2 0 1 2
A d v e r t i s i n g
M e d i a
G
K i t
ET
GREATER
VISIBILITY AT LOWER COST
JSD
THE LEARNING FORWARD JOURNAL
The Learning Forward Advantage: Our members are your best customers
Y
ou know who you need to connect with: The leaders at the state, district, and school level who make the decisions about where to spend money for school improvement and professional learning. We know these leaders: they’re our members Learning Forward, the 12,000-member international association of learning educators, gives you direct access to principals, superintendents and other central office leaders, instructional coaches, and state and regional leaders in school improvement planning and professional development. These are the people on the lookout for effective professional development programs and services, improvement strategies, technology, and books
to improve the performance and results of their organizations. They look forward to getting JSD, the bimonthly professional magazine addressing leadership and learning, and Connect, our monthly e-newsletter that reaches over 42,000 readers. These platforms—and our well-attended annual conference—give them the answers they need. And they give you the chance to deliver your message directly to your target audience.
How Learning Forward helps you reach your target audience JSD, Connect, and our annual conference program aren’t just publications. They are tools that Learning Forward members actively use to make decisions. You can communicate directly to those with purchasing authorization for a fraction of what you pay to advertise elsewhere, and there’s no better way to build a strong base for your products and services.
Advertise with Learning Forward. You will reach just the people you need to reach, without paying for what you don’t need. Compare our rates and readership and the difference is clear: Learning Forward publications reach a highly engaged audience at some of the lowest cost-per-member rates of the leading publications in the field.
Who Are Our Readers? Other
Professional Development Specialists
Superintendents
Teachers
Central Office/Administrators
2
Principals
JSD
The Journal That Shows You How
L
earning Forward’s flagship publication, JSD, is the authority on professional learning for educators, and includes the most trusted and current information available about high-quality professional learning. A bimonthly professional magazine focused on leadership and learning, JSD reaches over 12,000 principals, superintendents, teachers, coaches, curriculum and instruction administrators, human resource professionals, and state and regional leaders in school improvement planning. Learning Forward’s JSD is dedicated exclusively to professional learning, with articles about the importance of professional development, success stories, current trends, professional learning standards, and great tools and tips that readers apply immediately.
Publishing six issues per year allows Learning Forward to pack in more in-depth articles, and gives members ample time to consume the entire issue before the next arrives. JSD targets those who make their institutions’ professional development buying decisions and is an important part of their decision-making process. Almost 60 percent of Learning Forward members join because of JSD. JSD provides Learning Forward members with research summaries, best practices, and case studies of success stories. Each issue includes: • Practical Articles prepared by education researchers and experts, as well as leading practitioners who bring real-world experience to the challenges of school improvement and organizational change. • Timely Topics such as technology, professional learning communities, and social justice. • Insightful Columns by experts who explore issues such as improving cultural proficiency, building collaborative cultures, and putting Learning Forward’s standards into practice.
JSD also regularly updates members on Learning Forward’s ongoing efforts to ensure that every educator has access to quality professional learning, and provides previews of resources such as Learning Forward’s authoritative Standards for Professional Learning.
Forward is real“ Learning time PD. I can read JSD over a quick lunch and be ready with multiple strategies and ideas for my afternoon staff meeting.
”
— Mike Ford Superintendent, Phelps-Clifton Springs Central School District Clifton Springs, N.Y.
•D irectly Relevant Highlights from articles and reports by other organizations on issues of importance to Learning Forward members.
3
JSD Ad sizes (width x height) Please indicate your space purchase by alphabet letter.
D
E 2/3 page vertical
5.012” x 9.875”
1/2 page horizontal 7.373” x 4.625”
Sizes, Rates, and Specs A
B
1/3 page vertical
1/3 page horizontal
2.153” x 9.875”
7.373” x 2.153”
7.373” x 6.643”
F
G
H
Full page no bleed
Full page bleed
Outside back cover
7.373” x 9.875”
8.889” x 11.386”
C 2/3 page horizontal
8.889” x 8.586”
Rate Table 4-Color
1x-3x
4x
5x
6x
Save 10%
Save 15%
Save 20%
Inside front/back cover
$2,430
$2,187
$2,065
$1,944
Full page
$2,112
$1,901
$1,795
$1,690
1/3 page
$1,160
$1,044
$986
$928
1/2 page
$1,541
$1,387
$1,310
$1,233
2/3 page
$1,668
$1,501
$1,418
$1,334
Back cover
$3,176
$2,858
$2,700
$2,541
Black and White
1x-3x
4x
5x
6x
Save 10%
Save 15%
Save 20%
Full page
$1,588
$1,429
$1,350
$1,270
1/3 page
$635
$572
$540
$508
1/2 page
$1,016
$914
$864
$813
2/3 page
$1,143
$1,029
$972
$914
Specifications Paper: High-quality matte finish Trim: 8.375” x 10.875” Live area: 7.373” x 9.875” Binding: Saddle-stitched Press: Sheet-fed cover, web-offset text Materials: Press-ready PDF files
How to send materials
4
Submit files by e-mail to stephanie.wagers@learningforward.org. Send a paper proof of the final ad by fax to 513-523-0638, or by mail to Stephanie Wagers, 504 S. Locust St., Oxford, OH 45056.
