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It is now possible to browse During this coronavirus panfull PDFs of recent issues on demic, access to accurate and U.S. 1’s website, www.princetrustworthy information in your toninfo.com. Click on “Read community is as critical to life unU.S 1 E-Editions Here.” der quarantine and as sought after U.S. 1’s full weekly story as hand sanitizer and face masks. list is also distributed by e-mail Your local newspaper provides every Wednesday. Subscribe at the news and information unique tinyurl.com/us1newsletter. to your community. Where are the testing sites and who’s eligible, which businesses are open, what is the local online unemployment news to you in print as well as onbenefit application process, and line. We appreciate the bipartisan much more. But your access to lo- letter of April 19 from U.S. Senacal news and information is grave- tors Maria Cantwell (D-WA), ly threatened by the economic car- John Kennedy (R-LA), Amy nage COVID-19 has wrought. Klobuchar (D-MN) and John While local newspapers con- Boozman (R-AR) that requested tinue to field reporters and bring waiving the Small Business Adnews and advice from public ministration’s (SBA) affiliation health authorities in print and onrule to allow local meline—at considerable dia outlets to access cost—their revenues funding, pointing to the Between have all but disapcritical role these outThe peared as the businesslets play in keeping es that were their most communities healthy Lines important advertisers and informed. were shuttered. That’s Second, we are askwhy America’s Newspapers and ing that the Trump Administration other organizations representing direct current federal government local news providers are asking advertising funds to local news Congress to take urgent action to and media outlets. These public ensure you don’t lose your vital service and informative ads could sources of timely and trustworthy be similar to the ones running right information. now about the U.S. Census. They First, we’re asking that Con- could carry critical government gress expand and clarify the Pay- information about data from the roll Protection Program to ensure CDC, access to small business it covers all local newspapers and loans, medical resources for faminews broadcasters. While some of lies and other important topics. these outlets may be owned by We’re asking for a commitment large organizations, they must sur- that would be spent in an equitable vive on their own. It’s only fair manner across all local news prothat they should be included in any viders. expansion of the program. These We also believe that there loans will keep the newspaper em- should be an immediate relief ployees—your neighbors—on package that is based on total their payrolls and help get the newsroom employees. Some local
news organizations won’t survive without some type of immediate grant or infusion that is tied to the organization’s employees who directly work in the newsroom. This is not a demand for an industry bailout by local news providers. Instead, these measures recognize that local news publishers are on the information front line of the coronavirus pandemic, providing a public service vital to keeping our communities safe, secure and sustained during this unprecedented public health crisis. Please contact the offices of your senators and representatives in the U.S. Congress and tell them you support expanding the Payroll Protection Program to include your local news source and that the federal government should use your local newspapers or news broadcaster to convey important information through public service ads. And finally, let them know that a grant based on newsroom employees is critical at this time. Visit www.usa.gov/electedofficials for their contact information. Take this easy action to ensure that your access to local information doesn’t become another victim to the COVID-19 pandemic. Thank you and may you and your family remain safe and informed during this difficult time. On behalf of its approximately 1,500 newspaper and associate member companies, America’s Newspapers is committed to explaining, defending and advancing the vital role of newspapers in democracy and civil life. We put an emphasis on educating the public on all the ways newspapers contribute to building a community identity and the success of local businesses. To learn more, go to www.newspapers.org Dean Ridings CEO, America’s Newspapers
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The Nonprofit Finance Fund (NFF) is a national community development finance institution that promotes and advocates for more effective social sector financing practices and policies. Their website states: “From affordable housing, to education and the arts, nonprofits provide the services our society relies upon. Yet what they rely on is a flawed, inequitable funding system that often impedes their ability to make a difference.” Their critique of the method by which America’s charities are funded is spot on. Just as New Jersey’s system of financing public education is grossly inequitable because it relies far too heavily on local property taxes to provide a thorough and efficient education to our state’s children, our nation’s charities rely on a inequitable hodgepodge system, primarily dependent on the support of individual donors, that does not always provide financial resources based on the severity or magnitude of the need or the quality of the services offered or outcomes produced. Unfortunately, all too often a charity’s ability to raise funds is a function of the quality of its development/fundraising and public relations/marketing staff, not metrics that clearly demonstrates that its programs are addressing a salient community need. Almost 80% of all non-government support comes from individuals/bequests, with the rest being split between corporations, foundations, fee for services and other sources. The inequitable manner in which
by irwin Stoolmacher
our nation’s charities are funded will be exaggerated as a result of the coronavirus pandemic. Print, online media and television will be replete with stories about the incredible heroic efforts of the frontline workers of various charities that are providing safety net services to those who need help during the pandemic. These stories will, by and large, be seeded by the staff of charities. Those charities with talented staff and exemplary reputations will garner more media publicity and will supplement it by use of publications, newsletter or e-blasts designed to keep donors aware of the efforts being made by the charity to provide services throughout the crisis. Generally the better and more extensive the publicity, the more donations will be forthcoming from one’s donor base and the community-at-large. Stretched-thin charities that lack the resources to publicize their successes will get the short-end of the funding stick when it comes to donations from individuals. The same patterns, by and large, will take place with regard to the securing of many corporate, foundation and government grants and non-repayable bank loans. Charities with highly professional staff will be able to prepare high-quality proposals and necessary application forms needed to secure grants and loans. Charities lacking staff or those that had to furlough staff, because of lack of operating reserves, will really be behind the eight ball when it comes to securing these funds. It should be pointed out that some
of these funding sources have program staff onboard and utilize volunteer panels to assist in the assessment of grant proposals, which allows them to much better evaluate the agency’s capacity to deliver the services for which they are seeking funding and to ascertain whether salient community needs are being addressed. While some charities, such as soup kitchens, at-home providers of meals and food pantries are seeing a dramatic increase in the number of clients seeking food, many are seeing a significant decrease in the number of clients using their services because of sheltering in place. Charities that get reimbursed from the government based on the number of clients served, so-called fee-for-service payments, could be facing severe financial hardships unless they are able to get government to temporarily waive regulations and make accommodations in levels of service. According to a recent March study of 465 nonprofits conducted by NFF, 60% were experiencing “destabilizing conditions that threatened long-term financial stability” and 70% said they had less earned income, i.e., sales of goods and services, ticket revenue or other fees. The most troubling finding was that 50% of charities polled indicated that they were receiving fewer donations. The majority of the nation’s 1.5 million charities, which are key linchpins of our nation’s social safety net, just like many of America’s small businesses,
do not have sufficient operating reserves to weather a multi-month interruption in their revenue flow. For many charities, the choice will be between continuing to pay their frontline staff and on-going operating expenses and spending money on communications with the donors. Those forced to reduce communications could see a further reduction in donations. It is incumbent upon those who are confident that they can weather the coronavirus financial storm to step to the plate and help charities they know are doing outstanding work and could fold without support. This should include those who recently received an economic stimulus check, and have a job and want to do something meaningful in America’s fight against Coronavirus-19. There is no doubt that society will be very different after the coronavirus than before. There will be a major shake-up in the nonprofit sector— with a plethora of charities having to shut-down because they could not weather the financial tsunami the pandemic triggered. I really hope that some outstanding charities that quietly do their job in a cost-effective manner are not among those that have to close their doors because they were not well-known. If you know of a charity like that, now is the right time to send them as generous a contribution as you can. Irwin Stoomacher is president of the Stoolmacher Consulting Group, which has worked with 100 charities in fundraising and strategic planning.
