Community Integrated Care Brand Guidelines by Community Integrated Care

Brand Identity Guidelines 1.0

People Passion Potential

Introduction

Page 2

Brand mark

Page 3 - 4

Dimensional usage

Page 5

Positioning metrics

Page 6

Colour usage

Page 7

Misuse of logo

Page 8

Primary brand colourways for literature

Page 9

Typography

Page 10

Graphic devices

Page 11 - 12

Imagery

Page 13 - 14

Writing style and tone of voice

Page 15

Messaging

Page 16

Examples of communication

Page 17 - 24

Community Integrated Care Brand Identity Guidelines

Introduction Community Integrated Care is one of the UK’s largest and most successful health and social care charities. We deliver a wide range of specialist support services to adults and children, supporting them to live full, happy and independent lives. Our visual identity is our face to the world. It is a statement of our personality – representing our diverse community, made up of the people we support, their families and friends, our commissioners and purchasers and of course, our colleagues. We have a bold new ambition: to become the UK’s Leading Health and Social Care Charity.

This means we must aim to raise our profile – creating a greater understanding and awareness of Community Integrated Care and the services we deliver. In order to achieve this we need a clear, consistent and professional visual identity linking us all, whatever service or department we work in. It says to people that we are united as one organisation, fresh and modern, with one vision: committed, above all, to the needs of the people we support. This document provides guidelines for ‘how to’ and ‘how not to’ apply our visual identity. Our aim is to communicate a consistent and positive message which still allows rooms for individual creativity. If you have any queries please contact the Marketing Team at marketing@c-i-c.co.uk

Community Integrated Care Brand Identity Guidelines

The Brand Mark At the heart of our new visual identity is the Community Integrated Care logo, it is one of the most important assets of our brand image.

The logo

We felt that ‘CIC Group’ was a bit anonymous and didn’t give people a true sense of our organisation and what we are all about. ‘Community Integrated Care’ says so much more. In fact, in a way, those three words say it all: • We work in the Community. Supporting people to overcome challenges and live full and happy lives. •W e deliver Integrated services. We try to overcome barriers and bring people and professionals together, to provide joined-up support •W e Care. Community Integrated Care is privileged to employ 5000 people who don’t just work in the care sector, but are really caring people.

The letters are made up from the VAG font family for its contemporary style and ease of legibility. Our brand colours are printed using Pantone Matching System inks.

The strapline

People Passion Potential 3

Logo Variations Whilst we have one main uniting logo, we are also promoting our regional presence by having regional logo variations too. Scotland Each Regional Office will have stationery displaying their regional logo and this should be used for all communications from that region.

Regional variation Scotland

North East Regional variation North East

Central Regional variation Central

South Regional variation South

North West Regional variation North West

Monotone for single colour print

Community Integrated Care Brand Identity Guidelines

Dimensional Usage The logo placement should be clear, concise and never cluttered by surrounding imagery.

Exclusion Zone This specifies the space around the logo that should remain free of imagery and/or typography. The area can be judged by the use of the top bar taken from the logo to provide guidance on spacing of the exclusion zone relative to the logo size used.

The logo should never be changed or altered in any form. It should not be recreated, scanned or reproduced unless we grant permission otherwise.

Size & Scale

Min size 25mm

The logo should never be reproduced smaller than 25mm wide for print purposes or 100pixels wide for multimedia usage. If re-sizing the scaling must remain proportional and equal to the original, stretching of the logo is not permitted.

The markâ&#x20AC;&#x2122;s recommended placement is in the top right hand corner on the front of marketing materials. This is not a rule though and flexibility is allowed to place the logo to the top left, right or centre subject to the layout.

18 mm

Positioning Metrics 12 mm

40mm

Always try and place the logo near the top on the front of any literature. The logo should ideally be placed 12mm from the edges. The examples illustrates usage on A4 material and highlights positioning and dimensional metric for front and reverse of a typical brochure cover.

Community Integrated Care Brand Identity Guidelines

Colour Usage The logo should be printed using colours from the standard Pantone system. If this is not possible, the logo can be reproduced using the four-colour process as indicated here. When it is not practical/economical to use colour, black and white versions can be used.

