylinder turbodiesel motor and up to the 7.2-litre motor that powers the

Dr Pawan Goenka, Managing Director, M&M, and Rajan Wadhera, President – Automotive Sector, M&M 42 42 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

SPECIAL REPORT Blazo HCV range on the CV side, the automaker, according to Dr. Goenka, took an early lead in BSVI technology development. Stating that the Supreme Court judgment to cease the sale of BSIV vehicles from April 01, 2020 added to the challenge, he attributed the success of BSVI technology development in part to the Indian auto industry’s ‘never say die’ spirit, and in part to the 700 people strong team that ventured out under the leadership of Rajan Velusamy (Head – Automotive Product Development) and Hemant Sikka (President & CPO, Power & Spares Business), Mahindra & Mahindra. Announcing that they see no technical risk in getting a BSVI vehicle on the road, Dr. Goenka stated, “The BSVI success story will also reveal that we do not give easy targets to our engineers.” Planning the course and coordinating with the suppliers and consultants, the team begun work on the brief of meeting the time target, of achieving a competitive cost on the diesel portfolio, and of developing a portfolio of petrol engines that are globally competitive, in earnest. Exceeding localisation targets, the team also filed over 30 patent during the course.

added. Terming the cooperation between the company, and its suppliers and consultants, as the best he has ever seen, Dr. Goenka averred, “The BSVI team has been able to secure enough time to validate the products that they have built.” He drew attention to the addition of state-of-the-art

facilities at Mahindra Research Valley (MRV), Chennai, during the development process. These include six test-bed dynos at the powertrain development facility, four mileage accumulation dynos, two portable emission systems, and various equipment including those for data acquisition Temperature sensor on the vehicle

Dosing module on a diesel vehicle

Global reach, local touch Achieving a cost of 0.5X against a target of 0.6X even as it developed a portfolio of globally competitive BSVI petrol engines (some of them in collaboration with Ssangyong), Mahindra & Mahindra, said Dr. Goenka, “All the technological challenges were negated.” “Products were engineered to offer more than just a shift from BSIV to BSVI,” he

Urea tank on a diesel vehicle 43 43

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

SPECIAL REPORT

New family of modern petrol engines

Supro BSVI diesel engine

Bolero Pik Up and Maxi Truck BSVI diesel engine

and automation as part of the accelerated durability test cycle for fleet validation. With some of the gasoline (the turbo-GDI ones especially) engines set to find use in Ssangyong and Ford vehicles, Mahindra & Mahindra will be ready with their first BSVI diesel and gasoline engine vehicles in the next three to four months. Keen to launch the gasolineengine vehicle sooner than the diesel one due to the unavailability of BSVI diesel fuel, the automaker is working towards 100% production ramp down and ramp up. Crediting suppliers (Bosch, AVL, and Delphi were the key tech suppliers) for making it thus far in a short span of three and a half years, Dr. Goenka termed the journey as exciting yet tiring for the engineers.” He congratulated the BSVI team on their achievement. Offering a detailed overview of the development, Pankaj Sonalkar, Chief of Powertrain Engineering, Mahindra & Mahindra, stated that the BSVI team looked at pollutants, legislation, technologies, fuel upgradation, and advanced engine management to conquer the BSVI

challenge. With the diesel engine typically emitting particulates and NOx, and the gasoline (petrol) engine typically emitting CO and Hydrocarbons (HC) – the CO2 emission levels of a gasoline engine are 20 to 25% higher – the BSVI team at Mahindra & Mahindra worked on the engine as well as the exhaust gas aftertreatment. With the migration to BSVI from BSIV resulting in 68% NOx reduction and 82% particulates reduction in diesel, and 20% reduction in CO and an eight-per cent reduction in HC in gasoline, the team achieved a 30% emission reduction at the engine level and the remaining 70% at the exhaust level. The addition of a Diesel Particulate Filter (DPF) and the number of sensors in a BSVI diesel engine going up from eight to 18 may provide an insight on the complexities involved, what the BSVI team at Mahindra & Mahindra did, according to Sonalkar, was to indulge in much calibration. Pointing at the engine level changes pertaining to components like EGR, plunger pump, turbo, injector, throttle, ECU, dosing module, lambda sensor (the BSVI engine uses linear unit over the earlier bin unit), NOx sensor, differential pressure sensors, cDPF or sDPF, and DOC or an LNT unit, Sonalkar said, “We had to take into consideration each geographical condition, traffic condition, driver behaviour and issues like fuel adulteration.” The optimal performance at the BSVI level in a vehicle was thus suitably worked out. With every upgradation to meet higher emission regulation resulting in efficiency and drivingperformance loss, the team of engineers at Mahindra looked at every friction part in an engine.

44 44 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

SPECIAL REPORT A 30% friction reduction was achieved. In cooperation with the vendor, the turbocharger was worked upon. For higher thermal efficiency, it was integrated with the exhaust manifold. The fuel injection system too was worked upon. Issues like higher injection pressures leading to higher noise were looked into.

