Stunning Design & stress-free living

The Woman-Centric Approach

By Tanya Weets

Photography by Wolff Photography

An oasis. A place to retreat. That is what Heritage Homes wants every woman to have. With their breathtaking designs, livable layouts and spaces made for complete comfort, Heritage Homes is ready to build a place made just for women, their way.

Heritage Homes offers ease of living for every woman of every style. Even better, their homes are designed alongside the woman who will be living in them. With Heritage Homes’ unique woman-centric approach, their customers will find beauty and practicality around every corner.

Whether looking to build a space for yourself or your family, Heritage Homes’ designs are gorgeous, efficient and wellplanned―homes designed around your life and what you need.

And it’s a relationship built on trust and complete customer satisfaction that makes it all come together. With stunning designs, open spaces and cool places to get away, what more could a woman want?

Heritage Understands

At Heritage Homes you will find a group of warm and inviting professionals that understand what it takes to design with a woman in mind. Team members Steve Larson, Anna Krieg and Gretchen Taylor came together to offer up their homebuilding expertise.

All of Heritage Homes’ woman-centric designs are based on an open-living plan focusing on four main interests: Flexible Living, Entertaining, Storage and De-Stressing. “We’re the only home builder in Fargo-Moorhead that uses this approach,” said sales manager Steve Larson. Being a woman-centric builder gives the Heritage customer more variety and a chance to dream. “Knowing you don’t have to settle for what’s on the market is the nice thing. All of our floor plans are merely a starting point and can be customized from there,” he said.

Daring to Dream

Along with their woman-centric approach, Heritage uses their own 7-Step Right Way Home™ process, paving the way to stress-free building. The beauty of this unique method is also the main benefit.

“You don’t have to know how to start. We’ll walk you through the entire process. We have people in place every step of the way,” said sales coordinator Gretchen Taylor.

All you need to do is imagine the possibilities. It’s the design team’s job to help uncover the details and then turn them into plans. Taylor is involved in every design meeting and understands the entire process. She knows what questions homebuilders are asking and what they should consider when starting. Taylor’s expertise comes into play right away, making those first steps easier to take.

Smart Designs

The team at Heritage understands homebuilding and will lead with that professional experience from day one. “Reducing the stress of design and building is the main focus of the Heritage Homes process. Everything is possible as long as it works for the structure of the home,” said Larson. It’s having that industry-specific knowledge and a keen eye for design that will help make your home truly unique.

“We design for beauty and livability,” said marketing specialist Anna Krieg. “And with the experience to stand behind what we say, Heritage can make your designs happen.”

No Corner Cutting

Before any piece of lumber is cut, the entire team meets to help envision how to take your plans from paper to possibility. “We’ve mastered where things should be in the home and the efficiency behind that. That comes from Heritage, and from our woman-centric approach,” said Larson. At Heritage Homes, you are involved in the planning of your own beautiful, efficient homemaking use of every square foot.

Whatever you want, Heritage will work to make it fit your life, your personality and the structure of your home. “Your home should reflect you and how you live,” said Taylor.

Make it Your Own

The most common request in all womancentric homes is the ease of entertaining and the flow from living room to kitchen and everywhere in between. As we toured two of Heritage’s most popular showcase homes, we found that no two are alike.

If you want a contemporary home with a modern twist, the Santa Monica is the one for you.

The Santa Monica is the showstopper boasting artistic choices and mood lighting, complete with angled staircase and catwalk. It’s a livable piece of art offering what Heritage Homes can do.

Everywhere you look reflects flexible living and entertainment at its finest.

On the lower level, a state-of-the-art, raised theatre with multi-seating comes complete with wet bar and open bar seating overlooking the theatre - a perfect place for entertaining guests.

Bringing in elements that are picturesque – like a stone wall from top to bottom - provides for that “wow” factor. “Wherever you stand, you’ll have a great view,” said Larson. “In the Santa Monica, you get everything you could imagine at an affordable price, and beauty for years to come.”

For a more classical and cozy home, buyers may opt for the timeless look and feel in the Montclair.

The Monclair is a rambler-style layout incorporating the woman-centric, open living concept. The kitchen, dining and living area all come together in one open plan. Whether you’re entertaining, cooking or hanging out, everyone can be involved and have a clear view from room to room.

And with the convenient foyer off the garage, you’ll have the optional drop zone with cabinetry and closet, and main floor laundry - not to mention the ability to close it off to reduce stress in that area.

The Montclair lends itself to a variety of layouts that you can design to fit your needs. As one of the top-selling models, the master suite provides a unique setup - including a walk-in closet through the bathroom with a shower, dual sinks and a private restroom.

“It’s great if you’re on different sleeping schedules and you won’t interrupt sleep while you get ready. Multiple people can use the area at once,” said Krieg.

In the lower level of the Montclair is a wide-open space with room to roam. With an incredible living room area, wet bar, abundant storage space and a giant place to play, the opportunities are endless. It’s a great place to get away. The Montclair is a timeless classic boasting elegant design with room to spare.

Stress-Free Living

“We want to de-stress your living path when you get home and eliminate the feeling that there is 'work’ to do,” Larson said. The woman-centric approach is used to simplify and make space for people to really live, and make room for those activities that you enjoy.

“It’s that feeling of ease. One where you use the space as needed, but it’s all efficiently laid out from your perspective,” Taylor said.

Keeping Promises

Often times builders will shake your hand, give you the keys and that’s the last you see of them. Heritage Homes takes a different approach. “We’re very proactive with our warranty,” Larson said. “After you’re in your home, our lines of communication remain open. We’ll check in with you for an entire year,” he mentioned.

Heritage Homes stands behind what they say and are accountable to make sure your home is everything you want it to be.

“At Heritage, we showcase who we are and earn your business based on that,” said Larson.

More to Come

With such a solid foundation, why wouldn’t their future be bright? Heritage Homes is near completion of implementing their own Design Studio giving homebuyers even more options. A chance to sit down with professionals and plan your look around your style.

Buyers will be able to make selections directly in the Fargo Heritage Homes location. From trim to cabinetry to flooring, you’ll choose what you want in every piece of your home. It’s that extra hands-on step that allows the woman-centric approach to appeal to so many.

What’s Next?

With Heritage Homes, you’ll find a crew in tune with what you want that has the ability to build you a beautiful, efficient home at the same time. With their woman-centric approach and 7-Step Right Way Home ™ process you’ll plan your space the way you want it.

“For us, we’re always looking for ways to improve upon the home itself and the livability of the home,” said Larson.

To get to know their customers better, Heritage welcomes anyone interested in starting the home building process to take their Finally About Me ™ Quiz online. It’s an empowering survey that helps define what you really want in a home.

“We want to show you how homes will live differently than before,” said Larson. “We want your space to make sense for you.”

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To take the quiz or read more about the Heritage Homes approach, visit heritagefargo.com or call 701.281.7184.