Pantone 212 Uncoated

Pantone 306 Uncoated

Pantone 1375 Uncoated

Black 80%

Black 45%

Black 65%

Master Logo (spot pantone colour)

As a single colour, the logo should only be re-produced in greyscale. When reproduced on a dark background, or background that interferes with the clarity of the house colours. Whenever possible please use the logo on a white background free from imagery.

Master Logo (black only)

Misuse of the Logo Be careful with use of the logo, it is an important attribute to our brand, it must never be redrawn or modified in any way.

Colour Never use unauthorised colours

Proportions Never distort or stretch the logo

Cropping or clipping Never crop elements of the logo

Wording Never modify the message

Community Integrated Care

Logotype Never replace authorised typefaces

Graphic appearances Never add graphic effects to the logo

Community Integrated Care Brand Identity Guidelines

Colour Our brand has evolved to be vibrant, attractive and easy to reproduce. We use Pantone spot colours to facilitate consistent reproduction of our logo and full colour process colours for both commercial printing presses and desktop printers.

Pantone 212u C:0% M:72% Y:11% K:0% R:237% G:104% B:152%

Primary brand colours Our logo mark is made up of three spot colours from the Pantone Matching System

Pantone 306u C:75% M:0% Y:7% K:0% R:0% G:181% B:226%

Pantone 1375u C:0% M:40% Y:90% K:0% R:247% G:168% B:35%

Suggested colourways The primary brand colours should be used as much as possible but to avoid repetition we suggest the use of complimentary colours.

LIME GREEN

SLATE GREY

SEA GREEN

SIGNAL ORANGE

SUNFLOWER

C:40% M:0% Y:100% K:0%

C:0% M:0% Y:0% K:50%

C:70% M:10% Y:31% K:0%

C:0% M:59% Y:69% K:0%

C:0% M:30% Y:80% K:0%

R:154% G:198% B:30%

R:157% G:157% B:156%

R:60% G:160% B:165%

R:236% G:110% B:68%

R:248% G:171% B:53%

Typography We use two font families in our professionally printed communications: VAG Rounded (Bold and Thin) and Marker SD, which is used to illustrate the voice of CIC staff and service users. Graphic Designers should use these suggested fonts, PC users and website/email graphics should always use Calibri.

VAG Rounded Thin Used for headings, key messages

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?&$£!%/.,()@ VAG Rounded Bold Used for sub-headings, pull quotes

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?&$£!%/.,()@ Marker SD Regular Used to represent the thoughts and feelings of staff and service users.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?&$£!%/.,()@

Community Integrated Care Brand Identity Guidelines

Graphic Devices A ribbon device has been introduced as an integral part of our branding. The ribbon captures the vibrant and inspiring nature of our brand in an elegant and colourful form, it can be used in many abstract ways but its overall shape and form should remain recognisable. Our ribbon embodies our core message “People, Passion, Potential”, a symbol of diversity, a celebration of life, a vision of hope. Where possible, key messaging should break through our ribbon, representing our ambition and determination to be the the UK’s leading health and social care charity

People Passion Potential Community Integrated Care Support Service

Landscape format example showing ribbon, logo and text positioning of the key Community Integrated Care message ‘People Passion Potential’.

People Passion Potential

Community Integrated Care Support Service

Portrait page format

Monotone Portrait page format

Community Integrated Care Brand Identity Guidelines

Use of imagery The images we use in Community Integrated Care’s materials reflect our diverse and unique community and tell people we: • Respect individual choice • Empower people to realise their potential • Support people to live happy lives • Respect people’s dignity • Celebrate diversity and inclusion Community Integrated Care use photographs which challenge the stereotypical views of the people we support. As a not-for-profit organisation we rely on in-house photography in order to lower costs. The photographs you take can be used within Community Integrated Care printed publications such as You First or Community Integrated Care’s Annual Review - see page 15 for tips on taking photographs. It is important you follow the guidelines opposite when undertaking a photoshoot on our behalf.

Photography Style We are an organisation providing services for people - we always try and reflect this in photographs for our publications.

Tips for taking photographs: Try and focus on the specific nature of the event you are photographing and always include people in the shot - so you can see their faces. Avoid pictures of buildings or equipment. This is too impersonal and not interesting for the viewer. Photos of poor quality that are blurred, too dark or too grainy should not be used. Look through copies of our Annual Reviews at the types of images we use. This will give you ideas for the types of shots that work. Always get the consent of the person you are photographing by completing a publicity consent form.