Efficiency, performance, and manufacture With the 30% friction reduction resulting in a three-per cent fuel efficiency benefit, an amount of benchmarking against European export models was done. This helped keep the costs under control. The BSVI portfolio of the company comprising of eight engines, 16 platforms and 13 variants on the diesel side, according to Sonalkar, Mahindra & Mahindra, apart from a strategic investment at MRV – the powertrain development centre especially, has worked at the manufacturing level by deploying new tools, jigs and fixtures and manufacturing dies to ensure a smooth 100% ramp down and ramp up across its plants. The BSVI exercise, incorporating a DPF with active and passive regeneration, yielding 4,400 new components and a validation cycle of over 69 lakh kms, the automaker is ready with eight engines, 12 platform and 12 variants on the gasoline side. Revealed Sonalkar, “As key tech suppliers, Bosch, AVL, and Delphi brought in their global experience.” With a strong team of over 100 people involved in field validation, the test fleet would soon be ramped up from 76 vehicles to 136 vehicles. This is complemented by 33,000 hours worth of cumulative testbed validation across different

cycles. Opening seven centres across the country to tune BSVI diesel vehicles with the fuel provided by Indian Oil Corporation, Mahindra & Mahindra has also set up a lab where parts are taken out from the test fleet after the day’s testing and checked. Marking a quantum step increase for diesel, according to Senthur Pandian K, Associate Chief Engineer, Diesel Platform – PowerTrain Division, MRV, the move from BSIV to BSVI began with much front-loading from the time of the BSVI announcement in February 2016 involving the suppliers. This included the evaluation of the most critical technologies. By the time the final notification was issued, Mahindra & Mahindra was ready with the

architecture definition for the engine and vehicle platforms. Post the approval of business case in March 2017, eightengine platforms, 16 vehicles, and 38 vehicle variants were included. Entering design details, simulation and postdevelopment followed by design release and rolling down of engines and vehicles, the BSVI team, informed Pandian, undertook the first major expedition in the summer of 2018. This was followed by a winter expedition in 2019. With the completely tooled engine and vehicle out for fleet validation, the stage of mature calibration is behind the team. At the certification level with few platforms in progress, the automaker is seven months away from the start of the production.

Engine side components upgraded to BSVI

BSVI SCR aftertreatment system components

45 45

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

SPECIAL REPORT

TGDI components

aftertreatment technologies that are specific to platforms in order to achieve the desired optimal performance for that particular platform, Mahindra & Mahindra has also upgraded the 140 hp 2.2-litre mHawk diesel engine that powers the Scorpio and XUV500. Pandian said, “The calibration of Bolero engine proved to be challenging since the vehicle always runs in a loaded condition.” “For real-world emission calibration especially, we took into consideration the top speed of the vehicle, which is limited to 80 kmph,” he explained. Stating that they are almost there in terms of legislation, Pandian said that all the developments have been completed.

DPF (Left) and SCR (Right)

Future strategy To work on CAFE and Stage-II development of BSVI, Mahindra & Mahindra is upgrading all the diesel engines in production currently. Conducting rigorous reviews and closed workshops, the automaker has successfully packaged BSVI vehicles as far as the placement of key components like the urea (AdBlue) tank are concerned. It has also worked

on real-driving emissions even though the legislation for the same is slated for 2020. Apart from the Supro and Bolero diesel engine, the automotive manufacturer has upgraded its 115 hp, 1.5-litre four-cylinder turbo diesel engine by retaining the same performance level as in the BSIV form. This engine is deployed in the XUV300 and Marazzo. Deploying

With 60% of the validation over at the diesel level, and the rest expected to be over in the next few months, Mahindra & Mahindra, said Dr. Goenka, has developed an exclusive realdriving cycle for all vehicle platforms rather than wait till 2020. Stating that the emission levels of Indian diesel vehicles will be on par with those on Europe starting with April 01,

46 46 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

SPECIAL REPORT

1 2020, Dr. Goenka mentioned, “In the absence of diesel engines would make it impossible to meet CO2 reduction targets. Drawing attention to the development of DPF technology in Europe when the EuroV regulations were introduced, and the development of NOx reduction technology when EuroVI regulations were introduced, Pandian explained that the boundary conditions for real-driving emission have already been legislated for different cycles in terms of altitude, temperature, maximum speed and duration of the test. What is yet to be decided, is the status of the test, he said.

2 regenerate using some fuel when it gets full. For Indian conditions especially, where speeds are always low, Mahindra has calibrated passive regeneration. Deploying SCR technology in the interest of stability, a switch on the dash activates regeneration of DPF by taking the car off the road for twenty minutes in the case of city use. To combat the higher initial acquisition cost of SCR technology, the automaker is said to be looking at lean NOx technology. It is also claimed to be looking at factors like cost, packaging, and reliability. Achieving 95%

“Until 2020, it will continue to be at the monitoring stage,” he added. Touching three important systems – EGR, turbocharging and fuel-injection, the BSVI upgradation has led to 30% NOx reduction at the engine level. The tweaking of the fuelinjection system has led to 15 to 20% of particulates reduction. With the turbocharger upgradation leading to low-end drive-ability enhancement, the rise in hydraulic efficiency has led to an improvement in fuel efficiency, according to Pandian. On the aftertreatment side, the DPF works such that the ECU decides to automatically

Real driving emission with a portable emission measuring equipment on board

3

4

of BSVI development inhouse by building competency spanning over a decade, and through export programmes, the automaker has worked on a good deal of standardisation for diesel. Working in close coordination with 125 vendors, of which 32 are technology vendors, according to Pandian, the automotive manufacturer will profit from 99% localisation of parts.

