COMUNICAZIONE ITALIANA AGENDA 2013
EXPERIENCE. NETWORKING. SHARING.
comunicazioneitaliana Business Social Cross-Media
800 SPEAKER 330 PARTNER 55.000 MANAGER 7.000 PARTICIPANTS
EVENT FORUM SAILING CUP
FORUM (RM)
BUSINESS MATCHING
FORUM HUMAN RESOURCES (MI)
FORUM DELLA COMUNICAZIONE +DIGITALE (MI)
INTERNET
ISSUES TO COMMUNICATE
DIRECT EMAIL MARKETING CROSS-MEDIA
EXPERIENCE
89.000
MANAGER REGISTERED IN NEWSLETTER
EDITIONS
CROSS-MEDIA
BUSINESS SOCIAL CROSS-MEDIA
NEWSLETTER FORTNIGHT BUSINESS SOCIAL NETWORK
NETWORKING
ATLAS
SHARING
PROJECTS CUSTOM PUBLISHING
55.500 MANAGER IN ATLAS ONLINE
12.000 BUSINESS SOCIAL NETWORK
7.000 PARTICIPANTS TO EVENTS
812
SPEAKER
CROSSMEDIA BUSINESS NETWORK Comunicazione Italiana is the Italian "Crossmedia Business Network" that establishes and fosters relations between private, public, institutional decision makers and leading opinion leaders in the economic, training and information sectors. Our core business is based on editorial initiatives, development of a web business networking platform and the organization of events dedicated to managers and high-level directors.
Experience networking and sharing is the mantra of the daily work of our multidisciplinary team. Fostering and increasing our business network is one of our main objectives. Our network currently includes 20 industry associations and 55,000 managers from the marketing, communication, HR and digital management sectors.
COMUNICAZIONE APRIL, MILAN
DIRECT EMAIL
DIGITALE APRIL, MILAN NUOVO EVENTO IN CORSO DI DEFINIZIONE
AZIENDE& ISTITUZIONI
@
JUNE. ROME
PROMETEO F O R T N I G H T LY NEWSLETTER
COMUNICAZIONE ITALIANA
E
RISORSE UMANE NOVEMBER, MILAN
PAGINEVENTO Experience. Networking. Sharing.
2013 FORUM SAILING CUP SEPTEMBER. PUNTA ALA
ATLANTI THE GUIDE FOR MANAGEMENT
BUSINESS MATCHING
BUSINESS ROADSHOW ITALY, 2013
comunicazioneitaliana Business Social Cross-Media
INSTITUTIONS
MULTINATIONAL ENTERPRISES
MEDIA
OUR PARTNERS Comunicazione Italiana is an independent profit company based on the economic contribution of its partners (companies and institutions). Our partners share and agree with the objective of promoting the culture of communication, HR and digital innovation. Comunicazione Italiana’s network and system contribute strengthening
our partners’ reputation management; support them with training activities for their employees; facilitate them getting in contact with opinion leaders and creating new business opportunities. Consulting and services companies join our partnership program aiming at developing new relations and creating new business opportunities.
BUSINESS MATCHING
HR MANAGEMENT
INNOVATION & DIGITAL MANAGEMENT
TOP MANAGEMENT
RISORSE UMANE
DIGITALE
MILAN, PIAZZA AFFARI
MILAN, PIAZZA AFFARI
2012 FORUM SAILING CUP INSTITUTIONS & P.A.
TOP MANAGEMENT
PUNTA ALA
TOP MANAGEMENT
BUSINESS MATCHING NUOVO EVENTO IN CORSO DI DEFINIZIONE
AZIENDE& ISTITUZIONI
COMUNICAZIONE MILAN, PIAZZA AFFARI
GIUGNO. ROMA
2013WORLD COMMUNICATION MILAN, PIAZZA AFFARI
ENTERPRISES
MARKETING & COMMUNICATION MANAGEMENT
EVENTS WHERE THE SOCIAL NETWORKING TURNS INTO REALITY Comunicazione Italiana has implemented the building relations potential of the main social networks in a business context through the creation of a web social sharing platform combined with multimedia editorial activities. What makes Comunicazione Italiana’s ecosystem unique is its ability to turn what is usually virtual and intangible into reality through the organization of three different event formats:
Annual Forums with free and open participation and international relevance. Our Forums aim at developing business opportunities and increasing partners’ reputation with stakeholder. Events with a limited number of participants and registration fees. These events usually future training, benchmarking and lobbying purposes. Tailored events which are designed according to our customers’ requirements.
2013WORLD COMMUNICATION
WORLD COMMUNICATION FORUM
MILAN, PIAZZA AFFARI
TWO DAYS DEDICATED TO INNO
OVATION AND COMMUNICATION
COMUNICAZIONE
D I G I TA L E
2013WORLD COMMUNICATION
WORLD COMMUNICATION FORUM
MILAN, PIAZZA AFFARI
FOCUS ON COMMUNICATION AND INNOVATION The World Communication Forum is the most important international communication event ever organized in Italy. It will be held in Rome at Palazzo dei Congressi on 10th and 11th April 2013. The World Communication Forum is a single big event which includes two separate events: the Communication Forum (on the first day) and the Digital Forum (on the second day). In this year international edition, both events will be enriched in their contents and will boast the most prominent APRIL 2013
APRIL 2013
Italian and international top managers, businessmen, institutional representatives, key players and opinion leaders from the marketing and public relations sectors as well as from digital communication and innovation fields. The World Communication Forum will be supported by leading international category associations, national and international institutions and will feature a comprehensive national and international media coverage (press, web, outdoor and TV). The presence of over 3,000 attendees is expected over the two-day event.
