INTERVIEW
Dr Manfred Braeunl Chief Executive Officer, Porsche Middle East and Africa FZE
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PORSCHE
PORSCHE DESTINED FOR AN ‘ELECTRIC FUTURE’ CNME Editor Mark Forker spoke to Dr Manfred Braeunl, Chief Executive Officer, Porsche Middle East and Africa FZE, to find out about the automotive industry’s shift towards electrification, the future of mobility in a digitally connected world and how Porsche has established itself as a global leader in electric vehicles.
T JANUARY 2021
here is a growing
their electric car offering.
strategy going in line with
momentum on a
What differentiates Porsche
our positioning as an emotive
global scale for the
from its other rivals when it
sports car brand with a focus on
rollout of electric
comes to electrification?
dynamic driving, design, quality
cars, with fears over the role
Electric or not, first and foremost
and sustainability.
emissions from passenger
Porsche builds exclusive sports
vehicles play in contributing
car. We do not compromise this.
model will always be the
to climate change. Porsche is
Our E-Performance strategy
benchmark in its respective
leading the way globally with
is a vital pillar of our company
segment. This is our recipe for
Every new hybrid or electric
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