BUILD

VERITY HOMES’ new design studio makes home building fun again alking into the new Inspirations by Verity, the North Dakota-based homebuilder’s new custom home design studio located on the south side of Fargo, your eye doesn’t quite know where to start. Or stop, rather. There’s so much to see. But the new state-of-the-art studio isn’t just for looking.

“Yes it’s a stunning space from the moment you walk in, but it’s really all about the customer experience,” explains Ashley Anderson, Verity Homes’ assistant sales manager and lead design consultant. “We built this space to be completely interactive, fun and immersive. Everything you see, from floor to ceiling, is an option you can put into your new home. And our displays are hands-on, so you can walk through Inspirations with your flooring samples, your kitchen cabinet samples, your paint samples, and match everything up and make sure your new home is going to come together perfectly.”

Anderson makes Inspirations by Verity sound a bit like the homebuilder’s version of Willy Wonka’s chocolate factory, except instead of everything being edible, everything on the walls is an available option — and every available option is on the wall. That, according to Anderson, is what really separates Verity Homes’ process from other builders.

Traditionally, a customer works with a builder to choose a floor plan, find a lot and pick out the basic finishes like exterior siding. At that point, the customer is set free and given what the industry calls an “allowance” to go purchase everything else like carpet, tile, bathroom fixtures and lighting all on their own. It can be a haphazard process, leaving the customer feeling a bit lost.

“I hear that all the time from our customers who have friends who’ve built with other builders and get a budget to go to Menards or Lowes and pick their stuff out,” Anderson says. “I can’t imagine how overwhelming that would be. You need guidance when picking things out, and that’s what we provide. Plus, when you have everything right in front of you and you can match up samples and make sure everything works together, it’s a lot less time consuming. In the end, a place like Inspirations by Verity leads to a happier, more excited homebuyer who is much more confident in their choices.”