DID YOU KNOW,

each and every year a specific global color trend is predicted and beauty, fashion, home décor and technology companies work with it for brand identity and product development? This color trend is forecasted by Pantone, “the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries.”

Like every year, Pantone has announced a color for 2018, Ultra Violet. Described as “dramatically provocative and thoughtful”, this color is symbolic of counterculture, unconventionality, and artistic brilliance.

Ultra Violet color is also linked with spirituality and intuition. It offers calmness and relaxation.

Whether you are a fan of purple/ violet or not, this rich beautiful color can be used boldly or subtly in your beauty routine. Today I am rounding up some of my favorite ways to add this color into your beauty routine.

ON YOUR EYES:

Depending on your makeup comfort level, you can go for a hint of purple to full blown smoky eyes. You don’t have to limit yourself to only the Ultra Violet color. Pick other shadows or liners from the purple color family and add those to your makeup collection.

If you are using this shade for the fi rst time, you can add it as a liner for a pop of color. Colors such as deep eggplant can be a great alternative to your usual black or brown liner.

Adding neutral colors along with purple can look incredibly stunning as smoky eye makeup. You can mix matte purple-based blue with metallic purple as I am wearing here.