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Contents Introduction
04
Creative Assets Icons
Legal Information Legal Notices
05
Legal Statement
06
Branding
Adventure
24
Science
25
Technology
26
Creative Direction
Typefaces
08
Generic
27
Palette
09
Adventure
33
Science
36
Technology
39
Photography
44
Product Examples
62
Approvals Process
66
Primary Logo
10
Secondary Logo
11
Packaging Guidelines
12
Scaling Guidelines
14
Open Box 3D Example
15
Closed Box 3D Example
16
Open Box Example
17
Closed Box Example
18
Blister Card & Swing Tag Example
19
Header Card Example
20
POS Example
21
Trim Options
22
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Introduction Discovery Enterprises International have developed an engaging Brand for Children, benefitting from the ‘halo effect’ of Discovery Channel™, while distinct in branding and product offering from the adult licensing proposition. ‘Explore Your World™’ by Discovery Channel™ is the only real world entertainment brand for kids. It’s all about curiosity, imagination and discovering how truly amazing the world is. Through this line we aim to inspire kids to explore the world and satisfy their curiosity through a range of real-world related product categories. Explore Your World™ cultivates curiosity, sparks new ideas and instills a life-long passion for discovery. For Real-World, curious explorers, Explore Your World™ is the only real world brand for kids.
Knowledge is fun.
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Legal Notices packaging & print Use the following standard-length legal notice on all product packaging and on all print material such as direct mail, POP, catalogs, and brochures: © 20XX Discovery Communications, LLC. Discovery Explore Your World™ and the Discovery Explore Your World™ logos are trademarks of Discovery Communications, LLC, used under license. All rights reserved
product Use the following medium-length legal notice on all products themselves (as distinct from packaging, where the standard-length legal notice should appear): ©20XX & ™ Discovery Communications, LLC. All rights reserved. If the above absolutely won’t fit (such as on an action figure), use the following short-length legal notice: ©20XX DCL If space does not permit the use of the standard-length legal notice, either the medium-length or short-length legal notice must be used.
placement On soft goods the legal line should be placed on the back of the primary woven label and hang tag. On hard goods the legal line should be placed on the back or bottom of the package. On promotional and advertising materials the legal line should be placed on the bottom or back of the communication. The © year should always reflect the year that the product is released in to the market.
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Legal Statement EDITORIAL The words, phrases and lines suggested for products in this Style Guide are for inspirational purposes only. Trademark clearances for images, words, phrases or lines included in the Style Guide may not have been conducted. All trademark clearances must be conducted by Discovery Communications, LLC. Contact your Discovery International Licensing representative prior to including any image, word, phrase or line contained in the Style Guide on your packaging, promotional, or marketing materials to determine whether the proper trademark clearance has been performed. Please contact your Discovery representative if you have any questions or concerns. LEGAL SPECIFICATIONS This product development Style Guide is provided for the sole purpose of assisting you in developing products or services pursuant to your applicable license agreement with Discovery Networks, LLC and cannot be construed as modifying in any way the provisions of such license agreement. No part of this Style Guide, or any other reproduction thereof, may be publicly displayed or transferred by you to any other party for any purpose whatsoever and shall be kept as strictly confidential pursuant to the license agreement. Any unauthorised use of this porftolio may subject you to both criminal and civil penalties. No title or ownership rights in the portfolio or CD-ROM, or any portion thereof is transferred to you.
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COLOURS Colours shown throughout this Style Guide are not intended to match the Pantone colour standards. The standards for Pantone colours can be found in the current edition of the Pantone Colour Formula Guide. Whichever printing process or materials you use, please match your colour to the Pantone numbers for coated stock listed throughout this Style Guide. Pantone is a registered trademark of Pantone, INC.
Š2011 & TM Discovery Communications, LLC. All rights reserved.