Corrections: Advertisers are responsible for ensuring the accuracy of their advertisements, including spelling. JSD staff will read ads and ask advertisers to send new files when corrections are required. The advertiser will be charged $50 for each correction. Terms: Full payment upon submission of final advertisement. Agency commission: A 15 percent discount is given to recognized, independent advertising agencies only. Multiple ad discount: A discount is offered when a contract for four or more consecutive advertisements is submitted with the first ad. Refer to the rate chart above.
JSD 2012
Editorial Calendar
JSD 2012 Themes
Issue
Theme
Space reservation
Press-ready PDF files due
In the mail
February 2012
Resources for professional learning
Nov. 15, 2011
Dec. 1, 2011
Early February
April 2012
Implementation
Jan. 15, 2012
Feb. 1, 2012
Early April
June 2012
Learning communities March 15, 2012
April 1, 2012
Early June
August 2012
Data
May 15, 2012
June 1, 2012
Early August
October 2012
Outcomes
July 15, 2012
Aug. 1, 2012
Early October
December 2012
Leadership
Sept. 15, 2012
Oct. 1, 2012
Early December
5
Other Advertising Opportunities
JSD
is just one of the ways you can directly reach Learning Forward members. To reach your core audience by e-mail, through list rental, or in a guide they’ll refer to all year long, Learning Forward offers you additional opportunities: Connect e-newsletter
Connect is a monthly e-newsletter that alerts over 42,000 subscribers to new publications and learning events, organizational news and updates, and postings at www.learningforward.org. Sponsorships are exclusive—only one sponsorship per issue—so reserve your space today. Sponsorships include a 175 pixels wide x 250 pixels high logo in a prominent position at the top of the e-newsletter. Sponsorship rates $1,260 per issue $1,050 per issue for 3 or more issues
Annual conference program Learning Forward is hosting its 2012 Annual Conference, The Learning Conference, December 1-5, 2012, in Boston, Mass. The conference program is sent to all members and participants and is the primary marketing vehicle for the conference. Average attendance for the last three Annual Conferences was 3,769. This year, we expect over 3,500 educators to join us from across North America. These educators are a select group of individuals who have budget and decision-making authority for the types of products and services you provide. Conference program ad rates Full page, B&W $1,588 1/2 page, B&W $1,017 1/3 page, B&W $635 Ad dimensions Full page bleed: 8.625” x 11.125” Full page non-bleed: 7.5” x 9.75” 1/2 page horizontal: 7.5” x 4.75” 1/3 page horizontal: 7.5” x 3.125” Reservations deadline: May 1, 2012 Materials due: May 15, 2012
6
Forward has helped “ Learning us be smarter about how we organize for improvement, use data, and support professional learning, from the central-office level to individual teachers.
”
— Jill Baker Assistant Superintendent, Long Beach Unified School District Long Beach, Calif.
Save 20 percent on space when you advertise in both the conference program and JSD. Contact Stephanie Wagers at 513-523-6029 for details and space reservation. Opportunities to exhibit during the conference are also available by contacting Renee Taylor-Johnson at renee.taylor-johnson@learningforward.org or 513-523-6029.
Mailing list Learning Forward’s member list may be rented at a cost of $165 per 1,000 names. The list can be provided as pressure-sensitive labels, on CD, or as an e-mail file. The list can be delivered within five to seven working days. Information regarding the list is available through MGI Lists. Please call 800-899-4420, ext. 383 or e-mail cbrecht@mgilists.com.
Stretch Your Ad Dollars
W
ith the lowest cost per reader of the top membership publications for educators, JSD is a great buy! In fact, Learning Forward’s cost per thousand readers is less than one-third that of the organization with the most membership overlap. Compare our rates and our readership and the difference is clear: we reach those most engaged in the work at among the lowest costs per impression of the leading publications in the field. More than half of Learning Forward members are involved in purchasing products and/or services for their school or district. When these superintendents, principals, directors of professional development programs, coaches, and state and regional leaders in school improvement decide what products, services, and programs are going to turn around a failing school or make a successful school an even better place to learn, you’ll want to be fresh in their minds. Whether you’re offering books, a professional development program, coaching services, technology, or other education services, Learning Forward’s JSD, conference program, and Connect e-newsletter provide the most efficient opportunities to reach leaders with purchasing power.
Each issue of JSD is centered around a theme, such as effective teaching, learning designs, leadership, and learning communities, giving you the chance to select issues that are most relevant to the product or service you are offering. (See the editorial calendar on page 5 for a full list of themes for 2012.) Your target audience is right here. Learning Forward members are the recognized leaders of professional learning!
7
504 S. Locust St., Oxford, OH 45056 800-727-7288 www.learningforward.org