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Lambertville-based Imbue Creative has been offering a series of webinars entitled “Brand-Building Workshops For Busy Professionals.” Previously, these workshops were offered only to clients in small group settings, but the firm has opened them up to a wider audience to help businesses care for their brands during the COVID-19 pandemic. The series covers prospecting, digital marketing and lead generating. Erin Klebaur, director of client success at Imbue Creative, has been helping businesses and organizations create connections with their audiences for more than 15 years. Her background in branding, marketing, creative, and agency operations. Klebaur has shared a bit of what will be covered in “Digital Marketing: A Crash Course,” scheduled for Thursday, April 30 and Friday, May 8, both at 1 p.m. To register for any of the Imbue webinars, go online to www.imbuecreative.com/ workshops. Klebaur can be reached at eklebaur@imbuecreative.com.
You can cost-effectively reach your audiences through targeted digital marketing. You can also waste a lot of time and money if you don’t take a strategic and human approach. You’ve probably heard all of the buzzwords: SEO, SEM, Retargeting, Native Advertising, Social Advertising, Display Advertising, Google Ads, IP Targeting … the list goes on. How do you make sense of it all and make the best decisions for your business or organization? The truth is that most organizations only need to find a small mix of technology and channels that enable them to connect with their audiences. Here are some tips for figuring out the right mix. Take stock. First, take stock of the assets that you already have in your marketing toolbox. You have a website for sure, but what else? Social media properties, blog posts, white papers, videos, digital brochures, infographics, and more can all be leveraged to engage with people online. Now, take a hard look at your buyers—and especially your best prospects. Think about them, the human beings (not just their titles or industries). Remember, digital travels in cyberspace but is still about connecting with real people (even more now!) Ask yourself questions such as: Who is buying right now? Who do I want to buy in the future? How do they consume content? Where are they? Are they actively seeking a solution, or do they need to be made aware that our solution even exists? Are they looking to buy today, or do they need time to educate themselves before they will pick a solution? Once you’ve answered those questions, go back to your assets and see if they support your prospects in a way that will be meaningful and engaging to them. If not, then you need to create new assets that will.
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Take action. Now that you have your best prospects in mind and you’ve considered what you can offer them when they land on your website or interact with you on social media, then you can be more strategic about what tactics to leverage. Some digital marketing tactics include Search Engine Optimization (SEO), content/video marketing, marketing automation, social media marketing, Pay-Per-Click (PPC) advertising, display advertising (mobile/desktop), native advertising, household IP targeting, retargeting, email marketing. The bottom line. Be smart about the tactics you use. Let them be informed by thoughtful insights about your current and future buyers. Mix well. The right mix of traditional and digital can work very well. The wrong mix can be devastating to your budget and timeline. Identifying the right mix is the hardest part and is often changing as new technologies emerge. That’s why Imbue Creative has
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Don’t Panic: Financial Advisor Shares Tips for Newly Unemployed More than 3 million people in the United States have recently filed unemployment claims as a result of the economic impact of the coronavirus pandemic. Some of those suddenly jobless have limited financial resources besides unemployment benefits. Others are fortunate to have emergency savings or investment vehicles they can draw from such as a 401(k). Then there are those who are still working, but feeling the effects of business slowing down. “Overall, the pandemic has put many people in a weakened financial condition that they didn’t expect,” says Steve Kruman, a financial planner and investment advisor at Bryce Wealth Management in Washington Crossing, Pennsylvania. “And there are some lessons in there that could better protect them and their loved ones going forward.” Kruman is also a licensed attorney in Pennsylvania and New Jersey, focusing on estate planning, and a Life & Qualifying Member of the Million Dollar Round Table. Kruman has tips to help people weather the financial storm and learn how to plan differently for the future: Be careful with the 401(k). “When sources of funds are limited, people should withdraw only the amount they need from their 401(k),” Kruman says. “You want to look for other sources that would be accessible without taking on the major tax hit of raiding the 401(k). Home equity loans are great, and they are at
Bryce Wealth Management financial planner Steve Kruman.
rates much lower than the tax rates of the 401(k). Also, cash value life insurance policies are good sources to borrow from as well. For those who lost their job but have adequate reserves, it’s advisable to roll their 401(k) money over to an IRA at the earliest possible opportunity. Employer-sponsored plans have several drawbacks, including limited investment options. By rolling to an IRA, you can select from a much wider investment universe.” Don’t panic in the stock market. “Don’t sell now,” Kruman says. “People who are being induced into panic are selling, and somebody else is buying those shares for when prices recover. The stock market always has fluctuations. It comes down to risk tolerance. You have to be prepared for volatility and be diversified.” Don’t rely on group life insurance anymore. Many people have the majority of their life insurance
through their job. But when you lose the job, you lose the life insurance. “You have to replace it with new life insurance at an older age, which means a higher premium, and with possibly negative health changes, again upping the premium,” Kruman says. “It’s vital to have a well workedout plan of personal life insurance, which means not tied to a job.” Find an independent financial advisor. “An independent advisor doesn’t have a company telling them what to invest clients’ money in,” says Kruman. “A client’s best interest should always be the number one priority for an advisor, and it’s easier to maintain that focus by being independent of any parent company’s fee goals or investment selection limitations.” Consider making a Roth conversion now. When you move money from a tax-deferred retirement account into a Roth account, the money is taxed at that time. “But by making that conversion, you are putting yourself in a position to get tax-free income for life if you comply with two requirements,” Kruman says. Those requirements: be at least age 59 ½ and don’t take any gains out of the Roth for five years. Most financial professionals expect taxes to go up sometime in the future. One reason is that the recent economic stimulus will need to be paid for at some point. Another reason is that the tax cuts passed in 2017 will expire at the end of 2025 for personal rates. “So paying the taxes now at a lower rate when you make the Roth conversion is the better bet for the long run,” he says. “Now is a tough time for many,” Kruman says, “but it is time that can be used wisely to consider the things you can differently to protect yourself and your family financially from the next period of economic uncertainty.” For more information, go to www.brycewealth.com.
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Restaurants and Their Suppliers Add Groceries to the Menu by Nicole Viviano Romeo’s Ristorante Italiano & Pizzeria in Plainsboro celebrated its 32nd anniversary of business this past March and has remained open, with some adjustments, during the COVID-19 outbreak. Takeout and delivery have always been part of Romeo’s business model. It has even utilized curbside pickup in the past during bad weather. All its years of experience have helped it transition into the current working scenario. But lately Romeo’s has offered something it never has before: groceries. When owners Victor Carnicelli and Massimo “Max” Capuano realized they were having trouble finding products for their personal family use at grocery stores, they figured others were experiencing the same frustration. And they aren’t alone. To fill the need, local businesses across the region have taken on the task of providing products from their pantries and warehouses to residents. Offering a secondary source for groceries such as meats, eggs, milk, bread and even toilet paper, their change in operation has kept their doors open, their staffs working, and customers’ shopping lists checked off. Restaurants, like Romeo’s, and wholesale providers such as North East Restaurant Direct have tweaked their business models and found new ways to cater to demand by offering consumers raw food items directly. North East Restaurant Direct, located in Trenton, has been in business for seven years and provides produce, dairy and proteins to restaurants in New Jersey and Pennsylvania. Owners and brothers Scott and John Huff are residents of Hamilton and Pennington, respectively, and saw their regular customer numbers tumble as many restaurants were forced to close their doors or significantly lessen their orders. In an effort to keep their workers employed, they decided to take on the new venture of grocery no-contact home delivery. “We didn’t know the viability,” Scott Huff said. “We knew there was enough people, friends, family, neighbors, that were always
New Kind of Takeout: Restaurants like Aunt Chubby’s in Hopewell and Romeo’s in Plainsboro have added groceries to their offerings to meet shifting consumer demand.
