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Andrew Froening brings passion to filmmaking, page 19; Udayan Bose and Netelixir examine the changing retail landscape, 20.

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Contents, page 2 • 609-452-7000 • PrincetonInfo.com

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MARCH 25, 2020

Notes from Homefront

Over the past two weeks, HomeFront has adjusted how it deSara Hastings Editor Diccon Hyatt Business Editor Dan Aubrey Preview Editor Christina Giannantonio Events Editor Mark Czajkowski Suzette Lucas Photography Barbara Figge Fox Senior Correspondent Vaughan Burton Production Thomas Fritts Associate Publisher Deanna Herrington, Mark Nebbia, Jennifer Steffen, Gina Carillo, Advertising Sales Michele Alperin, Elaine Strauss, E.E. Whiting, Ross Amico, Euna Kwon Brossman, Ilene Dube, Bart Jackson, Susan Van Dongen, Richard J. Skelly, Doug Dixon, Lynn Robbins, Ron Shapella, Neal Zoren, Mary Pat Robertson, Scott Morgan, Glenn Townes Contributors Richard K. Rein Founding Editor, 1984-2019 U.S. 1 is hand delivered to all businesses and offices in the greater Princeton area.

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livers its services to the thousands of families who are currently homeless or hungry in our local community. The nonprofit will have to rise to meet the greatly expanded need.

At HomeFront’s Family Campus, where 38 local families who are homeless live temporarily, “we’ve had to get really creative,” to keep in touch with their clients says Liza Peck, the campus support and to respond to new families services liaison. “We have a new needing help . “This is a very chalmom who is using Skype to get lenging time,” says Connie Mercer, nurse-parenting coaching, in addi- founder and CEO of HomeFront. tion to the support our onsite staff “But I am in awe of how many of provides.” For every family, extra our friends have reached out to see effort has been made to provide how they can help, even at a time what’s needed, keep clients healthy, when they are greatly concerned and keep spirits up. Computers are for their own families.”

If you are considering charitable available to children for remote giving during this time, we are schooling and for adults to contingrateful if you would ue GED and job certifiplease keep us in mind. cation studying. TutorBetween We have already lost ing is available by phone over $100,000 related to The from volunteers and COVID-19 on unbudfrom HomeFront’s Hire Lines geted expenses and lossExpectations staff. es from normal revenue Families can also take sources; these costs will continue turns in the Campus’ ArtSpace therapeutic art room, dance to mu- to rise dramatically as more of our sic being piped in around the build- families are becoming directly afing, and each child received activi- fected and as we cancel planned spring fundraisers. If you are interty bags to keep them smiling.

HomeFront has also changed its ested in making a donation, please operations to help those in need visit www.homefrontnj.org/donate throughout the community. Staff or call 609-989-9417 x 107.

If you are already out shopping delivered food bags and essentials last week to over 150 struggling for necessities or are able to shop families in the county and to indi- online, consider a donation of our viduals living in local motels. A most needed items: diapers, baby new distribution area has also been wipes, canned goods, baby formuset up at the HomeFront headquar- la, dry cereal, and shelf stable milk. ter’s back dock, configured to dis- Online shipments can be delivered tribute and collect groceries and to 1880 Princeton Avenue, Lawother urgently needed items at a renceville, NJ 08648. We are keepsocial distance. HomeFront case ing an Amazon wish list updated at managers are manning phone lines bit.ly/HFMarch20Items.

INSIDE Survival Guide

Resources to Keep Your Business Above Water One Way to Help: PACF Launches Relief & Recovery Fund Interchange: Writing Your Book on Lockdown Princeton Chamber Newsletter The Perfect Company: Healthcare Is Infrastructure

Preview

Let It Be Light Deaths of Despair in the Time of Coronavirus Doctors’ Day In Their Own Voices: P. Carl Opportunities U.S. 1 Singles Exchange Filmmaker Keeps His Audience Connection

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MARCH 25, 2020

Survival Guide Editor: Diccon Hyatt

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Resources to Keep Your Business Above Water

A

s of March 20 the coronavirus officially became a disaster in the eyes of the government. That means that small businesses, many of which have no income during the anti-coronavirus lockdown, are able to apply for disaster loans from the federal Small Business Administration to stay afloat. Nonprofits as well as for-profit businesses can apply for disaster loans.

As of press time, the state of had passed a series of bills intending to help workers and businesses af-

fected by the lockdown. Governor Phil Murphy has also applied for disaster relief block grants, which may in the future allow businesses to receive grants rather than loans to cover expenses during the pandemic emergency.

The state provided the following guide for applying for financial assistance from the Small Business Administration.

All New Jersey counties are now approved for federal disaster assistance, making New Jersey businesses eligible to apply for Economic Injury Disaster Loans (EIDLs). These are working capital loans to help small businesses, small agricultural cooperatives, small businesses engaged in aquaculture, and most private, nonprofit organizations meet their ordinary and necessary financial obligations that cannot be met as a direct result of the disaster. These loans are intended to assist through the disaster recovery period.

Eligiblity: New Jersey-based small businesses or private nonprofit organizations must have sustained economic injury, as well as being located in a disaster-declared county or contiguous county, which all New Jersey counties currently are.

Credit History: Applicants must have a credit history accept-

able to SBA. Repayment: Applicants must show the ability to repay the loan.

Collateral: Collateral is required for all EIDL loans over $25,000. SBA takes real estate as collateral when it is available.

SBA will not decline a loan for lack of collateral, but SBA will require the borrower to pledge collateral that is available.

Interest Rates: The interest rate is determined by formulas set by law and is fixed for the life of the loan. The maximum interest rate for this program is 3.75 percent.

New Jersey businesses are now eligible to apply for Economic Injury Disaster Loans.

Loan Terms: The law authorizes loan terms up to a maximum of 30 years. SBA will determine an appropriate installment payment based on the financial condition of each borrower, which in turn will determine the loan term.

Loan Amount: The law limits EIDLs to $2,000,000 for alleviating economic injury caused by the disaster. The actual amount of each loan is limited to the economic in-

jury determined by SBA, less business interruption insurance and other recoveries up to the administrative lending limit. SBA also considers potential contributions that are available from the business and/or its owner(s) or affiliates.

Application Process: Applicants may apply online, receive additional disaster assistance information and download applications at disasterloan.sba.gov/ela.

Applicants may also call SBA’s Customer Service Center at 800659-2955 or email disastercustomerservice@sba.gov for more information on SBA disaster assistance. Individuals who are deaf or hard-of-hearing may call 800-8778339.

Completed applications should be mailed to: U.S. Small Business Administration, Processing and Disbursement Center, 14925 Kingsport Road, Fort Worth, TX 76155 Technical Assistance for Applying for SBA EIDL Loans: The State of New Jersey is currently developing plans to offer technical assistance to businesses that wish to apply for SBA disaster loans. As new information about these resources become available, it will be posted at the NJ Business Action Center website, www.nj.gov/njbusiness.

POSTPONED

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SPRING JOB FAIR Tuesday, March 31, 2020 4:00 pm to 7:00 pm • Free Admission

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5 Justice Samuel A. Alito, Jr. Way, Hamilton Township, NJ 08619

Hamilton Township Economic Development Advisory Commission

Hamilton Township Economic Development Advisory Commission Cordially Invites You to Attend Our

38th Annual Distinguished

Mayor Jeff Martin

Mayor Jeff Martin and the HTEDAC invite you to attend this Free Hamilton Township Job Fair

Business Achievement Awards Celebration Thursday, October 24, 2013 5:30 pm to 9:00 pm The Stone Terrace by John Henry’s I 2275 Kuser Road Hamilton, NJ 08690

Please RSVP by October 18, 2013 to HTEDAC, PO Box 2926 Hamilton, NJ 08619 For additional information on this event please contact Lori Danko at 609.658.4105

Register Online at:

Funded completely by Hamilton Businesses, Not a tax-payer expense See reverse for honorees

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2020 Primary HTEDAC Sponsors: • Customers Bank • Hamilton Continuing Care • PSE&G • Ram Associates

KRAML–02.26.20

4

Helping Hand: Prince­ton Area Community Foundation, led by Jeffrey M. Vega, has launched a relief and recovery fund.

One Way to Help: PACF Launches Relief & Recovery Fund

T

he Princeton Area Community Foundation has assembled a coalition of funders to create a COVID-19 Relief & Recovery Fund to help support nonprofits working with the most vulnerable residents in Mercer County and the surrounding region.

The fund has $1 million in contributions to date, including $250,000 each from the Community Foundation, Betty Wold Johnson, and the George H. and Estelle M. Sands Foundation.

“We know that many of our local residents were already dealing with financial hardships before the unprecedented coronavirus crisis hit New Jersey,” said Jeffrey M. Vega, president & CEO of the Princeton Area Community Foundation, which will host the fund. “Each day we are learning about more adverse impact as a result of the outbreak.

So, although we have received $1 million in donations to date, we anticipate the continuing needs in our community will be much greater, and we encourage others to join us in this funding effort.”

Founding supporters of the fund also include the Bunbury Fund at the Community Foundation, NJM Insurance Group, the Burke Foundation, and the Fund for Women and Girls at the Community Foundation, and individual donors.

“We are pleased we are able to quickly help our community during this national emergency, when our most vulnerable neighbors are experiencing stress and hardship, with no sense of when the crisis will abate,” said Betsy Sands, a trustee of the Sands Foundation. “I hope that other philanthropists in our community will join us in providing funding for this essential support during these difficult and uncertain times.”

Children, families, and seniors in low-income communities from the region are projected to face the most immediate and long-term struggles because of food and housing insecurity, reduced or lost income, health issues, and childcare needs related to school closures.

“This pandemic is unprecedented, and we must come together as a community to help those most in need,” said Anthony “Skip” Cimino, Board Chair of the Community Foundation. “We expect that the needs in our region will quickly change as this virus spreads, and we’re prepared to respond to them.

We are grateful for donations from our founding supporters, and we ask that more private foundations, philanthropists, and corporations

MARCH 25, 2020

Writing Your Book on Lockdown

The world needs books right now! As we are facing days or pos-

sibly weeks of social distancing, lockdowns, and quarantines people need a way to keep themselves occupied indoors. Yes, a lot of people are turning to streaming TV shows, but just as many are turning to books.

And that’s where we, as authors, come in.

We are offering something that’s desperately needed right now — hope, inspiration, entertainment, a way to pass a few stress-free hours — that’s right, books!

Some of our authors are already set up to market and sell their books online. They have worked to create a social media presence, sent out enewsletters, or used e-book marketing promotions. But other authors have always done best-selling their books through in-person presentations, in brick-and-mortar stores, or at festivals. These ways just won’t work in the next few months. Stores are closed, festivals and other events are canceled. Even if you do have an event scheduled that has not been canceled you have to wonder: Will anyone show up?

So how do we market our books in the age of Covid-19? The first thing is to recognize that while it may be harder to find an audience, you also will have people who really need your book right now.

Amazon — Again: Yes, we all hate Amazon. But right now, Amazon is the best way to deliver your books to your readers, whether it’s a paper book or an e-book. Some authors have an order form on their websites so that readers can bypass Amazon and buy the book directly from the author. If you are already set up like this, fine, but if not, make sure your website links to your book on Amazon. That way you don’t have to worry about packaging books and trekking to the post office to mail them.

There are stories out right now that Amazon may start having trouble making deliveries or only deliver “essentials.” But I also know that some people will use any excuse not to take the time or do the work to market their book. Don’t be one of them. If nothing else, people will still be able to download your e-book.

Develop a Plan — Today: Get out your old marketing plans and look them over. What marketing, social media networking, or advertising did you use to do effectively but stopped? To quote one of my authors, Lorette Pruden, “It worked so well I quit doing it.” Now is the time to get back to it.

Do you have an email list of readers and friends? If not, start join us, as we work together to try to mitigate the damage caused by this virus.”

The fund is designed to be flexible and nimble, so grants can quickly be directed to nonprofit service providers. Some of the funding will be earmarked to help nonprofits during the immediacy of this crisis, while other grants will focus on the long-term recovery in the aftermath.

Community Foundation staff is communicating with government leaders, private foundations, and nonprofit organizations to assess local needs and to coordinate with other funders during this crisis. The grant application process will be announced soon.

The Community Foundation welcomes gifts from individual donors at any time to support neighbors in need. To make a donation to this fund, visit www.pacf.org.

INSIGHTS & ARGUMENTS

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5

ESSAYS & SOLILOQUIES

INTERCHANGE

one. If you already have one, continue to add to it. If you’ve always meant to start an email newsletter, now is a great time, particularly if you are home from work.

If you don’t have a website yet, you might want to try creating your own. You can get a DIY website started with a free plan on WordPress.com to create awareness about your book. WordPress.com

With books, authors can offer things that are desperately needed now: hope, inspiration, entertainment, and a way to pass the time. also offers paid plans, which include some important features that can be added in the future.

Start Your Next Book — Now: I’ve been preaching it for years — the best way to market book one is

by Karen Hodges Miller

to publish book two. If you’re stuck at home, what better way to spend your time than to start writing book two? Plan to spend just a few hours a day writing. Then relax and read another author’s book.

Hold a Virtual Book Launch — or Relaunch: So you can’t have an in-person book launch at a bookstore. Your “Wine, Cheese and Books” presentation has been canceled. No one has signed up for your local seminar. You can still get out there and talk to people about your book. In the past week, I’ve gone to a virtual yoga class, FaceTimed with a client rather than meet at a coffee shop, attended church over the internet, and watched a friend’s Facebook Live ballet class. (No, I don’t do ballet, but I had fun watching her and her four-year-old do a ballet exercise routine using her kitchen island as a barre.)

Many artists are offering concerts, etc., free online as a way to help people pass the time. Consider

just reading your book live as a way to not only introduce yourself to new readers but to offer a service at a trying time. You could also create a YouTube video to post on your website, maybe you reading an excerpt from your book.

If you are working from home, use the time you would usually spend commuting to get online and promote your book. There are lots of ways to connect with people without being up close and personal. Get creative, like my ballet teacher friend, and find new ways to do just that.

Below is a list of some resources for you to check out. If you would like a more targeted online marketing plan for your book, just contact us.