Community Integrated Care Brand Identity Guidelines

Writing style and tone of voice Plain English In Community Integrated Care’s communications we employ a ‘plain English’ approach in all our publications. You should aim to follow this style by using: Short words and sentences. A direct and personal style. One idea in each paragraph - so each sentence makes one point.

Try to avoid: Jargon and words such as: thus, hence & whilst. Unnecessary adjectives for example she was ‘extremely’ delighted when she was delighted is adequate. Repetition - this will create confusion and is also a waste of your space.

Write for your audience Pitch the piece at the right level for the audience. The Community Integrated Care audience can include a range of readers: the people we support, their families and friends, commissioners and purchasers, the local community and our colleagues. Your audience may be making choices about accessing services or seeking information, so avoid condescending or sensationalist language.

Style Define any unusual words and always spell out abbreviations, for example NCF - National Care Forum. Avoid sentences such as ‘it is interesting that’ or ’it is important to note’. These add nothing and should be avoided. Avoid clichéd or ‘cool phrases’, for example ‘check out our new service’.

Use of Imagery An important part of our communication is through visual material. Using photographs and images is a great way to present information visually - making it more accessible to the people we support and appealing to each sector of our diverse audience. Featuring positive images of the people who access our services can add meaning to your text and enhance your message.

Structure Use a clear and logical structure when you write: Use headings to break up the text. Use bullet points to list services or information. Use text boxes to isolate material away from the main body text, for example: 1. Explaining background material 2. Listing team members, or 3. Explaining a medical term

Case Studies Give real life examples or a case study to bring the point you are communicating to life. Using real life examples will help the reader identify with the issue. Illustrating information this way is more interesting than presenting a series of facts. For more information on style and structure contact the marketing department marketing@c-i-c.co.uk

Messaging Voice of person we support or a colleague

“I’ve found my dream job!” James, Community Integrated Care Vocational Support Service.

“Being part of this journey has been amazing.” Helen, Community Integrated Care Residential Care Service.

“It feels good to see a friend coming through the door every day.” Alison, Community Integrated Care Home Care Service.

“I’m a stronger person for dad.”

Voice of Community Integrated Care

We are Community Integrated Care. We’re Proud of our People. We Care with Passion. We Believe in Potential. We are Passionate about People. We Realise Potential.

Jane, Community Integrated Care Respite Care Service.

“I know people really care about me here.”

“It’s just about me being me.”

John, Community Integrated Care Residential Care Service.

Hayley, Community Integrated Care Community Support Service.

The Community Integrated Care voice is based around our key message of People Passion Potential and should reflect this when constructing headline or cover text.

Community Integrated Care Brand Identity Guidelines

Example Communication | ID Stationery Stationery is an important part of our communications. As a diverse organisation it is important that we always have a consistent and professional visual identity.

South

People Passion Potential

Sample Name Company Position

All our stationery is designed to be functional, professional and easy to read.

dd: 0123 456 7899 eml: sample.name@c-i-c.co.uk

Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. 0151 420 3637 information@c-i-c.co.uk www.c-i-c.co.uk

“CIC Group” is a trading name of Community Integrated Care, a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland).

Our regional stationery contains our logo to the top right, with your regional office details at the bottom of the page. The Community Integrated Care registration details are also included.

South

Our head office stationery contains our main registered office details. Our font typeface for letters is Calibri and our type size is 11 point. This ensures a consistent style throughout all of our services, offices and departments.

With Compliments

People Passion Potential Southern Office Meon House, 12c The Square, Wickham, Hampshire, PO17 5JQ. 01329 834 801 01329 836 707 southernoffice@c-i-c.co.uk www.c-i-c.co.uk Registered Office: 2 Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. Community Integrated Care is a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland)).

Example Communication | Office materials Powerpoint templates Community Integrated Care Support Service

Internal Powerpoint templates shown here can be kept clean and visually appealing using divider slides with monotone use of the dynamic ribbons.

