MEDIA SUCCESS INSIDE MANEUVERS

The four videos of maneuvers produced by Rumos Práticos in Santos and São Sebastião were the audience leaders for the period in social media. On Instagram and Facebook, there were 27,000 engaged accounts and 2,400 likes and reactions, and 12,000 views on YouTube. By the way, we’ve reached over 5,000 inscriptions to our YouTube channel! On Twitter, the videos had 1,800 impressions. We thank SP pilotage and the pilots Acioli, Balthazar, Fontes and Miguel, who took us on board.

Beyond Berthing And Unberthing

The post showing that the pilotage service isn’t limited to berthing and unberthing maneuvers, but also includes all the navigation in the terminals’ access channels, reached 10,000 Instagram and Facebook accounts, in addition to 500 Twitter impressions. The image illustrating the content is of an overtaking in the Arapema coast in Santarém (Pará), recorded by marine pilot Raphael.

Whenever possible, we have published testimonials of captains with respect to the work of Brazilian pilots. One of them was from the long-haul captain Abel Sanca, almost ten years in command. The post reached 8,000 accounts on Instagram and Facebook, with 570 likes and reactions. There were 590 impressions on Twitter.