IT’S OK NOT TO BE AN OWNER

Everywhere you turn someone new is starting a business, side hustle, monetizing a hobby, or becoming a freelancer and chasing what we like to refer to as “The American Dream.” You start to wonder if maybe you should do the same thing, so you start exploring things you love and diving deeper into them, analyzing how you could potentially monetize them. You end up putting more and more pressure on yourself to gure out that one “purpose” everyone keeps talking about.

I took my rst personality pro le almost 20 years ago and I received the results on a slow day at work. As I opened the email the results were imprinted in my mind. “You should be an entrepreneur.” I smiled sheepishly because it resonated with me, and at the same time I had no idea what I should do. What do I build? How do I do it? What does it even mean to be an entrepreneur?

Now, as an owner, I’m going to try to talk you out of owning your own business. This is not out of a lack of love for my business or entrepreneurship, because anyone that knows me knows how deeply my love for it runs. Just as not everyone should feel pressured to be a doctor, pilot, homemaker or insert career choice here, I know that not everyone should feel pressured to be an entrepreneur.

Within the last decade, entrepreneurs have become idols in our society, and we have started to believe that the only way to true freedom is by being an owner. That, my friends, isn’t the truth. Freedom, by de nition, is the state of not being imprisoned. So, maybe it isn’t entrepreneurship you seek, but freedom.

Freedom from a clock.

Freedom to do more of what you love with who you love.

Freedom from a boss telling you what to do or how to do it.

Freedom to be creative and think outside the box.

Freedom to control your schedule.

While ownership can one day allow you more of this freedom, it can also take your freedom away, especially in the building or growth phase of business.

STEP discipline has provided me more freedom than I

Freedom has always been calling me, and if you asked me if ownership was the one road to it, I would humbly say no. Minimalism and nancial discipline has provided me more freedom than I ever dreamed possible.

Always in love,

CEO AKA COMMUNICATIONS

STEP

Founder and writer

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Founder and writer, FOX & GOOSE STUDIOS