MEDIA SUCCESS

"DON’T LET THE SEA SWALLOW YOU"

The highlight of the period on social media was the video of the pilot motorboat from Paranaguá (Paraná State - PR) braving rough seas during the passage of an extratropical cyclone along the coast on August 11th. On that occasion, nine-meter-high waves were recorded. The motorboat was on its way to recover the pilot station’s ODAS buoy, after its mooring broke and was drifting towards the coast due to the bad weather. On Instagram alone the video had 14,000 views, to the sound of “Don’t let the sea swallow you”, by the Brazilian rock band Charlie Brown Jr.

Come Hell Or High Water

Internet users seem to really like movement in pilotage networks. Another popular content was that of the video in which we compiled boarding and disembarking in many different situations in different pilotage zones. We reached more than 7,000 accounts with the post.

In The Wake Of Web Trends

And we got into the trend of posts with random photos and soundtrack, with images of boarding and disembarking shots taken during the Rumos Práticos visits to the pilot stations. In this case, we recorded almost 6,000 views with the photo montage video.