OPINION
APPDYNAMICS
THE NEED FOR NETWORK VISIBILITY
David Noël, Regional Vice President, Southern Europe, Middle East & Africa at AppDynamics has penned an exclusive op-ed for November’s edition of CNME, in which he explains the importance of end-to-end network visibility in order to deliver a modern digital experience.
F
or consumers across the Middle East — an increasing number of which are digital
natives — modern technology has transformed the way we
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live, work and play. And the challenges of home working, home schooling and social distancing in the last few months have likely made us even more reliant on the digital services that are a deeply fundamental part of everyday life. The takeaway for businesses is clear — consumers expect brandengagement options to be wideranging and have no patience for issues such as confusing interfaces and high latency. Against this backdrop, application performance management (APM) has never been more important. The modern enterprise’s digital platform is now indistinguishable from its brand. But even as regional players get to grips with this axiom, they face yet more complexity… in their David Noël Regional Vice President, Southern Europe, Middle East & Africa at AppDynamics
networks. Hybrid environments that include personal endpoints, and home and public networks are all coming into play. And an
NOVEMBER 2020
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