COMUNICAZIONE
APRIL 2013
DIGITALE
2013WORLD COMMUNICATION
APRIL 2013 The Communication Forum is Italy’s main event The Digital Communication Forum is Italy’s MILAN, PIAZZA AFFARI of corporate and international communication. As main event in digital innovation field. As part part of the World Communication Forum, its 6th edition will of the World Communication Forum, its 4th edition will see see the participation of national and international top managers, busines- the participation of national and international top managers, businessmen, smen, institutional representatives, the most prominent key players and institutional representatives, the most prominent key players and opinion opinion leaders from the communication, marketing and PR sectors. leaders from digital innovation sector.
WORLD COMMUNICATION FORUM THE SESSIONS The World Communication Forum is extremely innovative in its contents and format. During its 2-day event, the Forum will feature 60 working sessions, properly organized in different formats and in suitable spaces, in one single venue. In particular: 2 Plenary Sessions in Parterre Hall. International Talk Shows in the Main Conference Hall (1hr). 4 Keynote Speeches (15 min). 2 International Keynote Speeches (20 min). 4 International Showcases in Parterre Hall. 20 Innovation Speechs in the Innovation Experience Zone (15 min).
8 Parallel Workshops co-organized with our Content Partners in the Workshop Hall (1hr). 200 One-to-One Businerss Meetings in the Business Matching Area. 24 Relation Lounge corners in the Networking Area.
WORLD COMMUNICATION FORUM THE PROTAGONISTS The World Communication Forum boasts a network of 800 speakers coming
International Keynote Speech
from the academic, business, institutional and media sectors.
Exclusive 20-min speech at the opening of the plenary sessions.
In 2013 international edition, the Forum will involve 180 key players, inclu-
Multimedia and scenographic support will be available.
ding 12 international speakers who will attend all scheduled sessions. Keynote Speech 15-min speech on the podium which will greatly contribute to enrich the Participants’ chart by activity sector:
contents of the communication sector. Multimedia facilities will be available. Talk show Speech Participation in talk-shows without multimedia support. Case History Speech 20-min speech in a themed workshop with the possibility of multimedia presentation in order to share the best practices in the sector.
WORLD COMMUNICATION FORUM TOPICS COMMUNICATION FORUM
DIGITAL COMMUNICATION FORUM
Opening Plenary Session
Opening Plenary Session
WELComE To THE SoCIaL ECoNomY.
WELComE To THE SmarT DIgITaL Era.
Social engagement from global to local and the other way around to create portable and fluid content that humanizes the brand. Boosting investments into communication sector to step out of the crisis: figures, values and patterns to aim at. The challenges for institutional communication: consensus and citizens’ training. Publishers, Journalists, Institutions, Communicators, Influencers: redefining roles and rules to rebuild an effective trust.
Growing brands through social connections in a smart city contest. Internet advertising vs Digital PR: who is the king? Content management vs Media mix: the new marketing challenge in the digital convergence era. Social collaboration: how to make your job smart and being competitive again. Closing Plenary Session E-commerce & marketing tools to develop global retailling.
THEmaTIC arEaS For THE DEFINITIoN oF "FoCuS oN SESSIoN" aND "BEST PraCTICE SESSIoN" 2013 Digital Agenda Social Media Apps & Mobile E-commerce Smart City Web Marketing E-government Digital Market Tourism Proximity Marketing Social Recruiting & Employer Branding Direct Marketing Internet of Things Copyright & Web Media Company SEM & SEO Measure the Communication Mobile Commerce Startup Business Social TV Citizen & Smartphone Journalism Cloud Computing e PA Open Data.
Welcome Cocktail
Briefing Session
Business matching
WORLD COMMUNICATION FORUM - EVENT FORMAT ON APRIL 9th The public program of the World Communication Forum is integrated by a new “Business Networking” event intended for the forum partners and speakers only. It will be organized on 9th April and will include the sessions’ preparatory meetings (45 min) and the 15-min private B2B meetings scheduled within the Business Matching Program.
