Retail Product & Promotion Program
History & Brand Awareness For 76 years, M.I. Hummel figurines have been bringing happiness into the homes of over 30 countries worldwide! They recreate memories of our childhood. Memories we carry with us for a life time. The M.I. Hummel brand has been one of the most recognized brands by collectors in its segment. However, market research has proven that the brand is capable of more. The brand is highly accepted by new consumers who are not collectors, but people who are looking for unique and distinguished items that bring beauty to their homes and to those they wish to share.
I want to bring happiness Sister Maria Innocentia Hummel
Marketing Vision Extensive Communication of Brand Qualities will Increase Market Share
Brand Leveraging • Brand Attributes – Strong Emotional & Family Values • Brand Awareness – 75 Years Strong • Brand Culture – Organization Support
Brand Strengthening • Brand Value – Multi-leveled price points • Brand Relevance – Maintain the quality • Brand Personality – Mass appeal & purpose
It is our dedication to bring the essence of Hummel into All The Homes of America
Time to Decorate, Time to Celebrate, Time for Hummel
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Strengths • • • • • •
Well Established & Recognized Brand Dedicated Collector Base Strong Product Development Capacity Broad Range of Gift Product Price Points Timeless Artistic Design National coverage by Rep Groups
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The Brand World Of Hummel Collectible Market
Gift Market
M.I. Collectible Hummel
Hummel Gifts
Designed in Germany
Designed in Germany
Made in Germany
Made in Asia
$190-$20,000
M.I. Gift Hummel
$4-$100
Based on Sister Innocentia Art
Designed in Germany
Inspired by Sister Innocentia Art
Made in Asia $20-$70 Based on Sister Innocentia Art
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M.I. Hummel Club Almost 100,000 proud Club members worldwide share in their excitement • • • •
Quarterly Insights Magazine Annual Club Convention Local Chapters Active Club-life
2010-2011 Local Chapter Regions
REGION 1 Chapters: 11
Region Distribution Based on distribution of about 12 Chapters per region
REGION 2 Chapters: 11
AK
REGION 3
YUKON NORTHWEST TERRITORIES/ NUNAVAT
Chapters: 12
REGION 4
British Columbia
Chapters: 12
Alberta 2
QUEBEC
ONTARIO
REGION 5
ME
WA -1
Chapters: 12
OR-1
MT ID
REGION 6
VT
ND MN SD
WY NE - 3
Chapters: 12
NV - 1
UT - 1
CA 6
CO - 4
KS - 2 OK - 1
REGION 7
AZ - 2
Chapters: 12
NM - 1 TX - 3
HI
Total Chapters = 82
IA
NH - 1 VT - 0 MA MA - 3 CT RI - 0 CT - 2 NJ - 0 DE - 0 MD - 2 NH
WI -3
MI -4
NY - 5 PA - 4
OH MD IL - IN 6 W V VA 2 6 3 KY MO - 1 NC - 1 TN - 1 AR - 1 SC GA MS AL -1 LA FL 8
NJ
POS Merchandising Programs Everyday & Seasonal Designs The tradition and craftsmanship of Hummel with an affordable price for all to enjoy! Time to Decorate, Time to Celebrate, Time for Hummel
Floor Standing Displays
Ornament Display
Shelf Talkers, Posters & Header Cards
Countertop & Figurine Displays
Gift Assortment The tradition and craftsmanship of Hummel with an affordable price for all to enjoy! Time to Decorate, Time to Celebrate, Time for Hummel