Divider headline Position

Community Integrated Care Support Service

Divider Headline Position

Community Integrated Care Brand Identity Guidelines

Example Communication | Publications External publications The Marketing Team will assist you in designing leaflets and posters for external audiences. If you want to design a leaflet or newsletter for a specific project, event, or to promote your service, contact the Marketing Team, who will assist you with the design and editing of your document, sourcing images and any printing requirements.

Community Integrated Care has over two decades of experience in supporting people with dementia. We work at the forefront of the dementia care sector, developing pioneering forms of support and offering specialist training to our staff.

Our Services

Community Integrated Care offers a wide range of care and support services directly to people in the comfort of their own homes, so that they can continue to enjoy the lifestyles, routines and independence they cherish. We support people with a variety of needs, including learning and physical disabilities, mental health concerns, autism spectrum disorders, sensory and communication needs, complex disorders, challenging behaviours and dual diagnoses. We also support older people, including those with dementia and other age-related needs.

• Social support – support to attend social and leisure activities, pursuing hobbies or interests, attending appointments or visiting friends and family. • Sit-in/befriending service – offering comfort, companionship and security anytime of the day or night. This, of course, is not an exhaustive list and we would encourage you to contact us to discuss your specific needs.

Working Together We will always work closely in partnership with you and your loved ones, as well as relevant professionals and agencies, to ensure that we develop and deliver a person-centred package of support which is unique to you and tailored to your needs.

Our Team All our staff will provide you with a professional, friendly and supportive service, helping you remain as active and independent as possible.

Flexibility and Choice We deliver a service which gives you real choice and control over how you live your life, fostering independence and support to achieve your personal goals and aspirations. Our flexible service is built around your individual needs. Whether this means support every day or for just a few hours a week, planned or emergency support, or even reablement services following ill-health, we can provide a tailored package of assistance which suits you. All our services ensure that you feel respected, are treated with dignity and have your privacy maintained. The best outcome for us is to know that we have supported you to achieve the life you want to lead.

Each member of the team completes a comprehensive mandatory training programme before they start delivering support. In addition, throughout their career with us, they will continually attend both in-house and external training to ensure they offer the very best in care and support. We understand how important it is for you to feel safe and comfortable with the people coming into your home and to give you peace of mind, we ensure that our support staff go through a robust recruitment procedure and are fully background-checked. Most important of all is that we will listen to you when planning your care and we will conduct regular reviews to ensure that you are satisfied with the support we are delivering.

Do you have your own budget?

Our Support We are able to support you in many areas, including:• Domestic and practical services – support with everyday tasks such as cleaning, shopping, laundry, ironing, preparing meals, personal care, paying bills.

We provide advice, assistance and support to individuals and families looking to develop a personalised service using individual budgets and direct payments. Contact us to find out how we can provide you with a tailored package of support to meet your budget and goals.

Find out more… Contact us to find out more about our Support at Home Services or any of the other types of support we provide:0845 543 9911

information@c-i-c.co.uk

www.c-i-c.co.uk

• Residential Care Homes – supporting people to live with independence in a safe and therapeutic environment. • Residential Nursing Homes – providing nursing care and support to older people with complex and enduring health needs. • Day Care – increasing social inclusion and offering stimulating activities. • Support at Home – supporting people with dementia to continue to live independently in their own homes. • Support in the Community – supporting people with dementia to contine to enjoy an active life in their community. • Respite Care – offering short-term residential care and support to people with dementia, giving family and loved ones a break from their caring role. • Intermediate Care – providing short-term residential support, focused on helping people to recuperate and recover from periods of ill-health.

Our ambitious approach to staff training has seen Community Integrated Care deliver a BTEC Level 2 Award in Dementia Awareness. This high-quality specialist course helps colleagues to understand dementia and its complexities, develop personcentred care techniques and find new ways to offer greater choice and independence. Our staff receive specialist end-of-life training, so they can best support individuals and their loved ones at this difficult time. Many of our care homes have achieved the NHS Gold Standard Framework Accreditation for End of Life Care, representing their commitment to delivering the highest standards of care to residents nearing the end of their lives. We work in partnership with a wide range of external professionals, such as mental health clinicians, physiotherapists, occupational therapists, speech and language therapists and district nurses, to meet the complete health and wellbeing needs of the people we support.