asking us for stuff…and obviously we would do our best to help out anybody we could. We kind of took that helping our neighbor philosophy and put it out there to some neighbors that we don’t know on a first name basis but we’re getting there.” Due to incredible demand, North East’s delivery area has been limited to mainly Mercer County. At its current capacity, the business is able to process about 500 orders a day. The Huffs run their online store similar to a normal store in that when they are sold out of product for the day they “close their doors” and reopen the following morning. Deliveries are made Mondays through Saturdays from 10 a.m. to 6 p.m., with transactions taking about four days from the time
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the order is placed to when it is delivered at the customer’s home. North East’s no-contact delivery service and business operations follow strict safety protocols laid out by the FDA, USDA and the New Jersey Department of Health to ensure the health of both staff and customers, Scott Huff said. Aside from contactless delivery to homes in Mercer County, North East Restaurant Direct temperature tests employees before shifts, requires glove use in their facilities and by delivery drivers, has all trucks and equipment sanitized before, during and after shifts, and keeps to essential personnel in their building. All grocery products offered are available for ordering on the North East Restaurant Direct website. Updates are shared on the website for customers interested in what products are available and where deliveries are made. Even with the addition of its new operations, North East Restaurant Direct has also kept its commitment to its wholesale restaurant customers. “The local restaurants are just as important in this conversation for everybody,” Scott Huff said. “There’s a lot of people that rely on restaurants…for their income. Waitresses and cooks and servers and busboys and all the way down the line. So we definitely have kept our commitment to our wholesale customers, and we’ve also shifted to help out our local community members at the same time.” The Trenton business isn’t the only one that has taken wholesale to the general public during this turbulent time. Membership-based, wholesale provider Restaurant Depot has warehouses scattered across the United States. At this time, company executives have decided to temporarily open their warehouses to the public to help the community. One location in Pennsylvania is right in Mercer County’s backyard, located at 1661 Lincoln Highway, Langhorne. Around the second week of March, social distancing and quarantine began to take hold of the population, and Restaurant Depot was stuck with the decision of what to do to stay open and its customers’ needs met. It had been approached by many community leaders and elected officials, who inquired about Restaurant Depot opening up to the public as food shortage fears grew, executive chairman of Jetro and Restaurant Depot Stanley Fleishman said. It decided opening to the public was the right thing to do, he said. The company has solely worked with food service customers on a wholesale scale until now. They decided to open their warehouses to the public, by designating 40 shopping cards, so the public may gain access to their buildings in safe, controlled numbers. “Everybody’s doing the American thing, the entrepreneurial thing, ‘How do we stay in business?’” Fleishman said. “Because this will end, and we’ll be OK. But we’ve got to get through it.” Although the decision to open to the public is not intended to be a long-term solution, Restaurant Depot’s business timeline is still uncertain as the country continues to work
through the crisis. Restaurant Depot remains loyal to their food service members by allowing them continued priority access to products in their warehouses and by starting an online Click and Collect Service for members only. These wholesale providers are just as vital to keeping restaurants running as they are to their new customers. Many pantries and kitchens in local restaurants also have been opened to the public’s need for grocery deliveries and pickups. Romeo’s in Plainsboro only got added groceries a couple weeks ago, and have been flooded with orders. By ordering online on Romeo’s website or over the phone, customers can get anything from the menu and grocery items including eggs, chicken breasts, garlic, dry pasta, pizza dough, cooking oil and dessert. Owners Carnicelli and Capuano have been overseeing safety precautions. From delivery to unpackaging to distribution, employees are sanitizing equipment and shipping materials, wearing gloves and masks, and following strict social distancing guidelines. Their delivery operations have expanded geographically to help out as many as they can who call in for orders and/or groceries. “Doing it this way, we got a very good response from people,” Carnicelli said. “We’ve got a lot of shares on our social media pages… and also there’s a lot of word of mouth as well. First day we had eight people call for this and that was before we even put it on social media. We just told one person about it…she told her friends and that’s how we really took off.” Meanwhile, Aunt Chubby’s Luncheonette in Hopewell Borough has initiated curbside pickup, delivery, grocery sales and even a free food pantry since the onset of COVID-19. Aunt Chubby’s decided to add in groceries for those who aren’t able to make it to a supermarket. Aunt Chubby’s grocery list provides everything from butter, eggs, flour and salt to even toilet paper, when they have it. The list is posted on Chubby’s website, where customers can send in their orders online or through email. Its donated meal plan uses donations from customers to help deliver food to the elderly in the area. In addition, about a week ago, it built an outdoor free pantry where people can drop off items for those that can’t afford shelf-safe products. “We’re trying to help the community, stay together and stay safe…because there’s a lot of people in our community who can’t necessarily go out and go to the grocery store themselves…so we’re trying to help them out so they don’t have to do that to help reduce the spread,” Chubby’s employee and Hopewell resident Hannah Harris said. Aunt Chubby’s Luncheonette: For curbside pickup or delivery, go to chubbysluncheonette.com. North East Restaurant Direct: To order delivery, go to nerestaurantdirect.com. Restaurant Depot: To order pickup, go to restaurantdepot.com. Romeo’s Ristorante: To order grocery pickup, call 609-799-4554.