COCKTAIL ROOM
BRIEFING ROOMS (4 rooms)
SALE Business Matching (10 rooms)
17:00-17:45 Briefing Sessions
17:00-18:55 Business Matching
18:00-18:45 Briefing Sessions
18:00-18:15 Business Matching 18:20-18:35 Business Matching 18:40-18:55 Business Matching
16:00 Registration 16:30 Welcome Cocktail
WORLD COMMUNICATION FORUM
BUSINESS MATCHING
WORLD COMMUNICATION FORUM
Parterre
Blu Hall
WORLD COMMUNICATION FORUM - PROGRAM FORMAT ON APRIL 10th (Focus on Communication) MORNING Business Matching meeting are scheduled from 11.15 to 11.30 hrs in 4 apposite rooms at Palazzo Mezzanotte WORLD COMMUNICATION (Parterre)
WORKSHOP (Blu Room)
BEST PRACTICES SESSION (Yellow Room)
08:30 Registration
INNOVATION EXPERIENCE ZONE (Title Partner )
09:00 opening Plenary: Welcome to the Social Economy 09:15-9:45 Keynote Speech 10:15-11:15 opening Talk Show 11:15-11:30 Break Forum Comunicazione main Session 11:30-12:20 Talk Show 2
11:30-12:20 Partner Workshop 1
11:30-12:20 Partner Workshop 1
11:30-12:20 Open Workshop 1
12:30-13:30 Talk Show 3
12:30-13:30 Partner Workshop 2
12:30-13:30 Partner Workshop 2
12:30-13:30 Open Workshop 2
13:30-14:30 Lunch Break
13:30-14:30 Lunch Break
13:30-14:30 Lunch Break
13:30 - 14:30 Lunch Break
aFTErNooN Business Matching meeting are scheduled from 14:30 to 18:00 hrs in 4 apposite rooms at Palazzo Mezzanotte 14:30-15:30 Talk Show 4
14:30-15:30 Partner Workshop 4
14:30-17:50 Show Case
14:30 - 17:30 Show Case
15:30-15:40 Break
15:30-15:40 Break
(Modules are laid Speech by 15
(Modules are laid Speech by 15
15:40-16:40 Talk Show 5
15:40-16:40 Partner Workshop 5
minutes)
minutes)
16:40-16:50 Break
16:40-16:50 Break
16:50-17:50 Talk Show 5
16:50-17:50 Partner Workshop 5
WORLD COMMUNICATION FORUM
Yellow Hall
Partner Experience Zone
WORLD COMMUNICATION FORUM - PROGRAM FORMAT ON APRIL 11th (Digital Focus) MORNING Business Matching meeting are scheduled from 11.15 to 11.30 hrs in 4 apposite rooms at Palazzo Mezzanotte WORLD COMMUNICATION (Parterre)
WORKSHOP (Blu Room)
BEST PRACTICES SESSION (Yellow Room)
08:30 Registration
INNOVATION EXPERIENCE ZONE (Title Partner )
09:00 opening Plenary Welcome to the Smart Digital Era 09:15-9:45 Keynote Speech 10:15-11:15 opening Talk Show 11:15-11:30 Break Forum Digitale main Session 11:30-12:20 Talk Show 2
11:30-12:20 Partner Workshop 1
11:30-12:20 Partner Workshop 1
11:30-12:20 Innovation Workshop 1
12:30-13:30 Talk Show 3
12:30-13:30 Partner Workshop 2
12:30-13:30 Partner Workshop 2
12:30-13:30 Innovation Workshop 2
13:30-14:30 Lunch Break
13:30-14:30 Lunch Break
13:30-14:30 Lunch Break
13:30 - 14:30 Lunch Break
aFTErNooN Business Matching meeting are scheduled from 14:30 to 18:00 hrs in 4 apposite rooms at Palazzo Mezzanotte 14:30-15:30 Talk Show 4
14:30-15:30 Partner Workshop 4
14:30-16:40 Show Case
14:30-16:40 Show Case
15:30-15:40 Break
15:30-15:40 Break
(Modules are laid Speech by 15
Modules are laid Speech by 15 minu-
15:40-16:40 Talk Show 5
15:40-16:40 Partner Workshop 5
minutes
tes
16:40-16:50 Break 16:50-17:50 Closing Plenary
WORLD COMMUNICATION FORUM
Innovation Experience (microsoft)
Innovation Experience (area roman Excavations)
INNOVATION EXPERIENCE ZONE Companies and digital innovation experts present the last innovations and explain how to use them in order to make your daily life easier and improve business. The World Communication Forum aims at contributing to the development of use of technology both in common people’s daily life and in their business activities. “Innovation Experience Zone” is part of the Forum official agenda and helps taking a closer glance at the innovations available in the market and better understanding how they can be used and which benefits they produce in your job and leisure activities.
Protagonists Companies, universities, institutions, Business schools, bloggers, innovators, experts will present demos, case histories, technology innovations as well as organize training workshops for the participants. Each company will have its own desk or lounge area in the “networking area” where they will perform radio whisperer paths and distribute materials.
INNNOVATION EXPERIENCE ZONE
WORLD COMMUNICATION FORUM THE BUSINESS MATCHING PROGRAM Comunicazione Italiana’s Business Matching Program is our networking format which consists in organizing 15-min one-to-one private meetings with national and international corporate and institutional key players in the digital innovation, communication, marketing, training and human resources sectors. The Business Matching Program is part of all events organized by Comunicazione Italiana and can also be included in different contexts according to the companies’ commitment. APRIL 2013
APRIL 2013
APRIL 2013
Our Business Matching Program goes far beyond the usual B2B meetings since it involves Comunicazione Italiana’s support and advise in contacting decision makers, setting the agenda and colleting feedbacks and interest rate.
You can privately meet: CEOs Managing Directors External Relations Directors Marketing Directors Communication Directors Heads of Digital HR Directors.