Fantastic Facilities

Seeing the Person Excellent dementia care means providing individualised support, promoting dignity and respect at all times, and recognising the needs of families and loved ones. Our dementia care services are guided by an ethos of seeing the person, not just their condition. This means that we focus on developing great relationships with the people we support, understanding their life history, personality, interests, likes and dislikes. By developing this understanding, we can offer care that is tailored to the individual, recognising what brings them comfort and happiness and helping them to connect with their sense of self. Dementia should not be a barrier to enjoying a full and active life. It is essential that people with dementia are mentally stimulated and feel in control of their lives. We focus on enabling the people we support to continue to enjoy everyday tasks, as well as fun activities, to help them to retain their independence for as long as possible. We are dedicated to helping the people we support to remain part of their local community and always encourage loved ones to take part in life within our services.

Specialist Staff To deliver great dementia care we combine an understanding of the condition, with an understanding of the person we are supporting. To achieve this, we give our colleagues a host of dementia-specific training.

By creating the right physical environment, we can enhance the comfort, independence and wellbeing of people with dementia. Community Integrated Care has considerable expertise in creating dementia-friendly environments, from developing brand new state-of-the-art dementia services, through to refurbishing traditional care homes. We use a range of assistive technologies to offer greater safety, as well as independence, to the people we support. Our local services also have excellent relationships with organisations like Dementia UK and Macmillan.

Pioneering Approaches Community Integrated Care has developed a pioneering model of dementia care called ‘EachStep’. This new approach sees us support people with the condition from diagnosis until the end of their lives by offering a complete range of dementia support – home care, day care, respite care and residential and nursing support – from one specialist service. In the EachStep model, Community Integrated Care has practically applied a range of dementia research, bringing together cuttingedge dementia facilities with staff who receive unparalleled development and training, to create a service that offers the highest standards of care. Find out more at: www.each-step.co.uk

Find out more… Contact us to find out more about our approach to Dementia or any of the other types of support we provide: 0845 543 9911

information@c-i-c.co.uk www.c-i-c.co.uk

Example Communication | 6pp DL Leaflet Splashes of colour can be used throughout materials to reinforce the brand. See page 10 for corporate colours. Generally text should be ranged left because it is easier to read. For corporate typefaces see page 11. Contact details must appear on every publication. Whenever possible these should be used on the back page of all literature. Community Integrated Care has been at the forefront of delivering innovative services for people with learning disabilities since 1988. We are one of the UK’s largest care and support providers, offering a wide range of personalised services to people living across England and Scotland. Good learning disabilities support is about enabling individuals to realise their fullest potential. This means identifying what each person is capable of – their gifts, skills and abilities– and actively promoting their independence. It also requires a focus on self-reliance, working to the principles of ‘Just Enough Support’. We use person-centred planning tools, such as one-page profiles and communication passports, to identify each person’s individual needs, goals and aspirations, working closely with their circle of support.

We believe in Potential

We offer a range of services to people with a learning disability, from a few hours of flexible support in the community to more full-time care: • Supported Living • Registered Care Services • Support in the Community • Support at Home • Day Opportunities • Supported Employment • Transitional Services

Community Integrated Care has a social inclusion group in each region in which we deliver services, as well as a national inclusion forum. These groups draw together the people we support, who are assisted by our senior managers, to share their opinions on the service we deliver and influence the direction of our organisation – from how we check the quality of our services, to how we recruit our staff teams. We also have a registered ‘Dignity Champion’ in each of our services. We have links with many local advocacy groups, enabling the people we support to have an independent voice.

Find out more… 0845 543 9911 information@c-i-c.co.uk www.c-i-c.co.uk

We are one of the UK’s leading health and social care charities. We deliver a wide range of specialist support services to adults and children supporting them to live full, happy and independent lives.

People Passion Potential

Community Integrated Care Brand Identity Guidelines

Example Communication | Posters Posters are a great way of communicating everything from internal events to a new service offering here are two examples of what can be done with imagery and the use of the brand elements combined. Text input should be kept to a minimum to ensure key messages are not lost and visual impact is maintained.

“I’ve found my dream job!” Susie, Community Integrated Care Vocational Support Service.

We believe in Potential We are one of the UK’s leading health and social care charities. We deliver a wide range of specialist support services to adults and children supporting them to live full, happy and independent lives.