1. Urea tank 2.Turbocharger integrated with exhaust manifold 3. NOx sensor 4. Fuel injection pump

Stating that the gasoline engines have been designed and developed ‘ground-up’, and have all the technology features that are in-line with the global benchmarks, Prakash Rao Malathkar, Associate Chief Engineer – Gasoline & CNG Powertrain Projects, MRV, mentioned that the key factor separating petrol engines in terms of emissions is 25% less NOx. He informed that a NonMethane Hydro-Carbon (NMHC) component has been added in BSVI, which was until now was unregulated. Retaining the base engine hardware, the aftertreatment system saw a drastic change on the petrol side. With the use of a three-way catalyst, 50% of the loading has increased from BSIV to BSVI. Moving from lambda binary sensor to a linear sensor, the move to BSVI involved 47 47

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

SPECIAL REPORT the tackling of CO2 emissions prominently. The CO2 emission in a petrol engine is typically 25% higher than in a diesel engine. For CO2 reduction, 20 levels of technologies were looked at. Some of these include the use of fully variable displacement oil pump to reduce parasitic losses and a decrease in CO2 emission by 2.5 to three-per cent; variable valve train technology to enhance low-end torque and reduce pumping loses apart from a CO2 emission improvement of three-per cent; cylinder head with integrated exhaust manifold to improve power density leading to CO2 emission reduction, and Turbo Gasoline Direct-Injection (TGDI) technology with 250 and 350 bar pressure. While the 350 bar pressure system will go into production by 2020, the 250 bar pressure system, according to Malathkar, is already in production. It improves fuel efficiency by three to four% and reduces CO2 emission by seven to eight%. Mahindra & Mahindra displayed the 23 hp 625 cc BSVI singlecylinder all-aluminum engine with a port injection for the Jeeto. If the engine hints at a shift in focus to petrol for Jeeto, the same engine could be also had in CNG. The 110 hp 1.2-litre turbo MPFI three-cylinder engine the automaker displayed is aimed at XUV300 and will be BSVI ready in the next three to six months. The 130 hp 1.2-litre TGDI three-cylinder engine

Real driving emission test cycle and route

the automotive manufacturer displayed marks the top level of technology the company possesses as far as gasoline engines are concerned, and will be supplied to Ssangyong for Europe application early next year. This engine, to be also used by Ford for powering its platforms starting next year, packs the highest density in its class, according to Malathkar. It is available in BSVI as well as Euro VI version. The 163 hp 1.5-litre four-cylinder TGDI engine on display will find use in the brand’s C-segment vehicles. A global engine, it was co-developed with Ssangyong. Mahindra & Mahindra is also working on yet another TGDI petrol engine that will be unveiled next year, and will further endorse its position as the petrol engine automaker.

Expressing that a 15% drop in power could make it easy to migrate to BSVI, Wadhera mentioned that this would also come at the cost of fuel efficiency and driveability, which is undesirable. He said, “The challenge of cost for BSVI is more for the smaller diesel engines than for the bigger ones.” “It is almost difficult to offset in the case f smaller engines,” he added. Stating that the company would be educating its vehicle buyers about the need to maintain the AdBlue level in a dosing tank, which would avoid undesired situations like the vehicle stalling or going into ‘limp’ mode, he explained that the inclusion of AdBlue will give rise to a new vehicle operating term called ‘fluid economy’ from an operating cost point of view. With real-driving emissions set to be crucial, Wadhera averred, “Our smaller platforms will contain gasoline and electric propulsion over diesel.” Informed Dr. Goenka, that the 1.2-litre diesel engine in the KUV100 will be discontinued apart from the Jeeto van. He attributed the discontinuation of the Jeeto van for the high costs involved in its upgradation in terms of the safety norms and not the emission norms. “The journey that we embarked on three and a half years ago is turning out to be fruitful. If that puts us in a happy situation, it was an uphill task no doubt,” he signed off. ACI

48 48 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

SPECIAL REPORT

!=OO=QHP 0UOPAIAO Ń=CO KBB ! "TLANEAJ?A #=?PKNU KJ SDAAHO ACI Bureau

D

assault Systemes, a global leader in 3D design and engineering software, has ÅHNNLK VMM P[Z + ,_WLYPLUJL VU Wheels-Connected Factory in Pune. The connected factory showcases a fully-functional factory assembly line mounted on a vehicle that showcases transformational experiences for a smart and connected factory of the future. The factory on wheels will travel to various manufacturing hubs, industrial corridors and academic institutes in Maharashtra, Telangana, Andhra Pradesh, Tamil Nadu and Karnataka for 3 months showcasing these experiences at various plants and key SME clusters. Samson Khaou, Managing Director, India, Dassault Systèmes, said, “India aims to become one of the key manufacturing destinations by 2020. To achieve this, the manufacturers must be more integrated and more agile than ever. We at Dassault Systèmes have the vision and strategy in industry renaissance and with this platform, we are a game-changer, leveraging our capacity to help manufacturers in India to reinvent themselves.”