• whereby.com is a good tool for meetings. It could be used for book clubs or other small groups.

• zoom.us is excellent for interactive webinars or other meetings.

• crowdcast.io is another tool for large online events.

• poststatus.com/live is a good video to watch about planning your

online event.

• blog.hubspot.com/marketing/ facebook-live-guide provides a guide for using Facebook Live, which is one of the easiest ways to do an online group event.

• mailchimp.com is one of the best apps for building that email newsletter.

You can get a DIY website started with a free plan on WordPress, which also offers paid plans which include some important features that can be added in the future.

Learn More: silverhoopedge. com/friends-of-open-door-publications/ Karen Hodges Miller is the owner of Open Door Publications.

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MARCH 25, 2020

Champions for Business Letter from the President Dear Chamber Members, I wanted to personally provide an update on the actions the Chamber is taking to address the spread of the Coronavirus [COVID-19] and help our local businesses. In the best interest of the health of our members, colleagues, staff and families, all Chamber events will be postponed through at least April 30.

We are keenly aware that our business community will be faced with unexpected challenges now and in the weeks to come. During that time, the Chamber will modify marketing messages, website content, and social media outreach to provide information designed to help and inform members on the resources available to them relating to local and national business operations.

In addition, we will be reinforcing the importance of supporting local business. We encourage or-

dering a take-out meal, or purchasing a gift certificate for a future meal. This will help our community and business survive and thrive during this tough time.

By continuing to follow good health habits, engaging in social distancing, minimizing contact with groups, and continuing to buy local virtually — we can emerge from this as a stronger Region.

If you have any questions please email the Chamber at Info@prince­ tonmercer.org.

Sincerest regards, Peter Crowley President & CEO www.PrincetonMercerChamber. org

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MARCH 25, 2020

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U.S. 1

7

The Perfect Company

he single best predictor of success is not family background, intelligence, education, height, or appearance. It’s your health. If you cannot get to work, have difficulty focusing, or are worried about surviving, career success is even harder.

Yet we treat health as a benefit that one must earn. We have made health a marginal cost to be squeezed by turning people into temporary workers undeserving of care. We tell ourselves that we have the best healthcare system in the world while U.S. life expectancy drops and death-by-despair skyrockets (see related story, page 10).

This is bad for business.

Health is infrastructure. It is a common good that makes life itself and commerce possible. If you want proof, look at what the lack of health infrastructure has recently cost the nation.

Theaters, restaurants, and stores are closed. The travel industry is gutted. Goldman Sachs is predicting an unemployment rate of 7.4 percent, and the stock market — touted as the gauge of our success — has lost $8 trillion in the last month. As of Monday, March 23, the Dow Jones Average was lower than when President Trump took office. Two popular stocks — Apple (AAPL) and Microsoft (MSFT) — were each valued at about $1.4 trillion a month ago; they have lost a combined $800 billion in value since then.

In 2017 the Trump Administration prohibited the CDC from using the term “evidencebased” in favor of “community standards and wishes.” Prohibiting “evidence-based” supports the notion that “perception is reality,” which works remarkably well in politics, but not in science and logistics. Given the lack of testing kits, the data are hard to compare, but infections are growing dramatically. The good news is that, as testing increases, the mortality rate — the number of deaths per positive test — is falling. In the last two weeks, the U.S. mortality rate has fallen from 2.6 percent to 1.1 percent.

Uncertainty has caused panic.

Our defense budget is $738 billion. For 2020 the president had proposed to spend $509 million (with an “m”) protecting the population from “Emerging and Zoonotic Infectious Diseases,” that is, viruses like the coronavirus.

In a bid to stimulate the economy, the Federal Reserve has lowered interest rates to near zero and committed to buying $700 billion of U.S. Treasuries. Congress passed the $8.5 billion “Emergency Coronavirus Bill,” and the Treasury has proposed a trillion-dollar plan to save the airlines, other distressed businesses, small businesses, and cashstrapped families. As of Monday night, the Covid Tracking Project reports 471 deaths in the U.S. and about 42,000 confirmed coronavirus cases.

Shutting down the country for eight weeks to slow the spread of the virus may be the best defense, but the effect of shutting down the economy is almost incomprehensible.

About 158 million people have jobs and another 172 million shop, go to school, drive, volunteer, and spend their retirement money.

Many, if not most, people are huddling at home and dropping much of what drives the economy. It is hard to conceive how this ends, though Omar Hussan, writing in The Independent, notes, “Coronavirus will bankrupt more people than it kills.”

Last Monday morning the market opened and dropped so quickly that, in seconds, “circuit breakers” stopped trading for 15 minutes. Circuit breakers halt trading on the nation’s stock markets during dramatic drops,

by Glenn Paul and are set at 7 percent, 13 percent, and 20 percent of the closing price for the previous day.

Health is the first level of infrastructure, and we are paying dearly for a lack of it.

Fortunately, new tools to develop health infrastructure are available: gene sequencing, pattern recognition, and vast databases that, working together, will dramatically improve health. I was happily surprised when a Princeton virologist told me that the FDA has already approved three viruses to deliver genes to repair inherited diseases. On the other hand, I am angry that patients with broken spinal cords are instructed not to get their hopes up because they will probably never walk again, though it is widely accepted that we will soon walk on Mars.

We need a leader like John F. Kennedy who will challenge us to a new “moonshot” — not to Mars, but to a healthcare breakthrough that will inspire us, improve health for everyone, and drive economic innovation. Now is the time to make that investment.

N

ew Jersey likes to call itself “The Medicine Chest of the World,” but it seems that California is stealing the march for nextgen healthcare. 23andme, the private gene sequencing company, is in Sunnyvale, CA, the birthplace of Apple. Illumina (ILMN), which provides sequencing and array-based solutions for genetic and genomic analysis, is in San Diego.

Consider shares in ILMN, which has $3.4 billion in cash and $1.1 billion in long-term debt, and which earned $1 billion in 2019.

Frances Arnold, Princeton ’79 and 2018 Nobel Prize winner in chemistry, sits on Illumina’s board. Last week, I placed a low-ball order for ILMN at $205; it sold for $335 in December. In last week’s volatile market, prices shot up and down; my $205 order cleared on Wednesday; ILMN closed on Monday at $237.

Nordic Semiconductor, (NDCVF) is a twofer: a bet on a profitable company that makes chips for the Internet of Things (IOT) and a bet on the out-of-favor Norwegian currency, which is down 23 percent against the dollar. NDCVF is growing sales and profits, has plenty of cash and no debt, and can grow rapidly in the market for a major new technology. Norway’s debts are only 30 percent of GDP versus U.S. debt of over 100 percent of GDP. The U.S. has a trillion-dollar annual deficit; Norway has a $1 trillion sovereign wealth fund (about $195,000 per citizen) and a larger GDP per person than the U.S. NDCVF closed on Monday at $3.30, down from $7.13 in March.

I bought Inovio (INO), the vaccine maker, at $4.39 on February 14 as a hedge against the coronavirus. It opened on March 9 at $18.50. That afternoon, Andrew Left, a short seller in Beverly Hills, tweeted, “SEC should immediately HALT this stock and investigate the ludicrous and dangerous claim that they designed a vaccine in 3 hours. This has been a serial stock promotion for years. This will trade back to $2. Investors have been warned.” In 2016, Left was banned for five years from Hong Kong’s financial markets and fined for market manipulation.

The Bill and Melinda Gates Foundation granted Inovio $5 million to accelerate the testing of a proprietary smart device for intradermal delivery of a vaccine to treat the coronavirus. The Daily Beast reports, “A prominent and impartial scientist said that it was neither ridiculous nor dangerous for

Kim (Inovio’s CEO) to have claimed Inovio had designed a vaccine in three hours. The scientist said graduate students routinely perform the same basic process.” INO closed Monday at $6.62. INO was featured on “60 Minutes” last weekend. Obviously, the world needs a coronavirus vaccine. I am holding.

If you bought the UBER puts that I recommended, you’re in luck. Few people want to drive or ride in an Uber lately, and the company already loses $1 billion per quarter.

Uber has fallen from $41 as low as $14.39, and, depending on your strike price, the puts have accelerated even faster. I have sold out of that position.

The depth of this crisis is currently unknown. Some companies have no discernable future other than government interven-

tion. Boeing (BA), for instance, has three problems: (1) its new planes crashed (2) its airline customers are seeking a $50 billion bailout (3) it has committed to buying Brazilian jet-maker Embraer for $4.2 billion. BA has dropped from $344 to $106.

Some profitable tech companies have cash to weather the storm and excellent longterm prospects. These are the companies worth buying at a discount that will take off when this bleak period is behind us.

Send feedback to gpaul@perfectcompany.com. Investment recommendations are solely those of the columnist, and are presented for discussion purposes. Investors are advised to conduct their own research and that past stock performance is no guarantee of future price.

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MARCH 25, 2020

ART

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liTeRATURe

DAnCe DRAMA MUSiC

PReV i e W Let It Be LiGHt

Preview editor Dan Aubrey recently extended an invitation to area artists to send in works reflecting their reaction to two natural phenomena: the coronavirus and the start of spring. We noticed two colorful images that could help capture the moment as well as lighten the load.

The political cartoon at right is by William Hogan, a Morrisville, PA-based artist who was an editorial artist for The Record newspaper in Hackensack for 26 years. He is also a docent at

Easter MENU 2020

DINNERS McCaffrey’s Prime Rib Dinner*

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McCaffrey’s Roasted Racks of Lamb Serves 6

2 Seasoned & grilled Racks of Lamb 48 oz. Lobster Bisque Family Size Goat Cheese Spring Mix Salad with Dried Cranberries, Sugared Pecans, Red Pepper & Poppy Seed Dressing 2 lbs. Steamed Green Beans 3 lbs. Mashed Potatoes 1 lb. Demi Glaze Sauce 1 dz. Dinner Rolls 7” Ricotta Cheesecake

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McCaffrey’s Gourmet Turkey Dinner Serves 12-14

14-16 lb. Roasted All-Natural Whole Turkey 6 lbs. Mashed Potatoes 6 lbs. Herbed Bread Stuffing 4 lbs. Sweet Potato Bake 4 lbs. Steamed Green Beans 3 - 24 oz. containers of Home-Style Turkey Gravy 2 lbs. Cranberry Compote (with Pecans & Apricots) 2 dz. Dinner Rolls 7” Ricotta Cheesecake 7” Apple Pecan Tart

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the Princeton University Art Museum and past member of the Trenton Artists Workshop.

The photograph above is from Hamilton’s Kevin L. Stout, who manages his own photography company. A simple visual celebration of the season, the image is also a reminder that seasons and problems pass. Thanks to both artists for lightening our spirits. And others are free to send their visual and written thoughts during this trying time: dan@princetoninfo.com

McCaffrey’s Whole Roasted Turkey Dinner Serves 8-10

Check our Website for Additional Menu Selections!

12-14 lb. Roasted All-Natural Whole Turkey 4 lbs. Herbed Bread Stuffing 2 - 24 oz. containers of Home-Style Turkey Gravy

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All-Natural Roasted Turkey Breast Dinner Serves 4-6

Menu available for ordering by phone, in-store or online.

Please place your Easter orders by 5:00 pm, Wednesday, April 8th. All other orders require 48 hour notice. Menu items are available 4/3/2020 through 4/12/2020.

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2.5-3 lb. Boneless Turkey Breast 2 lbs. Herbed Bread Stuffing 2 - 24 oz. container of Home-Style Turkey Gravy

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Three Cheese Lasagna

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5-6 lb. Boneless Maple Glazed Ham OR 7-8 lb. Bone-in Spiral Ham 2 lbs. Pineapple Bake 2 lbs. Sweet Potato Bake 4 lbs. Mashed Potatoes 2 lbs. Steamed Green Beans 1 dz. Dinner Rolls 7” Ricotta Cheesecake

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CATERING: 800-717-7174 • www.mccaffreys.com

MARCH 25, 2020

U.S. 1

Welcome to Capital Health.

Welcome to the first facility in the region to offer a robotic-assisted Whipple procedure to treat pancreatic cancer.

Where a multi-disciplinary team of surgeons, radiologists, oncologists, and rehabilitation services collaborate to provide the best care and the care that’s best for him. And all under one roof.

Because you’d go to the ends of the earth to make sure he got care like that.

And so do we.

Become a part of it today at CapitalHealth.org/cancer

CAPITAL HEALTH OB/GYN − BORDENTOWN WELCOMES DR. NATALIA MIRANDA Dr. Natalia Miranda, board certified in obstetrics and gynecology and trained in minimally invasive procedures, has joined Capital Health OB/GYN − Bordentown.

Dr. Miranda joins our comprehensive team of OB/GYN providers who have served women in the region for more than 30 years with locations in Mercer, Burlington, and Bucks counties. Dr. Miranda is seeing patients at the practice’s Bordentown office, located at 163 Route 130, Building 2, Suite C, Bordentown, NJ 08505.

Dr. Miranda is certified to perform minimally invasive (laparoscopic) gynecological procedures. She received her medical degree from Drexel University College of Medicine and completed her OB/GYN residency at Hahnemann University Hospital, both in Philadelphia, PA. Se puede comunicar con la Dra. Miranda en Español.

Capital Health OB/GYN provides a full range of services for women, including annual health exams, prenatal care, genetic screening, open and minimally invasive/robotic-assisted surgery (using the da Vinci surgical system), and minor surgical services. The office accepts most insurances.

TO SCHEDULE AN APPOINTMENT WITH DR. MIRANDA IN BORDENTOWN, CALL 609.896.1400.

MEDICAL GROUP

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MARCH 25, 2020

Deaths of Despair in the Time of Coronavirus

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n their new book, “Deaths of Despair and The Future of Capitalism,” Princeton economists Anne Case and August Deaton describe how a changing economy, the opioid epidemic, an overly expensive healthcare system, and the collapse of social institutions have combined to inflict misery upon large segments of the U.S. population.

In particular, white workingclass people without college degrees seem to be suffering heavily, as reflected in grim statistics Case and Deaton discovered: “Deaths of despair,” defined by rates of deaths by suicide, drug abuse, and alcoholism, are rampant in this group compared to other demographics, even ones that face similar levels of poverty. (U.S. 1, March 11, 2020.)