BUSINESS MATCHING
WORLD COMMUNICATION FORUM
CONTAINS THE PROGRAM DETAIL AND GUIDE THE FORUM
COMMUNICATION ATLAS & DIGITAL COMMUNICATION ATLAS The international edition of the Communication atlas represents the main cross-media knowledge map in the communication sector. It is the official event catalogue as well as a useful guide to learn more about the most prominent Italian key players in marketing, public relations and corporate communication sectors. The 11th edition will include a special section on the major international players, professionals and decision makers.
as all contact details and profiles of the most prominent corporate and institutional communication mangers, marketing, pr and event managers. The online Business Social Networking platform aims at enabling its users to get in touch with the leading business and public administration’s decision makers.
users’ profile: professors, decision makers, journalists. Distribution Contents: The 11th edition will be structured in different sections: and circulation: Atlas is issued on annual basis and is printed in 7,000 The first section will include the Forum key players, the speakers’ profiles copies. It’s distributed in the main bookshops and on occasion of important and detailed articles on the addressed subjects. (both in English and events in the communication sector. The Atlas will also be distributed at Italian). international level through our partner associations and The second section will include the case histories, professionals, universities as well as through our media partners. PAPER and managers of international leading companies (English only). The third section will collect the most significant national case How to get it: will be distributed to Partners and will be sold histories and best practices. at the registration desk (with a special 50% discount): 25 euro. Cross-media Project: The Atlas represents INTERNET To be included in our Atlas, please join one of the Forum Partnership Programs or book an editorial a unique editorial cross-media project in the communication sector. and/or advertising space. For more information, please The Atlas’s hard-copy version includes the Forum main contact: marketing@comunicazioneitaliana.it contents and the “Marketing Communication Map” as well
WORLD COMMUNICATION FORUM FORUM PARTICIPANTS AND ATLAS FIGURES Participants of the Communication Forum Rome 2012 by sector
Participants of the Communication Forum Rome 2012 (no. 1.451)
Participants of the Communication Forum Rome 2012 (by sector)
The most frequent roles in the Atlas
Participants of the Digital Communication Forum Rome 2012 by sector
Participants of the Digital Communication Forum Milan 2012 (no. 2.148)
Participants of the Digital Communication Forum Rome 2012 (by sector)
Decisional Areas in the Atlas
WORLD COMMUNICATION FORUM
Palazzo mezzanotte
area Networking official & main Partner
Sala Parterre
HALLS AT PALAZZO MEZZANOTTE - PARTERRE
Networking Area Main & Official Partner
PARTERRE Logo placement for Media, Main & Official Partners
1
2
3
4
5 6
NETWORKING AREA MAIN & OFFICIAL PARTNER
RECEPTION ENTRANCE
Blu Hall
20 seats
2
BuSINESS maTCHINg
romaN EXCaVaTIoNS BLuE HaLL
3 120 seats
140 seats
4
YELLoW HaLL 50 seats
5
BuSINESS maTCHINg BuSINESS maTCHINg
6
BuSINESS maTCHINg
1
2
3
4
5
CommuNICaTIoN ZoNE 6
7
8
9
10
11
HALLS AT PALAZZO MEZZANOTTE - UNDERGROUND
EDuCaTIoNaL HaLL
1
DIgITaL ZoNE
WORLD COMMUNICATION FORUM
Communication Zone
WORLD COMMUNICATION FORUM OUR PARTNERS The Communication Forum is inspired by crowdsourcing. The Forum is based indeed on its partners’ contributions in all its stages from the planning to the realization of the event. Our partners share the event objectives with the organizers and take this opportunity to promote their image, to highlight their expertise and best practices as well as to create new business opportunities and to directly interact with over 2,500 participating managers and professionals. our Partners include: Companies in the following sectors: Technology, Internet, Telecommunications, Energy and Environment, Bank and Insurance, Food and Beverage, Fashion and Design, Entertainment, Transports, Tourism, Chemical and Pharmaceutical, Communication and Marketing, MICE and Publishing. Institutions, Local and Central Public Administration The main national and international Associations and NGOs The most prominent national and international Universities and Business Schools. National and international Media Companies.
4 good reasons to become our partner: Contents: Promoting the culture of communication and marketing by spreading national and international best practices. Visibility: High brand visibility thanks to our national and international media plan which includes ad on monthly and weekly magazines, newspaper, online magazines, press agencies, outdoor communication as well as high media exposure thanks to our media partners’ coverage on national and international press. Business Networking: Great networking opportunities before and after the event. Possibility to get in touch with the Italian largest business community in the communication and marketing sector as well as with over 600 marketing and communication leaders coming from the main international markets. Business matching: Access to the reserved area with the possibility of scheduling and arranging one-to-one business meetings.