(APS), Manufacturing Operations Management (MOM), Manufacturing Analytics, and 3DExperience Twin. The connected factory journey is in line with its proposition of ‘Create in India’ that accelerates design, innovation, production and manufacturing under one collaborative, experiential platform.

to improve and analyse multiple production options in order to improve productivity.

Kothapalle Reddy, Vice President, Business Transformation, Dassault Systèmes, said that the manufacturing companies must innovate, manage production capacity and improve quality, digitalise to improve exports and Guillaume Vendroux, CEO, DELMIA, invest in new technologies. Dassault Systèmes, said, “Those Shree Harsha, India Marketing Director, who do not digitise their industrial Dassault Systèmes said, “We thought operations in the next few years of bridging the gap and this factory on ^PSS ÄUK [OLTZLS]LZ PU H WLJ\SPHY wheels will give a hands-on experience situation. This is because they will lose out to their competitors in terms inside the factory. The whole 3D Experience on the Wheel-Connected of response time.” Factory is coined around showing virtual and real. We have PLC controllers, Kiran Divekar, Director, DELMIA, hardware, conveyors etc. exactly as it Dassault Systèmes, explained OHWWLUZ PU [OL YLHS ZOVW ÅVVY >L W\[ how people can experience lean the virtual replica 3D model of how management, advanced production we can loop back the virtual and real. and scheduling, manufacturing This is what we are calling as the 3D operations management, Experience Twin. So, it means you learn manufacturing analytics and from the physical and you put it back 3DEXPERIENCE Twin. The as learning into the virtual. You do the 3DEXPERIENCE Twin highlights the iterations and optimisation in terms of value of connecting the virtual world what could potentially happen.” ACI with real-time data to introspect,

This is the second such direct customer outreach campaign of the company this year with the ongoing Connected Value Network campaign that is focused on the supplier ecosystem in manufacturing. The connected factory showcases a functional factory assembly line mounted on a vehicle and ensures 5 experiences that are critical for a smart and connected factory. They are: Lean Management, Advanced Production Scheduling 49 49

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

ALLIED INDUSTRIES

BASF opens Creation Center for joint development of solutions with customers BASFs’ new Creation Center in India offers state-of-the-art workshop facilities and interactive material showcases for the company’s automotive and design customers. Story by: Ashish Bhatia

B

ASF is targeting the Indian automotive sector for organic growth. To steer its growth strategy, the company has inaugurated a new Creation Center at the state-of-the-art innovation campus in Navi Mumbai. Aimed at getting the BASF customers to interact with BASF’s experts, the new centre is expected to help facilitate the transformation of conceptual ideas into creative solutions with the help of cutting-edge resources including materials, advanced digital tools

for simulation and prototyping, and consultancy backed by stateof-the-art workshop facilities and interactive material showcases “We aim to help brands, companies and manufacturers discover new possibilities through handson exploration in an inspiring environment,” Andy Postlethwaite, Senior Vice President, Performance 4H[LYPHSZ (ZPH 7HJPÄJ )(:- :V\[O East Asia, said. Alexandre Dreyer, Leader Creation

*LU[LY (ZPH 7HJPÄJ )(:- ZHPK “We are hopeful that the new Creation Center will catch the attention of the automotive industry, especially the design domain where we have our key customers.” BASF aims to see creative design projects materialise into commercial projects involving performance materials developed especially to meet the demands arising from the automotive industry. With a business expanse of 12 divisions clustered into six

50 50 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

ALLIED INDUSTRIES segments, the company offers solutions in petrochemicals and intermediates, performance materials and monomers, dispersions and pigment and performance chemicals, catalysts, coatings and construction chemicals, care chemicals, nutrition and health and agricultural solutions. In the automotive sector, the company’s portfolio includes coatings, rust protection products, axle and transmission lubricants, fuel additives, coolants and IYHRL Å\PKZ JH[HS`Z[Z HUK IH[[LY` materials to name a few. BASF’s Performance Materials division encompasses the entire materials know how of BASF regarding innovative, customised plastics under one roof especially catering to the needs of the transportation sector. With the vast portfolio, the company is known to have generated sales of approximately Euro 63 billion in 2018. Postlethwaite said that India as a hub for automotive performance materials is a key market for BASF. “We are banking on the centre’s capabilities to offer innovative solutions to tap into the growth potential of the Indian market,” he said. Citing the buzz around LSLJ[YPÄJH[PVU O`IYPK ]LOPJSLZ M\LS cell vehicles as perhaps the biggest change witnessed by the industry in over 100 years, Postlethwaite emphasised the need to build a whole new range of materials and applications including battery infrastructure and certain electrical components. He added that the Creation Center would contribute a big deal with a collaborative approach. At BASFs’ new Creation Center, resources are claimed to be capable of helping customers discover, understand and create new and improved products and

