INTERVIEW
Growing a Monetized Community: The Secrets of Success Heidi Williams spoke with Lisa Johnson, the Passive Income Queen, about launching her memberships – which propelled her to a multi-seven figure business. Lisa teaches people how to create memberships and courses and how to achieve passive income by ultimately creating successful communities. Heidi Williams: What’s the Secret of Your Extraordinary Growth? Lisa Johnson: I think it’s based on two things: One I’m very honest about the mistakes I’ve made, I don’t believe that anyone is really further ahead than anyone else we all just know different things and can teach each other those skills. If people think they’re always looking up to somebody they don’t believe they can get there. The second thing is that I have come at it from a different angle. In my first year online I saw a lot of things I didn’t like in the industry, some things felt really unethical so I was going to leave the industry. Then a really good mentor said to me, “You can leave the industry and moan about how corrupt it is, or you can make so much money in the industry that people listen to you and then you can change it”. So, I’ve come at it in a different way which is “How can we show everybody else that you can make just as much money as these big Gurus with more integrity and without using things such as scarcity marketing, pressure selling and all the other things that we see on a day-to-day basis”. HW: What Kind of Communities are Your Members Creating? LJ: I have people that have memberships in hula-hooping, courses in how to potty train kids, photography, so many different things. One of our members Lauren wanted to create membership but didn’t know what on. We explored what she liked and it turned out she really likes going to the theatre. She proceeded to put a membership together that people paid to be in and where members could talk and ask questions about everything to do with theatre. After this took off, she realized that she could make a bit of money on top by buying and selling tickets to new things that were coming out because she could do it in bulk. She made a million pounds and continued to make money when all the theatres shut down. Another client, Caroline, was already amazing at helping people on a one-to-one basis who had been through narcissistic abuse and trauma. We encouraged her to put things out like courses and mem20
COMMUNITY LEADERS
DEC 21
