COMMON DEFENSE BRANDING GUIDE
MISSION
Common Defense organizes veterans and engages the military community to transform our society by advocating for progressive policies that work for all of us.
VISION
We envision a world free of structural violence where everyday people are civically engaged in the decisions that impact their lives. We see a grassroots movement of veteran leaders united at the forefront of struggles to foster an inclusive democracy where liberty and justice truly exist for all.
Values
Equity
Rooted in history we reckon with the past and strive to uphold dignity, fairness, and respect in our relationships with everyone.
Justice
We believe accountability is core to achieving peace and prioritize being in solidarity with directly impacted communities.
Progress
Fueled by love and unwavering optimism in the face of oppression and violence we are committed to building a better future.
Power
Knowing our shared interests we choose to gather our collective strength and counter the cynicism of corruption and patronage.
Common Defense Logos
Available in blue, white, and transparent backgrounds and with colored text variants
Common Defense Standard Colors
#000044 #00AEF3 #AF2329 #FFFFFF #000000 RGB: 0,0,68 CMYK: 100/100/0/73 RGB: 0,174,242 CMYK: 100/28/0/5 RGB: 175,35,41 CMYK: 0/80/77/31 RGB: 255,255,255 CMYK: 0/0/0/0 RGB: 0,0,0 CMYK: 0/0/0/100
Common Defense Typography
Proxima Nova
Common Defense uses the family of fonts known as Proxima Nova. Our main fonts are specifically
Proxima Nova Black, Extrabold, and Regular.
Proxima Nova Black
Proxima Nova Black
Proxima Nova Black
Proxima Nova Black
Proxima Nova Extrabold
Proxima Nova Extrabold
Proxima Nova Extrabold
Proxima Nova Extrabold
Proxima
Nova Regular
Proxima Nova Regular
Proxima Nova Regular
Proxima Nova Regular
Title
Headline
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