WORLD COMMUNICATION FORUM PARTICIPATION The World Communication Forum is a free event intended for 2,500 participants (80% national – 20% international) open to business and institutional directors, Chief Marketing Officers, Communication and External Relation Directors, CSR Directors, HR Directors, businessmen, journalists, innovators, Digital Leaders, University Professors. In order to make you benefit more from your participation in the Forum and to directly interact with the decision makers, Comunicazione Italiana proposes different participation levels: BASIC PARTICIPATION - FREE OF CHARGE Participation to the Main Conferences in the Parterre Hall Access to the Underground area for corporate participants (upon registration and space availability)
Business Participation - Euro 200 + VAT Simultaneous translation service in the main conferences No. 1 complimentary Communication Atlas, online subscription included Prominent logo and company profile publication in the Atlas VIP Experience Participation - Euro 1,500 + VAT Hotel accommodation for 3 nights No. 2 Business Matching meetings Participation at the Opening Cocktail on 9th April Simultaneous translation service in the main conferences No. 1 complimentary Communication Atlas, online subscription included Full Business Experience Participation - Euro 3,000 + VAT Delivery of 15-min speech in the “Innovation Speech” section Hotel accommodation for 3 nights No. 4 Business Matching meetings Participation at the Opening Cocktail on 9th April Simultaneous translation service in the main conferences No. 1 complimentary Communication Atlas, online subscription included.
WORLD COMMUNICATION FORUM OUR PARTNERSHIP PROGRAM maIN ParTNEr Prominent logo placement on all event materials and advertising campaign. Inclusion of advertising materials in the welcome bag. Opportunity to deliver a keynote speech in the Opening or Closing Plenary Session. Opportunity to deliver a speech during the Main Conferences. Logo placement on the cover on the Communication Atlas 4 dossier pages on the Communication Atlas. Double full-page ad on the Communication Atlas. One turnkey booth in the Parterre Hall (9 sq. m.). Interview with media partner Database of the participants Euro 40,000 + VaT
oFFICIaL ParTNEr Logo Placement on all event materials and in the advertising campaign. Organization of an exclusive workshop in the Blu Hall (duration: 1 hr) Inclusion of advertising materials (brochure or gadget) in the welcome bag. Opportunity to deliver a speech during the Main Sessions.. 4 dossier pages on the Communication Atlas. Double full-page ad on the Communication Atlas. One turnkey booth in the Parterre Hall (9 sq. m.). Interview with media partner Database of the Forum participants. Euro 25,000 + VaT
CoNTENT ParTNEr Exclusive organization of a themed workshop (duration: 1 hr). Creation of a webpage for the event and promotion of the workshop through Comunicazione Italiana’s network. Logo placement on online communication. Double dossier page on the Communication Atlas. One ad page on the Communication Atlas. One turnkey lounge area in the underground area (6 sq. m). Database of the Forum participants. Euro 15,000 + VaT
ParTNEr Logo placement on the online communication. Possibility to deliver a speech in the parallel sessions (time slot to be defined with the organizers). Double page on the Communication Atlas. One ad page on the Digital and Communication Atlas. Sone turnkey lounge area in the Underground area (6 sq. m). Euro 7,500 + VaT BuSINESS maTCHINg Program No. 5 private meetings with selected decision makers (15 min. each). Publication of company profile and logo on the Communication Atlas. Euro 2,500 + VaT
WORLD COMMUNICATION FORUM ADDITIONAL SERVICES ADDITIONAL SERVICES Euro (VAT excluded) Partner of “Innovation Experience Zone” (Naming of the Innovation Hall and use of the Hall for two hours)18,000 Database of participants in the World Communication Forum 7,000 2 DEM to be sent as exclusive invitations to your workshop 3,000 Audio/video recording of the session 1,500 Photographic coverage (4 shots per speaker) + Personalized booth service 500
EXHIBITION AREA Parterre area 9 sq. m turnkey booth in the Main Partner Zone Additional module in the Main Partner Zone
6,000 4,000
underground area 6 sq. m turnkey lounge area in the Communication Zone 6 sq. m turnkey lounge area in the Digital Zone
1,800 1,600
WORKSHOPS Organization of one-hour themed workshop in collaboration with Comunicazione Italiana (Blue Hall) Organization of one-hour themed workshop in collaboration with Comunicazione Italiana (Yellow Hall) 15-min Innovation Speech (Yellow Hall) 15-min Innovation Speech (Innovation Experience)
COMMUNICATION ATLAS Ad pages in the Communications Atlas (the official event catalogue) Personalization of the Atlas bookmark or ad on the inside front/back Atlas covers Logo placement on Atlas’s back cover
5,000 2,500 1,000 1,500
VIDEO Interview recorded within the Forum context Interview in format Corporate video reportage in format
800/each 5,000 8,000
500 1,000 1,500
AZIENDE& ISTITUZIONI NEW EVENT CURRENT DEFINITION
COMPANIES & INSTITUTIONS FORUM
ROME
COMPANIES & INSTITUTIONS FORUM NEW PUSH FOR THE DEVELOPMENT OF COMPANIES AND PUBLIC ADMINISTRATION JUNE 2013
The Companies & Institution Forum is the new format launched by Comunicazione Italiana and intended for high level managers only. The event will be held in heart of Rome and will be an unprecedented opportunity to meet, compare, share and discuss with the corporate and institutional, economic and political community. The participation in the Forum is by invitation only and intended for com-
panies, institutions, public administration and category associations. The program includes: 5 talk shows and a tight schedule of Business Matching Meetings, Benchmarking Groups, interviews along with business networking opportunities with top managers, professionals, consultants and law firm partners. The Forum will be closed by the Gala Dinner and Party dedicated to Partners. AZIENDE& ISTITUZIONI
PARTNERSHIP PROGRAM maIN ParTNEr Prominent logo placement on all event materials and advertising campaign. Inclusion of advertising materials (brochure or gadget) in the welcome bag. Opportunity to deliver a keynote speech in the Opening Session. Database of the Forum participants One turnkey booth ( 9 sq. m.). Euro 15,000 + VaT
oFFICIaL ParTNEr Logo Placement as Official Partner on all event materials and in the advertising campaign. Inclusion of advertising materials (brochure or gadget) in the welcome bag. Opportunity to deliver a speech. One turnkey booth ( 6 sq. m.). Euro 10,000 + VaT
ParTNEr Logo placement on the online communication. Possibility to deliver a speech. No. 10 private meetings with selected decision makers (15 min. each).
