CONNECT WITH US AT THESE UPCOMING EVENTS.

PASSPORT TO HEALTHY LIVING KICK-OFF EVENT

Thursday, April 11, 2019

FREE DOCUMENT SHREDDING

Saturday, April 13, 2019

FRAUD & SCAMS LUNCH AND LEARN

Wednesday, May 22, 2019

DRIVER SAFETY CLASS

April 10, May 8 & May 16, 2019

Learn celebrate

MAY 10, 2019

6:00 – 9:00 PM

Delta Hotels by Marriott — Crystal Ballroom

TICKETS $35 IN ADVANCE • $40 AT THE DOOR

For more information: 701-212-1921 • HEROFargo.org photography industry small. In fact, in the Fargo-Moorhead area, there were only five or six main studios with photographers. Today, with digital, you see freelance photographers everywhere — some choosing to focus on just one particular niche like family portraits or weddings."

In 1980, when Larry and Patrick took over the business, they started scouting for new locations which led to their current location. Choosing the building wisely, they decided to follow the natural growth of the city as West Acres moved into the west side of Fargo. When they made the move from Downtown to 13th Avenue, Patrick and Larry decided to bring a piece of nostalgia with them.

"The counter you see when you come into our studio,” says Larry, “it's the same counter that was used at both Broadway locations. Sure, it's been modified and changed to look more modern, but the counter is the same. It's our little piece of history and a reminder of how far we've come."

In 2000, photography business for the Scherlings started to shift as digital became the mainstream. Keeping up with the trends, the Scherlings purchased their first digital printer in 2001. They then became one of the first companies in Fargo to print school photos in-house, something they continue to do today. The ability to adapt and remain diversified, as well as their tight-knit faith-based family, is what’s kept the Scherlings successfully running and operating a 100-year-old business.

Although their business started with general photography, the ability and knowledge to take school and senior photos are what helped Scherling expand. With offices in Minneapolis, Bismarck, Sioux Falls and Virginia, Scherling Photography continues to focus on what they love most, working with students.

Apart from their love of photography, it is clear both Patrick and Larry share a passion for taking photos of children for various schools within the area. Patrick focuses more on school photos while Larry has a knack for senior photos.

"I have a lot of fun with senior photos,” says Larry. “The props, the backgrounds and the personalities, it's always different depending on the senior I am

Another aspect of the business they take pride in is training new photographers. Patrick explained that their photographers are trained for a year at a minimum before they are sent to work on their own.

"We want our photographers to understand the technical aspect of photography, sure, but what we work on the most is the ability to successfully take school and senior photos. It's more than just props and a camera. It's about knowing how to interact with different personalities and how to evoke happiness in each child to get that perfect picture," says Patrick.

Rich with history and sharing a bond to do right by others, Patrick and Larry have no plans to retire. When asked about the future, both Patrick and Larry were quick to state that they would like to keep Scherling Photography in the family. Family, hard work, faith and great employees, after all, is what led to their success as a third-generation business in an ever-changing industry.