Case and Deaton, who are married, were scheduled to give a highly anticipated talk at Labyrinth Books on Thursday, March 12.

Needless to say, the event was canceled, as almost every event was, in order to slow the spread of coronavirus. A substitute Facebook Live event was also cancelled.

The failings of the healthcare system as well as capitalism overall, which are discussed in the book, have been subjects of debate during the Democratic presidential primary. They are also being put to the test as the United States stares down the barrel of a historic healthcare and economic catastrophe in the form of the coronavirus pandemic.

In Chapter 13 of their book, Case and Deaton describe the dysfunction of the United States’ system of employer-provided healthcare:

Americans spend vast sums on healthcare, and that spending af-

fects almost every part of the economy. Healthcare is expensive everywhere, and it makes good sense for rich countries to spend a large share of what they have to extend their citizens’ lives and to reduce pain and suffering. But America does this about as badly as it is possible to imagine.

Our argument is less about the direct harm that healthcare can sometimes do, through medical mistakes, through poor treatment, through the prescription of opioids, or through not providing treatment when needed. It is more about the

Free-market competition does not and cannot deliver socially acceptable healthcare. indirect harm to people’s lives and work that comes from its extraordinary and extraordinarily inappropriate costs.

The US Healthcare System, which absorbs 18 percent of the American gross domestic product (GDP) — $10,739 per person in 2017, about four times what the country spends on defense and about three times what spends on education — is needlessly eating away at workers’ wages. Paying for it reduces take home pay as well as the value of what that pay will buy.

It inflates the earnings of those in

Orgonomy is the science of man’s relationship with nature.

Medical orgonomy deals with the nature of health and treatment of emotional and physical diseases.

Social orgonomy

the healthcare industry and makes the industry larger than it ought to be. The cost of employer-provided health insurance, largely invisible to employees, not only holds down wages but also destroys jobs, especially for less skilled workers, and replaces good jobs with worse jobs.

As people take worse jobs, their wages fall. Healthcare costs also strike directly at those individuals who are without insurance or have inadequate insurance, and they affect those who are insured through copayments, deductibles, and employee contributions. They also affect the federal government as well as state governments, which pay for Medicare and Medicaid. Governments must collect more taxes; provide less of something else, such as structure or public education, on which poorer Americans particularly depend; or run deficits that can compromise future economic growth, shifting the burden to our children and to future taxpayers.

To use Adam Smith’s words about monopolies, the American healthcare system is both ‘absurd and oppressive.’

Healthcare is necessarily expensive, and there is no doubt that we should be spending a lot on it; it makes good sense to give up some of our wealth for better and longer lives, and to do so by more the richer we get. New treatments that prolong life or make it better are continually being produced, they can be expensive to invent or to use, and it will often be a good idea to pay those costs. That said, we spend too much and needlessly so.

We will argue that we could cut back costs by at least a third with-

out compromising our health.

As we saw in chapter 9 on opioids, one part of the healthcare industry manufacturers and distributors of pharmaceuticals-became enormously wealthy by triggering an epidemic that has killed tens of thousands of people. This is an extreme example of direct harm to health, as well as of the process of upward redistribution in which those at the top got rich at the expense of everyone else, many of whom were put at risk of addiction and death. This direct harm to health must be charged to the healthcare industry along with the indirect harm from the economic tribute that it is exacting from the economy as a whole. Death by accidents overdose is the most prevalent of the three kinds of deaths of despair many of these can be attributed to the opioid epidemic spurred by the industry, though we need also to look at the deterioration in lives that predisposed some people to addiction. Deaths by suicide and alcohol rising among those who are finding work and family life in-

Princeton economists Anne Case and Angus Deaton. creasingly difficult. Those deaths are being hastened by the costs of healthcare.

In the next chapter, we discuss other industries and how they too may have contributed to deaths of despair. Yet healthcare is different, not only because it can kill directly but also because the economics of healthcare are fundamentally different from the economics of other industries. While free-market competition is a good benchmark for much of the economy, where we can rely on the market to produce good outcomes, that is not true for healthcare. Free-market competition does not and cannot deliver socially acceptable healthcare.

Case and Deaton answered several questions from U.S. 1 about their book’s arguments in light of current events.

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informational webpages and links to many Journal of Orgonomy articles available on-line for free.

Also, listen to our podcasts to hear more about medical orgone therapy. You can also sign up on-line for our e-mail list to receive notices about our public events and training programs once we are able to resume them.

MARCH 25, 2020

Your book describes how wasteful our system of employer-provided health insurance is. Do you have any comment on the different healthcare reform proposals by Biden, Sanders, and Trump?

We have tried to stay away from commenting, let alone, endorsing any specific plan. Our concern is not only that it is employer provided (which of course means worker provided) but that it is also so incredibly expensive. Getting costs down should be the key concern for any plan. Does Trump have a plan?

Other than dismantling Obamacare?

In your book, you described how the healthcare system leaves people out and causes death and economic misery at the best of times.

How do you think it will fare in the face of a pandemic?

It is true that people are left out, meaning not insured, but that is NOT what is causing death and economic misery. The labor market for less educated Americans has been deteriorating for a long time.

Globalization and automation are big reasons, but so is the cost of healthcare, because low-paying jobs cannot support the cost of health insurance.

Our system is not prepared for a pandemic, and some features —

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Publishers’ Note: On October 30, 1990, President George H. W. Bush signed Senate Joint Resolution #366, designating National Doctors’ Day as a national holiday celebrated annually on March 30. The red carnation is the symbolic flower of Doctors’ Day.

too few doctors, too few nurses, monopoly hospitals, high prices — will be particularly harmful. But no health system in the world is well prepared for this. Britain has a radically different system, and they too do not have enough beds or nurses or doctors. Italy has now had about the same number of deaths as China. There has not been a pandemic like this for a century, and no country could have been expected to have had thousands of spare ventilators or ICU beds that they normally do not need.

Do you think the pandemic might be the impetus for the political will to alter the dysfunctional systems you outline in your book?

It might, but that is very unpredictable. People will certainly be looking for things to blame.

Of all the points you made in your book, are there any that strike you as particularly salient now that we are staring down the barrel of a potential world-historic health and economic crisis?

Yes, the epidemic that we write about, which killed 150,000 people in 2018, has roots that stretch back to the 1970s. It is not going to go away soon, and will be killing people long after coronavirus has gone.

We need to remember that.

Princeton Medical Institute Here to Help the Community

F

eeling down? Princeton Medical Institute can help!

Starting to forget things?

Princeton Medical Institute can help!

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Do you suffer from Schizophrenia? Princeton Medical Institute can help!

Being triggered from previous Traumas? Princeton Medical Institute can help!

Princeton Medical Institute (PMI) believes in bringing cutting edge research out of the University and into the New Jersey community! In addition to conducting Clinical Research Trials, we offer free evaluations for memory loss and mental health evaluations to any interested community members, no insurance necessary!

PMI is the headquarters of Global Medical Institutes, LLC, an investigative research organization that has been conducting clinical trials in the areas of psychiatry, neurology, and general medicine since 1989. Princeton Medical Institute is one of New Jersey’s leading sites in clinical research trials and has served as a leader in CNS research for more than 25 years. PMI is currently enrolling patients for the following trials: Memory Loss, Alzheimer’s Disease, Depression in individuals aged 7 to 65, ADHD, Schizophrenia, and Cluster Headaches.

The experienced and innovative staff is led by Medical Director, Dr. Jeffrey T. Apter, a Key Opinion Leader in Alzheimer’s research. He is also a founding member of the American Association of Geriatric Psychoendocrinology and the International Society of CNS Clinical Trials and Methodology.

With decades of knowledge and experience, Dr. Apter has published more than 30 articles in the field of psychiatric and Alzheimer’s research in conjunction with Princeton University. Recently, he was named one of NJ’S Top Docs in 2018 & 2019 and also delivered a fascinating lecture as the keynote speaker at the Alzheimer’s meeting held in Dubai in August.

Princeton Medical Institute is New Jersey’s only site recognized by the Global Alzheimer’s Platform (GAP). GAP promotes advancing Alzheimer’s Disease medications from the laboratories all the way through the final stages of clinical research trials.

The most important thing to know about research trials is that no medical insurance is needed to qualify or participate in a trial.

This means that the trial is completely free! If selected for a study, the participant will be compensated. How does one participate in a trial? The first step is to call PMI at 609-921-6050. Our talented staff will then be able to help see if you qualify for any trials. If we believe you would ben-

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Dr. Jeffrey T. Apter, Medical Director at Princeton Medical Institute. efit from participating in a study, an evaluation will be scheduled.

Princeton Medical Institute is here to help the community. We want to educate and provide treatment for anyone in need.

Contact us to schedule an educational lecture or a memory screening event.

Simply reach us anytime at 609-921-6050 or visit our website, www.princetonmedicalinstitute.com to get involved in an initial evaluation. After being screened by one of our Clinical Research Coordinators, you will be notified of any indicated studies that you may be qualified for.

See ad, page 3.

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MARCH 25, 2020

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n the ever-changing and dynamic health care industry, Capital Health and its physicians continue to advance patient care, expand services, and remain a trusted health care provider in Central New Jersey and Lower Bucks County, PA. “At Capital Health, we’re always pivoting to address the continually shifting health care priorities of the people who live in our region, thanks in large part to the work of the physicians who serve on our medical staff,” said Samuel J. Plumeri, Jr., chairman of the Capital Healthcare, Inc. Board of Trustees.

“We continue to broaden our reach so the growing number of communities we serve are finding high quality care close to home,” said Capital Health President and Chief Executive Officer Al Maghazehe. “Access to the area’s largest and most diverse line-up of medical services is more convenient than ever and guided by a medical staff of more than 800 primary and specialty care physicians.”

Capital Health continues to make significant investments in technology and facilities, but according to its Chief Medical Officer Dr. Eugene McMahon, it takes the right people to raise the bar for quality care and bring medical innovations to the region.

“Cutting edge equipment and facilities are important elements

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Capital Health Doctors Deliver Innovative Patient Care in the Region

Capital Health Medical Center – Hopewell, left, and Capital Health Regional Medical Center, located in Trenton. of our success, but our medical staff is what makes the difference,” said Dr. McMahon. “In addition to delivering innovative care to our patients every day, they provide direction on what new programs are needed and the best way for patients and referring physicians to access them.”

This philosophy is evident at the Capital Health Cancer Center. The Center recently fulfilled important surgical needs in the region with the addition of five physicians who are highly trained in minimally invasive approaches to their respective specialties, including minimally invasive (laparoscopic) and robotic-assisted

surgery (using the da Vinci surgical system).

The team of expert surgeons who recently joined Capital Health includes Dr. Ashlee Godshalk Ruggles (colorectal surgeon), Dr. Africa Wallace (thoracic surgeon), Dr. Joyce Varughese (gynecologic oncologist), Dr. Eric Mayer (urologic surgeon), and Dr. John Abraham (orthopaedic oncology surgeon from Rothman Orthopaedic Institute). These providers offer their services at Capital Health Medical Center – Hopewell.

Capital Health is known for providing the highest level women’s services in Mercer County and nearby communities in New

Jersey and Pennsylvania, from being the only Regional Perinatal Center, including Level III neonatal intensive care for the most atrisk deliveries, to offering roboticassisted surgery using the da Vinci surgical system.

Now, Capital Health is making access to women’s health services in the region more convenient than ever with Capital Health OB/ GYN, a team of specialists who provide care through every stage of a woman’s life at seven locations in Mercer, Bucks, and Burlington counties.

In addition to its clinical initiatives, Capital Health also works to address the public health needs of the communities it

serves. The Capital Opioid Reduction Program (CORP) works to decrease opioid use in the Emergency Department at Capital Health Medical Center – Hopewell and the Mercer County community, changing the way pain is treated and raising awareness of non-opioid options for pain management.

And as part of a statewide effort to combat violence, Capital Health Regional Medical Center is the only hospital in the Mercer and Burlington County region (and one of nine in the state) to host the New Jersey HospitalBased Violence Intervention Program. The program connects hospitals and patients with community partners that provide victim assistance and work to reduce violence.

“Patient safety is our top priority, and it starts with our physicians,” said Dr. Louis D’Amelio, vice president of Clinical Performance at Capital Health. “They continue to lead the way in proactive quality and safety initiatives that always put the needs of patients first.”

To learn more about Capital Health doctors, visit capitalhealth.org and click on the link labeled “Find a Doctor.”

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Mercer Council ON ALCOHOLISM & DRUG ADDICTION

Schedule today to bring this important program to your older adult members.

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ance with the Smoke-Free Indoor Air Act, and include other elements such as a written policy banning tobacco use at the worksite, actively enforcing policy, displaying no-smoking signs with information about the policy, and providing employees with cessation options.

James Alexander Corporation, a small manufacturing company in Warren County, has collaborated with Working Well Tobacco-Free New Jersey to promote employee wellness through becoming a tobacco-free worksite. Tobacco-Free for a Healthy NJ came to the company to provide resources to their staff and speak about the importance of smoking cessation.

Several employees signed up for the free six-week cessation program and successfully completed the program and have remained smoke-free. These employees were recognized in their company for taking the steps to better their health and wellness and serve as role models for other employees who are seeking cessation. www.njpn.org. See ad, page 14.

MERCER COUNTY , NEW JERSEY

ew Jersey Prevention Network, working under the umbrella of NJ Department of Health’s Tobacco Free for a Healthy New Jersey, aims to create a comprehensive tobacco prevention, education, and cessation program throughout the state. One of the current efforts is to provide prevention and cessation services to young adults in the workplace through wellness policies.

Considering, nearly 9 out of 10 smokers start smoking by the time they are 18 years old, and 99 percent start by the age of 26, intervening during adolescence and young adulthood is critical.

New Jersey passed the Smoke Free Indoor Air Act in 2006. The law requires smoke-free environments in all indoor workplaces. Workplaces include but are not limited to offices, factories, commercial buildings, restaurants, shopping malls, and retail stores. In 2010 the law was amended to include the use of electronic smoking devices. Although this law was passed, data shows there are still disparities in smoke-free environments.

Through the Working Well TobaccoFree Program, we are working with NJ employers to increase the number of businesses with 100 percent tobacco free worksite policies. The initiative is designed to help individual employers implement at least 5 best practice activities that go beyond NJ law, ensure compli-

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MARCH 25, 2020

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he coronavirus pandemic has left us living with tremendous uncertainty. How contagious is this virus? Will I fall ill? Will my loved ones? Can I be treated if I do? Will I die? Is it safe to have contact with my loved ones? Is it safe to leave my house? How long will this siege last? Will I lose my job? What will happen to our economy? To our society? To the world? That’s enough to put anyone in a panic.

Peter A. Crist, M.D., president of the American College of Orgonomy (ACO), a Princeton area non-profit, educational institution, says, “We are living in uncertain times and anxiety is a natural, emotional reaction to uncertainty. What matters is how we handle our anxiety. Some people tune out and don’t engage, like ostriches who stick their heads in the sand. Others jump to conclusions without adequately looking. In some people the anxiety builds, they lose perspective, and the anxiety tips into

blind panic. We are in the midst of pandemic panic — panic about the coronavirus pandemic and a pandemic of panic itself.”

Dr. Crist adds, “It’s hard to find people with voices of reason walking the fine, but crucial line, between ostriches dismissing the significance of the coronavirus pandemic and those becoming panicky and hysterical about it.

Ostriches don’t look and panickers can’t see. A healthy response in the face of uncertainty is to stand our anxiety and use our powers of observation and perception until we can see the best course to follow.

“At the ACO we teach a functional scientific method, which we can apply to own lives: perceive, perceive, perceive until a conclusion spontaneously comes to you. It’s essential to see the difference between conclusions and observations to be sure our conclusions are based in reality rather than coming from misperceptions driven by emotions and blind panic. We need factual observations on which to base decisions.”

Dr. Crist notes, “One of the difficult things with any epidemic, any pandemic, is that it’s not just a medical problem; it’s not just a

problem of understanding the biology of this particular infectious agent; it’s also a social problem.”

The ACO offers a multidisciplinary, functional approach in training doctors and others to look at the big picture and integrate that with details within disparate fields that include medicine, sociology and biology. Dr. Crist points out, “The process of functional thinking, which allows thoughts to spontaneously come up that mirror an actual process in nature, and, as taught at the ACO, can apply to any discipline.

This is in contrast to thinking mechanistically, as if nature and people function like machines or thinking mystically, as if nature is unknowable and happens by magic.

“At the ACO we teach a key functional principle that keeps us rooted in reality especially in social interactions: what matters is not what is said or the intentions behind it but the actual effect of what is said or done. All too often, with the best of intentions, people act on decisions that have disastrous effects.”

Dr. Crist says, “We desperately need functional thinking during the coronavirus pandemic. A good example happened recent-

ly at U.S. Customs points of entry for people returning from Europe.

It made sense to try to identify and separate out potentially infected individuals from those who were not infected. But the way that policy was implemented did not take into account the sociology of how groups of people move in an airport. As a result, screening stations at multiple busy airports interrupted the natural flow of pedestrian traffic, creating huge lines and crowds of people congregated in close proximity, defeating the very purpose of the screening in the first place.”

Dr. Crist says, “A social orgonomic perspective helps us see that in a pandemic of panic, anxiety in one person triggers the latent anxiety in another, much as one startled bird can send the whole flock into flight. That’s a natural response that protects the birds both individually and as a group, as long as they keep their eyes open and their perceptions sharp to avoid flying into each other or crashing into a tree. What a contrast with what happens in human mass hysteria.

“Another mass emotional response often happens when

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Doctors’ D a 020 y2

American College of Orgonomy: Dealing with Pandemic Panic

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people are frightened and vulnerable. Again, it all depends on how people handle their anxieties and fears. Most people suffer personally with them. But some people cannot tolerate their own anxiety and fear and manage their own feelings by controlling their environment and everyone in it in ways that end up destructive. We call this an emotional plague reaction. Because this is the person’s unconscious means to manage their own anxiety, they are usually unaware of their true motives and rationalize their destructive actions with plausible explanations such as that they are for the protection of others.

“The term emotional plague is apt because the destructive, controlling tendency in one person can trigger it in another who is trying to lessen their own anxiety by controlling what’s in their environment — much as the infectious nature of anxiety. The ACO education in social orgonomy underscores the importance of understanding and diagnosing the emotional plague in society.

“Many of the extreme measures presented with great certainty as essential to control the coronavirus pandemic have hallmarks of an emotional plague reaction, especially in the ways they have affected life, liberty, and the pursuit of happiness.

The reality is that without more definitive information about the biological, medical and sociological aspects of the pandemic we don’t know what’s truly necessary. It’s hard to resist the impulse to act on premature conclusions; we need to gain a cleareyed understanding of what’s actually happening and avoid unintended consequences.

“Again, without thinking functionally and seeing the broader picture, the long term social effects of the medical quarantine may be more devastating than the pandemic itself — the cure worse than the disease. In medicine we are taught ‘first do no harm.’ We need to think medically about social interventions as well.”

It’s important to note that the ACO-trained medical orgonomists approach to anxiety differs from much of the psychiatric and psychological community. Dr. Crist says, “We see anxiety as a signal that a feeling or impulse is blocked rather than a pathological symptom that must be medicated or mediated away. Anxiety is what people experience when a feeling or impulse is excited but lacks a satisfying outlet. In individual therapy, we help people tolerate feeling their anxiety so that they can overcome their blocks and get through them to something more satisfying.”

Asked about general advice to help people deal with this difficult time, Dr. Crist says, “For individuals it all comes down to managing uncertainty and handling anxiety. Everyone is different, so each person needs to do whatever they’ve found that helps them.

Basic, commonsense hygiene of hand washing is advisable with any viral infection as is maintain-

MARCH 25, 2020

U.S. 1

15

Drs. Kirk & Kiersten Huckel Focus on Community Service

P Peter A. Crist, M.D., president of the American College of Orgonomy ing physical distance from anyone suspected of being infected, both of which also serve to reduce uncertainty about spreading the virus. Exercise is valuable for most people to discharge energy. Without outlets, pent-up energy will fuel anxiety.

“Dr. Wilhelm Reich who first developed orgonomy said, ‘Love, work and knowledge are the wellsprings of our life.

They should also govern it.’ We need to put our energy into contact with loved ones, productive work, and gaining genuine knowledge about ourselves and our social world.

That will all help manage the panic. We are social animals. Now more than ever we need contact with others.

I’ve never liked the term ‘social distancing.’ It’s a misnomer that confuses functional realms. To prevent viral contagion, we need physical distancing not social distancing.

In fact, especially now, we need to practice social closeness with family, friends, and other loved ones in whatever forms we can find.”

As a precaution, the ACO has postponed all of its events through the end of April. Dr. Crist adds, “The office is functioning, and we are still taking calls for referrals to medical orgonomists. We unfortunately had to postpone a social orgonomy presentation and suspend our monthly case presentation series, which is free and open to the public for anyone to learn more about our approach to therapy. But we’ve turned a number of those presentations into podcasts, which are available at the ACO podcast series (https://adifferentkindofpsychiatry.blubrry.net).

Our website and book store also have a trove of knowledge on all aspects of orgonomy (https://www.orgonomy. org).” See ads, pages 10 and 18.

— Hilary S. Kayle

rinceton Center for Dental Aesthetics and Implants (PCDA&I) has been a dental home to many in the greater Princeton area for over 35 years. Their patients have come to know Drs. Kirk and Kiersten Huckel and staff as a highly competent dental team, where their individual needs and health are always the priority.

However, PCDA&I offers the community more than just state-ofthe-art dentistry. Drs. Kirk and Kiersten Huckel offer their expert dental services to many in need, within our community and beyond. They are both passionate about community service and participate with different programs in which they donate their time and specialized skills.

Both Drs. are actively involved with Dental Lifeline Network through their Donated Dental Services program, where eligible program participants in New Jersey receive comprehensive dental care at absolutely no cost to them. Each Dr. treats at least one patient a year through Donated Dental Services. These cases usually involve extensive dental work, which allows someone who could otherwise not afford to restore their mouth to receive quality dental work. The impact on their lives is huge and it is so gratifying for the staff to see how they are able to change someone’s life by transforming their smile and restoring them to optimal dental health.

Another group dear to the hearts of PCDA&I is HomeFront. The entire staff participates in an annual Give Kids a Reason to Smile Day, where they each volunteer their time and skills to treat their friends from HomeFront. Every Thanksgiving the office also holds a food drive that benefits our local families at Home-

Front.

What the staff looks forward to the most, however, is the Giving Tree they host every year during the holidays! The office, together with its patients, adopts 10 HomeFront families and fulfills their holiday wishes.

There are several other organizations that both Drs. volunteer their time with. They support the National Alliance on Mental Illness (NAMI) by participating in their annual walk to raise funds to support building better lives for Americans suffering from mental illness.

Additionally, the Drs. participate in a program through the Presbyterian Church of Lawrenceville called CookWell. This program offers a fresh start to those who have previously been incarcerated by training them in the culinary arts. PCDA&I is the team that takes care of the dental needs of the participants of the CookWell program.

Another program through the church that Dr. Kirk Huckel is particularly passionate about is Harmony Ministries, which is in based in Portau-Prince, Haiti and is led by Pastor Luc Deratus.

Harmony Ministries is special to Dr. Kirk Huckel because he had the opportunity to travel to Haiti in February of 2017 on a mission trip. He was joined by approximately 15 others to conduct a dental and medical clinic for over 500 local Haitians.

The mission group also distributed dental and medical supplies to locals. While there, Pastor Luc Deratus mentioned a need for more permanent medical equipment to be installed at Harmony Ministries, in order to provide continuous care for his people. One of these needs is for a dental examination chair.

As a state-of-the art dental care provider in Princeton for over 35 years, Dr. Huckel’s office has been at the forefront of using modern dental technologies to provide advanced dental health care. He understands the patient benefits of investing in the best equipment. He experienced the less than ideal “examination room” facilities and setting in Haiti and promised Pastor Luc that he would attempt to raise the funding needed to purchase a dental examination chair for Harmony Ministries. He has made it his goal to raise these funds in 2020.

At PCDA&I giving back to the community is an integral part of the everyday functions of the office.

Drs. Kirk and Kiersten Huckel hope that the impact they make on the greater Princeton area is lasting and that the community is aware that they are here to support its needs in whatever way possible. At PCDA&I they do not just offer the highest standard of healthcare available, they also offer hope, love, and support to their community.

Princeton Center for Dental Aesthetics & Implants is located at 11 Chambers Street, Princeton. For more information on becoming a new patient, please call our office at 609-924-1414 or go to our website: www.princetondentist.com. See ad below.

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Doctors’ D a

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s we age, our body goes through many changes. Even if we don’t have a chronic health condition as an older adult, we often feel more aches and pains than we did in our younger years.

Pain can be your body’s warning system that something is wrong. It’s important to communicate to your doctor where you hurt and specifically how the pain feels.

There are two kinds of pain: acute and chronic pain. Acute pain begins suddenly, lasts for a short time, and goes away as your body heals. Examples of acute pain would include post-surgery, a broken bone, a toothache, or kidney stone.

Pain that lasts for three months or longer is considered chronic pain. This pain often affects older adults, many times caused by a health condition such as arthritis. Chronic pain can sometimes follow acute pain from an injury, surgery, or other health condition that has been treated, like post-herpetic neuralgia after shingles.

Living with pain can be difficult and can cause many other problems: getting in the way of your daily activities; disturbing your sleep and eating habits; making it difficult to continue working; keeping you from spending time with friends and family; and can also be related to depression or anxiety.

Treating or managing pain is important.

Some treatments involve medications and some do not. Your treatment plan should be specific to you. Good communication with your doctor or healthcare specialist is essential to proper treatment.

Talk with your healthcare specialist about your pain level so he/she can give you a specific treatment plan.

Your healthcare specialist may prescribe pain medications. Talk with him/her

about their safety and right dose to take. Opioid use is becoming more prevalent among aging adults creating a potential health hazard that could have negative outcomes.

A recent study conducted by AARP found that 40 percent of older adults have chronic pain that is often treated with opioids. While opioids can be an effective form of pain management, if not properly managed, the risk of a substance use disorder, including addiction, overdose, or death is increased. These drugs can be dangerous especially when taken with alcohol or certain other drugs. Examples of opioids (also called narcotics) are codeine, morphine and oxycodone.

One of the problems for older adults when it comes to opioid use is the fact that as we age, our bodies metabolize medications differently. It is important to “start low, and go slow,” meaning starting opioids at low doses and increasing only as directed by a healthcare professional.

In addition to drugs, there are a variety of complementary and alternative approaches that can give you pain relief.

Whether one approach is safer and more effective than another will depend on your unique situation. Some of these approaches include acupuncture, chiropractic, cognitive behavioral therapy, massage therapy, physical therapy, yoga and meditation and relaxation.

This information should not be used to diagnose or treat any medical condition.

Instead, use this information to help you discuss your pain management options with your provider so that together you can identify the most effective approach to your care.

This article is brought to you by The Mercer Council on Alcoholism and Drug Addiction. For more information, go to www.mercercouncil.org or call 609-3965874 ext 205. See ad, page 13.

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Healthy Outlooks for Older Adults

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In Their Own Voices: P. Carl’s ‘Becoming a Man’

P

. Carl, the spring Anschutz Distinguished Fellow in American Studies at Princeton University, is a theater producer and dramaturg, the founder of the online journal HowlRound, and has published work in the New York Times Magazine. Recently the Boston-based writer published his first book, “Becoming a Man: The Story of a Transition” (Simon & Schuster).

The book is the story of his personal journey from his life as a girl to the man he longed to be.

P. Carl’s scheduled talk at Labyrinth Books was canceled along with numerous other coronavirusrelated cancellations and closures.

Therefore we are providing him the space to share some of his thoughts in the following excerpt:

T

rans people who have chosen to change sexes often describe the desire as “an irresistible longing” or “an irrepressible drive” to live and be seen as the other sex. I see this drive in trans-masculine men on social media. Though my guess is many identify as queer, and they are definitely out as trans, they go into funks of deadly depression when misgendered. Why does their queerness, my queerness, need the certainty of language, of specific pronouns, to feel seen?

(My wife) and I were out to dinner to celebrate her birthday just a few weeks before I would no longer be misgendered. I had a wispy beard and mustache. A lesbian couple next to us struck up a conversation, “Have you ladies been here

17

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before? What do you recommend?”

They talk and talked. I sat quietly, frozen at “ladies.” “Can we exchange information? We need more lesbian friends!” On the way out of the restaurant we ran into someone I know professionally who called me by my old name and then as we were walking to our car, bundled in winter gear, a man passed us, saying “You ladies have fun tonight!”

By the time I was behind the steering wheel, I didn’t want to keep living, and my wife was pissed that her birthday was ruined by my gender trouble.

What is the language for this felt sense of always knowing the pronoun “she” was wrong? Why, as someone who knows in every part of my overeducated brain that gender is not a binary, that we all contain various levels of masculinity and femininity in both our biology and our expression, could I never acculturate to the feeling of being a woman, a butch, a masculine woman, agender, fluid, nonbinary? I saw an image of a hyperfeminized woman on Twitter exclaim, “I’m fluid as fuck.” I believed her. It’s not visible in her photo, but I believe what she says she feels. But why could I never say the word les-

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bian to describe my relationship?

Why could I not allow a thread of women’s clothing to touch my skin for the last 25 years, until I felt old enough to say “No more”? Why could this body not roll with anything the culture had to offer until it rolled into manhood without a stutter or a stumble? What is this experience called? Is a felt sense of knowing spiritual? Or do we not yet understand enough about how bodies and gender and identity work?

“Becoming a Man: The Story of a Transition” by P. Carl. Published by Simon & Schuster, $26.

Visit Labyrinth Books at www. labyrinthbooks.com or call 609497-1600. The store is offering free shipping on orders within the continental U.S.

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PRESENTED BY TRENTON DOWNTOWN ASSOCIATION

A Guide to Trenton Business, Arts & Culture

March | 2020

Jersey Fresh, Jersey Strong.

Support Local Farmers Now

T

This past weekend, Governor Phil Murphy identified farmers’ markets as among essential businesses that can remain open.

As we prepare to open the Capital City Farmers’ Market on May 7, we would like to remind you that it is many weeks away.

Please, buy local produce now when you can.

Trenton Downtown Association recently added a “Support Local” page to its website to serve as a directory of local businesses. There you will find information on which businesses are offering home delivery, store pickup, online sales, reduced hours and so forth.

Look for updates on the Capital City Farmers’ Market on our social media pages as well. And sign up for our weekly e-blasts for up-to-date information on this fluid situation.

Stay Connected.

N

EN

DOWNTOWN TRENTON TRENTON-DOWNTOWN.COM

AT TR IO

P

MAY 7 – OCTOBER 29, 2020

REGIS

THURSDAYS, 11 A.M. TO 2 P.M.

N

here are few things as essential to the health of our communities than the availability of fresh food. At a time when so many local businesses are struggling to stay afloat, we can’t forget our local farmers. They rely on sales to many of the local restaurants that have recently closed or reduced operations as part of the state-wide effort to contain the spread of COVID-19.

OW O

LEVITT IS COMING!

10 FREE CONCERTS

Presented by

TRENTON DOWNTOWN ASSOCIATION

THURSDAYS, 6 TO 8:30 PM

JUNE 25 - AUGUST 27, 2020 MILL HILL PARK, TRENTON, NJ

trenton-downtown.com Facebook.com/trentondowntownassociation Instagram.com/downtowntrenton

NEVER MISS A BEAT!

.com

Sign up for our Weekly E-Blast for event listings and more. www.destinationtrenton.com

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18

U.S. 1

MARCH 25, 2020

Preorder from our Deli We’re now offering an order-by-phone deli menu!

Visit our website for the daily menu and ordering instructions

We are limiting the number of shoppers in the store to 50 customers at a time.

Please send only one member of your household to shop so that we can serve the maximum number of households.

KEEP AN EYE ON OUR FACEBOOK PAGE AND WEBSITE FOR UPDATES ON HOURS AND SERVICES. REVISED HOURS MON–SAT 8AM–6PM • 8AM TO 9AM 65+ ONLY SUN 9AM–6PM • 9AM TO 10AM 65+ ONLY NATURAL FOODS GROCERY 360 NASSAU ST. • PRINCETON WHOLEEARTHCENTER.COM

MEN SEEKING WOMEN

Singles

Elderly gentleman seeks a woman who is more concerned about the suffering occurring around the world than she is about hedonistic pleasures. Box 240346.

I’m an Italian-American widower originally from NY now in PA Newtown/ Yardley area. 73 slim healthy. Seeking a slim healthy woman 65 to 75. I’m active, educated, I like to laugh, have fun and do new things. Are you up for an adventure? We would travel, go to good movies, museums in NYC and Philadelphia.

I love jazz, we can stay home have a quiet evening cooking together (I’m an excellent cook). We just may find true love and passion. Please send photo, a note, a phone number so we may talk, and maybe meet for coffee. Box #240718.

Professional seeks a woman from 40-55 years old. I enjoy family, i like to go to movies, go to the beach, festivals, and sometimes dine out and travel.

Please send phone, email to set up meeting. Box 240245.

postponed until further notice

WELCOME TO A SAREE TRUNK SHOW ~By RaajSi~

A showcasing of a variety of sarees from all over India readymade blouses, jewelry and much more

Sunday 29th March from 10am to 6pm Hyatt Regency Princeton 102 Carnegie Center Drive Princeton Junction NJ 08540 Accepting cash and personal checks as payment

609-617-4692

A Different Kind of Psychiatry •••

MEN SEEKING WOMEN

WOMEN SEEKING MEN

Spring is in the air!!! I am tall African American man that is seeking a beautiful kind and thoughtful woman between the ages 40-60 years old . I love taken long walks around my garden with a nice glass of red wine from my winery. I enjoy Broadway shows and I am a huge foodie.. if you are looking to get to know more about me please don’t be shy and respond. Box #240789.

nect and see what develops. Pipe dream? You tell me. Princeton area only. Box #240778.

WOMEN SEEKING MEN If you are lonely, love spring, active, christian man who is honest, between ages of 68-75, you can contact me. I am DWF, retired professional, somewhat new to the area. I am very active, love music, family life, and more.

Conservative values are plus. Please send photo and phone. Box #270779.

STILL ATTRACTIVE WIDOW, sometimes merry, also thoughtful, seeks comparable gentleman, born 1932-37, solvent, reasonably unimpaired, highly educated (but not stuffy about it), to con-

HOW TO RESPOND How to Respond: Place your note in an envelope, write the box number on the envelope, and mail it with $1 cash to U.S. 1 at the address below.

HOW TO ORDER Singles By Mail: To place your free ad in this section mail it to U.S. 1, 15 Princess Road, Suite K, Lawrenceville 08648, fax it to 609-844-0180, or E-mail it to class­@princetoninfo.com. Be sure to include a physical address to which we can send responses.

classified by e-mail class@princetoninfo.com

Opportunities COVID-19 Information

ID-19 virus, visit the New Jersey Department of Health’s website at nj.gov/health/coronavirus.

NJ 2-1-1, the statewide information and referral service operated by United Ways of New Jersey, is now taking COVID-19 related telephone calls from New Jersey residents.

Residents with general questions or concerns about the COVID-19 virus can call 211 or 1-800962-1253. Those wanting to receive updates on the virus via text message can text NJ COVID to 898-211. Residents can receive live assistance with their COVID-19 concerns via text by texting their zip code to 898-211.

The 211 call center will supplement the COVID-19 hotline operated by the New Jersey Poison Control Center. That hotline can be reached at 1-800-222-1222.

For CDC updates on the COV-

Vote by Mail In the wake of the coronavirus outbreak, the Mercer County Clerk is urging voters to cast their ballots for the upcoming primary election by mail.

According to Mercer County Clerk Paul Sollami Covello, in order to vote by mail, residents must apply for a “Vote by Mail” ballot.

Residents can apply for that ballot by downloading an application at nj.gov/state/elections/vote-bymail.shtml or by calling 609-9896494.

Application requests must be received by May 26 for those wishing to vote in the June primary. In order for the mail-in votes to be counted, they must be postmarked by Election Day, June 2.

JUNCTION BARBER SHOP 33 Princeton-Hightstown Rd Princeton Jct NJ 08550

Traditional Barber Shop Serving Our Neighbors Since 1992

Case Presentation Series

Tuesday - Friday 10am - 6pm Saturday 8:30am - 4pm No appointment Walk-in service

As a precaution, the Case Presentation Series given by the American College of Orgonomy is postponed due to the current coronavirus pandemic.

For updates or questions about this or

609-799-8554 • junctionbarbershop.com

Subscribe to our

Email Newsletters

other ACO events as well as accessing our podcasts, please call the College at (732) 821-1146 or visit our website at

www.adifferentkindofpsychiatry.com

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Visit tinyurl.com/us1newsletter to sign up

MARCH 25, 2020

ART

FILM

LITERATURE

U.S. 1

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DANCE DRAMA MUSIC

P R E V IE W

Filmmaker Keeps His Audience Connection

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ocal filmmaker Andrew Froening has been chasing after stories — both real and imagined — for the last decade.

“My best memories as a child,” Froening says, “were of my mother reading me ‘Treasure Island.’ I think that’s where my love of story was formulated.”

The East Windsor resident spent his formative years fostering a love of all things DC and Marvel, graphic novels that inspired an imagination for both engaging stories and elaborate visuals.

After studying television and digital media production at Mercer County Community College, he began working as a video editor for an environmental sciences company in the Flemington area. He calls it steady, reliable work, the kind of thing for which he can apply his knowledge of the film industry while providing for his wife, Angelina, and their two young boys. It also allows him the time and freedom to dream up fanciful story ideas like the ones that captivated him as a child.

His latest, “The Connection,” a six-part short-form web series for which Froening wears the hats of writer, director, and producer, centers on Max, a detective with the gift of sight — as in tapping into the emotions of his clients after their traumatic experiences so he can search for clues among their blocked memories to solve some mystery.

Froening calls the series a mix of superheroes and film noir, a seemingly unlikely mash-up of themes on its surface.

“I was keen to explore a story rooted in science fiction rather than science fantasy, more ‘Blade Runner’ than ‘Star Wars,’” he says.

The Trenton Film Festival scheduled the web series to play in full as part of its March 2020 slate, until the recent coronavirus crises triggered widespread cancellations in sports and entertainment. Regardless of the TFF postponement, Froening calls the recognition a delight since both series leads and all the day players hail from the area.

And while it’s fairly common for film festivals to showcase only an episode or two from a whole series, according to the filmmaker, “it’s encouraging that the Trenton Film Festival was willing to show the entire series for ‘The Connection.’”

Froening, now 33, says he is drawn to narratives that delve into serious issues and loftier ideas. So his superhero film noir series explores a grounded detective, people with powers — limited though they may be — and the concept of not exactly being thrilled with possessing such gifts.

Get Froening started and he speaks passionately about influences and trends in entertainment, crediting the advent of a new “golden age” of television with affecting his creative pursuits. The post-Sopranos era, if you will, favors developing more characterdriven story arcs over the more formulaic scripts that populated the television landscape prior to that.

by Ken Britschge

“Modern characters are allowed to be a little more gray and flawed,” he says. “That resonates with me.

People identify with them. And they’re a throwback to the graphic novels I responded to most as a kid.”

But rather than creating a feature-length film, the filmmaker elected to adhere to heavily researched industry trends. And, like so many others, Froening recognizes the current entertainment landscape is virtually bursting at the seams with streaming platforms and far too many options from which to choose. “You can’t watch everything,” he says, “but there is evidence to suggest online audiences want shorter offerings.”

And Froening did his homework on the subject, immersing himself in web analytics while shooting a YouTube series of improvisational comedy sketches in 2016. He notes that shorter pieces in 3 to 5-minute segments markedly outperform longer videos in the number of views, hits, and comments.

New media trends also suggest the filmmaker is right, with Quibi, a short-form mobile video platform founded by Jeffrey Katzenberg, set to launch in the next month or so with several high-profile stars and projects attached, a potential gamechanger looking to revolutionize the industry.

Froening says that kind of uberconcise approach is more conducive for the kind of storytelling he envisions. Each of “The Connection’s” episodes time out at anywhere between just under 5 minutes to the 13.5-minute series finale. Viewers can watch the entire first season in just under 45 minutes, or roughly the length of one prime-time scripted series episode.

Season 1 of “The Connection” earned accolades for Best Web Series at the Atlantic City Cinefest, Best Actor in a Sci-Fi Web Series at the 2019 New Jersey Web Fest for lead Damian Gaeta, as well as a Best Visual Effects award at Manhattan’s Maverick Movie Awards celebration.

Froening is particularly proud of that last award. “There’s a key scene in the series in which there’s a shot of glass freezing in mid-air, and the lead character, Max, walks among the shattered pieces,” he says. Froening and visual effects supervisor Robin Hunt motion tracked the sequence by hand to stretch the boundaries of what they could show, then added effects to create a marvel of scene that is both professional in its look and eerie in its vibe.

Froening says film noir not only offers “a very specific atmosphere creatively speaking, which I find appealing, but it also is very cheap to do.”

But with a budget of roughly $6,000 and a six-day shoot, even

A still from ‘The Connection,’ above, and Andrew Froening behind the camera, right. the slightest hiccup throws off scheduling. And Froening’s shoot was no different, experiencing its own unique hurdles and challenges and testing the patience of the filmmaker and his crew.

Like any low-budget production, he points out “The Connection” leans heavily on the strength of the story and the ability to find alternate ways to solve real-time problems. As an example, he recalls one particular shooting day when the cast was performing in extreme cold and the actors’ breath could visibly be seen, inconsistent with the rest of the piece. While a larger production company would correct the problem in post-production via advanced special effects, Froening describes team members “hauling in heaters to keep the cast warm and hoping for the best.”

H

e also recognized early on that having better lighting sources would enhance the series. So with the help of key investors, he secured some used lights that made an immediate impact in one scene, in particular. “The scene shot inside the diner would have looked drastically different had we not secured those lighting sources. They allowed the team to light the piece in a way that you could actually see outside the diner windows, which may seem like an obvious or minor thing to the casual viewer, but it really does make a difference in lending the look of the scene an authenticity that makes it just pop on the screen, clear and wonderful. I’m really proud of that,” he says.

Interestingly enough, for all his writing duties and problem-solving prowess, Froening is most at home behind the camera, serving as a director of photography not only for his own projects but for those of colleagues and associates in the local film world. So one week he might be filming a charity concert for a local school; the next creating

promotional videos for something like Trenton’s annual Art All Night.

This flexibility translates beyond both his practical and film careers to everyday life as well, where he runs his own design company, shooting wedding footage and music videos, where, not surprisingly, his keen eye for story and beautiful imagery often result in something magical.

Owing to a willingness to tinker with his craft, on an average afternoon, Froening plays with a new anamorphic lens, a device that distorts wide aspect images rendering them more cinematic in appearance, ideal for shooting in low light and generating what he calls soft flaring. Part of the fun, he happily asserts, is in testing the new camera lens on his family, willing participants in his quest for greater storytelling techniques.

And that last part is not to be taken lightly. Froening saves money by using mostly his own cameras and gear. But he recognizes that projects like “The Connection” do not fully come to fruition without a great deal of support from friends, family, and collaborators, something for which he has been grateful since his early professional days. “I can distinctly remember my dad driving me to my first job interview,” he says, adding his late father, a pediatric nurse, is the one who first introduced him to movies.

“Having backers that believe in me, in the production, makes all the difference,” he says, singling out Rob Simpson and Michael R. Bollentin as well as his mother, Nancy Layng-Froening, a former medical

Like any low-budget production, Andrew Froening’s ‘The Connection’ leans heavily on the strength of the story and the ability to find alternate ways to solve real-time problems.

transcriber, for all coming on board as producers and key contributors.

In a pinch, lead actor Damian Gaeta signed on as an executive producer also, kicking in some money to cover the audio and music.

On the horizon, Froening points ahead to “Into Gray,” a drug war crime drama set in Trenton, developed with Terrence Glenn Thomas and currently looking for a home, as well as “Paradox,” a time travel short he and Hunt are currently filming in the area. He is also developing an “informal talk show” in partnership with Ultra Entertainment Media Productions, focusing on interviews with independent filmmakers and the passion they have for that art form.

And for fans of “The Connection,” fear not. Froening promises a “Season 2 is in the works,” wrapping up a first season cliffhanger while challenging himself to continue the story on a larger scale.

“I’ve been blessed to have my parents support,” Froening says, and with the continued encouragement and collaboration from friends and colleagues, he plans on continuing to develop and help tell stories that will make him feel like that kid nestled next to his mom during readings of “Treasure Island.”

He adds, “If you love something and have the patience to stick with it and find out what works, you can carve out your own creative niche in any industry.”

And that’s a connection worth making.

Viewers interested in Froening’s work can wait for the new dates of the Trenton Film Festival (www. trentonfilmsociety.org) or view “The Connection” series in its entirety at www.connectionwebseries.com/episodes.

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MARCH 25, 2020

Retail May Never Be the Same Again

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by Diccon Hyatt

umerous businesses are closed up and down the Route 1 corridor, but for some companies work continues over airwaves and fiber-optic lines. One of the companies that has shifted its operations online is Netelixir, an Independence Way-based retail marketing agency. In the past few weeks, its work has focused on understanding the radical changes now taking place in the way Americans buy things.

Netelixir co-founder and CEO Udayan Bose has been using data from his company’s clients, which consist of about 100 U.S.-based retailers, to analyze the latest trends. He says Netelixir does not track the personal data of individual customers but collects information such as how long it takes for customers to make purchases, whether they do so from a mobile phone or a desktop computer, where they live, and other details.

Bose grew up in India, where his father was a scientist and his mother a schoolteacher. He went to school for chemistry before joining an online gaming company, where he ran its lucrative bingo business.

“Things became a little crazy when we became rich very quickly,” he says. “A lot of us left to get into slightly more ethical lines of business.”

He founded Netelixir in 2004 together with his wife, Tulika, initially running the company out of a garage in Hyderabad. They moved the headquarters to Princeton in 2007.

Netelixir now employs about 30 people locally and is nominally headquartered on Independence

Way, although everyone is working from home. It also has an Indiabased workforce of about 80 people.

Bose says that Netelixir’s data has showed some expected results, such as that the event and entertainment industries have been hit hard by the virus and social distancing measures.

But other sectors have skyrocketed. Among the company’s clients are sellers of food and gourmet items, and these have seen a mas-

Bose speculates that the virus outbreak may create permanent changes in the marketplace. For example, a significant number of those shopping online for food were doing so for the first time. sive spike in sales. The first week of virus impacts saw this business go up 48 percent. The next week saw that figure climb to 68 percent, and as of now it has more than doubled, to 120 percent of baseline sales.

With bricks-and-mortar shops closed, online retailers have seen an increase in sales. “Across the board, online sales are more or less trending up,” he says.

Another category of goods that is selling well, besides food and pet supplies, is home decor. “You don’t know how long you’re going to be

at home,” Bose says. “If you’re in New York, you probably live in a smallish apartment. You want to brighten up your space as much as possible.”

With more people working from home, home office products are also selling well. For instance, there has been a boom in sales of Lenovo laptops.

Certain products have seen wild increases in demand. As has been widely reported, hand sanitizer is flying off the shelves. There has been a corresponding spike in the price of online advertising related to those products: Bose said the price of a “click” on an ad for a hand sanitizer product has gone from $1 to $9.

Customers are also looking for ways to reach out to their friends and family. Sales of flowers and greeting cards have gone up. “People are trying to brighten each other’s lives as much as possible, which I think is a great thing to happen,” Bose says.

Religious products have also seen an increase in sales. “It makes us think that in such times of a lot of uncertainty, people tend to take a lot of comfort even in very simple things. What makes us very happy is that we’re seeing a lot more flow of compassion and love. People are sending out greetings to one another.”

On a somewhat more ominous note, sales of guns and ammunition have spiked as well.

Netelixir has been hosting weekly webinars to share its research with the business community. In a March 11 presentation, Bose noted that buying something

is an emotional decision, and that right now, the dominant emotion among consumers seems to be fear.

However, he says, that has not appeared to translate into companies creating marketing materials designed to stoke fear and translate it into purchases. “A lot of marketers are behaving responsibly,” he said. “Some people have started putting out on their website how they are contributing to COVID-19 victims and so on.”

Bose speculates that the virus outbreak may create permanent changes in the marketplace. A significant number of those shopping online for food were doing so for the first time. Google analytics show that a large percentage of those searching for online food options for the first time were 55 and over. “Many of them are technophobic,” Bose says, adding that overcoming that hurdle to make a purchase for the first time indicates

Netelixir founder Udayan Bose. that they may continue to do so even after the crisis abates. “We’ve removed the biggest barrier to online shopping for the 55-plus age group.”

Bose anticipates that there will be a permanent shift from brickand-mortar retail to online shopping to a certain extent. “It’s a question of habit forming,” he said.

Bose said Netelixir is launching a program designed to help Route 1 corridor retailers that lack online stores to shift their businesses online for a one-time fee. For more information, visit Netelixir’s website.

Netelixir Inc., 3 Independence Way, Suite 203, Princeton 08540. 609-356-5112. Udayan Bose, founder & CEO. www.netelixir.com.

Rehabilitative Services • Long-Term Care • Memory Care Village Point Rehabilitation & Healthcare is a new state-of-the-art healthcare center that offers high-quality health services with modern innovative programming and amenities.

For more information call 732-784-3754 3 David Brainerd Drive, Monroe Twp., NJ 08831 • villagepointhealthcare.com

MARCH 25, 2020

Life in the Fast Lane

t

he Federal Housing Finance Agency has announced a nationwide relief plan for its Multifamily borrowers and residents of their apartment properties. Under the Freddie Mac program, multifamily landlords whose properties are financed with a Freddie Mac Multifamily fully performing loan can defer their loan payments for 90 days by showing hardship as a consequence of COVID-19 and by gaining lender approval.

In turn, Freddie Mac is requiring landlords not to evict any tenant based solely on non-payment of rent during the forbearance period.

Through partnership with its network of Optigo lenders and investors, Freddie Mac anticipates that the program can provide relief for up to 4.2 million U.S. renters across more than 27,000 properties.

“This program is historic in its size, and it has the potential to provide relief to millions of families in multifamily rental homes financed through a Freddie Mac loan,” said Debby Jenkins, executive vice president and head of Freddie Mac Multifamily. “Countless Americans are facing unimaginable hardships, and Freddie Mac is doing what we can to provide relief.”

Freddie Mac Multifamily’s coronavirus forbearance program is modeled on its disaster-relief forbearance plan introduced in the wake of Hurricane Harvey in 2017.

Since then, Freddie Mac has implemented the forbearance plan in response to other natural disasters, including additional hurricanes and the California wildfires.

Freddie Mac and Fannie Mae previously announced a relief program for mortgage-holders of single-family homes. Together, Fannie Mae and Freddie Mac back nearly 50 percent of all mortgages in the United States.

Sandoz Acquires Rights to Two Injection Drugs

C

arnegie Center-based drug manufacturer Sandoz has announced that it has acquired the distribution rights in the United States for two injectible drugs from BE Pharmaceuticals AG. BE retains responsibility for manufacturing the products and managing the regulatory approval process.

Daptomycin is a naturally occurring antibiotic used in the treatment of infections caused by Gram-positive bacteria and is the generic version of Cubicin. Fosaprepitant is an antiemetic drug used in the prevention of nausea and vomiting associated with certain chemotherapies, administered as IV infusion, and is the generic prodrug of Emend for injection.

“These medicines strategically support our institutional portfolio, add value for our sales force, and increase our overall offerings in the hospital setting,” said Carol Lynch, president of Sandoz Inc. “Our ambition is to make Sandoz the world’s leading and most valued generics company. To realize that ambition in the U.S. market, we are focusing on specific segments such as hospitals and oncology clinics with generic and branded generic injectables, where we can do the most to pioneer access for patients.”

Sandoz Inc., 506 Carnegie Center, Suite 400, Princeton 08540. 609-627-8500. www. us.sandoz.com.

U.S. 1

21

Blackwell’s Landscape services

edited by Diccon Hyatt

Management Moves

Reinsurance Deal

YwCA princeton, 59 Paul Robeson Place, Princeton 08540. 609-497-2100 x334. www.ywca.princeton.org.

YWCA Princeton has made Melissa White the new director of its Breast Cancer Resource Center.

The center provides free support services for Mercer County women throughout any and every stage of their breast cancer journey. This includes a transportation and companionship program that brings women to and from treatment, fitness and wellness classes, a wig boutique and prosthesis fitting, and more. She was formerly support services coordinator for the BCRC. “Melissa has always been a team player, and now she is a team leader,” said YWCA Princeton CEO Judy Hutton. “She’s been critical in the administration of daily services provided by the BCRC as well as in the planning and execution of large events and fundraisers.”

White, an eight-year cancer survivor herself, said she was excited to be the new director of the BCRC. “The legacy of the women before me is an incredible groundwork for what we are doing today and for what we have planned for the future of the BCRC,” she said.

KBp Biosciences, 116 Village Boulevard, Suite 210, Princeton 08540. 609-531-0889.

Jennifer Miao. www.kbpbiosciences.com.

KBP Biosciences, a clinical stage biotechnology company based in Forrestal Village, has appointed Nick Hart as chief financial officer. Hart has more than 30 years of experience in the healthcare sector.

“Nick’s impressive record and breadth of financial leadership experience, which includes work at both public and private companies, makes him an extremely valuable addition to the KBP team at a pivotal juncture for the company,” said Thijs Spoor, CEO of KBP Biosciences. “Nick is well equipped to help us navigate the next phase of the company’s growth as we work to complete the Phase 2b study of our lead product candidate, KBP5074, for the treatment of uncontrolled hypertension in chronic kidney disease patients.”

Most recently, Hart was CFO at Temptime Corporation, a private equity-owned manufacturer of temperature monitoring devices for the global pharmaceutical and vaccine industry, through its successful sale to Zebra Technologies in 2019. From 2008 to 2013, he was CFO and acting president at HemCon Medical Technologies. Previously, he was CFO of Alltracel Pharmaceuticals, which was sold to HemCon in 2008. Earlier in his career, he worked at venture capital firms Porton Capital Ltd and BioScience Managers.

He earned a bachelor’s in economics and statistics from Kingston University in London.

“I am excited to join KBP at such a crucial time and grateful to the Board for their confidence,” Hart said. “Until now, late-stage CKD patients with uncontrolled hypertension had few safe and viable treatment options. Our goal with KBP-5074 is to bring a new first-in-class therapy to these patients and address a major unmet medical need. I am looking forward to working with the KBP team to continue advancing this great initiative.”

NJ pURe, 214 Carnegie Center Drive, Princeton 08540. 877265-0225. James J. Sheeran, www.njpure.com.

NJ PURE, a medical malpractice insurer, has formed a partnership reinsurance contract with General Reinsurance Corporation (“Gen Re”), a member of the Berkshire Hathaway family of companies. Gen Re has over $17.75 billion in assets.

“All of our policyholders may now take added comfort in knowing that NJ PURE has the financial support of Gen Re,” said Eric S. Poe, a principal of NJ PURE’s management company.

“By backing NJ PURE up to 70 percent of our future exposures up to our policy limits, we believe Gen Re’s commitment to us is a testament to our long-term business model and its viability into the future,” Poe said.

Yard cleanups • weeding • shrub trimming • planting garden bed edging • mulch • stone and top soil installation

732-423-7566

Heather Oberhau

Consider Bucks County, PA

Deaths Llura Ambler Gund, 79, on March 15. She was a philanthropist who was married to businessman and Cleveland Cavaliers owner Gordon Gund. Together with Gordon, she co-founded the Foundation for Fighting Blindness, which sought treatments and cures for retinal degenerative diseases. She founded the Princeton chapter of the FFB and ran it for 48 years. She also helped to preserve land around Princeton, where the couple lived.