BuSINESS mEETINgS Program Logo placement on the online communication. No. 5 private meetings with selected decision makers (15 min. each). Euro 2,500 + VaT
Euro 5,000 + VaT
FORUM DELLE RISORSE UMANE HR FORUM
MILAN, PIAZZA AFFARI
FOCUS ON LABOUR NOVEMBER 2013
The 2013 Human resources Forum is the annual Italian appointment in the HR management sector. It represents an exclusive meeting and training opportunity as well as an unprecedented occasion to discover and attract new talents and to discuss with the political, economic, scientific and social community. Participation at the HR Forum is completely free and open to companies, institutions, universities,
F O R U M D E L L E business schools, category associations and trade RISORSE UMANE unions. Talk shows, business matching meetings, benchmarking groups, recruiting opportunities, interviews and themed workshops will enrich the program of the forum and will complete the business networking opportunities with HR directors, top managers and industry professionals.
HR FORUM PARTNERSHIP PROGRAM maIN ParTNEr Prominent logo placement on all event materials and advertising campaign. Inclusion of advertising materials (brochure or gadget) in the welcome bag. Opportunity to deliver a keynote speech in the Opening or Closing Plenary Session. Organization of a themed workshop (90 min) in the Blue Hall1 with the creation of the event webpage. Logo placement on the cover on the Human Resources Atlas, the official guide of the HR Forum. 4 dossier pages on the Atlas. Double full-page ad on the Atlas. One turnkey booth in the Parterre Hall (9 sq. m.). Euro 35,000 + VaT
oFFICIaL ParTNEr Logo Placement as Official Partner on all event materials and in the advertising campaign. Organization of a themed workshop in the Yellow Hall (duration: 1 hr). Inclusion of advertising materials (brochure or gadget) in the welcome bag.. Opportunity to deliver a speech during the Main Sessions. 4 coloured dossier pages on the Atlas. Double full-page ad on the Atlas. One turnkey booth in the Parterre Hall (9 sq. m). Euro 16,000 + VaT
CoNTENT ParTNEr Logo placement in the online communication. Organization of a themed workshop in the Yellow Hall (duration: 1 hr). One turnkey booth in the Underground zone (6 sq. m). Double dossier page on the Human Resources Atlas. One ad page on the Atlas. Euro 8,000 + VaT
ParTNEr Logo placement on the online communication. Possibility to deliver a speech in the parallel sessions (time slot to be defined with the organizers). Double page on the Human Resource Atlas, the official catalogue of the HR Forum. One ad page on the HR Atlas. One turnkey booth in the Underground zone (6 sq. m). Euro 4,000 + VaT BuSINESS maTCHINg Program No. 5 private meetings with selected decision makers (15 min. each). Publication of company profile and logo on the HR Atlas. Euro 2,500 + VaT
ADDITIONAL SERVICES ADDITIONAL SERVICES Euro (VAT excluded) 2 DEM to be sent as exclusive invitations to your workshop 3,000 Audio/video recording of the session 1,500 Photographic coverage (4 shots per speaker) + Personalized booth service 500 Database of participants to single workshop 1.500 Database of Forum participants 5.000 WORKSHOPS Organization of a themed one-hour Workshop in collaboration with Comunicazione Italiana (Blue Hall) 5.000 Organization of a themed one-hour Workshop in collaboration with Comunicazione Italiana (Yellow Hall) 2.500 15-min Innovation Speech (Yellow Hall) 1.000 15-min Innovation Speech (Innovation Experience) 1.500
EXHIBITION AREA Parterre area 9 sq. m turnkey booth in the Main Partner Zone Additional module in the Main Partner Zone area underground 6 sq. m turnkey lounge area COMMUNICATION ATLAS Ad pages in the Human Resources Atlas (the official event catalogue) Personalization of the Atlas bookmark or ad on the inside front/back Atlas covers Logo placement on Atlas’s back cover VIDEO Interview recorded within the Forum context Interview in format Corporate video reportage in format
5,000 2,500 1,800
800/each 5,000 8,000
500 1,000 1,500
SAILING CUP FORUM
2013 FORUM SAILING CUP
FOCUS ON BUSINESS COMMUNITY SEPTEMBER 2013
SEPTEMBER 2013
The 2013 Sailing Cup Forum is a business networking and community building event intended for 60 top managers, businessmen and working teams from the HR, communication and digital innovation sectors. It is held in the exclusive framework of Punta Ala in Tuscany. The Sailing Cup Forum includes training, knowledge sharing and business matching activities
in one single event. If the Sailing Cup Forum aims at training participants on specific communication, innovation and human capital management topics; on the other side, it establishes and strengthens business relations among top managers, decision makers and marketing, communication and information professionals.