solutions using BASF performance materials. Using interactive digital tools, customers will be able to explore materials besides also participating at the ideation stage backed by material consultancy workshops. Customers can expect to be given access to ‘Big Data’ by means of trend reports, material demonstrators and design events. At the centre, BASF experts will seamlessly collaborate on fronts ranging from design development to advanced simulations. This will IL HJOPL]LK [OYV\NO *VTW\[LY Aided Engineering (CAE) and advanced prototyping made available at the centre. Postlethwaite said, “We will offer a wide range of resources in unique collaborative spaces, to empower designers, engineers and developers to create new products using BASF’s innovative material solutions, and support the emerging design requirements of the market.” He said that the designers contribute much beyond giving a product its shape, surface, colour, haptics and ergonomics. The designers help narrow down the materials to be used at an early stage of product development. The new centre would empower designers, engineers and developers to explore [OL M\SS WV[LU[PHS VM )(:-»Z OPNO performance materials which were a key to deliver future products, Dreyer said.. With the rise in consumer demand for future products in the automotive space, there are immense opportunities for innovations waiting to be tapped. -VY [OL `LHY VSK )(:- ^P[O 75 years in India, according to Postlethwaite, “the need of the hour is to understand industries, technologies, regulations and consumer demands to be able to chalk out a roadmap for the future.”

“BASF has a good track record when it comes to innovation and keeping up with both the industry and the consumer demands,” Dreyer said. With the new centre joining the company’s global network of Creation Centers at Shanghai, Tokyo and Germany, the company is banking on best practices to hit the right efficiency levels. To enhance sustainability within the company’s supply chain, BASF in 2011 became part of the ‘Together for Sustainability (TFS)’ initiative, aimed at global standardisation of supplier evaluations and auditing. The initiative is based on good practices and builds on established principles such as the United Nations Global Compact (UNGC) and the Responsible Care Global Charter. As part of the initiative, the company joined forces with other chemical companies like Bayer, Evonik Industries, Henkel, Lanxess and Solvay. In 2015, BASF audited a total of 135 supplier sites and initiated 1.044 sustainability assessments. ACI With inputs from Aniruddha Rao

(L to R) Andy Postlethwaite, Senior Vice President, Performance Materials Asia 7HJPÄJ )(:- South East Asia and Alexandre Dreyer, Leader Creation Center, (ZPH 7HJPÄJ )(:- inspecting a premium bike seat material

51 51

www.autocomponentsindia.com

JULY 2019 AUTO COMPONENTS INDIA

OEM

Kia Seltos makes world premiere from India ACI Bureau

K

ia Motors, world’s 8th largest automaker, hosted the world WYLTPLYL VM P[Z ÄYZ[ JHY MVY India –Kia Seltos. The indigenously manufactured, Seltos oozes contemporary and stylish design with plush and spacious interiors. The vehicle boasts many world, India HUK ZLNTLU[ ÄYZ[Z ^P[O JSHZZ SLHKPUN safety features, making the vehicle capable to disrupt the segment and create a niche for itself. Kia Seltos comes equipped with Smartstream, a third-generation powertrain KL]LSVWLK MVY OPNO LMÄJPLUJ` HUK powerful performance. Originally slated for India, the vehicle hosts world class design, quality and features and now will also be available in global markets from the 4th quarter of 2019. The company will cater to its customers through 265 customer touch points owned by Kiaauthorised dealer partners, spread

across 160 cities. As part of the company’s customer-centric Z[YH[LN` VU VMĂ…PUL ZHSLZ Z`Z[LT will be available from day one of sales, while digitalising the entire customer journey from sales to services, including introduction of digital showrooms. The Seltos, by offering BSVI diesel and petrol engines, offers cleaner mobility solution. The vehicle will come in petrol, turbo-petrol and diesel guise and will be offered in three automatic transmission options The Seltos gets multiple driving modes that alter the responsiveness of the car and transform the car’s driving character optimizing the performance on all conditions. Drivers can choose from ‘Normal’, ‘Eco’ and ‘Sport’ mode. The Eco mode is tuned to maximise vehicle range by using fuelsaving measures, while Sport mode increases responses from the steering and electric motor to maximise the dynamic driving feel of the car. Normal mode provides a careful balance between the two. It

also comes equipped with multiple grip controls. Drivers can choose from mud, wet and sand mode depending on road condition. Design is intricately woven into Kia’s DNA. The Seltos design is a collaborative effort of Kia’s global design centres that did extensive research on the current and upcoming trends of car design around the world and tailored them for the Indian THYRL[ ;OL :LS[VZ PZ [OL Ă…HN ILHYLY VM the ‘Future of Design’. The robust design character of a conventional SUV co-exists with sophisticated exterior design details and is drawn out from real life inspirations. Seltos has 8 colour combinations and 5 two-tone colour options. Kia Seltos comes equipped with the globally famous UVO connect, an advanced connected car technology which offers an array of convenience and safety features. The UVO boasts 37 smart features \UKLY Ă„]L KPZ[PUJ[ JH[LNVYPLZ P L Navigation, Safety and Security, Vehicle Management, Remote Control and Convenience. The <=6 MHJPSP[` ^PSS IL MYLL MVY [OL Ă„YZ[ three years for its users. Seltos offers a full range safety which include active, passive, health safety, security and maintenance. It has 6 airbags, ABS with EBD, ESC, HAC, VSM and is built on robust structure, which has high usage of advanced high Z[YLUN[O Z[LLS (/:: [OH[ MVY[PĂ„LZ the Seltos’s core and keeps the occupants safe in an event of a crash. ACI

