Isuzu reports bumper sales as it cements position as #1 pick-up

Isuzu UK has seen exceptional growth in registrations for 2023, solidifying its position as a number 1 choice for pick-up enthusiasts.

The brand has witnessed an astounding 200% increase in registrations of single cab 4x4 manual pick-ups in 2023 compared with the previous year. This demonstrates the growing popularity of Isuzu D-Max single cab models, particularly for UK fleet, construction and agriculture customers.

The superior performance, reliability, and versatility of the vehicles, as well as their workhorse pedigree, have cemented them as a staple in various working industries.

Isuzu UK has also experienced a significant 58.93% increase in registrations of double cab automatic pick-ups in 2023 compared to the previous year. This surge highlights the increasing demand for AllPurpose and Adventure Isuzu D-Max double cab models, demonstrating the brand’s movement towards the lifestyle market.

The combination of advanced features, exceptional comfort, and rugged capability continues to attract a growing number of customers seeking a versatile and convenient pick-up which can also double as a family 4x4.

When considering all segments and factors, Isuzu UK has experienced an impressive 30.49% year-to-date increase in overall registrations for 2023 compared to the previous year. This growth showcases the continuous trust and confidence that customers place in Isuzu D-Max pick-ups, strengthening Isuzu UK’s position as a leading provider in the UK market.

Although UK pick-up registrations have risen in 2023, Isuzu has managed to significantly outperform the market with its increase.