SAILING CUP FORUM FORMAT The Sailing Cup Forum is structured over two days and includes: Participation in talk shows and themed workshops at the presence of the most important experts in this sector; Participation in training activities and open-water sailing regatta within a competitive framework, including team rating and scores assignment according to the achieved targets. Participation in business social networking activities in an exclusive and informal environment.
INDIVIDuaL ParTICIPaTIoN CEO and Managing Director Marketing, PR and Communication Directors HR and Training Directors Lawyers and Law Firm Representatives Digital Area Directors and Managers.
ParTICIPaTIoN oF CorPoraTE TEamS (7 participants min) PR & Communication Area HR Area Consulting & Legal Area Sales Area Marketing Area Digital Area Top Management Area
OUR PARTNERSHIP PROGRAM maIN ParTNErSHIP Organization of an ad hoc event which will be included in the official program Logo placement close to the event official logo in the advertising campaign Logo placement in the event signs and on the technical clothing Photo reportage Interview with Media Partner Speech Inclusion of Marketing materials in the welcome bag Opportunity to place corporate banner on the boat Sailing Team Formation Participation in all Sailing Cup Forum Activities and all inclusive Hospitality in 5* hotel up to 7 guests Euro 12,000 + VaT
TEam ParTNErSHIP Logo recognition in the online advertising campaign Opportunity to place corporate banner on the boat Speech Photo reportage Sailing Team Formation with the support of Comunicazione Italiana Participation in all Sailing Cup Forum Activities and all inclusive Hospitality up to 7 guests Euro 7,000 + VaT
BuSINESS NETWorK ParTNErSHIP Logo recognition in the online advertising campaign Participation of No. 3 guests in the reference sailing team (communication, marketing, HR, Top management, MICE) Photo reportage Euro 4,000 + VaT
BUSINESS ROADSHOW FORUM
BUSINESS ROADSHOW
Terrazza reti, Palazzo grazioli, rome
MEET YOUR STAKEHOLDERS WITH COMUNICAZIONE ITALIANA AD HOC EVENTS The Business Community meetings are B2B tailored events. They are organized by Comunicazione Italiana in collaboration with its partners in order to foster connections among the business community of businessmen, top managers, institutional representatives, communication professionals, HR and innovators. These events aim at: 1. Disseminating the best managers’ know how and best practices. 2. Facilitating new business opportunities.
We also organize tailored events to meet: Top managers from the main companies and institutions Journalists and influencers CEO and Managing directors Marketing, External Relation and Communication Directors Human Resources Directors Law Firm Representatives and lawyers Digital Area Directors and Managers.
Palazzo dell’Informazione, adnKronos, rome
La Terrazza reti, Palazzo grazioli, rome
BlendTower, milan
auditorium Santa apollonia, Florence
SERVICES IN PARTNERSHIP Comunicazione Italiana offers companies tailored services: Strategic and Organizational consulting Relational marketing plan 56,000 manager relational database Direct Email Marketing system with feedbacks and reports Event webpage for the promotion and organization of events Research and selection of locations
Design and printing of advertising materials Video creation, shooting and direction Hospitality and accommodation services Photo reportage Organizational secretariat Tailored welcome service Entertainment, education, Show and Edutainment
INTERACT WITH DECISION MAKERS DIRECT The Direct Email marketing is our tailored service EMAIL which enables to develop one-to-one communication strategies with our 55,000 managers in our business social network. Thanks to this service, companies, institutions and no-profit agencies can achieve the following objectives:
Increasing brand awareness and brand reputation Circulating press releases and articles Inviting managers to events Generating new leads and supporting accounts with agenda setting Promoting new products or services Supporting no-profit organizations with corporate fund-raising.
SHARE WITH THE OPINION LEADERS E
Our Event Pages are the best way to promote and manaPAGINEVENTO ge B2B events, press conferences and workshops. They represent an exclusive opportunity to give visibility to partners and speakers; to promote the event on the main social networks; to manage communication plans and all organizational details and, above all, to invite our 55,000 members.
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Comunicazione Italiana’s web editorial platform is based on the website which boasts an average of more than 500,000 hits per month and on Prometeo, our twomonthly newsletter which reaches over 76,000 users. Prometeo is structured in themed sections and enables authors to draft a real editorial plan to promote a specific theme or a business management area.
PROMETEO
DIRECT EMAIL MARKETING OUR PARTNERSHIP PROPOSALS FOR DEM SERVICES ForFEIT CamPaIgN
CoST PEr CLICK
This offer includes: User set up and profiling Html layout as per our format optimized for the main email clients (text and graphic layout excluded) No. 1 emailing on profiled target by role, corporate category, region, city without any limitation to the No. of contacts reached through the campaign No. 1 follow-up sending to users who read the email within one week Click report (first name, last name, role, company, tel. email, address).