52 52 AUTO COMPONENTS INDIA „ JULY 2019

www.autocomponentsindia.com

LOGISTICS

*=DEJ@N= )KCEOPE?O NA@AĹ‚JAO KBBANEJCO KB PDEN@ L=NPU HKCEOPE?O Story by: Gunjan D. Bidani

T

hird-Party Logistics (3PL) offerings from logistics companies are characterised by an asset-light business model, end-to-end supply chain, valueadded services, and scalable, Ă…L_PISL HUK J\Z[VTPZLK ZVS\[PVUZ A vast resource network, high return ratios and use of the latest technology are some of the key attributes. With the global market for 3PL estimated to reach US $1.3 trillion by 2024 with a CAGR of about 20%, according to a Crisil

study, there is huge potential for the 3PL players in most parts of the world to grow. As a leading automotive logistics service provider in India, Mahindra Logistics Limited (MLL), in an effort to keep up with the demand, is KP]PUN KLLW PU[V [OL JVTWSL_P[PLZ VM supply chain architecture of Original Equipment Manufacturers (OEMs). It is counting on its comprehensive and integrated suite of solutions, spread across the realms of inbound

transportation and production supply chain for OEMs, component manufacturers and engineering companies, to challenge the status quo. According to Sushil Rathi, COO, 433 LMĂ„JPLU[ SVNPZ[PJZ THUHNLTLU[ can be deemed as a survival factor for an automotive company and is the backbone of any large economy. “Logistics plays a key role in the lifecycle of a vehicle. The concept of 3PL originated from the automotive

53 53

www.autocomponentsindia.com

JULY 2019 „ AUTO COMPONENTS INDIA

LOGISTICS ZLJ[VY 9PNO[ MYVT [OL ÄYZ[ Z[LW ^OPJO involves shipping of components to a manufacturing plant, storing them, feeding them to the assembly line, and delivering the end product (an automobile) to the market, it is all about logistics,” he said. Dealing with more than 475 different clients and locations, MLL offers value-added services like warehousing, stores and linefeed services, yard management, large contractual workforce management, Just-in-Time (JIT) services, aftermarket logistics, return logistics, layout and process design. The company also offers technologyenabled people transportation solutions and services to domestic and multinational corporations across IT, ITeS, business process V\[ZV\YJPUN ÄUHUJPHS ZLY]PJLZ consulting and manufacturing industries. With an employee count of about 15,800, the services of the company are spread across sectors like automotive, e-commerce, consumer durables, pharmaceuticals, steel and bulk cement. For the automotive industry, the standard operating procedure is such that a typical OEM would primarily assemble the vehicle inhouse with ancillaries that support the primary activities.

/PNO LMÄJPLUJ` is at the core of automotive logistics

According to Rathi, the rampant adoption of Just-in-Time inventory management strategy by OEMs has resulted in a trend where the parts need not be stored. Auto logistics has evolved drastically. <U[PS HIV\[ Ä]L VY ZP_ `LHYZ HNV automotive manufacturers handled their own logistics or engaged international players. Now, a lot of them have transferred their logistics operations to Indian players. OEMs here come to trust the ability of companies like MLL to handle the deliverables associated with JIT and ‘Just In Sequence’ (JIS). Their KPYLJ[ JVYYLSH[PVU [V HU LMÄJPLU[ outcome in the form of cost and space optimisation is apparent. JIT and JIS delivery mechanisms are contributing a good deal to LUOHUJL V]LYHSS LMÄJPLUJ` SL]LSZ VM manufacturers,” he said. Clocking an estimated revenue base of Rs 34 billion in FY2018-19, MLL, in-line with the transformation in the logistics sector, effected many changes to its business model. It moved up to gain all-India presence. It also acquired an ability to offer ZJHSHISL HUK ÅL_PISL ZVS\[PVUZ and to cultivate a solutions-driven capability apart from implementing technology. Focusing on costeffective solutions and professional