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rescue Mission Finds New Ways to Serve Vulnerable people longer homeless because The Mission owns and rents an apartment complex and four homes. And, while closed because of the pandemic, we operate a vibrant thrift store, where up to 100 shoppers each day come to purchase low-cost clothing and household goods. Behind each of those numbers is a personal story. Here is how Waverly describes his experience at The Mission: “When I knocked on The Mission’s door a year ago, I had nothing to my name. Just the clothes on my back. All I could say was, ‘I’m homeless. And I need help.’ And they took me in, gave me a warm meal, some new clothes, and, most importantly, they gave me hope and encouragement. Then they showed me where I could take a shower. If I close my eyes, I can still feel that warm water rushing over me. It felt like it was washing away so much.” Three months ago, Waverly completed our recovery program. He’s been attending self-help meetings, getting counseling, living in one of our permanent supportive
houses, and had a full time job – until six weeks ago when he was laid off because of the pandemic. He wasn’t working long enough to collect unemployment. So what’s next for him? He just rebuilt his life. And now, he’s afraid that everything is lost. How can we help him stay safe, focused and hopeful until this pandemic passes? Do we believe in someone like Waverly? Even when he starts to doubt himself and lose all hope? We chose to believe so. For more than a century, whenThat’s why we’re here. ever someone knocks on our shel*** ter’s door, we just ask two quesBeing here for those who are tions: What’s your name? Are you most vulnerable has presented hungry? daunting challenges during this Then, over a shared meal, we help pandemic. someone to determine what’s next. In just a few short weeks, we Our relationship begins with reneeded to dramatically alter the enspect, honor and compassion. tire operation of The Mission, creLast year, 1,302 individuals had ating best possible practices to a safe place to sleep in our shelter safely feed those who are hungry, 40,773 times, and they shared house those who are homeless, and 82,548 warm meals. provide opportunities for those In addition, 88 people, on a daily seeking recovery. average, receive counseling, vocaAdvice has been sought from tional development and job placeexperts, as decisions have been ments through our Residential Becarefully considered, then made, havioral Health Program. and implemented on a dime. Meanwhile, 45 people are no For instance, we had to move some of our tenants to a new temporary location so that we could unemployed, connecting them A message from create a separate wing in The Shelto life-saving federal resources United Way of Greater like NJ SNAP (food stamps), ter to keep our most vulnerable homeless clients safe. This complihealth benefits, utility and rent Mercer County cated move was only able to occur assistance. We hope everyone is safe and because of our close partnership We have also created a Comin good health. with HomeFront, and the accelerpassion Fund 9 to provide addiDuring these past few weeks, tional assistance to families and ated authorization from the Departwe have seen an increase in the support NJ211, mental health ment of Community Affairs. need for food, housing, and services, and financial resourcWe also implemented a commore. Stress, anxiety, and other es. During this unprecedented prehensive telehealth program — mental health issues are on the time, it is the continued generoswith over 225 appointments each rise due to the uncertainties that ity of individual donors and corweek — so that those who are relie ahead for the people we care porations that enables us to imcovering can continue their progabout and the businesses we pa- pact the lives of struggling famiress by having virtual appointtronize. ments with our in-house profeslies (ALICE- Asset Limited, InUnited Way of Greater Mer- come Constrained, and Emsional counseling staff, as well as cer County was here during ployed). counseling sessions with our li9/11, the recession, and other censed partner providers, and We will continue to work to crises. This one is no different, address community needs. Our medical appointments with the and our commitment will not families, neighbors, and coHenry J. Austin Health Center, a waver. federally qualified health clinic. workers are counting on Cus. O The full ramifications of this We’ve pulled together a O N To create these and other necesset of C N CO ONST sary global pandemic are unknown. NEEW changes, our additional exOnnlon NE resources that offer guidance y C R C N O 1 OS UN W have increased by just shy ONST N Wnavigating COVID-19. I enWhat we do know is that Olyp 21 UNTSRpenses Onnlyvulner R ETW E UCC$160,000 l C12OSthe 2 UniTof able communities are facing U W IO since the beginning of T courage you to visit our website e N R y t N n C R O T U s ednMarch. hardest challenges. Before ULCe IONAnd they continue to grow STUCETregularly p1e2COn for updates. W i I t i O Fa s L fTt N neUntRs U T LIVE VID-19, many of our families, atllthat United rings true now !Irate. d i Le ION 20eftO neighbors, and co-workers wereFats LC T N f !N more than ever. We can come back t 1 I ! l e O 7 already struggling to make ends l 2stronger, 01ft! N let us LIVE United. 7–Sandra Toussaint, president meet. That is why our staff is con- and chief executive officer of tinuing to work with families, United Way of Greater Mercer especially those who are newly County • 255 NASSAU STREET PRINCETON Editor’s Note: In the April 15, 2020 edition of U.S.1, executives from three Princeton area nonprofits shared how their organizations have adapted to continue serving their clients despite the coronavirus pandemic. This account, from Mary Gay Abbott-Young of The Rescue Mission of Trenton, continues the series. Run a nonprofit and have an update you’d like to share? Email us at news@communitynews.org.
by Mary Gay Abbott-Young
All of the staff and clients who stay at The Rescue Mission of Trenton have been wearing masks. In the shelter, some of the clients are even learning how to make their own. Meanwhile, we had to cancel our only annual fundraising event, which traditionally raises $60,000. Those are just some of the facts, decisions and concerns that face us each day. Meanwhile, with all of the precautions we are taking, what is in the forefront of our hearts and minds is a deep concern for the health and safety of the 300 vulnerable clients and our staff who serve with compassion and dedication. What could be next? Due to the economic hardships that are impacting those who have recently lost their jobs, and the safety net already beyond capacity, we need to prepare for a possibly huge increase in the number of homeless people who will be needing our shelter, as well as those who will be seeking recovery. That’s why we’re here. In the face of immense uncer-
tainty — knowing that for those we serve there are no other options – we try everything possible. And with the enduring belief that, somehow, the best always comes out in those who truly care for others, we carry on. You can make a real difference. If you are in a position to help, your donation will immediately provide food, housing and opportunities for those in need during these unprecedented times. To donate, just go online to www.rescuemissionoftrenton.org/ donate, or call me at (609) 6951436, Ext. 101. At the end of the day, when you look into the eyes of someone who is struggling, I ask you to see their pain. And I also ask you to see their potential. Mary Gay Abbott-Young is CEO of The Rescue Mission of Trenton.
LABORATORY & RESEARCH CENTER PRINCETON CORPORATE PLAZA
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PRINCETONCORPORATEPLAZA.COM
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U.S. 1
April 29, 2020
Life-Saving Innovations Provide Purpose at KNF Neuberger by Rob Anthes A vital part of the international fight against the COVID-19 pandemic takes place in an inauspicious manufacturing facility, nestled next to middle school athletic fields and a single-family housing development in Hamilton. KNF Neuberger’s North American headquarters has been located in Hamilton Township since 1992, with roots in the area since its inception in 1977. But the hundreds of people who pass by there every day to drop their children off at Crockett Middle School or to make their way to nearby Route 130 or Interstate 195 most likely have never paid much attention to the building. The people employed at KNF’s lone location in the Americas have long known the importance of their work, however. It is built into the 33 core philosophies of the German company. They call it “leitbild,” which translates from German to “mission statement” and encourages employees to have purpose in the daily actions they take. Now, the rest of the world has begun to learn the value of what goes on in the 50,000-square-foot building off of Kuser Road. For much of 2020, ventilators have been sought-after items as governments and healthcare institutions ramped up to treat patients infected with the novel coronavirus. The pandemic also has increased the need for equipment that cleans and sanitizes. Inside all those devices are pumps that convey liquids, vapors or gases, pumps like the sort manufactured by KNF. KNF offers made-to-order solutions to its clients, which means there are thousands of applications for the pumps it produces. But the firm has seen demand skyrocket in recent months from companies that manufacture medical devices, things like ventilators, diagnostics equipment, and sanitation equipment. One of KNF’s clients, a large medical company that supplies ventilators, already has doubled its order and said it will need to double that in the coming months. “We’re talking about quadruple the numbers that we’re used to, and with that comes many challenges,” said Eric Wilson, KNF’s director of sales and marketing. “It’s challenges, all the way from building inventory to making sure that we have production lines that can handle
About 140 employees work at KNF Neuberger’s 50,000-square-foot facility off of Kuser Road in Hamilton, producing thousands of variations of pumps for devices like ventilators and sanitation equipment. The photos seen here, provided by the company, were taken prior to social distancing measures instituted due to the COVID-19 pandemic. that throughput, to making sure that we have enough personnel or shift work to be able to handle that throughput, to have enough space for the finished product before we ship it. There’s a number of challenges, but the good news is that we are up to the task, and we have all hands on deck making sure that we can support the customers’ needs.” KNF USA primarily serves the North American and South American market, but if necessary, will ship outside of its territory. Many of its vendors and some of its designers are based elsewhere in the
world, meaning that KNF has to the engineering bills of materials But it also means showing staff deal with global supply chain is- and the work instructions to know what comes of their work and how sues while planning its production. how to assemble thousands of dif- it helps people in real terms. KNF’s The supply chain team has been ferent variations of its standard sales team has shared a steady reaching out to its vendors to en- pump families. stream of application stories with sure they keep up with demand for KNF also has to ensure its em- everyone in the company so they things like steel castings and bar ployees on the production floor can see how the pumps they make distancing most while effective tool we stock, itemsSocial that don’t initially feel is been used in innovative and safethe and fulfilled doing have seem essential for coping with a their work amid increased pressure life-saving ways. have for slowing of the coronavirus. global pandemic. Demand has increased from cliforthe outputspread and the proliferation of The flexibility in design KNF the novel coronavirus. That, in ents that produce items like hydrooffers also means more part, gen peroxide disinfection systems, means taking actions like pro- can. And there thatismeans staying home, if you pressure on the firm to keep a wider viding masks to workers, shutting which vaporizes hydrogen peroxvariety of items in stock. Not only down common areas and limiting ide to sterilize rooms. Clients who does it have to maintain the supply multi-person workstations to just build neonatal ventilators have atchain, but it also must keep trackhome. of one employee. tempted to scale up their system to Work from Play at home. Stay at home.
