Communi t ySt or m -F AQ
Wha ti sy ourj ob? Wea r eCommuni t yMa na gera ndwet a k ec a r et oma na geonl i nec ommuni t i es . Cur r ent l ywepr omot ea ndpa r t i c i pa t ei nanewl yc r ea t edc ompa nyc a l l edCommuni t y St or m.
Wha tdoy oudedi ca t ei nCommuni t ySt or m? Communi t ySt or mi sac ompa nyi nwhi c hwea r ededi c a t edt oma na geonl i nec ommuni t i es . Communi t y St or mc ons i s t sofpr of es s i ona l swhoc omef r om ďŹ el dsc l os el yr el a t edt oonl i nec ommuni t i ess uc h a ss oc i a l net wor k s , v i r t ua l wor l dsa ndonl i nema r k et i ng.
Wha tca ny oudof ormybus i nes s ? Wewor ka sa nex t ens i onofy ourex i s t i ngma r k et i ngeor t . I fy ouha v en' ta l r ea dyi nv es t i ga t edwhet her t her ea r ea nyonl i nec ommuni t i esa r oundy ourbr a nd, pr oduc tors er v i c et henwec a nhel py ouf r om s t r a t egyt hr oughi mpl ement a t i ont oongoi ngoper a t i onsdes i gnedt oi nc r ea s ec us t omerl oy a l t y , r ev enues a nddec r ea s ec os t swher ea ppr opr i a t e.
I smybus i nes sca pa bl et oa ccommoda t ea nonl i necommuni t y ? Wea r ec onv i nc edt ha ta nybus i nes sc a nbes eti na nonl i nef r a mea ndi sa bl et obui l dac ommuni t y . Communi t ySt or mc a nhel py oudi s c ov ert hepos s i bi l i t i est ha ty ourbus i nes sha si na nonl i neenv i r onment a ndi dent i f yt hes t epst owa r dsa c hi ev i ngt ha tgoa l .
WhydoI needa nonl i necommuni t y ? Bec a us es omeofy ourc us t omer sa ndpr os pec t sma ybel ook i ngt oenga gewi t hy ourbus i nes sonl i ne. For t una t el yt heba r r i er st oent r ya r el ownowa da y s . Mos toft het ool swhi c ha r eus edt oi nt er a c twi t h c ommuni t i esa r ef r eeorv er yc hea pt ous e, unl i k ei nt heea r l yda y soft hec ommer c i a l Web.
Wha tr ev enuebenefit sca ny oubr i ng? Bui l di nga nonl i nec ommuni t ya ndus i ngc ont empor a r yt ool st ogener a t ea ddi t i ona l s a l esr ev enuei sonl y ones hor t t er m benefit . L ongert er m benefit sc omef r om us i ngonl i nec ha nnel st ol i s t ent oc us t omer s r a t hert ha nmer el yt obr oa dc a s tt ot hem. Av i br a ntc ommuni t yc a npr ov i dev a l ua bl ef eedba c konma ny a s pec t sofy ourbus i nes s , f r om c us t omers uppor tt opr oduc tdes i gn. L oy a l c us t omer sma ybec ome ev a ngel i s t sf ory ourpr oduc t sa nds er v i c es , i nfluenc i ngot her s ' pur c ha s edec i s i onst hr oughwor dofmout h.
HowdoI k nowy ouk nowwha ty ou' r edoi ng? Wea r eagr oupofI nt er netpr of es s i ona l swi t hma nyy ea r sofpr ov enex per i enc ei nt hefiel dsofonl i ne c ommuni t i esa ndc ommuni c a t i on. Member sofourt ea m ha v ewor k edonnumer ousonl i nepr oj ec t sf or l a r gea nds ma l l or ga ni s a t i onsus i ngmul t i pl epl a t f or ms , f r om s i mpl ef or umst ov i r t ua l pr es enc esi nSec ond L i f e. Thef ounder smetwhenwor k i ngi nt heonl i nega mespubl i s hi ngi ndus t r y , a c k nowl edgeda sc ut t i ngedgei ni t sus eofc ommuni t yma na gementa samul t i pur pos ebus i nes st ool .
Sohowl ongdoesi tt a k et ogett hi scommuni t yupa ndr unni ng? I fy ou' r es t a r t i ngf r om s c r a t c h, we' l l gi v ey ouapr el i mi na r ya s es s mentofy ourc ur r entonl i nes i t ua t i onwi t hi n t woweek s . We' l l i nc l udes omer ec ommenda t i onsonwha ty ous houl ddonex t . Thel engt hoft i met he nex ts t a get a k esi sent i r el ydependentony ourr equi r ement s .
Howdoest hema i nt ena ncea ndma na gementpr oces swor k ? Thi si sada i l yt a s kofobs er v a t i ona ndpa r t i c i pa t i onbyourc ommuni t yma na ger s . Thea i mi st oma i nt a i n c ommuni t ymember s ' i nt er es t , r ewa r dl oy a l t ys hownbyt hemos tpa s s i ona t emember sa ndwher epos s i bl e t oa t t r a c tnewmember s . Weha v et heex per i enc ea nds k i l l st ogenui nel yc onnec twi t ha nyonl i ne c ommuni t y .
Sohowmuchwi l l a l l oft hi scos t ? Webel i ev et ha ty ous houl dobv i ous l yonl ypa yf orwha ty ouneed. Thec os twi l l t her ef or edependont he a mountofhour sweha v et odedi c a t et oy ourc ommuni t yt oa c hi ev ey ourobj ec t i v esa ndnot hi ngmor e.
Howdoy oumea s ur et heout comeofy ourwor k ? Ouri mpa c tony ouronl i nec ommuni t yc a nbemea s ur edv er ys i mpl ybyc ons ul t i ngpopul a r i t ya ndl oy a l t y s t a t i s t i c sf ort hemember sofy ourc ommuni t y . Ourc ommuni t yma na ger sc ont i nua l l yobs er v ea ndpr ov i de f eedba c kont heopi ni onpeopl eha v eofy ourbus i nes s .
Howmucht i mewi l l I ha v et os pendont hi s Keepi ngupt oda t ewi t hy ourc ommuni t i esc a nbet i mec ons umi ng. Bya l l owi ngust odot hi swor kf ory ou, y ouf r eeupt i met os pendonot hera c t i v i t i es . Al t houghwedoal otofourwor kr emot el y , we' r ebi gf a nsofol df a s hi onedf a c et of a c emeet i ngs , ora tt he v er yl ea s tt a l k i ngr egul a r l yont het el ephone. Bef or ewek i c koa nypr oj ec twema k es ur et ha twea l l under s t a ndwha ti st obea c hi ev ed, a ndhow. Wec a npr ov i deupda t esa sf r equent l yori nf r equent l ya sy ou r equi r e, butwel i k et ot r ya ndmeetupa tl ea s tonc eamont hwi t ha l l ourc l i ent st ot a l kt hem t hr oughour pr ogr es s
Ca nwenegot i a t eaf eeba s edona gr eedr es ul t s ? Nopr obl em. Wec a na r r a ngeaex i bl ea gr eementwhi c hr el a t esdi r ec t l yt oa gr eedobj ec t i v esov ert i me.