management, it aligned itself well with the rising emphasis of the government on the logistics sector. Successfully completing a trial run on the Eastern and Western dedicated freight corridor, MLL took into account the load capacity increase for heavy vehicles by up to 25% post the announcement of the new H_SL UVYTZ 9PKPUN VU [OL WVZP[P]L developments in the logistics sector, the company also accounted for the structural changes effected by the government for better coordination between ministries and departments. Re-aligning its ways of working in-line with the introduction of the E-way bill and GST, MLL continues to increase its market reach. “In the post-GST era, a lot has changed in the automotive industry. ;H_ KYP]LU KLJPZPVUZ VU [OL Z\WWS` chain side are being replaced with market-driven decisions. Auto makers need not manufacture the entire vehicle inside the plant, though they build the vehicle inside the plant. A lot of key works can happen outside [OL WSHU[ SPRL YPT Ä[[PUN TPYYVY Ä[[PUN and wheel caps. This is done by 3PL SVNPZ[PJZ WSH`LYZ ;OL VSK L_JPZL SH^Z did not allow the manufacturer to move the vehicle unless it was completely built. With GST in place, new avenues for the 3PL players like us have opened up,” Rathi said. MLL is striving to drive innovation in logistics on the cost front, on standardisation of infrastructure and equipment, skilled labour, and documentation. This is being done to lift the image of the sector on the whole. With an action plan under development for implementation in the near-to-medium term, MLL has come to build multi-product, multiuser warehouses in Delhi NCR and Pune. MLL has made a strategic acquisition in Transtech Logistics also known as ShipX. It has been working with MLL for over three `LHYZ 0[Z HJX\PZP[PVU PZ L_WLJ[LK

54 54 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

LOGISTICS to help increase end-to-end digitisation and elevate operational LMĂ„JPLUJPLZ 4HU` H\[V THRLYZ L_WVY[ [OLPY products to different parts of the world, and create additional opportunity for the logistics players. Working on a plan to accelerate growth in the international freight forwarding business, MLL has obtained approval for increasing stake in its subsidiary company, Lords Freight. With an investment of Rs 7 JYVYL PU [OL Ă„YZ[ OHSM VM -@ revenue from operations increased by 9.9% to Rs 1856 crore from the corresponding period in the previous Ă„ZJHS 9L]LU\L NYV^[O OHZ ILLU MYVT the Supply Chain Management (SCM) business (14.13%), from contracts outside the Mahindra Group (3.8% to Rs 627 crore), and from People Transport Solutions (PTS) segment [V 9Z JYVYLZ 7YVĂ„[ (M[LY ;H_ 7(; NYL^ I` PU [OL ZHTL period with growth attributed to optimisation of operations. Claimed [V OH]L SLK [V [OL L_WHUZPVU VM NYVZZ margins, MLL added marquee clients to its portfolio, and is working with them to offer technology-intensive logistics solutions. Banking on favourable investments, regulatory policies and infrastructure projects, the company is closely following the technological developments that could change the game and cause much disruption. It is looking at Internet of Things (IoT) and technologies like Radio

‰ Driver Training As part of Pradhan Mantri Kaushal Vikas Yojana (PMVKY), Mahindra Logistics has trained 10,000 drivers across India. It focused on sensitising, training and empowering drivers on the safety and security front by conducting training programmes at 229 locations. In a letter to the Prime Minister, (UHUK 4HOPUKYH *OHPYTHU 4HOPUKYH .YV\W ZHPK ¸;OPZ PZ H ZPNUPĂ„JHU[ HJOPL]LTLU[ MVY me as a responsible business group. I have no doubt that Mahindra Logistics will continue to support `Make In India’ with a focus on `Move in India’ by upskilling the commercial vehicle drivers.â€? Aimed at enabling and mobilising a large number of drivers to drive responsibly and to help them understand the vehicle condition and statutory compliances, the programme includes modules on safe driving in diverse conditions, behavioural training, stress THUHNLTLU[ JVUĂ…PJ[ THUHNLTLU[ YVHK YHNL Ă„YZ[ HPK HUK ZHML[` Pirojshaw Sarkari, CEO, Mahindra Logistics, said, “Drivers are a key spoke of our entire ecosystem and they literally ‘move’ the country’s economy. It is important for us that they are well trained and remain safe and secure. Through this programme, we have trained drivers who not only work for us but also for the industry at large.â€?

-YLX\LUJ` 0KLU[PĂ„JH[PVU +L]PJLZ (RFID) that are known to improve LMĂ„JPLUJ` HUK WYVK\J[P]P[` PU manufacturing operations. With the Turn Around Time (TAT) being the key performance indicator PUJYLHZPUN SVNPZ[PJHS LMĂ„JPLUJ` 9H[OP sees warehouse robotics, automated guided vehicles and IoT as some of the latest technological trends in the

logistics sector. “The procurement and adoption of an advanced supply chain planning and optimisation software is no SVUNLY HU L_WLUZP]L WYVWVZP[PVU ^P[O the advent of cloud. The cloud has transformed the landscape of supply chain technology,â€? Rathi said. Ä 4EPD EJLQPO BNKI ODEOD D=PE=

55 55 55

www.autocomponentsindia.com

JULY 2019 „ AUTO COMPONENTS INDIA

THE POWER OF

MAGAZINES! MAGAZINES EMERGE

AS THE

SUPERHERO AGAIN!