You’re at higher risk.
If you must go out, keep your social distance—six
feet, or two arm-lengths Young. Elderly. If you’re 65 or older, youapart. are at higher risk of getting very sick from the coronavirus. You must take extra care of yourself.
In between. It’s going to take every one of us. If Stay home if you can.
home reallyWash is where the heart is, listen to yours hands frequently with soap and water for at least seconds. and do the 20 life-saving thing.
Avoid touching your face. Disinfect frequently touched objects.
Wash up after being in public for spaces.the latest Visit coronavirus.gov Stay about six feet away from others. tips andIfinformation from the CDC. you’re sick, stay home and away from others. If you have symptoms of fever, dry cough and shortness of breath, call your health care provider before going to their office.
#AloneTogether
We are all at risk, and some more than others. In challenging times, the choices you make are critical. And their impact is significant. Help slow the spread of coronavirus.
You’re at higher risk.
Visit coronavirus.gov for the latest tips and information from the CDC.
If you’re 65 or older, you are at higher risk of getting very sick from the coronavirus. You must take extra care of yourself.
T O G E T Stay H home E Rif you, can.W E C A N H E L P ST OLGO W THE SPREAD. ETHER, WE CAN HELP SLOW THE Wash hands frequently with soap and water for at least 20 seconds. Avoid touching your face. Disinfect frequently touched objects. Wash up after being in public spaces.
SPREAD.
April 29, 2020
U.S. 1
9
A U.S. 1 Advertising Feature
Mercer Bucks Cardiology /Arrhythmia Institute @Jefferson Health: We are here to serve you
M
KNF has seen demand for its pumps skyrocket in recent months, particularly from companies specializing in medical devices.
be able to handle adults, and KNF engineers and sales team have been working closely with them to see how to best achieve this. Companies that do anesthesia gas monitoring have tweaked their equipment to be able to do respiratory analysis—important data when dealing with a virus like COVID-19—and KNF has received significant orders from them, as well. “We’ve been trying to promote and engage our employees by making sure they understand exactly what we’re doing for the world,” Wilson said. “I mean this is very critical. We provide very critical components into systems that are life-saving systems. The more we can really engage our people and help them to understand that, the more willing they are to go into the situation where they’re putting themselves at risk to build these products, that they’re working longer hours, that they’re making sure that they’re using all their resources to get the job done.” The Hamilton facility houses KNF’s full North American subsidiary, with everyone from senior managers, technical departments, supply chain, finance, sales, production personnel, machine shop workers and engineering under one roof. There are 140 employees there, with about half living within 10 miles of the facility. Wilson estimated one-third live in Hamilton. In turn, KNF has invested in the area. It arrived in Mercer County in 1977, starting in Princeton Junction. KNF moved to Hamilton 15 years later, and has settled there. It has the room to expand its existing building an additional 15,000 square feet, and also owns the plot of land across the street should further expansion be needed. “We are tied to Hamilton for many, many years to come,” Wilson said. The Hamilton Township Economic Development Advisory Commission recognized those ties last July, when it named KNF the 2019 Large Business of the Year in Hamilton. KNF appreciates the recognition, Wilson said, but he said the main motivation for its workforce has been the knowledge the pumps and the people who make them have provided hope during a difficult time. “We’re in the middle of it now, but I think there’s gonna be some major celebrations once we make it through,” Wilson said. “It’s important for our team to understand what we’re doing. There is a very big sense of pride.” KNF Neuberger, Inc. 2 Black Forest Road, Hamilton, 08691. 609890-8600. www.knfusa.com.
y name is Randy Marcus. I am the new CEO of Mercer Bucks Cardiology (MBC). We, along with our partner, Jefferson Health, provide complete Cardiology care to this community, our community. I have been managing medical practices for over 40 years and I have never seen a more dedicated group of physicians and staff than I have seen at MBC. These are trying times. Health care providers are under tremendous pressure to provide care to a worried community. We want to assure that MBC is open and serving the community’s Cardiology needs. We are taking all proper precautions. Most of our patients are being seen from their home through our Tele-Health system. If a patient abso-
Randy Marcus, CEO & staff.
lutely needs to be seen in person, we bring them in to our offices. Our staff takes all necessary distancing precautions and wears masks. We believe the soul of an organization comes through during a time of crisis. We have a dual respon-
sibility of serving you, our patients, and keeping our staff safe. This is a difficult balance that we face every
day. We need to be there, when we are most needed. It is our pledge, to you, to do that. Let us know how we are doing. We are listening. Our hearts go out to our patients and community. We are open and are here to serve you. 1-855-6229355. Office addresses: Pheasant Run - Newtown Office - 104 Pheasant Run, Suite 128, Newtown, PA Robbinsville Office - One Union Street, Robbinsville, New Jersey Hours of operation; 8 AM-5 PM. Phone 1-855622-9355
Mercer Bucks C A R D I O L O G Y
Would you like to: Improve employee healthto: Would you like you like to: Would you like to: Improve employee health
Improveemployee employee health Reduce employee absenteeism Improve health Reducemaintenance employee absenteeism Reduce employee absenteeism Reduce employee absenteeism Lower costs and fire hazards Lowermaintenance maintenancecosts costsand andfire fire Lower Lower maintenance costs and fire hazards hazards Reduce hazardspotential legal liabilities Reduce potentiallegal legalliabilities liabilities Reduce Reducepotential potential legal liabilities
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April 29, 2020
ART
FILM
LITERATURE
DANCE DRAMA MUSIC
PREVIEW
Monumental “Life” Exhibition Opens and Closes in Princeton by Dan Aubrey
The February 21 opening of the Princeton University Art Museum’s “Life Magazine and the Power of Photography” promised to be a powerful draw for the museum. Its subject was a mass media publication with a new idea that took hold of the public in 1936 and didn’t let go until its parent corporation, Time Inc., closed it in 1972. Yet, as PUAM photography curator Katherine A. Bussard and Boston Museum of Fine Arts senior photography curator Kristen Gresh show, during its hayday, Life hired and dispatched scores of now celebrated photojournalists across the globe to do something new in American publishing: capture the news in images. And by doing so, those photographers also created some of our nation’s enduring images and started a precedent that we now take as matter of fact. And unless the State of New Jersey’s social distancing regulations are reversed and the exhibition is allowed to reopens before its scheduled closing on June 21, readers will have to experience it though PUAM website, a massive and authoritative publication, and articles such as this one. Nevertheless, the exhibition is something to commemorate. So what exactly was Life magazine about? As Life founder Henry R Luce noted in 1936, his new venture was a weekly designed “to see life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud; to see strange things—machines, armies, multitudes, shadows in the jungle and on the moon; to see
The Power of Photography: Princeton University Art Museum’s exhibition on Life Magazine explores how the publication championed photography through sophisticated visual storytelling processes. man’s work—his paintings, towers, and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms , things dangerous to come to; the women that men love and many children; to see and to take pleasure in seeing; to see and be amazed; to see and be instructed; Thus to see, and to be shown, is now the will and new expectancy of half mankind.”
