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DOCIB Healthcare
Insight | HLB HAMT
TECHNOLOGY HELPS DOCIB RESPOND DURING COVID-19 CRISIS
Shinsi Ibrahim, CEO of DOCIB Healthcare, documents the challenges her company faced during the COVID-19 pandemic, how they leveraged technology to lead the fightback against the virus – and how ‘customer satisfaction’ remains the priority for DOCIB in 2021.
Can you outline to our readers how DOCIB was impacted by COVID-19 and what challenges did you face during lockdown? Much like every other enterprise out there, DOCIB Healthcare felt the brunt of the COVID-19 pandemic in its day-to-day operations. The entire workforce, constituting of over 250+ employees had to be well briefed and drilled to overcome these unprecedented days. We had to navigate and evolve on daily basis as the challenges were from all sides. Ensuring safety of our staff at the frontend was our priority. Times were as such that we had to extend our working hours to service the community. Ensuring smooth operations, product availability, logistics, accessibility at odd hours and much more, all while maintaining high safety standards and customer satisfaction were a few of the top challenges we faced in 2020.