Branding 7
Typefaces A number of typefaces have been selected which best communicate the look and feel of the Explore Your WorldTM brand. Brand typefaces are for use on packaging and POS only. Creative typefaces are all available from dafont.com and may be used alone or combined in a variety of ways to create exciting badges and placements.
brand typefaces
VAG Rounded Bold - Adobe Systems ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123 For titles and product descriptions.
Gotham Book - Hoefler Type ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123 For product sub-headings, extended product description and body copy.
All are available for commercial use.
creative typefaces
AlphaMack AOE - DaFont.com ABCDEFGHIJKLMNOP QRST U V W XYZ abcdefghi jklmnopqrstuvwxyz 123 Arcade Rounded - Dafont.com ABCDEFGHIJKLMNOPQRSTUVWXYZ
123
Daisy Script - Dafont.com ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123 8
Desyrel - DaFont.com ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123
InkTank - DaFont.com ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123 LCD � Dafont.com ABCDEFGHIJKLMNOPQRSTUVWXYZ 123 WC Wunderbach Rough BTA - DaFont.com
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123
Palette This is the Explore Your WorldTM colour palette. These colours have been selected to reflect the natural world whilst being vibrant and harmonious.
brand colours
PMS 130C
PMS 382C
PMS 363C
PMS 298C
PMS 302C
supporting colours
WHITE
PMS 635C
PMS 7494C
PMS 582C
PMS 457C
PMS 425C
PMS 555C
PMS 7519C
PMS 5395C
BLACK
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Primary Logo There are two logo options supplied for the Explore Your WorldTM brand. The primary logo features an incorporated DiscoveryTM lozenge. This is the preferred logo and should be used wherever possible.
25mm minimum height This version of the logo must be used wherever the overall height is 25mm or larger.
Both logos are provided in two sizes - for use at 25mm high and above; or below 25mm high. A drop shadow may be applied to the white holding device on all logos to differentiate it from the background. In all instances, the height of ‘your world’ should be used as an exclusion zone from other logos and major graphic elements. All logo options have been provided in PMS spot colour and CMYK. Wherever possible a full colour logo should always be used.
EYW_PrimaryLogo_min25mm_Spot.eps & EYW_PrimaryLogo_min25mm_CMYK.eps
EYW_PrimaryLogo_min25mm_Mono.eps
25mm maximum height This is a small use version of the primary logo and must be used wherever the overall height is under 25mm. It’s minimum size is 10mm high and may not be used any smaller.
If unavoidable, a mono logo version has been provided for use in black only.
EYW_PrimaryLogo_max25mm_Spot.eps & EYW_PrimaryLogo_max25mm_CMYK.eps
10
EYW_PrimaryLogo_max25mm_Mono.eps
Secondary Logo 25mm minimum height The secondary logo uses different proportions in order to feature DiscoveryTM more prominently; this has been provided for use where the primary logo is not suitable. Authorisation from Discovery must be obtained to use this version. This logo may be used on packaging only. The primary logo must be used on product.
This version of the logo must be used wherever the overall height is 25mm or larger.
EYW_SecondaryLogo_min25mm_Spot_POS.eps & EYW_SecondaryLogo_min25mm_CMYK_POS.eps
EYW_SecondaryLogo_min25mm_Spot_NEG.eps & EYW_SecondaryLogo_min25mm_CMYK_NEG.eps
Both logos are provided in two sizes - for use at 25mm high and above; or below 25mm high. A drop shadow may be applied to the white holding device on either logo to differentiate it from the background. In all instances, the height of ‘your world’ should be used as an exclusion zone from other logos and major graphic elements.
EYW_SecondaryLogo_min25mm_Mono.eps
25mm maximum height This is a small use version of the secondary logo and must be used wherever the overall height is under 25mm. It’s minimum size is 10mm high and may not be used any smaller.
All logo options have been provided in PMS spot colour and CMYK. Wherever possible a full colour logo should always be used. If unavoidable, a mono logo version has been provided for use in black only.