Robert Aresty, 79, on March 21. He owned SOLEC Solar Energy Corporation in Ewing.

Herbert W. Bilsky, 97, on March 16. He was an engineer for RCA and GE/Lockheed in Hightstown, where he worked on groundbreaking aerospace projects, including the first satellites, several deep space missions, and Mars explorers.

203 E. Washington Ave, Newtown Borough 5 bedrooms / 3.5 Baths • 3300 SF • $1,030,000 • • • • •

Top Rated Schools $10,500 Annual Taxes (approx) Walk to a thriving restaurant and shopping district Enjoy small town living; porch parties, parades, First Night, etc.

Ranked #12 In Philly Mag’s “50 Hottest Philadelphia Neighborhoods and Nearby Towns”

www.203ewashingtonave.go2frr.com

Heather Oberhau Office: 215-860-9300 • Cell: 215-584-2700

CANCELLED Please be advised that due to the evolving situation regarding the Coronavirus - COVID-19 – we have decided to cancel the upcoming Household Hazardous Waste / Electronic Waste Collection Event scheduled for March 28, 2020 at the Dempster Fire Training School.

The next collection event will be held on Saturday June 6, 2020 – 8AM – 2PM at the Dempster Fire Training School.

For additional information please visit www.mcianj.org.

FOR MORE Information CALL 609-278-8086 OR VISIT WWW.MCIANJ.ORG MERCER COUNTY

RECYCLES

22

U.S. 1

MARCH 25, 2020

MONTGOMERY KNOLL OFFICE CONDO FOR SALE SKILLMAN, NJ

1,900 SF Finished Office 500 SF Storage/Archive Area Expandable by 200 SF on 2nd floor

Just renovated and painted • Reception • 7 private offices • 2 new bathrooms • Kitchen • Storage/archive room • High efficiency HVAC systems

e e c c a a p S Lab L

Contact: Jim Seber



908-419-5382



jim@seberinc.com

ur o y t o g e We’v

e c a p Lab S College Park College Park atPrinceton Princeton Forrestal at ForrestalCenter Center

College Park

�ptoto30,000 30,000contiguous contiguous s�uare �p s�uarefeet feetofofsingle-story, single-story, high-tech, first-class R&D space immediately high-tech, first-class R&D space immediatelyavailable. available.

For information information contact: For contact: Tom Stange at National Business Tom Stange at National BusinessParks, Parks,Inc. Inc. 609-452-1300 •• tstange@collegepk.com 609-452-1300 tstange@collegepk.com

at Princeton Forrestal Center

Brokers s�uare Protected �p to 30,000 contiguous Brokers Protectedfeet of single-story, high-tech, first-class R&D space immediately available.

Anexceptional exceptional Princeton Princeton business An businessenvironment environment www.collegepk.com www.collegepk.com For information contact:

Tom Stange at National Business Parks, Inc. 609-452-1300 • tstange@collegepk.com

Thompson Management www.thompsonmanagementllc.com

n 609-921-7655

U.S. 1 Classifieds How to order

RESORTS

MERCHANDISE MART

Fax or E-Mail: That’s all it takes to order a U.S. 1 Classified. Fax your ad to 609-844-0180 or E-Mail class@princetoninfo.com. We will confirm your insertion and the price. It won’t be much: Our classifieds are just 50 cents a word, with a $7 minimum. Repeats in succeeding issues are just 40 cents per word, and if your ad runs for 16 consecutive issues, it’s only 30 cents per word.

Questions? Call us at 609-396-1511 ext. 105.

Florida Beach Rental: Fort Myers Beach 1br vacation condo on the beach, flexible dates available. Call 609-5778244 for further information.

Beautiful Statton Dining Room Set. Includes, crackled glass breakfront with four glass shelves, oval table with two leaves plus table pads, and six cushioned chairs. Mint condition. Price upon request. Call Lisa 609-462-5997.

OFFICE RENTALS 1 day/month/year or longer. Princeton Route 1. Flexible office space to support your business. Private or virtual offices, conference rooms, high speed internet, friendly staffed reception. Easy access 24/7. Ample parking. Call Mayette 609-514-5100. www.princeton-office.com.

Ewing/Mercer County OFFICE 3,000 SF. 201-488-4000 or 609-8837900.

Office space on Witherspoon Street: Private, quiet suite with 4 offices with approx. 950 sq. ft. on ground floor. $1,700 per month rent; utilities included.

We can build to suit your business.

Email recruitingwr@gmail.com.

Princeton Business Park, Rocky Hill, NJ: Office/Laboratory suites from 500 to 3,200 sq. ft. starting at $12.00 and $24.00 sq. ft. Triple Net. All labs include benches, hoods, D I water and sinks. Some labs are ISO 3, VRF HVAC and back up generators. Located 5 miles north from Princeton. To inquire, call 609-683-5836. theprincetonbusinesspark.com.

Professional office space - Suitable for Law Office or Dental/Medical. 1500 or 1900 square foot professional offices in Montgomery Knoll office park in Skillman. Each offers 5 offices, bullpen, bath and kitchenette. Ample parking in a quiet setting 4 miles from downtown Princeton. Call Meadow Run Properties at 908-281-5374.

Quakerbridge Professional Center/Mental Health Office Space.

Peaceful and attractive office space available 2-3 days per week. Fully furnished, all utilities included with a shared waiting area. Overflow referrals are available, if desired. Please contact Amy Kasternakis, LCSW at 609-5862880.

Two small offices for sublet: One 500 SqFt and one 1000 SqFt space.

Quiet setting in office park along Rte 206 with ample parking. Call Meadow Run Properties at 908-281-5374.

HOUSING FOR RENT Princeton/Lawrenceville: Large bedroom suite with private bath, $1250/ month utilities included. No smoking/ pets. Call 609-610-4730.

Lawrence Office Park

Office/Medical/Professional • 168 Franklin Comer Road, Lawrenceville, NJ 4 miles to New Princeton Medical Center and Capital Health Regional Hospital 1,474-2,750 SF • Condos Available for Sale or Lease • Off of Princeton Pike & 295

Office/Medical/Professional Princeton

• 195 Nassau Street • Individual Offices • Parking Available

Mercer Corporate Park, Robbinsville

5128 SF Office/Research for Lease Easy access to 130/TPK/195/295

2,075 SF Medical / Office Space Available for Lease Next Door to an Adult Day Health Center Easily Accessible from Route 1 and I-95

812 State Road, Princeton, NJ

145-1,221 SF for Lease Available Immediately

A friendly handyman seeks small jobs. Let me help you with a variety maintenance and repairs around your home. Please call me at 609-275-6930.

Patrick’s Landscaping Service Lawn maintenance, landscaping, expert shrub pruning, gutter cleaning, and more! Patrick92812@gmail.com. 848200-6821.

BUSINESS SERVICES Professional Ghostwriter: Press releases that grab editors’ attention and robust website content that rises above the run of the mill. Have your business history written to preserve the story behind your success. E. E. Whiting Literary Services. 609-462-5734 eewhiting@live.com

FINANCIAL SERVICES Tax & Accounting Services (NJ, PA, NY) Individual and Business Tax Returns. New Business Set-Up and Record Keeping. Free Initial Consultation.

Cell: 609-577-4525. Email: BacTaxPro@Gmail.com.

PERSONAL SERVICES Professional Ghostwriter. Capture family stories or business histories for posterity. Writing your own memoir? Let me bring your memories alive. Memorialize special events with reminiscences of family and friends printed for all to share. Obituaries and eulogies are sensitively created. E. E. Whiting Literary Services. 609-462-5734 eewhiting@ live.com

TRANSPORTATION A Personal Driver seeking to transport commuters, shopping trips, etc.

Modern, attractive car. References provided. Less than commercial taxi services. E-mail to gvprinter@gmail.com or call 609-331-3370.

INSTRUCTION Music Lessons: Piano, guitar, drum, sax, clarinet, voice, flute, trumpet, violin, cello, banjo, mandolin, harmonica, uke, and more. $32/half hour. Ongoing Music Camps. Free use of an instr. for your trial lesson! Call today! Montgomery 609924-8282. www.farringtonsmusic.com.

MUSIC SERVICES Brass Instrument Teacher: Professional musician, University of the Arts graduate. Instruction on Trumpet, Trombone, Tuba, Baritone/Euphonium, Improvisation/Music Theory. 609-2408290. Frank.rein@yahoo.com

Computer problem? Or need a used computer in good condition $80? Call 609-275-6930.

Double Crypt in Magnificent, Granite Mausoleum in Historic Ewing Church Cemetery. Open to All Faiths.

Prime location in Mercer County. Just off Exit 73 on I-295. Motivated Seller. Call for details 609-323-7565.

MUSICAL INSTRUMENTS I Buy Guitars and All Musical Instruments in Any Condition: Call Rob at 609457-5501.

WANTED TO BUY Antique Military Items: And war relics wanted from all wars and countries.

Top prices paid. ‘Armies of the Past LTD’. 2038 Greenwood Ave., Hamilton Twp., 609-890-0142. Our retail outlet is open Saturdays 10 to 4, or by appointment.

Buying Baseball & Football cards,1909-1980 - Comic books, 1940-1980. All sports memorabilia, collectibles, and related items. Don 609203-1900; delucadon@yahoo.com.

Cash paid for SELMER Saxophones and other vintage models.

609-581-8290, E-mail: lenny3619@ gmail.com Cash paid for World War II military items. 609-581-8290 or e-mail lenny3619@optonline.net.

Wanted: Baseball, football, basketball, hockey. Cards, autographs, photos, memorabilia. Highest cash prices paid! Licensed corporation, will travel. 4thelovofcards, 908-596-0976. allstar115@verizon.net.

PERSONALS Free Classifieds for Singles: And response box charges that won’t break the bank. To submit your ad simply fax it to 609-844-0180 or E-mail to class@ princetoninfo.com. If you prefer to mail us your ad, address it to U.S. 1 Singles Exchange, 15 Princess Road, Suite K, Lawrenceville, NJ 08648. Include your name and the address to which we should send responses. We will assign a box number and forward all replies to you ASAP. People responding to your ad will be charged just $1. See the Singles Exchange at the end of the Preview Section.

classified by e-mail class@princetoninfo.com

Employment Exchange Help wanted

JOBS wanted

JOBS WANTED

Handyman to work Princeton/Lawrenceville area. Non-smoking properties. Dependable and conscientious.

Must pass drug test and background check. Send resume, contact information, and best time to reach you to office@roipd.com.

Suite K, Lawrenceville, NJ 08648. Fax to 609-844-0180. E-mail to class@ princetoninfo.com. You must include your name, address, and phone number (for our records only).

now have obligations that I did not have before. I’m not cheap because I value my worth and so will you. Not being choosy, but I would prefer not to be considered for any positions in MLM, telemarketing or sales of insurance or new products entering the marketplace. I’ve done the above successfully, but currently those positions would not satisfy my professional or financial goals. I live in Hamilton and would prefer a position nearby but anywhere in Mercer County or nearby would be fine. Available for immediate hire. Please contact me via email at cwilson790@yahoo.com and let me know what your needs are. Thank you for your consideration.

JOBS WANTED

3450 Princeton Pike, Lawrenceville, NJ

HOME MAINTENANCE

Job Hunters: If you are looking for a full-time position, we will run a reasonably worded classified ad for you at no charge. The U.S. 1 Jobs Wanted section has helped people like you find challenging opportunities for years now. We know this because we often hear from the people we have helped. We reserve the right to edit the ads and to limit the number of times they run. If you require confidentiality, send a check for $4 with your ad and request a U.S. 1 Response Box. Replies will be forwarded to you at no extra charge. Mail or Fax your ad to U.S. 1 Jobs Wanted, 15 Princess Road,

A Seasoned Educator/Artist/Generalist. I have multiple skills and am flexible/comfortable working in non-traditional creative and corporate environments. I am familiar with most software programs for both the office and for creative endeavors and am not averse to manual labor. Friendly, cooperative and can work with a team or independently.

Capable and willing to learn your systems if I am not already familiar with them. My resume ranges from being a Peace Corps volunteer to Financial Aid Officer at a major university to Advertising Account Executive to music producer to English Instructor and there are quite a few things that I’m leaving out.

With the loss of my mother my financial needs have changed considerably and I

An experienced, confident and caring nurse is seeking a full time or part time caregiving job. I have a car and driver’s license. Can help with shopping and doctor visits. If interested, please 609-643-2945.

MARCH 25, 2020

Dear Neighbors, Friends, and Clients,

U.S. 1

We advertise these properties for sale with no intention to disrespect the gravity of the COVID-19 situation we are all facing, as we have some clients that need our services now more than ever. We hope that you and your loved ones are safe and sound at this time, and our thoughts and prayers are with those whose lives are most affected.

Sincerely,

The Callaway Henderson Sotheby’s International Realty Team

introducing

Age Restricted PLAINSBORO TOWNSHIP Merlene K Tucker $315,000 MLS# NJMX122970

HOPEWELL TOWNSHIP Sita A Philion $514,900 MLS# NJME292036

LAMBERTVILLE CITY Bonnie Eick $339,000 MLS# NJHT105726

PLAINSBORO TOWNSHIP Danielle Spilatore $639,900 MLS#NJMX120964

PRINCETON

SOLEBURY TOWNSHIP

Cynthia Shoemaker-Zerrer $989,000 Robin McCarthy Froehlich $1,800,000

MLS# PABU480052

MLS# NJME289010

LAMBERTVILLE CITY Nina S Burns $995,000 MLS# NJHT100003

PRINCETON Norman T Callaway $1,950,000 MLS# NJME283852

LAWRENCE TOWNSHIP Beth Kearns $1,049,000 MLS# NJME290804

PRINCETON Jennifer E Curtis $2,175,000 MLS# NJME286738

EAST AMWELL TOWNSHIP Barbara Blackwell $1,100,000 MLS# NJHT105582

PRINCETON Susan A Cook $2,175,000 MLS# NJME291650

introducing

HAMILTON TOWNSHIP Janet Stefandl $365,000 MLS# NJME288934

HOPEWELL TOWNSHIP Deborah W Lane $650,000 MLS# NJME292888

introducing

introducing

MONTGOMERY TOWNSHIP Aniko Molnar Szakolczai $369,000 MLS# NJSO112956

HOPEWELL TOWNSHIP Jennifer E Curtis $695,000 MLS# NJME293550

introducing

DELAWARE TWP(26.15 acres) Russell Alan Poles $380,000 MLS#1001750647

HOPEWELL TOWNSHIP Owen ‘Jones’ Toland $785,000 MLS# NJME292696

newly priced

PRINCETON Susan Hughes $1,200,000 MLS# NJME292192

PRINCETON Barbara Blackwell $2,200,000 MLS# NJME282282

introducing

OH

Age Restricted PLAINSBORO TOWNSHIP Merlene K Tucker $465,000 MLS# NJMX122588

Rendering FRENCHTOWN BORO Russell Alan Poles $799,900 MLS# NJHT105828

PRINCETON Kimberly A Rizk $1,395,000 MLS# NJME291956

HOPEWELL TOWNSHIP David M Schure $2,250,000 MLS# NJME266414

introducing

Open House this weekend Call for date and time!