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He concluded the statement by calling his new kind of publication “the Show-book of the World.” Yet it is more than just seeing with the eye. As PUAM director James Steward and the Boston Museum director Matthew Teitelbaum note jointly in the introduction of the exhibition’s 338-page catalog, “Great single pictures published in Life have been celebrated extensively; the complexity of the magazine’s picture-making enterprise and influential communication system has, however, been underrecognized. Life’s photographs, intended to be seen in sequence with supporting text, have, time and time again, been removed from their original contexts. This project at-
tempts something entirely different in exploring how the magazine championed photography through sophisticated visual storytelling processes shaped by many photographers and to which many staff members contributed.” That’s a point picked up by the curators who in their catalog introduction first put the phenomenon of Life magazine into context by saying that looking at Life’s influence may be difficult in an era “when news images can appear on devices instantaneously as current events unfold around the world and are captured by journalists, concerned citizens, bloggers, tastemakers, and others.” However, they argue, “Today’s media ecology—with its self-
awareness, reliance on reaction, and concomitant modes of circulation—was anticipated, if not invented, by Life magazine.” They later move to the “power” of Life’s photographs. “The desire to use photographs to tell stories and not to illustrate them came alive in Life’s layout department, considered the heart of the magazine’s production, where mock-ups for every page of the magazine were generated,” note the curators. “Here the art director and layout artists collaborated with writers, caption researchers, messengers, and others to construct each page. Editors read caption copy material with researchers, copy editors factchecked text, and editors pinned
Photo credits; This page (from left): W. Eugene Smith, American, 1918–1978, Nurse Midwife Maude Callen Delivers a Baby, Pineville, South Carolina, 1951. Gelatin silver print. Princeton University Art Museum. Museum purchase, Fowler McCormick, Class of 1921, Fund. ©1951 The Picture Collection Inc. All rights reserved. Alfred Eisenstaedt, American, born Germany, 1898–1995, Detail of contact sheet, Times Square, New York City, August 1945. Gelatin silver print. LIFE Picture Collection. © 1945 The Picture Collection Inc. All rights reserved. J. R. Eyerman, American, 1906–1985, Audience watches movie wearing 3-D spectacles, 1952. Gelatin silver print. Museum of Fine Arts, Boston, The Howard Greenberg Collection—Museum purchase with funds donated by the Phillip Leonian and Edith Rosenbaum Leonian Charitable Trust. © 1952 The Picture Collection Inc. All rights reserved. Facing page (from left): Gordon Parks, American, 1912–2006, Gang Member with Brick, Harlem, New York, 1948. Gelatin silver print. Princeton University Art Museum. Museum purchase, Hugh Leander Adams, Mary Trumbull Adams, and Hugh Trumbull Adams Princeton Art Fund. © The Gordon Parks Foundation. Robert Capa, Hungarian, 1913–1954, Normandy Invasion on D-Day, Soldier Advancing through Surf , 1944. Gelatin silver print. Museum of Fine Arts, Boston, The Howard Greenberg Collection—Museum purchase with funds donated by the Phillip Leonian and Edith Rosenbaum Leonian Charitable Trust. Robert Capa © International Center of Photography. Margaret Bourke-White, American, 1904–1971, Cover of LIFE Magazine, November 23, 1936. LIFE Picture Collection.©1936 The Picture Collection Inc. All rights reserved.
April 29, 2020
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A Day in Life: Life Magazine’s photographers captured some of the most enduring images of the 20th century. layout mock-ups on boards to make final selections. Simultaneously researchers gathered data to complement the photographer’s or reporter’s caption files. The subject of a photo- essay could determine the approach to its layout.” While few Life layout mock-ups exist, the curators say the few that do “show clear experimentation with the scale, placement, and graphic impact of images on the page. Additionally, we know that approximately 30 to 40 cover mockups were made per week, although the chosen cover was generally formulaic, usually featuring a portrait.” While understanding the process of how Life’s photographs and pages worked, the curator’s description of how the monthly magazine was prepared is also interesting: “Final layouts reached the R. R. Donnelley & Sons printing plant in Chicago by air, train, and teletype as a form of ‘insurance against failure.’ Advertisements, which required multitonal printing, created one of the biggest logistical challenges and had to go to press up to six weeks in advance.” However, they continue, the mechanics of operating a weekly, breaking news needed to be addressed and, say the curators, “the entire process could be completely upended and sped up” as exemplified in the assassination of President John F. Kennedy. On Nov. 22, 1963, on learning the news, (Hunt) stopped the magazine’s presses, and Life’s editorial team redid 38 pages to provide coverage of the assassination itself, its aftermath, the swearing in of Lyndon Johnson, and the killing of Lee Harvey Oswald. Because of the vicissitudes of the news cycle and the long lead time for advertisements, Donnelley printed, folded, gathered, sewed, trimmed, and then mailed out or bundled for newsstands Life magazines in a nearly continuous operation.” Nevertheless, although the mainstream—or “bourgeois” according to media critics—publication is connected to its photographers and the images that are so familiar that they seemed to have always existed. The former includes powerhouses Margaret Bourke-White, Robert Capa, Henri Cartier-Bresson, Alfred Eisenstaedt, Charles Moore, Gordon Parks, and W. Eugene Smith. The photos include the D-Day landing in Normandy, the 1945 Times Square Victory in Europe Day SailorNurse Kiss, a portrait of a defiant Winston Churchill, an audience watching a 3-D movie, and scores more. They also chronicled painful times—the Civil Rights struggles, Vietnam War, the Cold War—as well as lighter ones, as in a peek into the life of the Beatles. Despite the publication circula-
tion reaching 8.5 million weekly subscribers, the publishers decided to cut their losses in 1972 when they saw a reduction of advertisers who moved from print to television and a rise in postage and production costs. This followed a costly acquisition of the Saturday Evening Post’s “lists”—presumably
subscriber and advertiser data—in 1969. The final publication was the last week of December. And while the issue’s theme was the year in pictures, no photo was used on the cover. The exhibition—featuring much more discoveries and revelations— represents a first. The two muse-
ums were the first to be granted complete access to the Life Picture Collection and among the first to delve deeply into the newly available Time Inc. Records Archive at the New-York Historical Society. The hope is the PUAM and exhibition will reopen before the end of June and regional audiences will still have
the opportunity to view it. Others will have to make a trip to the Museum of Fine Arts in Boston, where the exhibition currently is scheduled to be on view from Aug. 19 to Dec. 13. Meanwhile one can visit the PUAM’s online link to the exhibition at artmuseum.princeton.edu/ art/exhibitions/3612.