EYW_SecondaryLogo_max25mm_Spot_POS.eps & EYW_SecondaryLogo_max25mm_CMYK_POS.eps
EYW_SecondaryLogo_max25mm_Spot_NEG.eps & EYW_SecondaryLogo_max25mm_CMYK_NEG.eps
EYW_SecondaryLogo_max25mm_Mono.eps
11
Packaging Guidelines The Explore Your WorldTM packaging is designed featuring colours and dot pattern taken from the brand logo. Specific elements are to be replaced according to product category. Product description panel, right-hand colour strip and box interior must all be coloured according to category. The category icon and title must also be swapped out accordingly.
adventure PMS 382C
science PMS 363C
technology PMS 130C
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Colour stripping always appears on left hand edge of all packaging. It can be adjusted to allow the front product description to be located appropriately.
Brand logo should feature in the top left corner on the front of packaging; top and reverse faces. The Black ‘D’ should be scaled to approximately two grid blocks high. EYW_PrimaryLogo_CMYK.eps
Category icon to be replaced accordingly and top aligned with brand logo: • EYW_Pack_Icon_ADV.eps • EYW_Pack_Icon_SCI.eps • EYW_Pack_Icon_TEC.eps
Box interior to be coloured according to category.
Dots, product description panel and colour stripping must always be scaled in proportion as shown.
Colour strip - to be set according to category.
Product description panels to be coloured according to category.
Product description set in white VAG Rounded Bold.
Category title - set in lower case VAG Rounded Bold and coloured accordingly.
Product age range - set in white VAG Rounded Bold.
Base strip in PMS 302C.
Extra product information - set in white Gotham Book, lower case. Used to higlight specific product selling point. Panel coloured in PMS 425C.
Packaging Guidelines
Top product image should be right justified and scaled according to space available.
Extended product description set in Gotham Book PMS 425C.
Category icon to be replaced accordingly and aligned with front icon: • EYW_Pack_Icon_ADV.eps • EYW_Pack_Icon_SCI.eps • EYW_Pack_Icon_TEC.eps
Colour stripping adjusted to allow the product description to be located appropriately.
Dotted globe, taken from brand logo. Should be scaled as space allows and may be cropped in any way. Individual dots should not be larger than those shown on the front of the box design. EYW_Pack_DotGlobe.eps
Brand logo should be centred on box sides. EYW_PrimaryLogo_CMYK.eps
Cross-sell panel title set in white VAG rounded bold. Colour panel in PMS 130C.
Side product image should be centred and scaled according to space available.
Product cross-sell panel to feature image and description in VAG Rounded Bold PMS 298C.
Side product description set in white 10pt VAG Rounded Bold. Product barcode & licensee logo.
Legal line set in Gotham Book - no larger than 10pt PMS 425C.
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Scaling Guidelines The brand architecture of the Explore Your WorldTM packaging is set to a grid which aids the designer with scaling and proportion of the box elements.
This example shows the stripe finishing at the top of the box, the stripe may be cropped as required.
The grid is scaled to the width of the packaging and then dictates the scale of the elements shown. The origin point for the grid must always be the bottom left corner, on the front face of the packaging; the elements are then constructed vertically from the base of the design.
Note stripes are full grid height.
3 scale upwards
Note how dots are aligned and centred in the grid.
X 1 origin point
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2 scale across
Open Box 3D Example
15
Closed Box 3D Example
16
Open Box Example
EYW_Pack_ADV_OpenBox.ai EYW_Pack_SCI_OpenBox.ai EYW_Pack_TEC_OpenBox.ai
17
Closed Box Example
EYW_Pack_ADV_ClosedBox.ai EYW_Pack_SCI_ClosedBox.ai EYW_Pack_TEC_ClosedBox.ai
18
Blister Card & Swing Tag
EYW_Pack_BlisterCard.ai
EYW_Pack_SwingTag.ai
19
Header Card Example
EYW_Pack_HeaderCard.ai
20
POS Examples
Header Card
FSDU Sides
Complete FSDU
21
Trim Options These trim options must be used on all Explore Your WorldTM branded items to give the range of products a consistent look and feel. The back neck print may be recoloured using the provided palette to ensure a clear print on any material. All other items should be used as shown.