The offer includes: User set up and profiling Html layout as per our sending format optimized for the main email clients (text and graphic layout excluded) Emailing Click report (first name, last name, role, company, tel. email, address) on users who followed the link and agreed on sharing their data with third parties Setup, html layout and profiling – Euro 1,200 + VaT + CPC – Euro 2 + VaT / + CPm - Euro 1,000+ VaT
one shot campaign - Euro 3,800 + VaT No. 2 DEm campaign - Euro 6,000 + VaT No. 4 DEm campaign (up to 2 per month) - Euro 9,000 +VaT
N.B. Users’ profiling is compulsory and is made on the basis of the 56,000 managers in our network according to the agreed criteria. Comunicazione Italiana has the right to accept or refuse profiling criteria on the basis of the campaign objectives and the message typology.
FEATURED NEWS PROMETEO EDITORIAL PARTNERSHIP LEVELS VIDEo INTErVIEW Video interview in Comunicazione Italiana format, shot and edited by our editorial office and distributed through the following channels: - Close-up on Prometeo, our biweekly newsletter - Comunicazione Italiana’s official channel on Youtube - Comunicazione Italiana’s Linkedin & Facebook groups Euro 1,500 +VaT FEaTurED NEWS Publication of a news item or interview to a top manager edited by our editorial office Euro 700 +VaT
aNNuaL CoLumN Startup of a column/blog on Comunicazione Italiana as opinion leader on a particular topic, including: - Publication of author’s profile and picture - Description of the column - Publication both online and on Prometeo, our bimonthly newsletter Publication of No. 1 biweekly news online and on Prometeo Euro 3,000 +VaT Renewal of the annual column Euro 2.000 +VaT
CoNTENT PuBLICaTIoN One-shot publication of press release or news item in our news section on Comunicazione Italiana or on Prometeo Euro 80 + VaT Annual Subscription for the publication of news items and press releases on Comunicazione Italiana (without any quantity constraints) and on the biweekly newsletter (up to 4 news items on each newsletter). Euro 1,000 +VaT
ESEMPIO DI INVITO Banner di invito
Mittente
EVENT WEBPAGES
Titolo Evento Data Evento Location Evento Modalità Testo di accompagnamento logo organizzatore
EVENT WEBPAGES - PARTNERSHIP PROGRAM CrEaTIoN oF aN EVENT WEBPagE
PromoTIoN aND moNITorINg oF THE EVENT WEBPagE
La formula include: Publication of the event webpage on Comunicazione Italiana: - Display of the event poster - Banner display on Comunicazione Italiana’s homepage - Definition of the participation level: “By invitation” or “free and open” - SEO - Event Geolocation - Countdown publication - Publication of the presentation on slideshare - Publication of video presentation on Youtube - Publication of link for PDF downloading - Publication of Twitter Hashtag - Publication of press room including link to the group - Publication of partners’ logos - Publication of event-related news
The offer includes: Creation of the event webpage Invitation to the Business Community through Comunicazione Italiana network Invitation to the Business Community through tailored profiled DEM Click report on interested contacts (first name, last name, company, tel., email, address) Promotion on Facebook groups (17,000 members) and Linkedin (6,000 members) Registrations’ monitoring in real time Excel report of registrations
Report of registrations in real time Creation of an Event wbpage - Euro 500 + VaT
Design, promotion and monitoring of the event webpage Euro 2,200 + VaT
Manchette Logo
Creative
Sky Scraper
BANNER ComuNICaZIoNE ITaLIaNa
Euro (VAT excluded)
banner leaderboard (size 630x150 pixel, max. weight 20 Kb) Monthly planning Half-yearly planning Annual planning Creative banner (size 300x250 pixel, max. weight 40 Kb) Monthly planning Half-yearly planning Annual planning
800 +VaT 4,000 +VaT 7,500 +VaT
800 +VaT 4,000 +VaT 7,500 +VaT
PromETEo (Newsletter & Webzine) manchette (size.50x50 Pixel, max. weight 10 Kb) Half-yearly planning (12 exits) Annual planning (22 exits)
5,000 +VaT 9,000 +VaT
Banner leaderboard (size 630x150 pixel, max. weight 20 Kb) 1 exit Monthly planning (2 exits) Half-yearly planning (12 exits)
800 +VaT 1,200 +VaT 7,000 +VaT
Banner skyscraper ( size 105x400 pixel, max. weight 15 Kb) 1 exit Monthly planning (2 exits) Half-yearly planning (12 exits)
300 +VaT 500 +VaT 2,500 +VaT
Banner footer (size 630x150 Pixel, max. weight 15 Kb) 1 exit Monthly planning (2 exits) Half-yearly planning (12 exits)
250 +VaT 400 +VaT 2,200 +VaT
PROMETEO
Leaderboard
Leaderboard
ComuNICaZIoNE ITaLIaNa srl via Alessandro Trotter 3 00156 Roma tel: 06.8200.41.73 fax: 06.8200.41.81 Email: marketing@comunicazioneitaliana.it Business Social Media www.comunicazioneitaliana.it Email: info@comunicazioneitaliana.it Skype: comunicazioneitaliana World Communication Forum www.worldcomforum.com Forum della Comunicazione www.forumcomunicazione.it Forum della Comunicazione Digitale www.forumdigitale.it Forum delle risorse umane www.forumhr.it
comunicazioneitaliana Business Social Cross-Media