a new gem in

West Fargo

Like many of you, I continue to be in awe of the growth of not only Fargo and Moorhead, but the continued expansion of West Fargo. It seems to me that every time I drive to visit a friend or check out a restaurant on the west side, more and more stores are popping up. With all these “opening soon” signs, my excitement builds as I dream of the new ice cream shops, shopping and other amenities this rapidly expanding area is offering its residents and visitors. One new venue that has caught my attention is not a restaurant or boutique, but a jewelry store bearing the name Gunderson’s Jewelers. During a phone chat with its vice president, Breanne Demers, I got all the juicy details on the new West Fargo store and why it’s definitely worth a visit.

Although the store will be sparkling and new, Gunderson’s Jewelry has been around since 1945 when it began as a watch repair shop owned by George Gunderson. The company remains in the family to this day and keeps its small business vibe as it continues to expand locations throughout the midwest. Those familiar with the Gunderson name may have visited the other locations in Sioux City, Omaha and Sioux Falls. The West Fargo store will open early next year and will be located in the new Uptown & Main development near Sanford Medical Center.

So what does Gunderson’s Jewelry bring to the already thriving jewelry industry in the Fargo area?

This standalone store will feature brands of watches and jewelry such as Rolex, Tudor and many more. Gunderson’s also stands out as the largest boutique of Forevermark diamonds in existence. The coming store will also specialize in creating customized pieces for its customers such as unique engagement rings or modern family earlooms. The new Gunderson’s will have a fun, exciting atmosphere where customers will be able to shop for their new pieces or even create a new piece with the aid of educated, professional staff.

So stop by this fresh new face on the Fargo jewelry scene in the upcoming year. Gunderson’s Jewelry is excited to join the community and become your friend in the jewelry business. It’s a family-founded, community-oriented business that is ready to bring its expertise to the area. Whether it’s for you, a friend or a loved one, this new store will have everything to give a little sparkle to your life along with the fun atmosphere to make your shopping experience a great one.