www.rider.edu/academics/colleges-schools/westminster-college-of-the-arts/westminster-conservatory-music
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April 29, 2020
Life in the Fast Lane McCarter Theatre names new artistic director McCarter Theatre Center announced the appointment of Sarah Rasmussen as its new artistic director, effective Aug. 1. Rasmussen is currently artistic director of the Jungle Theater in Minneapolis, where she has gained national attention for bringing inclusive and bold stories, diverse talent, and gender parity to the stage. “The search committee was impressed with Sarah’s commitments to inclusive artistry and inventive storytelling,” said McCarter board chair Robert Caruso, who cochaired the search for a new artistic director with board member Jill Dolan. “McCarter looks forward to how she — partnering with managing director Mike Rosenberg — will expand the theater’s audiences with innovative programming and original content.” Rasmussen will succeed Emily Mann, who is departing from McCarter after 30 years leading the theatre. “I have long admired Emily and her legacy of commissioning and developing new work,” said Rasmussen. “I am energized by the conversations I’ve had with McCarter board, staff and community about this next chapter. And, as a former professor, I look forward to the possibilities between the theater and Princeton University.” “I am so very happy to light the torch of my successor, Sarah Rasmussen, and wish her a glorious tenure as McCarter’s new Artistic Director,” Mann added. Rasmussen took over leadership of the Jungle Theater in 2015, suc-
ceeding founder Bain Boehlke, who had led the theater for 25 years. She commissioned new work; staged celebrated early productions of The Wolves, The Oldest Boy and Ride the Cyclone; and produced hit shows such Miss Bennet: Christmas at Pemberley, The Wickhams and School Girls; or, The African Mean Girls Play, among many others. In 2018, the Star Tribune named her “Artist of the Year” in Minnesota. That same year, she also became an inaugural recipient of the BOLD Theater Women’s Leadership Circle grant, which supports the development of female artistic leaders in theater. Prior to serving as artistic director at the Jungle, Rasmussen was resident director for Oregon Shakespeare Festival’s Black Swan Lab new work development program and head of the M.F.A. Directing program at The University of Texas at Austin. She has directed at Oregon Shakespeare Festival, the Guthrie Theater, Dallas Theater Center, Actors Theater of Louisville and La Jolla Playhouse. She earned her bachelor’s degree from St. Olaf College and M.F.A. from the University of California, San Diego.
Howell Living History Farm aids food pantries, community groups Howell Living History Farm may be closed to the public, but that hasn’t stopped it from keeping with its longtime practice of contributing heirloom and heritage field and garden crops to the community through local food banks and pantries. Howell Farm is providing wheat
Karen’s Homemade Masks
Edited by Rob Anthes
Bottom of the Barrel: According to research by business.org, 3.8% of New Jersey small businesses received Paycheck Protection Program funding from the initial federal stimulus package, the fifth lowest percentage in the country. A total of 33,519 loans were funded across New Jersey. Nationally, 5.7% of small businesses across the U.S. got approved for funding. It took just 14 days for the PPP to exhaust its initial $349 billion in funds.
flour, cornmeal, oatmeal, fresh eggs and more in support of local initiatives to help those in need during the Covid-19 public health emergency. Besides the half-acre of potatoes that Howell farmers have just planted for later distribution through Mercer County food banks, the farm is making weekly donations of eggs, whole wheat flour, cornmeal and oatmeal to local food pantries and community programs.
Thompson Management
The donations come with recipe cards for making bread, pancakes and muffins. The oatmeal includes instructions for cooking oatmeal as well as for making oat milk. To date, the farm has provided food pantries with 150 pounds of its wheat flour, 200 pounds of cornmeal, 275 pounds of oatmeal (all in 2-pound bags) and 150 dozen eggs. The farm also is providing skeins of yarn to volunteer knitters
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who are making hats, mittens, socks and scarves for donation to those in need of woolen clothing items. The yarn is spun from wool sheared from Howell Farm’s 30 sheep. Each fleece produces about six, 200-yard-long skeins of wool — enough to make six scarves, a dozen pairs of mittens or a dozen hats. In addition, members of the farm’s volunteer sewing group are making masks from cotton cloth. Howell Farm is owned by Mercer County and operated by the Mercer County Park Commission. It hosts more than 65,000 visitors annually, offering schoolchildren and members of the public opportunities to learn about past and present farming methods through tours, interactive programs and hands-on experiences. Although the farm is currently closed to the public, it continues to care for the crops, animals and natural resources essential to the community. For more information, go online to www.howellfarm.org.
Average gasoline price drops to $2 a gallon in Trenton area The average price per gallon for regular gasoline in our area has fallen to the $2 mark, according to AAA Mid-Atlantic, which tracks such data. The average for the State of New Jersey overall is a penny higher, at $2.01. In Burlington County, the average price is down to $1.94 a gallon. In Middlesex, Somerset and Hunterdon Counties, it is $2.03. A month ago, a gallon of gas cost $2.25 in the Trenton area on average. One year ago, the cost was $2.96 a gallon. Nationally, the average price of gas is even lower — $1.77 a gallon, compared to $2.88 a year ago. The plunging prices reflect lowered demand for petroleum due to the Covid-19 pandemic. The price of crude oil closed at $16.94 on Friday. As of noon today, it was down a further 27% to $12.24.
April 29, 2020
Hope Loves Company establishes virtual programs for ALS community
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such as Diggerland and Cape May Zoo, are hosting regular livestreams to showcase animals and activities, while more than 40 livestreams along the 130 miles of breathtaking Jersey Shore coastline bring the beach home. Garden State games: Two branded games, New Jersey Travel Bingo and a state-inspired edition of, “This or That,” are available for sharing via Instagram Stories. For more information, go online to www. visitnj.org/new-jersey-house.