Back Neck Print - to be recoloured appropriately
Raised/ Embossed Rubber Badge
Inner Garment Woven / Printed Back Neck Tape
Woven Side Tab
Woven Tab
Zip Pulls
Press Stud
Printed Button EYW_TrimOptions.ai
22
Creative Direction 23
Creative Direction adventure The adventure icons represent a variety of aspects involved in exploring the world around us. They are supplied here as smooth, solid icons and also in a rough, sketchy line. These styles can be mixed and used together in any way to create graphics and prints.
The icons may be recoloured in any way using the palette. The circular keyline may be removed to enable use of the main icon as an image alone.
EYW_ADV_Icons.eps
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Creative Direction science The science icons have been created to convey the wonder and excitement of learning. They are supplied here as smooth, solid icons and also in a rough, sketchy line. These styles can be mixed and used together in any way to create graphics and prints. The icons may be recoloured in any way using the palette. The circular keyline may be removed to enable use of the main icon as an image alone.
EYW_SCI_Icons.eps
25
Creative Direction technology The technology icons have been selected to capture the possibilities and energy of technology. They are supplied here as smooth, solid icons and also in a rough, sketchy line. These styles can be mixed and used together in any way to create graphics and prints. The icons may be recoloured in any way using the palette. The circular keyline may be removed to enable use of the main icon as an image alone.
EYW_TEC_Icons.eps
26
Creative Direction generic The following graphics are created using icons and facts from all three Explore Your WorldTM categories. They can be used in a variety of ways and applications to create exciting, dynamic products and apparel.
EYW_GEN_Placement1a.eps
EYW_GEN_Placement1b.eps
27
Creative Direction generic
EYW_GEN_Placement2a.eps
EYW_GEN_Placement2b.eps
EYW_GEN_Placement4.eps EYW_GEN_Placement3a.eps
28
EYW_GEN_Placement3b.eps
Creative Direction generic
EYW_GEN_Placement5.eps
EYW_GEN_Placement7.eps EYW_GEN_Placement6.eps
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Creative Direction generic
EYW_GEN_Placement8.eps
30
EYW_GEN_Placement9.eps
Creative Direction generic
EYW_GEN_Placement10.eps
EYW_GEN_Placement11.eps
31
Creative Direction generic These all over prints feature icons from all three Explore Your WorldTM categories. They may be recoloured featuring colours from the palette.
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EYW_GEN_AOP1.eps
EYW_GEN_AOP3.eps
EYW_GEN_AOP5.eps
EYW_GEN_AOP2.eps
EYW_GEN_AOP4.eps
EYW_GEN_AOP6.eps
Creative Direction adventure The following graphics feature icons and facts relating only to the Adventure section of Explore Your WorldTM. They can be used in a variety of ways and applications to create exciting, dynamic products and apparel. Products featuring Adventure graphics should be selected in keeping with the overall feel of the category; encouraging active play and exploration of the outdoor environment.
EYW_ADV_Badge1.eps
EYW_ADV_Badge2.eps
EYW_ADV_Placement1.eps EYW_ADV_Badge3.eps
33
Creative Direction adventure
EYW_ADV_Placement2.eps
34
EYW_ADV_Placement3.eps
Creative Direction adventure
EYW_ADV_AOP1.eps
EYW_ADV_AOP3.eps
EYW_ADV_AOP2.eps
EYW_ADV_AOP4.eps
35
Creative Direction science The following graphics feature icons and facts relating only to the Science section of Explore Your WorldTM. They can be used in a variety of ways and applications to create exciting, dynamic products and apparel. Products featuring Science graphics should be selected in keeping with the overall feel of the category; encouraging curiosity and investigation into the world around us.
