Focuses on Female Leadership Development

History Rooted in Hardware Team of Strong Females

Scheels hardware has strong roots in the Midwest, starting more than a century ago in 1902 when the rst store opened in Sabin, Minnesota. Frederick

A. Scheel, a German immigrant, used the $300 he earned from his rst harvest of potatoes as a down payment for the small hardware and general merchandise store.

From the very beginning, Fred Scheel and his family learned leadership development was key to a strong business and company culture. This foundation set the tone for the rest of the Scheel family as the company grew.

By the early 1930’s Scheels hardware stores expanded to the Fargo-Moorhead area and a number of farming communities up and down the Red River Valley. As customer interest increased, sporting good lines were added to the product mix.

Today, Scheels Home and Hardware has varied product o erings including women’s fashion, home decor, grilling and a cafe, but remains the company’s only hardware focused location. The hardware industry is traditionally male dominated, but that has not stopped the female leaders at Scheels Home and Hardware.

Because associate development is top priority, all associates, male and female, are empowered to set their own career path. For associates Sherry Senske, Kelly Hoover and Ashley Wait, that path led to serving the loyal customer base at Scheels Home and Hardware.

Sherry Senske set the tone when she became the rst female store leader at Scheels in 1997. Steve Hulbert saw her potential and let her run with it. Senske brought fresh ideas, a clear vision and a strong drive. She’s now an assistant store leader at Scheels Home and Hardware, where she’s added unique product lines other hardware stores don’t typically sell.

Kelly Hoover never saw herself working in a hardware store, but her passion for helping people landed her in the perfect position. Starting in the women’s Fusion Boutique and moving up to assistant store leader, she has empowered women to feel good in the clothing they buy and helps them accessorize for any occasion.

Ashley Wait joined Scheels Home and Hardware in 2018 as a true expert in the lawn and garden department. She’s now an assistant store leader with a passion for home projects and all-things DIY, and nds joy serving customers each day.

Redefining the Landscape

With more than 60 years combined retail experience, this team of strong female leaders brings innovative ideas to the hardware, home decor and fashion departments at Scheels Home and Hardware. Together, they’ve helped pave new paths for future leaders across the company and are redefining the landscape of the hardware industry.