Ornaments ($19.99 srp)
Making New Friends
Letter to Santa
Wintertime Duet
Skater’s Pond
Good Tidings
Full Speed Ahead
Winter Adventure
Snow Day
Christmas Wishes
Season’s of Good Cheer
Ride Into Christmas
Christmas Delivery
Starlight, Star Bright
Surprise
The Guardian
Ornaments ($19.99 srp)
Riding Lesson
Cowboy Corral
Celestial Strings
Dearly Beloved
Wishes Come True (Boy)
First Flight
Teddy Tales
Wishes Come True (Girl)
Umbrella Boy
Celestial Drummer
Benevolent Birdfeeder
Umbrella Girl
Ornaments Top 10 Historical Sellers Making New Friends 935470
Full Speed Ahead 935254
Wintertime Duet 935472
Good Tidings 935253
Christmas Delivery 935261
Snow Day 935257
Ride Into Christmas 935475
Skater’s Pond 935473
Letter to Santa 935471
Christmas Wishes 935258
Ornaments 2012 Introductions Stormy Weather 935TBD
Littlest Teacher 935TBD
Merry Wanderer 935TBD
Goose Girl 935TBD
Triumphant Trumpeter 935TBD
Water Globes ($45 srp)
Umbrella Girl
Heavenly Angel
Umbrella Boy
Angel Duet
Playmates
Celestial Musician
Chick Girl
Christmas Song
Follow The Leader
Friends
Blessed Event
Goose Girl
Page 20
Water Globes ($45 srp)
Just Dozing
Puppy Love
Ride into Christmas
Heaven & Nature Sing
Dearly Beloved
Bells On High
Christmas Delivery
St. Nicholas Day
Hear Ye, Hear Ye
Making New Friends Page 21
History – Water Globes Top 10 Historical Sellers (year-round)
Follow The Leader 827924
Blessed Event 827925
Umbrella Girl 827920
Puppy Love 827975
Chick Girl 827923
Umbrella Boy 827921
Playmates 827922
Dearly Beloved 827997
Angel Duet 827953
Goose Girl 827973 Page 22
Water Globes Top 10 Christmas Selections
Angel Duet 827953
Celestial Musician 827954
Heavenly Angel 827952
Ride into Christmas 828034
Heaven & Nature Sing 828037
Making New Friends 828092
Christmas Delivery 828035
St. Nicholas Day 828090
Christmas Song 827955
Bells On High 828036
Fonts ($39 srp)
Guiding Angel 828032 Motif 357 4.75” SRP $39
Christmas Song 828033 Motif 343 5.25” SRP $39
Angelic Guide 828031 Motif 571 4.25” SRP $39
Village & Miniature Assortment The tradition and craftsmanship of Hummel with an affordable price for all to enjoy! Time to Decorate, Time to Celebrate, Time for Hummel
Summer Village Miniatures Figurines $20 SRP ($10 wholesale) Figurines $25 SRP ($12.50 wholesale) **** Buy 24 or more – $5 off SRP ($2.50 reduction in wholesale)****
Buy 24 or more - $5 off SRP
Summer Village Line ($20-50 srp)
All Aboard 827994 2.25” SRP $20
Baker 827986 2.00” SRP $20
Close Harmony 827983 2.00” SRP $25
Come Back Soon 827992 2.25” SRP $20
Church 827976 9.00” SRP $50
Playmates 827996 1.75” SRP $20
Pretzel Boy 827989 2.00” SRP $20
Pretzel Girl 827985 2.00” SRP $20
Merry Wandress 827993 2.00” SRP $20
Farm House 827977 5.50” SRP $50
Evening Prayer 827981 1.75” SRP $20
Feeding Time 827988 2.00” SRP $25
In D-Major 827982 1.75” SRP $20
Waiter 827987 2.00” SRP $20
Bakery 827978 5.75” SRP $50
Spring Dance 827984 2.00” SRP $25
Sister 827991 2.00” SRP $20
The Florist 827995 1.75” SRP $20
Tree with Bench 827979 4.50” SRP $25
Fountain 827980 3.00” SRP $20
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New Village Miniatures ($20 - $25 srp) Merry Wanderer 828075 2.25” SRP $20