EYW_SCI_Badge1.eps
EYW_SCI_Badge2.eps
EYW_SCI_Placement1.eps EYW_SCI_Badge3.eps
36
Creative Direction science
EYW_SCI_Placement2.eps
EYW_SCI_Placement3.eps
37
Creative Direction science
38
EYW_SCI_AOP1.eps
EYW_SCI_AOP3.eps
EYW_SCI_AOP2.eps
EYW_SCI_AOP4.eps
Creative Direction technology The following graphics feature icons and facts relating only to the Technology section of Explore Your WorldTM. They can be used in a variety of ways and applications to create exciting, dynamic products and apparel. Products featuring Technology graphics should be selected in keeping with the overall feel of the category; encouraging exploration of the possibilities of technology, or featuring electronic elements etc.
EYW_TEC_Badge1.eps
EYW_TEC_Badge2.eps
EYW_TEC_Badge3.eps
39
Creative Direction technology
EYW_TEC_Placement1.eps
40
EYW_TEC_Placement2.eps
Creative Direction technology
EYW_TEC_Placement3.eps
41
Creative Direction technology
42
EYW_TEC_AOP1.eps
EYW_TEC_AOP3.eps
EYW_TEC_AOP2.eps
EYW_TEC_AOP4.eps
Photography
Photography
Photography A selection of high quality photographic images have been provided in support of the overall Explore Your WorldTM brand. These images are available for use on product, advertising, point of sale and marketing material for the brand.
EYW_Photo_01.jpg
EYW_Photo_04.jpg
44
EYW_Photo_02.jpg
EYW_Photo_05.jpg
EYW_Photo_03.jpg
EYW_Photo_06.jpg
Photography
EYW_Photo_07.jpg
EYW_Photo_08.jpg
EYW_Photo_09.jpg
EYW_Photo_10.jpg
EYW_Photo_11.jpg
EYW_Photo_12.jpg
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Photography
46
EYW_Photo_13.jpg
EYW_Photo_14.jpg
EYW_Photo_15.jpg
EYW_Photo_16.jpg
EYW_Photo_17.jpg
EYW_Photo_18.jpg
Photography
EYW_Photo_19.jpg
EYW_Photo_20.jpg
EYW_Photo_21.jpg
EYW_Photo_22.jpg
EYW_Photo_23.jpg
EYW_Photo_24.jpg
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Photography
48
EYW_Photo_25.jpg
EYW_Photo_26.jpg
EYW_Photo_27.jpg
EYW_Photo_28.jpg
EYW_Photo_29.jpg
EYW_Photo_30.jpg
Photography
EYW_Photo_31.jpg
EYW_Photo_32.jpg
EYW_Photo_33.jpg
EYW_Photo_34.jpg
EYW_Photo_35.jpg
EYW_Photo_36.jpg
49
Photography
50
EYW_Photo_37.jpg
EYW_Photo_38.jpg
EYW_Photo_39.jpg
EYW_Photo_40.jpg
EYW_Photo_41.jpg
EYW_Photo_42.jpg
Photography
EYW_Photo_43.jpg
EYW_Photo_44.jpg
EYW_Photo_45.jpg
EYW_Photo_46.jpg
EYW_Photo_47.jpg
EYW_Photo_48.jpg
51
Photography
52
EYW_Photo_49.jpg
EYW_Photo_50.jpg
EYW_Photo_51.jpg
EYW_Photo_52.jpg
EYW_Photo_53.jpg
EYW_Photo_54.jpg
Photography
EYW_Photo_55.jpg
EYW_Photo_56.jpg
EYW_Photo_57.jpg
EYW_Photo_58.jpg
EYW_Photo_59.jpg
EYW_Photo_60.jpg
53
Photography
54
EYW_Photo_61.jpg
EYW_Photo_62.jpg
EYW_Photo_63.jpg
EYW_Photo_64.jpg
EYW_Photo_65.jpg
EYW_Photo_66.jpg
Photography
EYW_Photo_67.jpg
EYW_Photo_68.jpg
EYW_Photo_69.jpg
EYW_Photo_70.jpg
EYW_Photo_71.jpg
EYW_Photo_72.jpg
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Photography
56
EYW_Photo_73.jpg
EYW_Photo_74.jpg
EYW_Photo_75.jpg
EYW_Photo_76.jpg
EYW_Photo_77.jpg
EYW_Photo_78.jpg
