CALLING IN the expert

Inspirations by Verity may have been the brainchild of Goldammer and the Verity Homes team, but knowing the kind of experience they wanted to provide for their customers, they realized they wanted that same experience for themselves. Specifically, they wanted to enjoy the help and guidance of a home design studio expert instead of struggling through the process on their own. So, they enlisted the help of Jane Meagher of Opt for Success, a nationally recognized and multi-gold award winning consultant specializing in design studios.

With Meagher’s help, Verity conducted in-depth market research that validated Goldammer’s belief that the Fargo market was thirsty for something new. The study revealed that several homebuilders in the area had studios and were doing a good job with what they had, but there was room for this vision that would become Inspirations by Verity.

“That’s our goal, that’s our target niche — to bring this higher-level experience to buyers in Fargo instead of just throwing homes out there,” Goldammer says. “We obviously wanted something to set ourselves apart, but we also wanted to prove to our customers — past, present and future — that we’re here to stay and are committed to this community.”

In the year-long planning process for Inspirations, no details were overlooked. Meagher and her consultant team wove in the latest home design and industry trends into a layout developed from careful study of consumer and retail psychology. Together, Meagher and the Verity team created an entire system focused on customer experience.

“Jane helped us from the early stages of research and planning all the way to helping us design the exact layout so everything flows together nicely,” Anderson explains. “If things aren’t where they need to be it gets confusing for the customers. It’s got to be easy for the customer to walk through each kitchen, each bathroom, etc. to see and feel all of their options along with clear and transparent pricing. So, when our customers walk out of their selections appointment with me, they will know exactly what they’re getting and exactly how much the final cost will be.”

Homebuilding Experience

Early on in Verity’s history, Goldammer and his team chose to bring everything in-house to ensure every question gets answered and no surprises pop up. It’s a more intensive, hands-on approach compared to other similar-sized builders, but it gives their customers a much easier and much less stressful experience start to finish. They call it a “boutique homebuilding experience” that places the customer at the center of everything.

“We give our buyers the fun, unhurried, personal experience that you typically only find with the very high-end homebuilders — builders that will only work with customers with blockbuster budgets looking to build their second or third home, versus the new homebuyer looking to stay in the $200,000 to $400,000 range,” Goldammer explains.

Today, that process revolves around Inspirations by Verity, a truly one-stop shopping experience unmatched in the area. There customers will experience that relaxed, fun atmosphere as Anderson and her design team guide them through the process of fine-tuning and customizing their new home.

“We know our customers aren’t the experts — we are,” Anderson says. “So we developed a much more personal process here at Verity that frees us up to spend as much time as needed with each individual customer. We don’t rush anything. Instead, we let our customers guide us and allow time for contemplation — and for fun.” [ aw ]