OTT Advertising: All You Need To Know Communication Crafts
Summary: we will discuss OTT platforms and OTT advertising in length. Also, through this discussion, we will answer frequently asked questions like: What is OTT content? What is OTT marketing? What is the OTT advertising definition?
What is an OTT Advertising platform?
Some OTT platform examples are: – Amazon’s Prime Video – Netflix – SonyLIV – Voot – Zee5 – ALTBalaji – Disney+ Hotstar – ErosNow
What is OTT Content?
OTT ads are delivered over the internet through streaming video services or devices such as smart or connected TVs (CTV).
Benefits OTT advertising companies ● ● ● ●
Precise Targeting Dynamic ad insertion Advanced analytics Better ROI
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