Apple Tree Girl 828078 2.50” SRP $20
Goose Girl 828076 2.25” SRP $25
Apple Tree Boy 828079 2.25” SRP $20
Friends 828077 2.25” SRP $25
Easter Time 828080 1.75” SRP $25
Figurines $20 SRP ($10 wholesale) Figurines $25 SRP ($12.50 wholesale) **** Buy 24 or more – $5 off SRP ($2.50 reduction in wholesale)****
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Winter Village Miniatures Figurines $20 SRP ($10 wholesale) Figurines $25 SRP ($12.50 wholesale) **** Buy 24 or more – $5 off SRP ($2.50 reduction in wholesale)****
Buy 24 or more - $5 off SRP
Winter Village Line ($20 - $70 srp)
Gatherings Pub Set 157305 SRP $70 Pub Only $50
Tree With Bench 827971 4.50” SRP $20
Miss Holly’s House Set 157307 SRP $70 House Only $50
Confections Bakery Set 157306 SRP $70 Bakery Only $50
Bridge 827968 3.00” SRP $25
Deer 827970 2.00” SRP $20
Pond 827969 3.00” SRP $25
The Mayor’s House Set 157308 SRP $70 House Only $50
Tree with Tealight 828043 4.00” SRP $25
Page 30
Buy 24 or more - $5 off SRP
Village Miniatures Christmas Time 827945 2.00” SRP $20
Coming From The Woods 827940 2.00” SRP $20
Good Tidings 827933 2.00” SRP $20
Holiday Fun 827941 2.00” SRP $20
Making New Friends 827944 2.50” SRP $25
Peaceful Offering 827943 2.00” SRP $20
Ring In The Season 827928 2.00” SRP $20
St. Nicholas Day 827927 3.00” SRP $25
Starlight, Star Bright 827937 2.00” SRP $20
Winter Adventure 827931 2.00” SRP $20
Winter Sleigh Ride 827936 2.00” SRP $20
Winter's Here 827932 2.00” SRP $20
Benevolent Birdfeeder 827935 2.50” SRP $25
Christmas Delivery 827947 2.25” SRP $20
First Snow 827949 2.25” SRP $20
Let It Snow 827961 2.25” SRP $20
Let's Take To The Ice 827967 2.00” SRP $20
Letter To Santa 827948 2.75” SRP $20
Ride Into Christmas 827962 2.00” SRP $20
Season's Best 827966 2.00” SRP $20
Wintertime Duet 827964 2.00” SRP $20
Winter Days 827965 2.25” SRP $25
Winter Friend 827963 2.25” SRP $25
Christmas Carol 827939 2.00” SRP $20
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Nativity Miniatures Buy 48 or more - $5 off SRP Mary 828015 2.00” SRP $20
Balthazar Kneeling 828021 2.00” SRP $20
Watchful Vigil 828028 2.00” SRP $20
Little Blessings 828066 1.75” SRP $20
Crèche 828030 SRP $70
($20-$70 srp) Joseph 828016 2.00” SRP $20
Gaspar with Feather Headdress 828022 2.00” SRP $20
Angel with Lantern 828023 2.00” SRP $20
Angela 828095 1.50” SRP $20
Young Calf & Donkey 828041 1.50” & 1.75” SRP $30
Jesus 828017 0.75” SRP $20
Melchior with Box 828020 2.00” SRP $20
Susi 828029 2.25” SRP $20
Shepherd with Staff 828018 2.00” SRP $20
Shepherd with Flute 828093 1.50” SRP $20
Camel Set (3 Pcs) 827407 2.50” SRP $30
Sheep 828040 0.75” & 1.00” SRP $24
Shepherd with Jug 828019 2.00” SRP $20
Adoring Children 828094 2.00” SRP $25
Buy 24 or more - $5 off SRP
Circus Act 828082 SRP $20
Rolling Around 828083 SRP $20
Miniature Circus ($20 - $60 srp)
Waiting Around 828085 SRP $20
Playing Around 828084 SRP $20
Circus Tent 828081 SRP $60
Figurines $20 srp ($10 wholesale) **** Buy 48 or more – $5 reduction in srp ($2.50 reduction in wholesale)****
Heavenly Music Miniature Chapel Buy 24 or more - $5 off SRP
Heavenly Harpist 828111 SRP $20
