TOGETHER

Along with traditional photography sessions, the Scherlings have expanded over the years to offer senior photos, prom photos, business cards, birth announcements, wedding albums and holiday cards. Though the face of the photography industry has changed dramatically in recent years due to the emergence of digital photography, the Scherlings have maintained a strong presence as the only full-time printing and developing studio in Fargo and are sought out nationwide for their services. Patrick remarked that “we do all of our own printing and digital editing right in the studio, so one of the things that sets us apart is that we’re so diversified.” Though understanding the draw of “Facebook photography,” Patrick explained how “very few individuals have had the technical training of posing, lighting and composition.”

Along with their diversity the Scherlings have become known for their consistent presence at photography conferences nationwide as part of their ongoing pursuit to stay abreast of new technology and techniques. They are also proud to offer Fargo/Moorhead residents ever-expanding options such as thousands of cloth backgrounds to choose from during studio sessions and can even specially print a background upon request. Other specialized services offered at sessions include an iPad synced with the camera so that parents watching their son or daughter having their senior photos done can see each picture as it’s shot and pick and choose favorite ones on the spot.

Tara Scherling, who recently returned from a Nashville Imaging Convention, has helped to create specialized shoots such as the “Bellies to Babies” package—a “complete package of six sessions, photos and extras from maternity until your baby’s first birthday,” which as Tara explained, helps to fully capture the “constant changes from the newborn stage to the first year.”

Over the past 95 years Scherling Photography studio has been witness to the most memorable moments for the residents of Fargo/Moorhead, or as Larry stated it: “we’re there when families are together.” Though customers know that the Scherlings can be counted on to have the most upto-date photography techniques and equipment, the Scherlings themselves are quick to point the lens outward, stating “we wouldn’t be here without our customers, as we really owe it all to them. We just feel good knowing that we’re bringing happiness to them, and that our most common complaint is that ‘there are too many good pictures to choose from.’” [AWM]