CallawayHenderson.com

LAMBERTVILLE 609.397.1700

MONTGOMERY 908.874.0000

PENNINGTON LAMBERTVILLE CITY PRINCETON Cynthia Shoemaker-Zerrer $499,000 Laura A Huntsman $925,000 MLS# NJHT106020 MLS# NJME291366

PRINCETON Norman T Callaway, Jr $1,395,000 MLS# NJME292500

PRINCETON Linda Twining $4,950,000 MLS# NJME285908

Each Office Is Independently Owned And Operated. Subject To Errors, Omissions, Prior Sale Or Withdrawal Without Notice.

609.737.7765

PRINCETON 609.921.1050

23

609-520-00

fennelly.com 24

U.S. 1

MARCH 25, 2020

Is... Office & Medical Space Your Corporate Real Estate Solution

16 Chambers St., Downtown Princeton, NJ

Office Space Available for Rent  7,804 SF, Vacant 2,592 SF, 1st Floor  2,592 SF, 2nd Floor; 2,620 SF Finished Office, Lower Level Matrix University’s Corporate Cranbury, Zoning CB  Near Princeton main Center, campus 0.9 mi to Princeton Commuter Rail  from Deck  Class A Across Office forParking Lease Rare zoning for ground floor financial services

n, NJ

to 2,000 SF Building

Opportunities ut with Pond Views rters Location

ain Station

4260 US Route One, Monmouth Junction, NJ – 56,000 SF

NJ

5,000 to 30,000 SF Buildings Available Corporate Campus Setting New Cafeteria & Amenities Building Under Construction Building Signage Available Buildings for Sale or Lease Join AmeriHealth, Bracco Research, ADP & Innophos as Tenants  Own or Lease Your Own Building  Strategic & Convenient Location with Turnpike Frontage      

707 Alexander Road, Princeton, NJ – Office/Assembly

Center

 Units from 1,800 to 22,000 SF Available  Exquisite Finishes and Upgrades Throughout t  Over 1,700 Acres of Land, with Towering Tree and Beautiful Landscaping  Convenient to Area Hotels, Restaurants & Sho  Easy Access to Route 1 & I-95 & 1-295

171 Jersey St., Trenton, NJ

Available: Building 3 Unit 1: 17,501 SF; Unit 2: 3,588 SF contiguous Ceiling Height: Drop Ceiling 9’6”; Deck 15’  Parking: 4 Cars per 1,000 SF Across the Street from the Princeton Hyatt Close to Commuter Rail at Princeton Junction Train Station (NE Corridor) Easy access to NJ Turnpike, I-95 and Route 1 Single Story Office Building - Call Center  1200 AMPS power

30,000 SF Multi-Use Office, Divisible to 6,000 SF and 49,000 SF Warehouse, Divisible to 6,000 SF Parking: 5 Cars per 1,000 SF  3 Tailgates  30’ Ceilings Location: Urban Enterprise Zone  Fronts on Route 29

fennelly.com 609-520609-520-0061

fennelly.com

Is... Office & Medical Space

Is…Flexible Buildings

ceton, NJ

Available For Lease 5,260 SF DIV. to 1700 SF 15,000 SF W.H.  AC, Humidity Control, 20’ Clear, 1 TG College Park at Princeton Forrestal 4,000 SF Lab/Assembly Parking 75 cars,5 Class LoadingADocks, 2 Drive-In Bays Office Space for Lease Private entrance, Ample light and windows – Sale/Lease  Award-Winning Office Complex On US Rt. One; heavy traffic volume: 54,000 cars/day

Is... Office & Medical Space Is...Investment Buildings

VanNest Office Park, Quakerbridge Road,

Longford Corporate Center Road, Hamilton, NJ

20 Arctic Parkway, Ewing, NJ –3379 Retail/Showroom Quakerbridge

 New Office/Medical Space for Lease

• Freestanding building with overhead  1,000 SF to 25,000 SF Available Divisible door in rear (may be divided intotwoFor Lease or Sale – Office or Medical Condominium 5000 SF stores) – 8,500 SF – 1 T.G.,1 DI  Build to Suit – 1st or 2nd Floor Units For Lease: 2,000 SF with 4-5 Perimeter • Building close to lighted intersection of  New Brick Construction Situated in an Attrac Offices, Conference Room & Open Bullpen Area Arctic College Park at Princeton Forrestal Center, Princeton, NJ MatrixAve. Corporate Center, Cranbury, NJ er Park, Princeton, NJ Parkway and North Olden with Home Depot across intersection.

Corporate Setting  For Sale: 5,200 SF Condo on the 2nd Floor Consisting  Class A Office Space for Lease  Class A Office for Lease US Route 1, Monmouth Junction, NJ 2 Princess Road, Lawrenceville, NJ ce for Lease • Near Brunswick Ave. (Rt.1) Circle, signalized  Award-Winning Office Complex  5,000 to 30,000 SF Buildings Available 48,000 SF; Divisible to 2,000 SF • Available Immediately • Office/Medical Space  Perimeter Windows Throughout Overlooking of Campus Many Perimeter Offices, 2 Conference Rooms, Area, ommunity  Units from 1,800 to 22,000 Open SF Center, Available College Park at Princeton Forrestal Ce  Corporate Setting intersection Olden Avenue500 Matrix Corporate Cranbury, NJ Corporate OfficeRoom, Building OnofSite Alexander Park, Princeton,• NJ Two Buildings on 2.28 AC 97% Leased  Exquisite and Upgrades Throughout the Buildings  New Amenities Building Under Construction n Each Floor  Class A Office Space for Lease  Finishes Class A Office for Lease  ClassCafeteria AKitchen Office&for Lease Forest Reserve & Bathrooms • Parking: 275 cars • Total Space 71,733 SF  Over 1,700 Acres to of 30,000 Land, with  Building Signage Available or Single Tenant Opportunities  Award-Winning Office Complex  5,000 SF Towering BuildingsTrees,  Available: 48,000 SF; Divisible to SF •Available Zoning: C3 Highway Commercial • 2,000 5.637 AcresParking, and Close Proximity to Hospitals, Route Beautiful Landscaping  Story Elevator Serviced, Ample Building Built in 2007  Buildings for Sale or Lease indows ThroughoutPark with Pond Views Corporate Units from 22,0001, SF Available  Corporate Campus Setting • On  Three Corporate Office Building Route One Southbound;  47,000 cars1,800 per to day • ADP Parking: 5/1,000 SF  Convenient to Area Hotels, Restaurants & Shopping  Join AmeriHealth, Bracco Research, & Innophos rporate Headquarters Location  Exquisite Finishes and  New Cafeteria & Amenities Building Under Construction  as 16,000 SF on Each Floor  Convenient Location Close to Hamilton Train Station, 1: 6,300&SFthe Hamilton Train StationUpgrades Through • 10 min. from Princeton  Easy Access to Route 1 & I-95 & 1-295 Building I-295 Tenants anager on Site  xOver  Building Signage Available • Clear Span 50’, 13’ Clear, 70’  Multi-Tenant Single Tenant 90’ 1,700 Acres of Land, with Towering • Near Hamilton Commuter Rail (NE Corridor Line)  Own or I-295 Lease or Your Own Building1Opportunities nage Available & Route and Beautiful Landscaping  Buildings for Sale or Lease Building 2: 4,000 SF  Perimeter Throughout Pond Views Commuter Rail  Strategic & Windows Convenient Location with enities Nearby and Princeton  xConvenient to Area Hotels, Restaurants & Innophos  with Upscale Corporate Turnpike FrontageHeadquarters ceton Junction Train Station • Clear ADP Span 45’, 13’ Clear, 45’ 90’ • AtLocation I-295 and Princeton Pike  Join AmeriHealth, Bracco Research, as Tenants  Own or Lease Your Own Building  Strategic & Convenient Location with Turnpike Frontage

 Property Manager on Site  Building Signage Available  Route NJ 1 Amenities Nearby 200 Whitehead Road, Hamilton,  1Walk to Princeton • Available for Lease: 6,600 SF, Drive-in, 1T.G., Junction 30' CL Train Station

• Suite 215: 3,200 SF – 2nd Floor Office, Private Bathroom, Kitchenette • SUITE 221D – 434 SF, 1 LOADING DOCK, • Near Rt. 295/Rt. 1 • 1,600 SF – 20’ Clear, 1 Drive-in

dence Way, Princeton, NJ

4262 US Route One

 Easy Access to Route 1 & I-95 & 1-295

37 Station Drive, Princeton Junction, NJ

Hamilton, NJ - 9,600 SF with Adjacent Lot Longford Corporate Center • For Sale/Lease • For Sale: 16,000 SF VanNest Office Park, Quakerbridge Road,  New Office/Medical Space for Lease 3379 Quakerbridge Road, Hamilton, NJ

Available • Walking Distance to Princeton Junction Train • Office, Lab Building  1,000 SF to 25,000 SF Available  For Lease or Sale – Office or Medical Condominium on the 4th floor -- Divisible • Recent Improvements - New Roof and New Façade • 2 Tailgates & Drive-InLoading Build to Suit – 1st or 2nd Floor Units  For Lease: 2,000 SF with 4-5 Perimeter exp. 5/14/2014 • Parking for Up to 68 Cars • Bullpen HeavyArea Power – 1,200Amps New Brick Construction Situated in an Attractive Offices, Conference Room & Open available • Available Units: 900 SF and 1,300 SF on 1st Floor; • 13’ Ceilings; Units Setting Corporate  For Sale: 5,200 SF Condo on the 2nd Floor Consisting13 A/C Roof cars/1000 SF  Perimeter Windows Corporate Throughout Overlooking the VanNest VanNest Office Park, Quakerbridge R Many Perimeter Offices, Conference Rooms, Parking, Open Area,Excellent Longford Center 3,000 SF on 2nd Floor – Vacant – Office/Medical • Abundant Visibility eatures: Atrium, Community Room, On Site 4ofIndependence Way,2Princeton, NJ 45 Everett Dr., West Windsor, NJ & Bathrooms ment, Gym on Site.  New Office/Medical Space for Lease 3379 Quakerbridge Road, • Hamilton, NJPossible Retail Use • Illuminated signage Forest Reserve Kitchen Sublease Available Space for Lease  - 2Elevator Units Available  Close Proximity to Hospitals, 1, or•Medical Serviced, Ample Parking, Building in 2007 ff Route One in•aWarehouse Corporate Park SF to 25,000 SF Available  For Lease or SaleRoute – Office Rental Condominium Income from Parking  Lot1,000 $48,000/Yr • SingleBuilt tenant NNN lease 11,736 SF on the 4th floor -- Divisible I-295 & theFor Hamilton Station Close to Hamilton Train Station, • 1st Unit: 5,600 SF Warehouse Convenient  Build to Suit – 1st or 2nd Floor Units Lease:Train 2,000 SF with 4-5 Perimeter Sublease Location exp. 5/14/2014 I-295 • 2nd Unit: 9,435 SF (inc. 2,568 SF Off)& Route 1  New Brick Construction Situated in an A

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1 Union Street, Robbinsville, NJ, Washingto Plainsboro Village Center, Plainsboro, NJ Offices, Conference Room & Open Bullpen Area  or Medical for Lease Office/Medical for Lease Corporate Setting  For Sale: 5,200 SF Condo on the 2ndOffice Floor Consisting

 Furniture available • Drive-in and Loading  Parking: 4 cars/1000 SF • 20' Clear Ceilings, Gas Fired Heat  Building Features: Atrium, SF Community Room, On Site  800 – 10,000 Available Condition!

• Convenient to Route 1 Management, Gym on Site.  Built-out Between • 400 AMPS Power  Located off RouteUnits One inAvailable a Corporate Park

 Perimeter Windows Throughout of Many Perimeter Offices, 2 Conference Rooms, Open Area,SF  1st Floor: 4,000 Divisible to 1,500 SF Overloo Forest Reserve Kitchen & Bathrooms 2nd Built Floor: 1,200 SFClose & 3,200 800 SF &Elevator 2,500 SF Ample Parking,Building ProximitySF to Hospitals, Route 1, Serviced, in 2007 & the Hamilton Train Station  Convenient Location Close to Hamilton Train Station,  Newly ConstructedI-295 Building in New Building from 1,500 I-295 & Route 1

Including Board Room

ent to Shopping/Dining

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oad, Hamilton, NJ, e Space for Lease

y Available – Move-in Condition!

5,561 SF

   

or Customize your Own Space  Part of Town Center featuring Retail, Medica to 10,000 SF  Easy Access to Route 33, Route 130 & the NJ Mixed Use Town Center Development Exits 7A & 8 Close Proximity to New University Medical Center at Princeton Convenient to Route 1, Route 130 and NJ Turnpike, Exit 8A Join Princeton Medical Group and 10 other Medical Tenants

Plainsboro Village Center, Plainsboro, NJ Office/Medical for Lease

 800 – 10,000 SF Available  Built-out Units Available Between 800 SF & 2,500 SF

1 Union Street, Robbinsville, NJ, Washington Town Center

 Office or Medical for Lease  1st Floor: 4,000 SF Divisible to 1,500 SF  2nd Floor: 1,200 SF & 3,200 SF