Get Your Brand Noticed! Tips for Stand-Out Marketing You want potential customers to notice your business. Recognise you. And most of all – buy from you. Digital marketing services can help you get the attention you want, but how? What are the best ways to attract and keep customers? There are several tips that can help your marketing get noticed by the people who need to see it. While a full service marketing agency in Melbourne, like Concept Marketing, can make all these (and more) work for your business, here is a quick overview.
Always use benefits to your advantage. Your potential customers need a reason to come to you. They don’t need to just know you’re there. They’ll leave your web site if you don’t give them a reason to stay. What is your product’s top feature? Use that in your marketing, especially in headlines. Grab the potential customer’s attention. Make them want to know more, and then tell them what your product or service can do for them.
One of the most effective marketing techniques has been and probably always will be word of mouth. When your current or previous customers praise you to others, they drive business to you. You can use this to your advantage with testimonials. Find out what your customers say about the results you provided, and then add those testimonials (with permission, of course!) to your web site, emails, or other marketing. When prospective customers see what you’ve done before, they’re more likely to give you their business. Keep trying new things. Sure, everything won’t drive business by 10%, but you’ll never know if you don’t try. If you see an ad you love, try something similar. Digital marketing services need to keep up with the latest trends, and that means changing with the market. Research new trends and test them. A good rule is to spend 20% of your marketing budget on testing variations or new marketing techniques. Spend the rest on promotions you’ve proven to work. Just don’t forget to evaluate everything you use to adjust based on what works and what doesn’t.
Above all, know your target market. Learn their age group, hobbies, and everything else you can about your average customer. Then, cater to them. If you need to attract millennials to your business, you may want to share behind-the-scenes information about how your company works or engage with Snapchat. For baby boomers, skip the hashtags. Find out what marketing methods your customers respond best to. And then use the platforms they use, whether it’s Facebook, LinkedIn, or mobile games.
Your full service marketing agency in Melbourne uses a variety of marketing techniques, and those depend on many factors. Spotlighting benefits, using testimonials, experimenting, and knowing your customers can go a long way towards making the most of your marketing.
About Concept Marketing: Concept Marketing is an end-to-end agency that delivers marketing, creative, and digital services that build influential, strong brands. The company is dedicated to creating scalable solutions that can be measured and drive results. All the strategies and solutions developed by Concept Marketing build powerful
corporate identities, get conversions, push sales, and improve businesses. The company believes that collaboration has the power to build new brands that can take the world by storm.
Contact details: 11/71 Victoria Crescent Abbotsford, VIC 3067 1300 658 583 melbourne@conceptmarketing.com.au