“Being part of this journey has been amazing.”

We provide • Supported Living • Residential Care • Respite Services • Home Care • Community Support • Supported Employment • Transitional Planning

0845 543 9911

information@c-i-c.co.uk

www.c-i-c.co.uk

Lynzie, Community Integrated Care Residential Care Service.

“I know people really care about me here.” John, Community Integrated Care Residential Care Service.

We’re proud of our People We are one of the UK’s leading health and social care charities. We deliver a wide range of specialist support services to adults and children supporting them to live full, happy and independent lives.

We provide • Supported Living • Residential Care • Respite Services • Home Care • Community Support • Supported Employment • Transitional Planning

0845 543 9911

information@c-i-c.co.uk

www.c-i-c.co.uk

We care with Passion We are one of the UK’s leading health and social care charities. We deliver a wide range of specialist support services to adults and children supporting them to live full, happy and independent lives.

We provide • Supported Living • Residential Care • Respite Services • Home Care • Community Support • Supported Employment • Transitional Planning

0845 543 9911

information@c-i-c.co.uk

www.c-i-c.co.uk

Example Communication | Signage Outdoor signage design follow the guidelines set for all marketing materials. The sign should feature both the key message of ‘People Passion Potential’ and sign off with ‘Part of the Community Integrated Care family’. Size and shape permitting, the dynamic ribbons device should frame the text and logo in line with guidelines for all other materials. For more information on style and structure contact the marketing department marketing@c-i-c.co.uk

Community Integrated Care Brand Identity Guidelines

Example Communication | Advertising General Advertising All external advertising should go through the Community Integrated Care marketing department. As a rule we do not take out expensive advertisements - using a limited amount of small advertisements only.

Domiciliary Care Community Support Workers (FULL, PART TIME AND WEEKENDS) Mirfield and Liversedge - Kirklees Car drivers preferred You will be supporting older people to live independently in the local community. Your main duties could include assisting people with:• Personal Care: Assistance with tasks such as getting in and out of bed, washing or dressing.

We can offer you: • A rewarding and satisfying role • £7.00 to £7.25 per hour • Paid mileage rate @ 37p per mile • Paid annual leave and training

• Domestic Care: Help with tasks like shopping and housework.

Previous experience not essential as comprehensive paid training and support will be provided.

• Social Support: Support with appointments or social activities.

A DBS check is required and will be paid for by CIC.

To apply for this position:Apply online: www.c-i-c.co.uk or Call: 01924 403898 Visit us: @ Suite 11g, Ponderosa Business Park, Heckmondwike, WF 16OPR “CIC Group” is a trading name of Community Integrated Care, a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland).

CIC Group is an equal opportunities employer.

Recruitment Advertising The Marketing Team can support you with arranging external recruitment advertising. For further guidance, contact the team at marketing@c-i-c.co.uk

“Great support begins with great relationships.”

Joyce, Care & Activity Worker, EachStep Blackley

We provide • Supported Living • Residential Care • Respite Services • Home Care • Community Support • Supported Employment • Transitional Planning

0845 543 9911

information@c-i-c.co.uk

www.c-i-c.co.uk

Before placing any advert get in touch with the Marketing Team to check relevance and verify any artwork. When sending through copies of the Community Integrated Care logo always attach a copy of the logo guidelines.

Example Communication | Bespoke format Promotional items As we continue to raise our profile it is important the public are aware of the extensive range of services Community Integrated Care provide. The corporate identity has been designed to allow enough flexibility to be applied to a range of promotional gifts and giveaways. This is achieved by following the basic guidelines laid out in this manual for the correct use of logo, colours, typeface and imagery.

People Passion Potential 0845 543 9911

information@c-i-c.co.uk

www.c-i-c.co.uk

Sticky notes

People Passion Potential

www.c-i-c.co.uk

Coaster

Balloon Trolley coin Pen

Community Integrated Care Brand Identity Guidelines

Registered Office: Old Market Court, Miners Way, Widnes, Cheshire WA8 7SP 0151 420 3637 information@c-i-c.co.uk www.c-i-c.co.uk

People Passion Potential â&#x20AC;&#x153;CIC Groupâ&#x20AC;? is a trading name of Community Integrated Care, a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland).