Community Integrated Care Mini Brand Guidelines We really recommend that you read our full Brand Guidelines to familiarise yourself which with our new brand but this two-page summary should hopefully give you the key points you need to start using our new branding correctly. Our Brand Mark At the heart of our new visual identity is the Community Integrated Care logo. It is one of the most important assets of our brand image. You must only use the official, authorised version of the logo (which can be found on Click or by contacting a member of the Marketing Team). You must never alter our logo in any way or attempt to recreate it.
Exclusion Zone This specifies the space around the logo that should remain free of imagery and/or typography. The area can be judged by the use of the top bar taken from the logo. Size and Scale The logo should never be reproduced smaller than 25mm wide for printed materials. If re-sizing, the scale must remain proportional and equal to the original. Stretching of the logo is not permitted, nor is using distorted or pixelated versions.
Min size 25mm
Colour
The Strapline
Our logo mark is made up of three spot colours from the Pantone Matching System
People Passion Potential
Pantone 212 Uncoated C:0% M:72% Y:11% K:0% Pantone 306 Uncoated C:75% M:0% Y:7% K:0% Pantone 1375 Uncoated C:0% M:40% Y:90% K:0%
The Community Integrated Care strapline is based around our key messages:• We are Proud of our People • We Care with Passion • We Believe in Potential The strapline is only to be used on top-level, generally external communications, by the Marketing Team. If you do feel that you need access to the strapline for a piece of communication, please contact a member of the Team for advice.
Stationery South
People Passion Potential
Sample Name
Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP.
Company Position
0151 420 3637 information@c-i-c.co.uk www.c-i-c.co.uk
dd: 0123 456 7899 eml: sample.name@c-i-c.co.uk
“CIC Group” is a trading name of Community Integrated Care, a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland).
South
With Compliments
People Passion Potential Southern Office Meon House, 12c The Square, Wickham, Hampshire, PO17 5JQ. 01329 834 801 01329 836 707 southernoffice@c-i-c.co.uk www.c-i-c.co.uk Registered Office: 2 Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. Community Integrated Care is a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland)).
People Passion Potential Southern Office Meon House, 12c The Square, Wickham, Hampshire, PO17 5JQ. 01329 834 801 01329 836 707 southernoffice@c-i-c.co.uk www.c-i-c.co.uk
Stationery is an important part of our communications. As a diverse organisation, it is important that we always have a consistent and professional identity. Whilst we have one main logo, we are also promoting our regional presence by have regional logo variations for our stationery too. Each regional office will have printed letterheads and compliments slips displaying their regional logo and this should be used for all communications from that region (Word versions are also available on Click, although we would always encourage use of the hard copy stationery).
Registered Office: 2 Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. Community Integrated Care is a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland)).
Use of Imagery
The Ribbons
The images we use in Community Integrated Care’s materials reflect our diverse and unique community and tell people we:
The ribbon device has been redeveloped as an integral part of our branding. It captures the vibrant and inspiring nature of our brand. Our ribbons embody our core message ‘People, Passion, Potential’. Again, use of the ribbons is restricted to corporately produced materials only but if you do need access to this graphic device, please contact a member of the Marketing Team.
• Respect individual choice • Empower people to realise their potential • Support people to live happy lives • Respect people’s dignity • Celebrate diversity and inclusion
Typography PC users and website/email graphics should always use Calibri. Calibri:
People Passion Potential Community Integrated Care Support Service
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?&$£!%/.,()@
Any questions, please contact a member of the Marketing Team at marketing@c-i-c.co.uk