Bells on High 828114 SRP $20
($20-$100 srp)
Celestial Reveille 828112 SRP $20
Divine Drummer 828115 SRP $20
Heaven & Nature Sing 828113 SRP $25
Chapel Display 828116 SRP $100
Figurines $20 srp ($10 wholesale) **** Buy 48 or more – $5 reduction in srp ($2.50 reduction in wholesale)****
2012 New Chapel Introductions Buy 24 or more - $5 off SRP
Cymbals of Joy 828169 SRP $20
Celestial Strings 828171 SRP $20
($20 srp)
Heavenly Hubbub 828174 SRP $20
Seraphim Soprano 828173 SRP $20
Zealous Xylophonist 828170 SRP $20
String Symphony 828172 SRP $20
Figurines $20 srp ($10 wholesale) **** Buy 48 or more – $5 reduction in srp ($2.50 reduction in wholesale)****
World of Hummel Inspired by M.I. Hummel dedicated to the same hand made quality & detail
Hummel Angels w/Swarovski ($24.95 srp)
Angel with Snowflake Champagne 828044 5.50” SRP $24.95
Angel with Snowflake Red 828048 5.50” SRP $24.95
Angel with Wish List Champagne 828045 3.00” SRP $24.95
Angel with Wish List Red 828049 3.00” SRP $24.95
Angel with Heart Champagne 828046 5.75” SRP $24.95
Angel with Heart Red 828050 5.75” SRP $24.95
Angel with Stars Champagne 828047 5.50” SRP $24.95
Angel with Stars Red 828051 5.50” SRP $24.95
Angel with Bell Champagne 828054 5.50” SRP $24.95
Angel with Bell Red 828055 5.50” SRP $24.95
Angel Christmas Light Champagne 828052 3.50” SRP $24.95
Angel Christmas Light Red 828053 3.50” SRP $24.95
Hummel Angels
Angel Holding Star Water Globe Champagne 828132 5.50” SRP $24.95
Dancing Angels Music Box Champagne 828131 6.00” SRP $34.95
Angel with Bell – Musical Champagne 828127 7.00” SRP $39.95
Angel with Bell – Musical Red 828139 7.00” SRP $39.95
Angel Scented Oil Warmer Champagne 828129 7.00” SRP $34.95
Lead The Way Champagne 828133 11.75” SRP $49.95
Hummel Angels Four Angel Ornaments$19.95 srp Champagne 828141 2.25” SRP $19.95
Four Angel Ornaments$19.95 srp Red 828142 2.25” SRP $19.95
Angel Magnets -$3.75 srp 32 pcs with Display Box 828119 2.25” SRP $120
Mini Water Globe Set$7.50 srp 16 pcs with Display Box 828057 2.75” SRP $120
Snowman Ornament Bee My Friend 827401 3.50” SRP $12.99
What Should I Wear Today? 827404 3.00” SRP $12.99
Finishing Touch 827405 3.00” SRP $12.99
Snow Day Fun 827402 3.75” SRP $12.99
A Wish For You 827403 3.00” SRP $12.99
Curious Friend 827406 3.50” SRP $12.99
Coming Soon!
Everyday Operational Needs • M.I. Hummel Sales Contacts • • • •
Ann McCafferty amccafferty@mihummel.com Wendy Rosen wrosen@mihummel.com Cynthia Jacobi cjacobi@mihummel.com Kerry Tomaro ktomaro@mihummel.com
• M.I. Hummel Customer Service Contacts • Kathy Seiden kseiden@mihummel.com
• • • • •
New Account Application Opening Orders ($200)/Re-orders ($100) www.eMIHummel.com Order Website Show Specials (Free Freight on orders of $500 or more) Monthly Specials (To be sent prior to 1st of Month)
Trade Incentive Programs For M.I. Hummel Collectibles For each validated new M.I. Hummel account, Rep is entitled to $250 Finders Fee Plus 20% of initial order • • • •
Initial Orders must be minimum $1000 Must be a Re-opened or New customer account Account must be validated with full credit check. Finders Fee & 20% payable after order is shipped and fully paid