Photography
EYW_Photo_79.jpg
EYW_Photo_80.jpg
EYW_Photo_81.jpg
EYW_Photo_82.jpg
EYW_Photo_83.jpg
EYW_Photo_84.jpg
57
Photography
58
EYW_Photo_85.jpg
EYW_Photo_86.jpg
EYW_Photo_87.jpg
EYW_Photo_88.jpg
EYW_Photo_89.jpg
EYW_Photo_90.jpg
Photography
EYW_Photo_91.jpg
EYW_Photo_92.jpg
EYW_Photo_93.jpg
EYW_Photo_94.jpg
EYW_Photo_95.jpg
EYW_Photo_96.jpg
59
Photography
60
EYW_Photo_97.jpg
EYW_Photo_98.jpg
EYW_Photo_99.jpg
EYW_Photo_100.jpg
EYW_Photo_101.jpg
EYW_Photo_102.jpg
Product Examples 61
Product Examples
Bug Vacuum Helmet
Robot Alarm Clock
Skateboard
Ergonomic Periscope 3D Space Projector
Gaming & Multi-Media Chair
Microscope & Accessories 200m Range Walkie-Talkie
62
Utility Spy-Belt
Product Examples
Hand-Held Video Game
Neoprene Pencil Case
Ring Bound Notebook Multi-Function Video Watch
Planetarium with Pointer
Publishing Stationery Wallet
Jigsaw Puzzle
Portable Telescope with Carry Case
Interactive Globe
63
Product Examples generic
64
Product Examples LED Head Torch Utility Cap
Aluminum Water Bottle
Heavy Duty Wellies
Explorers’ Activity Vest Canvas Ruck-Sack
Full-body Sleeping Bag Folding Camping Chair Pop-up Tent
65
Approval Photography Process Any new licensee will receive details of our approval system with instructions and contact details. Please submit all artwork for approval via email to your Explore Your WorldTM representative. Once the artwork has been reviewed, approval feedback will be sent via email.
Each product submitted for approval will be issued with a DEI reference number. Please use this in all correspondence. Please build a 10 working day approval time into your production schedules for each submission stage.
All materials must be approved by Discovery International Licensing in writing prior to production or printing.
REMEMBER: • All products branded with the Explore Your WorldTM copyright line and logo. • All products must be sent to the Explore Your WorldTM representative for approval.
We suggest that you seek approval at the following stages: • Concept • Layout & rough copy • Pencil drawings, copy, mark up • Final art, copy, initial strike offs, initial sculpts • Proofs (cromalins, digital proofs, wet proofs,) final strike offs, final sculpts • Packaging • Marketing materials • Finished product In the case of screen/ TV work including TV adverts: • Story line / script • Storyboard • Proposed soundtrack / voice over • Packaging (if applicable) • Final edit with sound and legals to be supplied digitally
66
PRODUCTION SAMPLES: Please refer to your contract for the number of samples to be supplied. Please send these to: Discovery International Licensing Discovery Communications Europe Discovery House Chiswick Park Building 2 566 Chiswick High Road London W4 5YB UK
Š 2012 Discovery Communications, LLC. Discovery Explore Your WorldTM and the Discovery Explore Your WorldTM logos are trademarks of Discovery Communications, LLC, used under license. All rights reserved.