Pennington-based Hope Loves Company, a nonprofit organization with the mission of providing educational and emotional support to children and young adults who have seen a loved one battle amyotrophic lateral sclerosis, or ALS, has created a suite of programs and resources that can be accessed online. HLC ePals is a digital pen pal program de- Gov. Murphy outlines plan to resigned to connect children, teens, and young adults who have or had a loved one with ALS, open New Jersey caregivers and loved ones of ALS, and people living with ALS. ePals will be connected with Gov. Phil Murphy announced April 27 his similarly-aged and like-minded participants and each week, they will receive prompts to vision, “The Road Back: Restoring Economic Health Through Public Health”, to restart New discuss with their new friends. A Virtual Group Share, also known as a Jersey and put the state on the road to recovery. Murphy outlined six key principles and healing circle, is a peer support group facilibenchmarks to guide the process for restoring tated by grief counselors or mental health professionals. Group shares will be age-ap- New Jersey’s economic health by ensuring propriate and will take place once a month public health. “Our priority is to use science, data, and for two age groups: Hikers, children between 10-12 years old; and Guides, teenag- facts to put New Jersey on the road to recovAs we are all working from home together, this may be good ery. In order to restore economic health, we ers and young adults 13+. time to virtually plan out your upcoming kitchen or bath projects. Hope Loves Company’s stated goal is to must first promote public health,” Murphy provide a safe space for children, teens, and said. “These key principles and metrics are You’d be surprised how much you can accomplish working young adults affected by ALS to express critical for giving New Jerseyans confidence that we will reopen our state with our public remotely with one of our design professionals. their feelings and experiences and to facilitate fun and meaningful conversation be- health protocols firmly in place and our health care system prepared. Restarting New Jertween peers. Start with a Project “To Do” List There will also be Virtual Parent Socials sey’s economy and returning people to work every other month for adults living with will be done methodically, strategically, and You’ve been watching the home improvement shows, looking at ALS, caring for a loved one with ALS, or responsibly.” Murphy’s stay-at-home executive order, magazines and doing some research online. You may even have who have lost a loved one to ALS. which has been in effect since March 21, will Meet and Greets will put together an inspiration file of all the things you would love to remain in effect in its entake place over Zoom have in your new kitchen or bathroom. tirety until further notice. twice a month for approxMurphy says the folimately an hour each seslowing six principles will As we are from home together, this may be good sion. Participants will be Where do all youworking go from here? guide the process for lifting able to meet other famitime to virtually plan out your upcoming kitchen or bath projects. restrictions and “restoring lies affected by ALS, First, a list of how whatmuch to change in your kitchen or bath area. New Jersey’s economic You’dmake be surprised you can accomplish working Gov. Murphy said he share resources, chat, reFollowing is a one briefofchecklist of what to consider: health through public lax and laugh together. will use “science, remotely with our design professionals. health”: Because many people data, and facts” to Are you... Demonstrate susare stuck at home right Start with a Project “To Do” List tained reductions in new determine when to now, Hope Loves Com• Working with a new or existing floor plan? COVID-19 cases and pany has set out to prorestart the state You’ve been watching the home improvement shows, looking at hospitalizations. 14-day vide weekly activities that economy. •magazines Adding new appliances, lighting, sinks and You faucets? trend lines showing appreare focused on health and and doing some research online. may even have ciable and sustained drop wellness, art, music and • Changing flooring and if so, will other areas change as well? put together an inspiration file of all the things you would love to in new COVID-19 cases, fun. The HLC website hospitalizations, and other have in your new kitchen or bathroom. and social media will • Installing new tile in the backsplash or in the bath area? metrics reflecting decreashave videos, livestreams, ing burden of disease; Hosand virtual meetings. Ac• Takingdo outyou thego tubfrom or enlarging Where here? the shower area? pitals stepping down from tivities include scavenger functioning under crisis standards of care. hunts, sing-a-longs, yoga and story time. Try tomake have some idea of to cabinetry countertop choices, First, a list of what changeand in your kitchen or bath area. Expand testing capacity. At least double Titusville resident Jodi O’Donnell Ames current diagnostic testing capacity; prioritize even though is checklist not something you to finalize before Following is athis brief of what toneed consider: founded Hope Loves Company in 2012. testing for health care workers, essential pertalking with a design professional. sonnel, and vulnerable populations; create a Are you... New Jersey in the House! flexible testing plan accessible to all residents; expand partnerships with institutions of highCanwith Our aDesign Do For •What Working new orPros existing floorYou? plan? brings virtual travel er education, private-sector labs, and the fedexperiences home eral government; ensure that those who test you’ve your research, areand ready to complete our •Once Adding newdone appliances, lighting,you sinks faucets? positive are linked to a health care provider. brief questionnaire. Upon receiving your information, of our Implement robust contact tracing. Re• Changing flooring and if so, will other areas change one as well? While travel is curtailed for most Ameri- cruit and deploy an army of personnel who will experienced designers will contact you to discuss your ideas cans during the COVID-19 pandemic, the identify and follow-up with contacts; leverage •and Installing tileaindesign the backsplash in the bath area? New Jersey Division of Travel and Tourism technological data and innovative solutions to wishes.new Next, concept isorcreated for your space yesterday launched “New Jersey in the increase efficiency; coordinate the approach of we’llout also give an estimate of area? what your project •and Taking the tubyou or enlarging therange shower House!”, a new digital hub for those who miss local and state health officials, which will have may cost. We look forward to helping you get started on your the sights, sounds and spirit of New Jersey. a coordinated county/regional component. Try to have some idea of cabinetry and countertop choices, “New Jersey in the House!” incorporates Secure safe places and resources for isoproject. multiplatform components that enable would- lation and quarantine. To the greatest extent even though this is not something you need to finalize before be travelers to partake in virtual experiences of possible, provide individuals who do test positalking with a design professional. the Garden State. Hallmarks of the Web portal tive in the future with a safe and free place to Visit us at cranburydesigncenter.com/VirtualDesign. include: isolate and protect others from COVID-19; What Can Our Design Pros Do For You? The “Ultimate New Jersey” Spotify play- ensure that quarantined contacts are provided list: Downloadable for free on Spotify, the supportive services, if needed. Once you’ve done your research, you are ready to complete our playlist consists of more than 70 songs from Execute a responsible economic restart. some of the state’s most talented natives, in- Create the Governor’s Restart and Recovery brief questionnaire. Upon receiving your information, one of our cluding: Bruce Springsteen, Jon Bon Jovi, Commission to advise on the process and recexperienced designers will contact you to discuss your ideas Southside Johnny and The Smithereens to ommend responsible and equitable decisions; Frank Sinatra, Whitney Houston, Queen Lati- plan for a methodical and strategic return to and wishes. Next, a design concept is created for your space fah and Count Basie, with many more legends work based on level of disease transmission 145 W. Ward Street, Hightstown and we’ll also give you an estimate range of what your project rounding out the list. risk and essential classification; continuation www.cranburydesigncenter.com Video conference backgrounds: While at of social distancing measures, requirements may cost. We look forward to helping you get started on your home, enhance any virtual video meeting with for face coverings, and work-from-home diproject. a free, downloadable Garden State background rections where feasible and appropriate; leverimage; select from six iconic New Jersey lo- age any available federal funds and programs cales. to support health care, individual, and small Thinking about doing a kitchen or bath renovation project? Virtual tours: Explore exhibits virtually business recoveries. Visit atlistens cranburydesigncenter.com/VirtualDesign. Cranbury Designus Center to your ideas and then uses color drawings of your space to help make your vision a reality. CDC WWP letter.indd 1 3/26/20 from some of New Jersey’s most prestigious Ensure New Jersey’s resiliency. Learn We assist with design decisions, cabinet, countertop and hardware selections, and finishing touches like backsplash tile and museums, or participate in educational pro- from the lessons of COVID-19 and prepare paint colors. Call us or visit us online to get started on your remodel. We look forward to meeting you! gramming online from state public libraries for the possibility of a resurgence; ensure (609) 448-5600 and attractions, including virtual story time at hospitals, health care systems, and other 145 W. Ward Street, Hightstown NJ Adventure Aquarium. health delivery facilities have inventories of www.cranburydesigncenter.com Virtual cooking classes: Learn something personal protective equipment and ventilanew in the kitchen every week from New Jer- tors; build our own state personal protective sey’s celebrated chefs, cooks and restaurants, equipment and ventilator stockpile; create a 145 W. Ward Street, Hightstown like Tony Baloney’s, which offer virtual cook- playbook for future administrations for the www.cranburydesigncenter.com ing lessons on Instagram Live. next pandemic. Live and daily streams: State attractions,
A Guide to Our Virtual Kitchen & Bath Design Process
A Guide to Our Virtual Kitchen & Bath Design Process
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(609) 448-5600
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April 29, 2020
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