JULY 18 - 19, 2015
SPONSOR DECK
NEW YORK CITY
EVENT OVERVIEW WHAT
Pop Up Swim shop is a multi-brand Pop-Up featuring the latest in luxury swim wear, beach wear, and lifestyle products.
WHEN
NAMING RIGHTS
December 17 - 24, 2015 (exact dates subject to change)
WHERE The Hatbox at Refinery Hotel 63 W 38th Street, New York, NY 10018 • Located in New York’s Fashion District and a block from Bryant Park
SOCIAL MEDIA INTEGRATION • Custom Social Media Content • Facebook, Instagram, Pinterest, Twitter & Youtube
2015 REACH • • • •
3,000+ Vistors 2,000,000 + Social Media Impressions 600,000 Thread Magazine readers 200,000 Video views
www.popupswimshop.com
WHY SPONSOR
• Reach the style minded NYC consumer,
as well as the thousands of visitors to the big apple in a premier Manhattan retail location, just steps from New York’s Fashion District and a block from Bryant Park.
•P op Up Swim Shop ensures the potential to generate brand exposure, immediate sales and new customer acquisition onsite and online. •P op Up Swim Shop will allow your company to extend its brand and build awareness. •S ocial Media - Generate Buzz - One of the primary benefits of pop-up shops is that they help a brand generate buzz. Pop-up retail establishments are often fantastic marketing tools because they tend to draw attention from crowds. •V isibility to expected attendance of approximately 2,500+ to include fashionistas, print, digital press and retail buyers. •D edicated brand profile/online store housed on www.popupswimshop.com. (E-commerce photos not included)
PRESENTING SPONSOR SPONSOR FEE: $ 20,000
NAMING RIGHTS • The official presenting sponsor will have the opportunity to attach their company’s name to the official event title. • The official title would be released to the public and media alike as International Swim Fashion Week presented by YOUR COMPANY. This package includes several options to develop a unique promotion to breakthrough the market clutter and reach your audience. • VIP lounge • On-site booth • Other TBD
SPONSOR BENEFITS • Signage place on main wall • Premium logo placement on all videos • Opportunity to gain exposure among brand adopters and influencers • PR and product integration opportunities, including gifting and/or displays • Global reach • Inclusion in social media marketing campaign • 2 page Ad insertion in Thread Magazine (Digital) Issue 1x. 300,000 circulation (print & digital) • 2 Advertorial pages in Thread Magazine • Interactive experience available
To maintain the value, appeal, and sophistication of Pop Up Swim Shop NYC we will engage one exclusive Presenting Sponsor. Consistent with your brand’s global vision, we will help instill your brand’s philosophy and ensure unprecedented levels of exposure.
www.popupswimshop.com
PLATINUM SPONSORS SPONSOR FEE: Starting from $ 4,500
SPONSOR BENEFITS • Opportunity to gain exposure among brand adopters and influencers • Listed as Platinum sponsor, with logo on all press and marketing materials • PR and product integration opportunities, including gifting and/or displays • The opportunity to create a customized Environment and to showcase your brand. • Inclusion in social media marketing campaign • Full Page AD in Thread Magazine Swim Issue 300,000 circulation (print & digital)
www.popupswimshop.com
THREAD MAGAZINE Thread Magazine - The official magazine of Pop Up Swim Shop is the premiere fashion & lifestyle publication created for the reader who is only be satiated with the finest in fashion, luxury goods, and travel.
• Circulation: 100,000 Print & Digital • Readership: 300,000 Thread Magazine Swim Edit will be e-delivered to: • Retail & wholesale buyers • National press • Fashion industry executives • Fashion Savvy Consumers
• All Pop Up Swim Shop Sponsors will get a complimentary full page ad in the digital version of Swim Edit Magazine Value: $ 1,500
www.popupswimshop.com
* must provide art work
CONTACT CONTACT Concept Media Digital
3390 Mary Street, Suite 116 Miami, Florida 33133 P: 786.282.4210 popupshop@conceptmediausa.com