All media is growing, and Print continues to grow despite the general belief that Print is declining. Readership LV ODUJHO\ LQćXHQFHG E\ WZR WKLQJV OLWHUDF\ OHYHO DQG \RXU GLVSRVDEOH LQFRPH ,I \RX KDYH PRQH\ WKHQ RQO\ ZLOO \RX EX\ D QHZVSDSHU /XFNLO\ LQ ,QGLD ERWK WKRVH WKLQJV KDYH PRYHG XSZDUGV Ashish Bhasin, CEO - Greater South and Chairman & CEO - India, Dentsu Aegis Network and Chairman, MRUC , DP YHU\ KDSS\ WKDW 3ULQW LV JURZLQJ DFURVV DOO ODQJXDJHV DQG WKDW 3ULQW WLWOHV LQ 'LJLWDO DUH GRLQJ ZHOO WRR 7KH 3ULQW LQGXVWU\ LQ ,QGLD LV VWLOO UREXVW DQG HIIHFWLYH XQOLNH LQ WKH :HVWHUQ ZRUOG Shashi Sinha, CEO, IPG Mediabrands, India :KDW LV GLVDSSRLQWLQJ LV WKH IDFW WKDW QLFKH SXEOLFDWLRQV WKDW VHUYH DQ LPSRUWDQW VHJPHQW KDYH FRQVLVWHQWO\ EHHQ LJQRUHG $ GLIIHUHQW PHWKRGRORJ\ PXVW EH XVHG WR HQVXUH FRUUHFW ĆQGLQJV IRU VXFK SXEOLFDWLRQV EXW VDGO\ ERWK 1HLOVHQ DQG WKH 058& 7HFKQLFDO &RPPLWWHH KDYH VR IDU QRW GRQH WKLV ë Hormusji Cama, CEO, Mumbai Samachar , DP KDSS\ WR VHH WKDW 3ULQW QXPEHUV DUH JURZLQJ EHFDXVH LW DOVR SURYHV WKH SRLQW WKDW HYHU\WKLQJ LV QRW ZURQJ ZLWK 3ULQW DQG 'LJLWDO LV QRW WKH RQO\ ZD\ WR JR IRUZDUG ,W MXVWLĆHV WKH DUJXPHQW WKDW 3ULQW KDV DQ established sort of acceptance.

Indranil Roy, CEO, Outlook Group

Magazine Advertising actually works! *INDIAN READERSHIP SURVEY (IRS) 2017 : BETWEEN 2014 AND 2017, MAGAZINES SAW A 75% INCREASE WITH 38 MILLION NEW READERS.

Magazine readership up by 0.9 crores - IRS Q1 2019

PRINT IS GROWING No. of additional readers added since IRS 2017 Dailies - 1.8 crores Magazines - 0.9 crores Total number of Print Readers - 42.5 crores

INTERNATIONAL

Magna introduces new FreeForm seat cover technology

A

utomotive seat design has become a crucial consideration for automakers as consumers spend more time in their vehicles, and as interior comfort becomes a major competitive battleground. Today, seating is a critical touchpoint for consumers who want their vehicle’s cabin to feel as cozy as their living room. At the same time, every automaker is striving to put a special ‘signature’ on seats, one that conveys their distinct brand values. Magna International has come up with Magna FreeForm, a new seat trim cover technique that provides a clean, sculpted, seamless styling surface and the freedom to achieve endless design possibilities.

0PUHEJC ŃATE>EHEPU FreeForm offers the freedom to achieve endless design possibilities with various shapes

and crisp styling lines for striking visual effects. It can achieve design details as sharp as a 3-4mm radius compared to 20-25mm for traditional cut and sew. “It’s a great way to differentiate seats,” said Dino Nardicchio, global vice president of advanced technology engineering for Magna Seating. “You can do any kind of shape or form. The initial reaction we get from most car designers is one of pleasant surprise.” Magna’s new patent-pending technology offers improved seat back comfort with highly concave surfaces and contours that hug the human shape. Back panels have a ‘soft touch’, and provide up to four inches of additional rear seat knee clearance. Seats are easier to clean because they feature simple construction with a seamless surface — and are designed for future mobility scenarios like ride sharing where

the seat covers can be swapped out during routine maintenance using a zipper. The sculpted, seamless surface offers more than 102mm of concavity – nearly impossible with traditional cut and sew – and results in added comfort and styling. Magna’s in-house biosciences experts recommend seat concavity as the most effective path to comfort, and FreeForm allows for a highly concave lower back seat shape. This feature coupled with bolsters offers the most support for the lower back. This helps to reduce fatiguing micro-motions of the spine and works for both men and women. Unlike traditional cut-and-sew trim covers, FreeForm adds to the seat comfort factor with four times more breathability than other molded trim technologies. Because FreeForm uses hidden tie-downs, up to 80 traditional trim attachment components are eliminated.

Manufacturing advantages Magna says the FreeForm process is flexible and can be used in both low- and high-volume vehicle programs. In addition, the manufacturing process enables more surface control and repeatable precision, so there is less finesse time on the manufacturing floor. The technology can be used on all seat materials, leather, cloth or vinyl. ACI 58 58 AUTO COMPONENTS INDIA JULY 2019

www.autocomponentsindia.com

RNI No. MAHENG/2014/55824

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.