W
Colin Omosebi OMO11343594
Graphic Design Applications 02
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Contents initial stages . . . . . 3..6
research . . . . . development . . . . . Green week . . . . . did we reach our aims . . . .
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ColinJonnedelHiroeAlishaNadia 12..21
As a group we decided to name ourselves CJHAN, we were given water as the theme for our green week project. I was quite happy
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that we were able to form a group that had members with a good range of design skills although my main concern was being in a group that i could get along with and that
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shared my work ethic.
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collaboration Illustration . . . . . Moving image . . . . .
C
technical skills . . . . . editorial design . . . . . Branding . . . .
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H
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we pulled together our collective knoweledge to
it was really useful to figure out what skills each
figure out what issues we could investigate
member of the group possessed in order for us
we had a range of both globally and more lo-
to play to our strengths, the infographic (far left)
cal problem that could be address but in the end
show the skills we possessed as well as the skills
we chose to highlight how water can be wasted
and interests we shared.
by society as a whole and what us as individual can do to limit the impact we have on the worlds resources.
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research Collaborative Blog http://cjhan2.tumblr.com/ From genaral research we had many ideas for
we were really keen for our project to be
prijects and concepts to create which oncluded
based on advertising as we saw that it is
a bottled vs tap water campaign, creating a
something we are all infulenced by and
surplus food brand and also creatinhg spoof
the fact that most advertising is aimed
advertising campaigns to hightlight the value of
at our target audience of 16-35 year old
water.
consumers.
we looked at a range of ways in which we could execute these projects and ultimately descided
below is an example of one of the spoof
on just two projects that we felt had alot of
videos we created: This one was created
potential, these projects were creating spoof
by Alisha
advertising campaigns and how water can be misused within advertising.
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project outline Misuse of water in advertising we wanted to highlight how the “throw away� attitude related to water in advertising also affects the consumers behaviour, we were trying to show a link between advertising , the product and how we the audience can be influenced.
Brief
nadias video mash up
Our aim was to create a campaign that highlights the misuse of water in advertising and how that influences young trendy consumers through the brands/products they buyand their attitude towards water. The aim of the project was to change peoples behaviour towards wasting water and
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for people to relise that clean, safe drinking water is finte.
Engagement
Incentive
Behaviour change
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pitch & feedback for green week proposal black mirror idea change delivery could be better Amber
Refining ideas The green week pitch did not go as planned as although we had soild well thoughtout ideas that Sarah and Paul liked, there was a concern over the delivery of our concept during the pitch mainly due to prototypes being too crude (storyboards, visualiations) and the overall persuation of the pitch that i took responsiblity in giving, I aknowledged that this was mainly due to my inadequate preparation. After the green week pitch we had decided to scale down our ideas for the project, to keep it suitable for the event and time scale we had for the project, we made the descsion to scrap the video and concerntrate on simplyfying our idea to an interactive game on the subject of water rationing, this allowed us to start to develop a more realistic approach to furfiling the brief.
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Creating identity
“Time is water” plays on the phrase “Time is money”, Money is clearly of value and should not be wasted, we wanted the same to apply to water hence “Time is water” was created. we wanted a design that was simple yet effective, so i set off working on a Brand mark that reflected these values.
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Time is Water Time is Water Time is Water
Time is Water
Time is W ater
Time is Water
Here are some digital designs i made in the process of creat-
Time is Water
Time is Water
ing an identity for our concept. i had decided quite early on to stick to using black, white and one other colour, i chose cyan as i wanted the design to be as closely assosiated with the subject of water as possible.
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#0099CC Rex Bold Rex Light
Time is Water Time is Water I decided upon using an hour glass and water
I believe that the overall look and feel of the logo
droplet to illustrate the combination of both time
and typeface work well together, i feel that the
and water, by replacing the sand in the hour
logo effectively communicates our message as it
glass with water i tried to visualise the issue of
is quite synonymous with both water and time.
clean safe drinking water being finite. The typeface Rex bold/light has good readability from a distance as well as being well suited to being used digitally for an online presence.
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Card game
How it works
Saving money Interactive Card game
Education Winning game
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Awareness Small change in routine
The game was meant to be similar in princible to the “ Price is right”, we wanted our participants to pick a card and guess “how much” the activity would cost to do (e.g. per flush, per minute...) while not specifying wether or not we meant water or money as the “cost”. depending on how many each person got right determined wether or not there picture would end up on our wall of fame or shame on our website. Aims We aimed to educate people about how much water they use on a daily basis and also to get particpants to understand that water is a precious resource that is not to be wasted.
Engagement
Incentive
Behaviour change
(The pictograms on the cards were designed by Alisha, while I designed the pattern on the back.)
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applying identity
We went about getting everything for the game ready by applying our colour scheme to the cards, boxes and business cards. The cards would be arranged neatly inside the boxes/trays which would be worn around the neck from a strap, after playing the game the participant would be handed a business card with our website and a water saving tip on the back(bottom left). business cards designed by jonnedel & Hiroe boxes put together by Alisha and Nadia
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Green week
We decided to dress up as gameshow hosts to tie in with our water saving game, we felt that by dressing formally and dressing in the colours of our concept we would stand out and as a result be able to engage more participants.
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interaction during green week Approaching people was slightly daunting at first but once we got in to the swing of things we were able to speak confidently and share the knowledge we had gathered over the duration of the 9 week project. we attempted to create a gameshow atmosphere that would excite, challenge and educate with the use of our camera crew through the way we engaged our participants.The prize for their particpation was the honor of having their photo taken with the winning card and one of us if they prefered. Gameshow hosts: Me & Alisha
Photography: Jonnedel & Hiroe
VIDEO
Video recording: Nadia
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our digital presence
Website http://timeiswater.wix.com/timeiswater People were lead to our website from the business cards we gave to them during green week after they had taken part in our game , our website was used as a platform to showcase the images of our participants depending on how well they did they ended up on either our “wall of Twitter
shame” or “wall of fame” which was just a
@TimeisWaterLCC
little bit of fun!
We created a twitter account so that we could document our research and finding as well as finding companies and organisation that deal with water issues. we also decided to post water saving tips as to attempt to educate our followers and any other visitors to our twitter page.
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did we reach our aims?
Throughout the project our aim was to educate people about their water usage and to allow them to visualise this in a way they could understand, we also sought to impact small changes in their daily routines and their behaviour towards water, overall i feel we communicated our message that water is presious well.
This project was also a learning process for myself as before i was not really concerned about my water usage and its impact on the environment as i was oblivious to the cost and volume of water i waste in my day to day life. I also felt it was useful experience to work on a social impact project as it challenges you to look at the wider issues as well as the design and end user.
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